We all know that targeted banner advertising can be profitable and have a high ROI if well-managed.
The management here entails targeting the right audience. Many brands used banner advertising and known as display advertising to generate unique and highly targeted traffic that converts their visitors to customers.
E-Commerce giants like Amazon and eBay are typical examples of brands that benefited massively from banner advertising. The trick here is simply targeting the right audience.
The trend has changed dramatically compared to the early 90s. It, however, becomes more competitive which means, advertisers need to be smart in their targeting efforts and general display advertising.
In this article, we are going to work you through what is targeted banner advertising and targeted display advertising, then show you various ways you can target your audience using the targeted banner and display advertising methods to reach your audience.
Table of Contents
1. What is Targeted Banner Advertising?
As the title implies, targeted means channelling your banner Ads to reach only the right audience, by using variables such as demographics (age, gender, location, race, education status, marital status, and language among others).
Their online interest and behavior online are as well utilized.
More often, this information is collected by using tools such as Google Analytics or Facebook Pixel which track this information after initial testing Ads. Other methods include Facebook Audience Insights.
2. What is Targeted Display Advertising?
Just like Targeted banner advertising, Targeted display advertising, on the other hand, targeted display advertising involves the use of banners that come in the form of GIFs, Static images, and HTML.
This form of digital advertising also targets an audience based on demographics similar to the above listed. audience behavior and interest is also a criterion.
Having understood what these advertising methods are, let’s jump into the best ways you can reach your target audience using those two methods.
Note: the below methods represent the above two explained methods.
3. Using Keywords for targeted banner advertising and targeted display advertising
Keyword targeting is one of the most used methods of targeting an audience in digital marketing.
Most marketers see keywords as the best tactics for the target audience because of their track records. Relevant keywords give an insight into how specific web content will be aligned with your campaign.
This also suggests that the audience interacting with such web pages will likely be interested in your Ads.
Let’s say, for instance, it is obvious that, advertising T-shirts on a fashion Blog will likely result in conversions, and more sales because most of the audience visiting that blog will be interested in buying T-shirts.
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4. How can I use the Topic to target my audience?
Choosing a specific topic tells Ad Network to show you ads to web pages that are related to your niche.
Again let’s use the example of T-shirt and Google, when you chose your topic right, Google Adsense will only deliver your banner ads or display ads to only quality websites, or Blogs that are related to your chosen topic.
5. Targeted Banner Adverting by Placement
Ad placement using Google gives you the flexibility to choose groups of websites, which have already reserved spaces waiting to show your Ads to a targeted audience.
You have the opportunity to manually choose where your banner ads should appear on specific groups of websites/Blogs to reach your target audience.
6. Targeted Banner Advertising by Interest
This is similar to targeting by topic but gives you more flexibility to choose from various categories.
This gives you the ability to reach a more targeted audience that has been selected by the Ad preference manager.
The advance here is, that it allows you to sell more as you reach more people.
7. Geo-Targeting Banner Advertising
In simple terms, this is a process of targeting a specific audience based on their geographical location.
Terms like Geo-Fencing are similar but a bit different as it does target the audience based on their physical visits, monuments, tourist locations, natural reserve sites, or simply to specific city events or visits to competitor’s stores or businesses.
It’s a great way to target an audience as you already know their interests and it’s mostly used in targeted display advertising.
Another geo-targeting banner advertising method is Geo-Optimization.
This gives the advertiser the opportunity to show banner Ads to the audience in a geographical area using their ZIP code, county, city, state, etc). however, this method is best for promotional events and with a broader audience.
It allows the advertiser to choose devices of their choice to display ads across.
8. Banner Advertising Search Retargeting
Just like keyword targeting, this is another form of remarketing that allows the advertiser to display banner Ads to an audience that searches for particular keyword phrases.
This practice is commonly used to target those audiences based on search volumes on certain keywords and how relevant they are to the campaign.
9. How to use Display Advertising Remarketing
This is another effective way of converting your visitors into customers. You can use this strategy to target visitors that abandoned your cart to buy by showing different Ads.
This type of Ad could come with a discount that will trigger their emotions and enable them to take action.
This is also known as site retargeting because the practice is similar. You basically use the data you collect from your visitors, analyze it and target specific visitors that didn’t take action.
10. Display Advertising Black-Listing and White-Listing
This gives you the opportunity to target a specific group of websites and avoids showing Ads on other specific websites.
The white-listing here involves including those websites you wish to show your Ads on.
On the other hand, Black-listing involves listing a list of websites you don’t want to show your Ads on.
This can be done because of a few reasons, one is that you don’t want the content on those sites or their geographical location and second, you simply don’t want to associate with such brands.
11. Choosing banner ad networks for advertisers
Now that you have an understanding of how to target your banner campaigns, you need to make the right choice when it comes to choosing the right banner ad networks for advertisers.
This will have a great impact on how your banner advertising result. Our recommendation here is to try out our hassle-free banner advertising ad network meant for cheap and effective targeted banner advertising.
Compare banner ad networks for advertisers and see which one has the potential of delivering your banner ads to the right audience and a large amount of them.
This will also have a huge impact on how your brand is exposed to a wider audience.
Also, you need to make sure your choice of an Ad network is cheap and effective, and not so expensive so you can maximize your Ad budget to give you the best results.
We would have touched on the cost of banner advertising but decided to leave that for the next post. however, we want you all to profit from display advertising as much as possible.
This is because the opportunities are endless. We believe all the above methods listed above will contribute massively to making your display advertising a success.
If you have been doing digital marketing and have some good experience with banner advertising, please let us know in the comment section. likewise, some of you that are just starting out.
Wishing you good luck with digital advertising from all of us from AdsTargets 🙂