The value of Paid traffic is underrated by many online marketers. This has much to do with their knowledge and experience of paid advertising.
There is no doubt that organic traffic is valuable too but takes time and hard work with a series of trials. In some cases, it takes over a year or two for a website to actually get some organic traffic.
The good news is that, with little budget, anyone can start getting quality targeted traffic to their business website using multiple paid traffic sources.
In this post, we will guide you through the process of getting targeted traffic that converts to your website with very little budget to build your business faster and better.
So, let’s jump into it.
Table of Contents
What is Paid Traffic?
Paid traffic is the type of web traffic that comes from paid advertisements or promotions such as AdsTargets Ads, Google Ads, and Facebook Ads. Other promotional sources include forums, and blogs used by media buyers to promote their products or services.
Other traffic sources include Organic traffic which comes from search engines. Though it’s free, it takes time and hard work to get reasonable organic traffic that converts. Others include referrer traffic and affiliate traffic sources.
Buy web traffic that converts
The goal is not just to buy web traffic but to buy traffic that actually converts so you can be able to make your money back and actually profit from your advertising campaign.
It’s funny but true that many advertisers are not able to buy traffic that converts because of a lack of experience and using ad networks that are too complex for their understanding. This ends up wasting their time and money with no significant results.
Here are steps to consider when buying web traffic.
#1. Website Content
It is important to make sure your website content matches what your advertisement is saying! Being consistent is important. You don’t want people to see your ads, visit your website and leave because they see a different message.
This will hurt your ad performance and end up wasting most of your ad budget. The trick here is to optimize your website content and have the most relevant information on your landing pages. Include your most relevant keywords on your landing pages in your ad’s description and titles.
#2. Placing your CTA buttons
Make the process easy for your visitors to take action once they arrive on your website. Place your Call to action (CTAs) buttons in the right places. Probably your CTAs should be placed on top of your landing pages.
This could make things a lot easier for people to take the required actions to increase their conventions and profit.
#3. Secure your site
It’s important to secure your website especially if you are receiving payments via your website. Install an SSL certificate to get your website secured. Most ad networks take this seriously. In some cases, this is used as a ranking factor for your ads and organic search results.
Give some sense of security to your potential clients and as well, get ad networks some trust to confidently show your ads to your target audience to help improve the quality of traffic you get from advertising.
#4. Tracking your audience
It makes a lot of sense to search engines, ad networks, and your business if you set up all your tracking codes. The good thing is that Google has provided a lot of free great tools to help you track all your audience behavior on your website.
The tip here is to Install Google Analytics, Google webmaster tools, and other relevant Pixels to collect data on your visitors. Doing this will help ad networks understand your target audience better and do a better job targeting them with the most relevant ads.
Also, you can set up smart goals in your Google Analytics to track your conversions; this will help a lot if you are running Google ads. Google will be able to understand the type of audience that converts more and will enhance ad targeting through the process.
#5. Audience and competitors’ research
It will be a huge mistake if you ignore doing the most important research before launching your ad campaign. By understanding what works for your competitors, you will be in a better position to launch more effective paid traffic ad campaigns.
The tip here is, to do thorough audience research, as well as your competitors, and research using tools like Semrush to see what your competitors are doing in terms of ads and the keywords they are ranking on.
You can as well know their traffic best sources, both paid and organic, and be able to use the same or similar channels to target the same audience.
How to lower your cost buying web traffic
Buying quality web traffic at a lower cost makes a lot of sense to your business. How do you actually buy quality traffic without spending so much? well, it’s all about strategy, and here are a few tips to help you out.
#1. Choose the right ad network.
Ads are cheaper at some ad networks such as ours AdsTargets.com. This is because we built a platform that gives everyone the opportunity to run ads, easily and cheaply without having to spend a lot of money to get customers.
Our goal is to give the most of the money to the publishers so they profit a lot and publish your ads on the best channels to attract the best audience possible. We care about the quality and effectiveness of your ad campaigns more than our profit.
So choosing an ad network that is not profit-driven and cares more about the advertiser is key to getting your ads less expensive. We invite you to try AdsTargets today!
#2. Targeting GEOs
The Price Tag for targeting some GEOs is well more expensive compared to others. For example, Califonia is one of the most expensive GEOs to target. Sometimes it’s better to target the same quality of audience in other GEOs that are less expensive and then expand your GEO targeting when you start making some profit.
This can be possible if you do thorough audience research and understand where your most valuable audience is from or which platforms they are spending most of their time on.
The tip is to avoid very expensive GEOs to save the cost of advertising when using ad networks like Google Ads and Facebook Ads
#3. Use the Exclude options
When using Google Ads, for example, you have the option to exclude certain keywords, channels, devices, etc. This gives you a rare opportunity to make sure you are targeting your ads only using what is most relevant for your ad campaign.
buying web traffic should highly be targeted. For example, you can exclude certain keywords that include “Free” if you are not giving out free stuff. You can also exclude some devices like mobile if you believe your best-converting audience uses desktops or laptops.
Also, you can exclude game or streaming channels in case of displaying youtube ads to prevent your ads from showing to channels that may result in wasting your ad budget rather than focusing on the most performing channels.
#4. Set a frequency cap
You can control how many times your ads are shown to one person in a day to reduce your ad cost. Setting a frequency cap allows you to specify how many times your ads are shown per day or during the entire campaign to a certain audience.
Google provides this function while other ad networks provide similar tools, for example, with AdsTargets, you be able to set when your ads should be shown and to some specific audience.
Best places to buy web traffic
Here are some of the best places you can buy quality web traffic that will give you great results.
One of the most credible and cheap traffic sources currently in the market. We take pride in providing the best innovative traffic source to businesses across the globe.
Our Platform is designed to make advertising more flexible, cheap, and profitable for all advertisers across the globe.
We take fraud very seriously and have built the most technically advanced tools to quickly detect and stop fraud traffic saving advertisers a lot of money.
Is easy and fast to set up any campaign to start getting traffic to grow your business.
Google’s advertising platform is one of the biggest and most complex in the market. Google controls over 70% of the ad market ranging from search ads to display ads. With Google Ads, you will be able to run almost every type of ad format and target all kinds of audiences.
Facebook and Instagram combined are the second biggest advertising platforms after Google Ads. It’s super effective for e-commerce businesses if done right.
Although running a successful paid advertising campaign on Facebook and Instagram requires some skills you should take some time to learn or get an expert to do it for you.
This was a basic but very important paid traffic guide to help you to get started with running profitable advertising campaigns.
Most of what you learn in this post will surely help you improve your advertising campaign performance and surely get your conversion numbers up.
Lastly, do not undermine the benefit of buying traffic, it’s simply the fastest and the best way to grow your business online.
Also, don’t forget we welcome you to start advertising with AdsTargets, we also hope you will learn a lot from reading this post.