Programmatic Advertising -All You Need To Know
Executive summary In the era of machine learning, many companies have shifted their digital advertising and media buying habits. Many companies are now replacing people with machines when it comes to decision making on buying Ads. The fact is, most of the newly...
What marketers need to know about Digital Video Advertising
Execute summary Digital video advertising also known as online video advertising has been on the rise in the past 7 years. More and more advertisers are venturing into digital marketing particularly video marketing. Several studies proved video marketing is one of the...
read more
How to Increase Brand awereness with Mobile Video Advertising
Executive Summary Mobile video advertising is one of the best ways to increase your brand visibility online. Even though there are several ways to advertise your brand, products and services, there are recent methods that prove to be more effective than others. With...
read more
Best Guide To Video Advertising For Digital Marketing
Video advertising is one of the most popular forms of online display advertising. We have seen a massive increase in video advertising in the last years. More brands have realised the benefits of getting into this type of display advertising. Videos...
read more
Best ways to monetise your blog traffic
There are several ways you can monetise your blog traffic. The fact is there are too many confusing articles out there which makes it very difficult for small publishers and site owners to understand. This means that new bloggers have a lot of information on their...
read moreNiche Blogging will make you a smart blogger
Niche Blogging is one of the most important digital marketing strategies. It has potentials to help bloggers and online businesses t generate massive and targeted traffic. This helps get your business up and running. One of the most important decisions you can make as...
read more
Guide to understanding Cost per click advertising
Cost per click advertising is also popularly known as (CPC) or as others refer to it as Pay per click (PPC) is one of the most popular ways online businesses and digital marketers use for calculating the cost of clicks acquired through PPC advertising.It sounds very...
read more
Guide to understanding Pay per Click advertising
Pay per click advertising has been around over the last two decades and have seen a lot of transformation. PPC has evolved a lot basically the way PPC giants such as Google, Yahoo, Bing and Amazon has adjusted their PPC advertising tools constantly to ensure...
read more
Guide to Ad Rates: Interstitial Ads CPM rates explained
I just answered a question about Interstitial Ads CPM rates on Quora. This is actually an interesting question for me cause I get these types of questions almost every day from publishers willing to monetize their traffic or publishers who have already registered....
read more
Online Advertising ROI: What you need to know
Online advertising ROI also known as digital marketing ROI is simply the return on investment one is expected to achieve during their advertising campaign or digital marketing activity. It is often measured using several ways and medium. It is confusing to a lot of...
read more