How to Choose The Best PPC Ad Network for Publishers

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Pay per click Ad networks also knowns as PPC ad networks or PPC advertising Networks are all online ad networks used by both publishers and advertisers around the world for buying and selling traffic.

Some of the CPC advertising networks also implement other advertising bidding systems such as CPM which is the cost per 1000 impressions which is preferred by a lot of publishers.

Some advertisers and publishers these days are so interested in CPM Ads which is seen in the rise of CPM advertising and on the Publishers side demanding more CPM Ads for monetizing.

The questing which is always asked by publishers and advertisers most often is, What is the best PPC Ad Network?

This question should not be complicated at all but in reality, It is somehow complicated. The reason is, it depends on who is asking this question (Advertiser or Publisher).

In this post, we want to address this question by taking into account the person asking this question is a publisher whose main goal is to monetize his or her Blog or Website’s traffic.

So let’s get on it…

What is the best PPC Ad Network for Publishers?

The best PPC Ad network for publishers can be categorized by the following qualities

High paying PPC Ad Network: Ad networks that pay publishers high PPC rates should be every publisher’s target.

This is because most publisher’s primary objective is to make money blogging which means they need PPC Ad networks that are not so greedy but also understand that publishers need to be paid fairly and decent commissions.

Some of the top advertising networks in most cases are not the highest paying advertising networks which make them top advertising networks in terms of size, the share of the market, and revenue.

Sometimes the top advertising networks may be the ones in your country or the ones that serve PPC or CPM Ad within your geographical location.

Since we are more concerned about the PPC Ad Network for publishers in this blog post, here are few PPC Ad Networks that pay high PPC rates.

  1. Media.net
  2. AdsTargets
  3. Google AdSense
  4. RevContent
  5. Propeller Ads
  6. Amazon products Ads
PPC Ad Network

The above Ad networks are known to be the among the best PPC Ad Networks for publishers.

Even though some of them have different requirements for accepting publishers, you can still give it a try by trying them out.

How to choose the best PPC Ad Networks for publishers?

As a publisher, making this choice is sometimes not easy. However, there are few things to consider when choosing a PPC Ad Network to monetize your traffic.

The ideal PPC Ad Network should be able to accommodate your Blog or website traffic and accept you as a publisher. that’s the first thing you should consider before even signup.

First, ask your self, will they accept the quality of my traffic. This question is important because as you know, not all PPC Ad networks will accept all publishers.

Sometimes, it’s because of the quality of your traffic, your content and content language, and in most cases the amount of traffic you have coming to your Blog or website daily.

Here are few questions and things you should know and about the PPC Ad Network you are signing up for

  • How much traffic will be acceptable for the PPC Ad Network?
  • Does your content match their requirements?
  • How much do they pay for PPC Ads?
  • How much their payment threshold?
  • Do the PPC Ad Network support your payment system (Paypal, Wire transfer, etc)
  • The reputation of the PPC Ad Network

If you can answer YES or give thumbs up for all the above questions, then you should consider such PPC Ad Network as your best choice.

What publishers need to know about online advertising network payments

The online advertising network is also known as an online ad network or Networks is simply other advertising businesses looking to connect advertisers with publishers for easy advertising and monetizing purposes.

An online advertising network or Networks care about creating the bridge needed by both parties to sell and buy traffic also they care about the growth of their business.

An online advertising network makes money when advertisers pay and create ads which are then shared on publishers’ websites and blogs.

The revenue generated here is shared among the online advertising network and the publisher.

However, this is where the online advertising network has the power to decide how much commission it shares with the publishers.