What is PPC Marketing: Guide to creating your first PPC ad campaign

What is PPC Marketing?
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Have you just launched your online business and struggling to get traffic? Well, truth be told, you are not alone. Almost every niche or industry online today has become more competitive which makes the demand for PPC marketing or PPC advertising soar.

PPC advertising is one of the best ways to attract your customers online. In fact, it’s the fastest way to grow your business online without having to put in countless hours of other forms of digital marketing that take several months or years to materialize.

You might have landed on this page probably because you want to know more about PPC (Pay-per-click) or you are ready to buy traffic that you desperately need to scale your business.

So let’s see how we can help you achieve your traffic goal.

What is PPC Marketing?

PPC marketing or pay-per-click advertising also known as paid search marketing is a way of buying ad spots online to attract customers to your website or you can simply say paying to advertise your business online through ad networks or publisher websites.

PPC marketing is traditionally seen as buying ads on Google, AdsTargets, Facebook, Twitter, Instagram, and other online advertising networks.

It is different from organic traffic which comes from search engines or social media traffic you get from posting content on social media platforms.

There are several ways advertisers are charged for buying ads as regards various pricing models. These online advertising pricing models will be discussed in detail to get you prepared for what to expect.

Cost per click (CPC)

CPC stands for Cost per click. it’s the actual cost per click during a PPC ad campaign. unlike CPM, CPV or CPA. The advertiser is charged for each click they get during a pay-per-click (PPC) campaign.

Just a brief explanation of these others

CPM: CPM stands for cost per 1,000 impressions. Here the advertiser is charged a specific amount each time their ads receive 1,000 impressions. CPM is also known as cost per mille.

CPV: CPV stands for cost per view. In this case, the advertiser pays per view they received during an ad campaign. CPV is mostly used for video ads.

CPA: CPA stands for cost per action. In this case, the advertiser is charged only when a visitor on their website makes a purchase or signs up for a free trial, or simply submits a lead form.

This cost is not fixed and depends on many factors such as your audience targeting GEOs, industry, demand, and supply per targeted keyword or niche among other factors.

The success of your PPC ad also depends on many factors which will be discussed momentarily.

Targeting options

One of the great benefits of PPC marketing is the targeting options that come with it. With PPC advertising, you will be able to use various demographics and psychographics to target your audience.

What’s best, you will be able to track the performance of your ad campaigns to have full insight on audience behavior and be able to use it to improve your conversion rate or your ad performance.

CPC or PPC Targeting options include GEO targeting, which is countries, cities, and specific locations. The audience can be targeted based on their categories, industries, interests, profession or job titles, income status, ethnicity, and political affiliations, and more.

This ensures a more accurate or precise audience targeting aimed at improving ad performance.


It is believed that over 98% of the people that see your ads the first time don’t take any action at all for various reasons.

With PPC marketing, you can retarget those visitors and persuade them to return to your website and take the needed action by showing them more ads. This practice is referred to as retargeting or remarketing.

For example, When you launch your first campaign, you will usually receive a lot of traffic but not sales or conversions, by creating new display ads with a higher discount rate or better offers to target your previous audience, you will get a large percentage of them to return and become your customers.

Retargeting is more effective when you have enough data collected from your previous campaigns. other factors include having a well-optimized landing page that contains your keywords on it as well as call-to-action buttons easily accessible.

Setting up a CPC campaign

Now that you understand what PPC advertising is all about, it’s time to create a campaign and start getting your customers to buy from you.

The following tutorial is for registered AdsTargets advertisers. If you have not registered yet, you will have to visit our home page at: adstargets.com

Once you register and confirm your email, you can create all your desired ads using our various ad formats and pricing models.

Once you are able to log into your dashboard, here is the process of setting up your ads.

First, you click on “Ads” in the top left corner

Then “Create Ad” and move down to select your pricing model e.g CPC or CPM followed by choosing your “Ad type”

How to create PPC ads

Step 1. Ad Info: The next step is to add information about your ad.

Creating PPC ads step two

The next step is to select your target countries. If you are selecting multiple countries, you will need to highlight them all at once and use the arrows in between to add to the right box.

If you are targeting all the countries, you won’t need to select any country and all the countries will be targeted. Once done, click “Next”.

Step 2. Location (Geo-Targeting).

GEO Targeting

Step 3. Category: Next to select your target categories.

Category targeting

Step 4. Device targeting: Next, you will select your target devices. We recommend living it the way it is to target all devices and click on “Next”

PPC marketing Device targeting

Step 5. Time targeting: You can leave these settings the way it is so by default your ads will always run. Except you have specific reasons to modify time and days.

Time targeting

Step 6: Budget settings, Here you add your budget. Once done, click on “Add” and you will see a message that says “Ad total budget amount will be deducted from your account balance” You should click okay.

You have just successfully created your PPC ad. Now you will have to wait for the admin to approve your ads to start getting traffic on your landing pages.

Pricing and ad budget

Below, You will see the process of creating CPA Ads. This is similar to creating CPC or PPC and other ad units.

How to set up CPA ads


PPC marketing or PPC advertising is profitable only when done right. it’s one sure and fast way to grow or boost your business online with many potentials of making your business good profit margins.

However, using the right platform to reach out to your audience with the right ad formats and pricing models is the key. Therefore, it’s important you do it right and we have provided you with the best platform to get that done.

If you have been using other platforms to run PPC ads, you are welcome to try ours as well and compare the differences. You will surely see why AdsTargets is different compared to other ad networks.

Eugene Agoh

Eugene Agoh

Founder at AdsTargets | Online advertising expert | Search engine optimisation expert | Social media marketing expert.Eugene is a Passionate writer on topics relating to online advertising, branding and generally interested in creating digital marketing content. He is curious about the future of digital advertising.Follow Eugene on LinkedIn @ eugeneagoh

2 Responses

  1. I am ready to create an advertising campaign to present this page or pages similar to the traffic of the United States or the traffic of other high-paying countries. and Pay a fee for each visitor who completes the Unlock steps.
    Respectfully, can you guide me what is the best and most appropriate method?


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