Google, Amazon, Facebook, TikTok, AirBnB, and many more big brands buy website traffic also known as PPC Marketing or paid advertising.
Online businesses and marketers these days depend on paid traffic to grow businesses. The demand for quality traffic has been growing in the past 15 years and will continue as more businesses are launched every day.
You see, implementing your idea and turning it into a business is one step of the process. There are still a lot of strategies to implement in order to get your business up and running.
One thing you must not run away from is marketing your business online. Get people to visit your website and buy your products or services. This is where paying advertising comes in.
Though there are multiple ways you can advertise your business using various advertising options to achieve your marketing goal. Throughout the process, you will come across many options and platforms promising great results.
As a matter of fact, there are a lot of places one can buy website traffic. What is most important is the quality of traffic that matters.
This is why you need to read this post to understand the reasons you should buy web traffic to grow your business.
So let’s jump into it.
Table of Contents
#1. Reach a wider audience
Buying web traffic allows you to reach a wider audience across many GEOs. You have many options to define your target audience and reach them with ad campaigns conveniently.
Usually, with the traditional media, these options were limited for smaller businesses that lack the resources and do not have a global presence.
Nowadays, using ad networks to promote your business is easier, faster, more flexible, and more profitable. You have the ability to reach your target audience across to globe without limitations. The only thing that can limit you is your budget.
It’s also the most convenient way to reach your potential customers. You sit at home or in the office and advertise your business across many channels reaching millions of potential customers.
#2. Fast Growth
In the beginning, I mentioned some of the most popular brands which include Google, Amazon, Facebook, Airbnb, and TikTok.
All these brands have one thing in common. They all grew very fast to establish the global dominance they have today through PPC marketing and various forms of display ads. Paid advertising gives your business the brand awareness it deserves.
The secret is advertising basically buying website traffic which they still do today. These businesses understand the value of paid advertising which is why they have some of the biggest budgets for it.
With PPC marketing, for example, you will be able to grow your business faster by buying traffic than any other form of marketing present today.
#3. Get profitable Faster
Instead of spending a lot of time on marketing strategies that take time and sometimes you are not sure of the effectiveness of those, you will be able to buy web traffic, boost your sales, and reach your break-even faster.
Paying to advertise is the fastest way to get your first sale and beyond. You will get loads of customers buying and recommending your products or services to others with online advertising.
#4. It’s Easier than SEO
SEO stands for search engine optimization. It involves a lot of work and takes a lot of time before you start getting organic traffic. SEO and paid advertising are basically the best two known ways to promote a business online.
The difference between the two is that, with paid advertising, you will start to get website traffic immediately once your campaigns are launched.
However, with SEO, you will need to devise a plan, consistently create content and wait for months or years before you start to get reasonable web traffic.
Another thing to note is that, with SEO, you need to know all the technicalities to plan and execute your SEO strategy. Not everyone can effectively get this done as it requires time and experience.
In order to avoid all that, paying to advertise offers the best option for you to start marketing your business online.
Everything nowadays involves data and marketing is not exclusive. Data is actually one of the benefits you get when advertising your business online.
All advertising platforms collect and store your data for future decision making such as optimizing your ad campaigns and also for remarketing purposes.
Unlike TV, Newspapers, and Radio advertising, you hardly get the data you need for future marketing as it’s based on broad targeting.
With online advertising, you get accurate data on your target audience to either reuse it for marketing or save to create other lookalike audiences to reach more potential customers.
One great thing with paid advertising is the ability to remarket or retarget people who saw your ads the first time, visited your website, or make some attempt to purchase but did not complete the process.
Paid advertising gives you the opportunity to create more appealing or attractive campaigns and retarget your audience based on their previous behavior.
This makes your ad campaigns more effective and profitable. Without retargeting, you will lose more than 90% of the audience that saw your ads the first time and visited your website.
Remarketing or retargeting is the only way you repeatedly show ads to more people that are similar to your audience also known as a lookalike audience. This is usually not available on other marketing channels except paid advertising through the process of buying web traffic.
#7. Total control
You have full control of when to start and end your ad campaign when to show your ads, and to whom by targeting people based on their demographics and psychographics.
You control also the pricing options by selecting pricing models such as CPM, PPC, CPV, CPL, and more. It’s entirely up to you to depending on what you are promoting make use of the ad networks in ways it will benefit you the most.
Apart from the pricing, you choose types of advertising campaigns to run also based on your preference.
Since you control the entire process of buying website traffic, you also control which platform to use and how much exactly you want to spend on your ads.
#8. Many Options
Paid advertising comes with multiple options as previously mentioned. There are multiple ad formats to choose from. You have many pricing models to choose from as well as many targeting options to choose from.
With many options, you have the ultimate choice to choose your favorite advertising format. Also, you have various platforms offering various tools and options to help you achieve your ad campaign goal.
Basically, every tool, targeting option, pricing model, and ad type you need is available with paid ads.
It’s up to you to decide which options you want to use to promote your online business.
#9. Targeting options
One of Online advertising’s greatest benefits is the targeting options that come with it. You have multiple targeting options to ensure you reach the right people with your ads.
Targeting is strategic when it comes to online advertising. The more precise you are able to target your audience, the more effective your ads will be and the more profitable for your business.
Many platforms offer targeting options such as
- Interest targeting
- Geographical (GEO) targeting
All these make your ads more effective and cost-effective as well. The overall result is more conventions and high ROI.
#10. Optimize for best results
Online marketing and specifically paid advertising give you all the relevant information on your ad campaigns. This makes it easier for you to understand what works and what does not.
Also, most advertising platforms such as Google Ads and AdsTargets provide advertisers with suggestions to optimize ads in order to get better results.
This helps save you a lot of money and concentrate your advertising campaigns on what brings more conversions and sales rather than blindly targeting an audience that is not interested in your offers.
Apart from the above-mentioned reasons why you should buy website traffic, there are more important reasons why you should spend your money on an online advertisement more than any traditional media.
Some of these reasons include pricing. You spend less compared to TV or Radio advertising for example. Also, you are able to track how every penny of your money is spent during an ad campaign.
To recap, if you want to grow your online business fast and in a more profitable way, think of getting fast and quality traffic which leads to buying web traffic.
You are welcome to share your thoughts in the comment section. Your experience is more than welcome as well.