LinkedIn Ads Library: Ad Spy Tools And Ways to Find Your Competitor’s Ads

LinkedIn Ads Library
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Do you know you can peep at competitors to see what ads they are running? Spying on what competitors are doing is a great place to start when thinking through your paid strategy and messaging in digital marketing

In the world of advertising just like in the military, there is a need for central control and monitoring room where advertisers get into spy on their competitors to their methods.

The ads library was Pioneered by Facebook and now LinkedIn has borrowed a leaf to add this wonderful feature to its algorithm.

Now advertisers can without breaking a sweat get a view of ads across all pages on LinkedIn, meaning they can now see what their competitors are saying in their ads.

So, stop guessing if your ads will work or not, model proven ads in the LinkedIn ads library by spying on your competitors, it is a fair bargain since your competitors can also spy on your tactics too.

With the LinkedIn ads library, you can monitor ad content and targeting, and be able to see which brands are most aggressive in advertising and the result from it.

With LinkedIn ads Library, you get the chance to draw inspiration from successful advertisers in your niche.

Ordinarily, creating a LinkedIn ad can be a difficult task. But with the LinkedIn ad Library, any advertisers can draw inspiration from past successful campaigns by some of the industry leaders in their niche.

In this article, I will walk you through the high road on how to use the LinkedIn ad Library to boost your ads.

How to See What Ads Your Competitors Are Running On LinkedIn

There are a few tools available to you when you are out to spy on your competitors’ LinkedIn Ads. The first is to utilize LinkedIn’s built-in tools.

LinkedIn provides a tool called the Campaign Manager, which allows advertisers to see all of the ads that have been run by a particular industry.

You can use this tool to see what types of ads your competitors are running and get insights into their overall strategy.

Or you can search for your competitor’s company page on LinkedIn and click “Posts” then “Ads”. Once you are led through that page into the next before you is an open book of all ads your competitors have run.

However, you won’t be able to see engagement here but will be able to see where the ads are linking to, the design creative, and the ad copy.

If their engagement is a thing of interest to you, click on the three dots in the top left corner and “Copy link to post”

This link will be the road lamp to lead you to where your competitors` engagement is so paste the link into a browser and wait for it.

When you spy on your competitors, look at the ads they are running, and consider the types of ads they are utilizing. Are they promoting webinars and blogs for awareness or are they trying to get people to watch a demo?

Does their ad copy include industry-specific jargon to show they might be targeting a niche audience? Knowing the types of ads and ad copy your competitors are using can inspire ideas for your strategy and give you an understanding of the competitive landscape you are launching into.

Another great way to spy on your competitors’ Ads is to utilize third-party tools. In this toolbox, there are a number of available options, however, SocialPilot is one of the most popular.

SocialPilot offers advertisers the chance to track all of the social media activity for a particular company, including their LinkedIn Ads.

LinkedIn Ads Library

Why You Should View Your Competitors` Ads on LinkedIn?

Once you have a picture of what your competitors’ methods are, it’s time to start thinking about how to infuse more power into your LinkedIn Ads strategy.

Think about what you can do to make your ads stand out. Think about how you can target your audience more effectively. And how you can make sure your ads are getting seen by the right people.

By using the built-in tools or third-party software, you can get a detailed look at what’s working well for them, and adapt and improve upon it for your own business.

Using this platform you can browse the best-performing ads from the top companies in each industry to gain insights against your competitors and stay ahead in your niche.

This feature is very useful for industry newbies looking to get a leg up on their competitors. Finding out what is working for other advertisers and using that insight to optimize their ad campaigns.

#1. You Can Spy On Your Competitors Overall Strategy

By checking the Ads library, you can measure how much effort competitors are putting into their Ads.

If there aren’t any ads showing up, it means they haven`t advertised in the last 6 months, and you know you have an advantage over them and the other way around.

If you see 100 ads showing up, you know they are likely committing a reasonable chunk of their budget to LinkedIn advertising.

Also, it helps you if you will have an advantage by being one of the first in your niche to leverage advertising on LinkedIn so that you can pluck the low-hanging ripe fruits before others realize that the platform has such ripe fruits.

Since LinkedIn offers various ad formats, it can also be beneficial to see which ad formats are outstanding and with your competitors.

Next, look to see the ad formats they are running. Are they using Sponsored Content ad formats, or are they testing lead gen forms? If you have not tested lead gen forms, and you see many competitors in your industry trying them, perhaps the tactics are worth testing.

Theoretically, your competitors would not be investing ad dollars in these ad formats and offer if they were not reaping results from them.

#2. Draw Inspiration from Copy and Images from Successful Advertisers in Your Industry

Copywriters occasionally run into mental blocks where they are temporarily unable to think of something to write on.

When this happens, writing ad copies and coming up with high-converting image ideas can be tough.

What do you do through this dark phase?

Take a glance into your competitor’s ads, this can help break you away from the chains of writer’s block where you will draw inspiration and get your creative juices flowing again. In your assessment of your competitors` ads, pay attention to the tone they are using.

Review the creative and copy you see for ideas you can include in ads. What type of images are competitors using?

Are they showing their products in action, and do you have imagery that might show your product as more compelling?

What benefit points are they listing out in their copy? If a competitor is mentioning that they have been in business 5 years, and you have been in business for a longer period, it may be worth stating your experience as an advantage.

In all of these, do not go off the rails of why you came spying on your competitors, the aim is to draw inspiration, and do not become a copycat.

Your competitors` ads should be a launching pad to catapult you onto higher grounds above your competitors. And don’t limit yourself to looking at your competitor ads; any ad that catches your fancy might inspire a new ad strategy for your brand.

#3. Attract and Retain More ad Customers

LinkedIn ads Library is your secret weapon to leverage to outperform competitors and impress your LinkedIn ad prospects with great results.

A good advertising strategy attracts new customers while it works to retain loyal customers and that is what LinkedIn ads library helps you learn from successful competitors.


Are your competitors crushing their marketing objectives on LinkedIn with their B2B audiences? Are you just dying to know their methods?

Now stop guessing if your ads will work or not. Model successful ads in our LinkedIn ads Library. With the LinkedIn ads library, you can now re-implement the best LinkedIn ad campaigns in any

Now that you know, it’s time to take your list of top competitors and start spying on their LinkedIn pages to gain valuable information. Take note of what ads they are running and see what you can learn.

Whether it is to draw inspiration or figure out what works best in your industry, there is value in knowing what your competitors are doing.

Utilizing this simple process x-rayed in this article might not be a magic bullet to highly successful LinkedIn ad campaigns.

By following this guide, you can gain a better understanding of the competitive landscape and give yourself that extra push to go ahead of your competitors in your industry.   

Terhemba Ucha

Terhemba Ucha

Terhemba has over 11 years of digital marketing and specifically focuses on paid advertising on social media and search engines. He loves tech and kin in learning and sharing his knowledge with others. He consults on digital marketing and growth hacking.

2 Responses

  1. Hi, you wrote the following: LinkedIn provides a tool called the Campaign Manager, which allows advertisers to see all of the ads that have been run by a particular industry.

    As i understand it, it means you can actually see all ads run in a entire industri, and not just a single company.
    Is that connect? And if yes, how do you do it? 🙂

    1. Thanks for asking Mr. Jones,

      You can use the LinkedIn built-in LinkedIn “Campaign Manager” which allows you to see all of the ads that have been run by a specific company. You can use this tool to see what kinds of ads your competitors are running and get an idea of their overall strategy.
      Goodluck with LinkedIn Ads and we are always happy to answer your advertising questions.

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