For many publishers in India, AdSense and other giant ad networks such as Media.net are the most prefered ad networks to monetise their traffic. However, the majority of their applications are not approved because of one reason or the other.
What most of the publishers don’t know is that there are several Indian Ad networks that could be a prefered option compared to Adsense and others. Because we care about your monetisation, we decided to bring you the list of the best monetisation channels in India.
Stay tuned and read till the end to make the best choices.
Here are some of the best Ad Networks to monetise your traffic within India. Although some of these ad networks are not based in India but highly welcome and accept Indian publishers.
Though AdsTargets is not based in India but has a significant presence in India, It works will Indian publishers allowing them to maximise their ad revenue on both websites and mobile Apps.
AdsTargets offer publishers in India a unique way of monetising their traffic while earning the maximum amounts they can earn just like AdSense.
The threshold here is just $25, it allows for withdrawals every day as soon as you have the minimum withdrawer requirement. We pay our publishers through Paypal and wire transfers.
#2. SVG Media
SVG Media was founded in India since 2006, is known to be one of the largest and promising among Indian ad networks plus online media networks with a global reach of over 33 million unique cumulative users, representing approximately 60% of India’s Web audience.
It offers publishers all media type to suit their publishing need. Some of their media examples are, Product Listing Ads, Affiliate Marketing, Dynamic Re-Targeting, Video and Native Ads and Social.
Today, SVG Media is present in India, South East Asia and the Middle East.
Incorporated in 2005, Affle (India) Limited is a mobile marketing company offering Consumer and Enterprise Platforms.
The platform is designed to minimize digital advertising fraud, help user privacy expectations and enhance the return on marketing costs by delivering mobile ads.
The consumer platform mainly provides the following services:
1. New consumer sales (acquisitions, investments, purchases) through specific mobile advertising;
2. Retargeting current customers to full payments of e-commerce businesses via relevant mobile advertising.
3. Online to offline (O2O) network that turns online customer interaction into in-store walk-ins.
Adchakra platform-wide Unified Online Ad product that can support online, phone and other digital media ads with real-time lead and affiliate sales optimization. It is based in India with offices in Mumbai, Bangalore and Delhi.
Adchakra is one of the country’s leading advertising network to focus on channel-based optimization campaigns.
Adchakra utilizes its in-house technology platform and strong partnerships with top companies to deliver campaign solutions to advertisers that deliver impressive results.
Collectcent is one of the top companies from India that deliver mobile ads that are created to be compatible with all mobile screens, delivering and monetizing millions of impressions a day.
They also developed self-learning algorithms in a big data setting that can target users who are more likely to be interested, tap and purchase.
Their fraud identification algorithms can also be used to differentiate between actual and bot traffic. Using this method, Collectcent disables the traffic of the bot before it enters the network.
Media.net is powered by Yahoo and Bing and controls a reasonable amount of the advertising industry. Media.net has one of the most advanced advertising technologies, it is one of the leading contextual advertising and monetizing platform in the market today.
the company has grown to employ over 1300 employees according to their latest figures shown on their about page. Their operations spread through America mostly the USA and Canada, Asia and Europe.
However, their traffic distribution by Ad Spend/Revenues in 2018 mostly comes from the USA with 90%, 5% in the UK and Canada while the rest of the world takes the last 5%. Of these, mobile takes 62% and desktop 32% by devices.
Media.net net is known for contextual ads, Native Ads which they run on desktop and mobile devices, they also run banner Ads and Interstitials also known as full-screen Ads. Their inventory is very similar to Google Adsense and AdMob which make it an Adsense alternative Ad networks for publishers.
Media.net Payment threshold is also $100 similar to Google Adsense. These similarities make media.net a top Adsense alternative ad network for publishers around the world.
In general, Media.net has almost everything you can get from Google Adsense.
Most publishers are okay with their payments terms and they usually pay through Paypal and Wire-transfers while Google AdSense does not use Paypal at all in paying publishers.
Since the company was started by an Indian and also used by a lot of Indian publishers, I think is fair to include it among Indian ad networks.
Seventynine is one of the SVG Media Company. It is a major mobile advertising software and monetization company providing a wide range of products and services for online publishers to increase their advertising revenues and also performance-driven advertisers who aim to reach, connect and transform the right audience.
It is focused on providing the best-in-class advertising solutions with revolutionary marketing formats, placements, targeting & monitoring techniques as well as in-depth audience insights.
#8. Adson Media
Adsonmedia is a professional ad network focusing on online advertising services.
Their strategies provide industry-leading platform-wide transparency that reveals unique and important insights into campaign results, placement, performance, and expense.
Through innovative ad management systems and an excellent customer service experience, they help online advertisers, media companies and brand marketers achieve their goals efficiently.
Adsonmedia offers integrated strategies for premium publishers to produce maximum revenue from their stock that is unsold or not guaranteed.
ADAttract is a CPA Affiliate Network that offers online marketing-based performance to marketers and publishers.
It offers creative advertising styles such as full-screen, vertical or in-feed video and native advertising. ADAttract was developed with a strategy to provide top-level experience and incomparable affiliate support to marketers and their publishers.
Their CPA Affiliate Network uses a stringent advertiser endorsement system and a dedicated team of affiliate record managers allows their members to check deals across a variety of media platforms and may offer different monitoring techniques.
Tyroo was founded in 2006 and based in New Delhi.
Nowadays, Tyroo is one of the top three customer acquisition channels for e-commerce, travel, BFSI and online business. Tyroo provides solutions such as Cost Per Lead, Cost Per Acquisition, Cost Per Download, Retargeting, Pay Per Call and Mobile Performance Marketing.
Tyroo, has grown to be one of the largest multi-screen performance network in India with over 90 million hits from different visitors every month. They deliver over 20 billion+ ads every month to consumers across 15 focus markets.
They have a physical presence across Mumbai, Delhi, Jakarta, Singapore, Dubai, Bangalore, and expanding across the world.
Xapads is a programmatic advertising network that provides a platform for self-service monetization and integrated RTB solutions.
There are many companies on the market offering the digital marketing product, but Xapads is the first exclusive digital marketing agency to cater for the offerings of online display ads and online video ads.
Xapads Digital Advertising Company provides studies and strategic planning related to competition in the marketplace.
The company has offices in Delhi, NCR, Mumbai and Bengaluru, India, and has offices in Singapore and the United States. It draws 65% of its income from abroad.
Adgebra was founded in 2013, and this is a native ad platform that delivers local advertising with high impact.
Currently, Adgebra reaches an audience of up to 250 mm and servers 5 billion monthly impressions in over 10 Indian local languages including English.
Adgebra is one of India’s fastest-growing native CPM ad networks and provides its publishers with an interactive payout.
The ad network allows publishers to monetizes their blogs and websites with local material that are otherwise rejected by AdSense and other display ad networks.
Adgebra offers: CMP Payments, Innovative Mobile Ad units, One Time Integration, Audience Data Exchange, Real-Time Reports and Personalized Content Recommendation
Rajeev and Amar Goel formed PubMatic together with Anand Das and Mukul Kumar in 2006. Since then, PubMatic has consistently been the first to market products, services and systems for publishers that have changed the industry.
The PubMatic system empowers individual app developers and publishers to monitor and optimize their digital advertising business. The Publisher-centric strategy of PubMatic allows marketers to optimize ROI by targeting and engaging their target audiences in brand-safe, exclusive environments through media forms and platforms.
Komli Media is a digital technology platform offering display, mobile, video, search and data-related solutions. The company provides a network platform of strategies for lead acquisition, targeting audiences, rich media, online audience measurement and brand impact measurements.
Komli has concentrated on upgrading the software for the next few years, introducing digital and video advertising products to its portfolio.
In India, digital marketing opportunities rose from less than $50 million, when Komli was founded, to about $500 million this year, according to industry estimates. Goel says that Komli is the largest independent player in his space.
The Exponential Business Tribal Fusion offers multiple advertising solutions for advertisers and revenue opportunities for publishers.
The cost-per-thousand (CPM) network of Tribal Fusion provides personalized placements across 1,000 high-quality locations to premium brand advertisers.
More than 70% of campaigns are targeted or adjusted to the needs of advertisers. Tribal Fusion provides site-specific and exclusive placements, audience targeting, user targeting, geotargeting, and daypart marketing and tandem advertisement.
InMobi is an Indian worldwide provider of business platforms for marketers. It develops an advertisement that serves an algorithm that helps to optimize the ranking of advertisements on mobile phones.
They have recently acquired a mobile rich media company, Sprout, which allows them to offer premium mobile ads as well as an enormous amount of additional inventories. InMobi also provides marketers and publishers with access to near-real-time reports to track ad campaign quality and website monetization status.
As the leading technology company founded in 2007, InMobi was recognized as the 2019 CNBC Disruptor 50 company and the 2018 Fast Company Most Innovative Companies.
If you are in India and have used any of the above Indian ad networks, Please share your experience with us in the comment section. Let us know your favourite and reasons.
I believe most of these will work just fine for many Indian publishers both new and established publishers. The trick to choosing the best Ad network is to test as many Ad networks as possible and see which one work best for you and possibly in your region.