Online Advertising ROI: What you need to know

Online advertising ROI
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Online advertising ROI also is known as digital marketing ROI is simply the return on investment one is expected to achieve during their advertising campaign or digital marketing activity. It is often measured using several ways and medium. 

It is confusing to a lot of online advertising especially new advertiser to figure out what their advertising ROI on their PPC advertising. Due to that, you see questions like these “What Ad Network has good ROI?

Online advertising ROI This is a serious question to be considered cause a lot of digital marketers are out there wondering about how to get higher ROI on their Ad campaigns while others think there are specific Ad networks that give higher ROI on Ad campaigns. 

After I saw the above question, I decided to write this blog post to clear the confusion and rather describe few but important steps on how you can actually achieve high ROI with your Ad campaign

See my answer below…

So… I was thinking it will be better to make one thing clear before jumping in the answer. All most Ad network especially Facebook, Google Ads, Bing Ads, Yahoo Gemini have potentials to deliver good ROI on your Ad campaigns.

However, there are certain things you need to do as an advertiser to be able to achieve high ROI on your Ad campaigns.

You should never expect to put Ads on any Ad network, sit back and get good ROI. That’s the sad truth about online advertising.

Good ROI comes with certain procedures and tactics which I will lay below.

Audience research

The first thing you need to do as an advertiser is to figure out where your audience is spending most of their time. You can be able to do this by simply looking at how they interact with your content on your social media.

Another way and the best is to use Facebook’s audience insight tool especially if you choose to use Facebook for your advertising campaign. There is more to this but I will stop here for now…

Choosing the right Ad network: Once you are able to determine where your target audience is, it’s time to decide which Ad networks will work best for you.

If you are targeting a global or national audience, my suggestion will be to use one of the Ad giants such as Facebook or Google Ads.

This way you will be able to target a larger audience and achieve a high ROI on your Ad campaign.

Audience research tool

Target Audience

Now that you have known where your audience is and chosen your desired ad Network, It’s time to target your audience which is one of the most important things for your Ad campaign.

You can target your audience based on several criteria such as their interest, industry, age, gender, location, and psychographic data about your best customers.

These tools give you the opportunity to reach your best audience. Make great use of them.

Evaluation and optimization

Once your Ad campaign starts going out, You don’t stop there but rather keep evaluating and optimizing your Ads if possible on daily basis, this process involves looking at what is performing the best and focus target those audiences.

An example of this may be looking at which age group converts more and in what location, income levels and industry could be considered also. Looking at these data will allow you to target those audiences more and remove the categories that didn’t perform well.

The benefits of doing this or following these online advertising campaign stages and the process will be:

This is how you could achieve high ROI from your online Ad campaign using any Ad Network.


Advertising online generally can be tricky but if the right steps are followed, getting higher ROI on advertising is very possible on any of the gain Ad networks. I will like to see your comments in the comment section if you have good experience advertising online. Also, your ideas are very much welcome to help us improve this piece.

Eugene Agoh

Eugene Agoh

Founder at AdsTargets | Online advertising expert | Search engine optimisation expert | Social media marketing expert.Eugene is a Passionate writer on topics relating to online advertising, branding and generally interested in creating digital marketing content. He is curious about the future of digital advertising.Follow Eugene on LinkedIn @ eugeneagoh

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