Starting out with a new website, one of the biggest things on your mind is probably, “Will anyone actually see my content?” That’s a real, totally normal concern, and you’re definitely not alone—every beginner in SEO has been there, wondering how to get noticed.
With some smart strategies and a bit of steady effort, you can absolutely reach more people. SEO has changed a lot and keeps evolving all the time.
As of now, Google’s rolling out a fresh Core update where they’re deliberately pushing down AI-generated content to give well-written, genuinely helpful content more of a chance to shine.
So, if you’re serious about improving lower rankings and want to draw more visitors to your site, let’s jump into some straightforward, practical tips. With the right moves, you’ll be able to get your content out there and start building that audience you’re aiming for.
Ways of Improving Lower Rankings?
#1. IMPROVE YOUR PAGE LOAD SPEED
Improving your website’s loading speed is hands down one of the most powerful ways to boost your Google rankings. Here’s why: when your site loads quickly, it doesn’t just make visitors happy—it also signals to Google that you’re delivering a top-notch user experience. And Google loves that! In fact, Neil Patel found that pages ranking at the very top of Google’s first page tend to load way faster than those dragging along at the bottom. So, if you’re serious about improving lower rankings, your site’s speed should be top of your list.
First off, to see where you stand, hit up Google’s PageSpeed Insights—it’ll give you a quick look at how your site’s performing. If you’re using Semrush, there’s also a cool tool called Website Checker in their App Center that gives you a similar rundown. And if you’re all about the details and really want to dive into the nitty-gritty of what might be slowing you down, WebPageTest.org is the place to go. These tools won’t just tell you how fast (or slow) your site is; they’ll point out specific areas where you can make it faster.
So, let’s dig into a few simple yet powerful tips to get your site loading quicker and start improving those lower rankings:
#1 Compress Your Images
High-res images are great for quality, but they’re also data hogs. By compressing your images, you’re shrinking down those file sizes without sacrificing how they look. Use tools like TinyPNG or ImageOptim to quickly slim down images, giving your site that extra speed boost.
#2. Get on a Solid Hosting Plan
Your web host can make or break your site speed. Cheap or shared hosting options might seem like a good deal, but they can really slow things down, especially when your traffic picks up. If you want to see a noticeable difference, it might be time to upgrade to a more reliable host or even a VPS (Virtual Private Server) if you’re expecting lots of visitors.
#3. Minimize File Sizes on Your Pages
Think of it as decluttering your pages. CSS, HTML, and JavaScript files all take up space, and the more bloated they are, the slower your page loads. Tools like Gzip compression can reduce these file sizes, making things load faster and smoother.
#4. Clear Out Unnecessary Third-Party Scripts
Third-party scripts—like those for tracking, ads, or embedded content—can sneakily bog down your loading times. While some are essential, try to keep them to a minimum. Only keep the ones you truly need, and your visitors (and your SEO) will thank you.
After tackling these, you’ll likely notice a real difference in your load times, which can only help with improving lower rankings. Ready for the next step in leveling up your SEO game.
#2. GET YOUR SITE INSIDE OF FEATURED SNIPPETS
Want to level up your visibility with Google’s Featured Snippets? Over the past year, I’ve managed to snag 60 of these coveted spots for my site. My secret weapon? A little-known strategy I call “Snippet Bait”—and trust me, it’s a game-changer for improving lower rankings.
Here’s the play-by-play on how it works:
Step 1: Start with a Keyword You’re Already Ranking For
To get in a Featured Snippet, you need to be realistic about your starting point. Featured Snippets almost always come from sites that are already on page one—99.58% of the time, to be exact! That means if you’re chilling on page two or beyond, your chances of making it into that prized snippet are next to zero. So, the first move? Find a keyword that’s already bringing you some page-one love. This can be anything your site ranks for on that first page—no matter if it’s in the middle or even close to the bottom.
Step 2: Turn Your Content into “Snippet Bait”
Once you’ve locked in on that keyword, it’s time to craft your content with a Featured Snippet in mind. Think of snippet-worthy content as a highly concise, clear answer to a specific search query. Let’s say you have a page ranking for the keyword “SEO tips for beginners.” You’ll want to create a quick, punchy paragraph or list that directly answers the question “What are the best SEO tips for beginners?” Short and simple does the trick here because Google loves content that’s easy to pull into a snippet.
A few tips to make it irresistible to Google:
Answer the question directly in 40-60 words, right at the top of your content or in a dedicated section.
Use lists or tables if the query lends itself to that format (like “top 5 SEO tips”).
Make sure you’re super concise. Google wants that perfect, bite-sized nugget it can serve up without additional fluff.
Step 3: Optimize the Format for Google’s Eyes
After you’ve crafted your snippet-bait answer, fine-tune the layout. If the query suggests a numbered list, go for it. If it’s something that needs defining, make sure your explanation is crystal clear and formatted in a way Google can easily parse.
I’ve even used headers like “Here’s What You Need to Know About SEO” or “Quick Tips on…” so Google recognizes the relevance. It’s all about making your answer as snippet-friendly as possible.
And boom, there you have it—your very own shot at landing in that Featured Snippet box, which can seriously help with improving lower rankings and give you prime real estate in Google’s search results.
#3. IMPROVE DWELL TIME
So, you’ve probably heard the term Dwell Time floating around when it comes to SEO, but what does it really mean? Simply put, Dwell Time is the amount of time a person spends on your page before they hit the back button and bounce out. Now, here’s the thing: Google definitely takes Dwell Time into account when deciding how to rank your content. In my opinion, it’s a major ranking factor, and here’s why:
If someone lands on your page and instantly bounces, it’s like sending Google a message saying, “Hey, this page sucks!” And guess what? Google’s gonna hear you loud and clear and downrank that page. On the flip side, if visitors stay on your page for a decent amount of time, it signals that they found what they were looking for, meaning they’re engaging with your content. This is exactly what Google wants—content that keeps people happy and coming back for more.
So, the million-dollar question is: How do you make sure people stick around instead of bouncing off to the next search result?
Here’s my golden tip: Embed videos on your page.
Let me break this down. I did a little test recently where I compared the bounce rate of pages that had videos versus those that didn’t. Guess what? Pages with videos had an 11.2% better bounce rate. That’s a pretty solid improvement, right? Not only does video content keep your audience more engaged, but it also gives your page an extra layer of value that people are more likely to stick around for.
But why does this work? Think about it: Videos grab attention, break up the text, and make your content more engaging. When someone’s watching a video, they’re less likely to click the back button in frustration. It’s a win-win for both your audience’s experience and your SEO performance.
So, if you’re serious about improving lower rankings, focusing on Dwell Time is one of the quickest and most effective ways to do it. Add videos, create engaging content, and keep people hanging around longer. The longer they stay, the better the signal you send to Google that your page is worth keeping in the top spots.
#4. UTILIZE SITELINKS
Let us talk about Sitelinks—because these little things are a miracle when it comes to improving lower rankings and boosting your click-through rate (CTR).
So, last year, I decided to make Organic CTR a top priority. But here’s the thing: optimizing your title and description for clicks is great, but there’s another way to push even more people to click on your result. That’s when I discovered Sitelinks, and man, they made a huge difference.
Now, you’ve probably seen Sitelinks pop up under your brand name when you Google it. If your website is well-established, Google may display some extra links under your main result, like specific pages or categories. But here’s the kicker: you can get Sitelinks not just for your homepage, but for ALL kinds of pages—whether it’s blog posts, product pages, or even category pages in your e-commerce store.
Why do these Sitelinks matter so much?
Because they can make a massive impact on your click-through rate. When people see more links under your result, they’re more likely to click on one of them, which means more traffic for your site. And more traffic? Well, that’s a direct path to improving lower rankings.
Now, you might be wondering, how do you actually get Sitelinks for your pages? It’s simpler than you think—just add a table of contents to your pages.
A table of contents breaks your content into neat, digestible chunks, which helps Google understand the structure of your page. When Google sees that your page is well-organized and easy to navigate, it’s more likely to show Sitelinks. Plus, the more structured your content is, the easier it is for users to find exactly what they’re looking for without having to scroll through a wall of text.
Let me break it down further. When you add a table of contents, you’re giving Google a clear outline of what’s inside your page. This makes your content more accessible, and that’s exactly what Google wants—pages that are user-friendly and easy to navigate. So, not only will it help your visitors find the right information quickly, but it also sends Google the signal that your page is worth ranking higher.
So, if you want to boost your click-through rate and improve lower rankings, getting Sitelinks should definitely be on your radar. Adding a table of contents is an easy win to help push your content into the spotlight and get more clicks. It’s all about making your content easier to navigate, which makes everyone happy—Google, your audience, and you.
#5. CREATING LINKABLE ASSETS
Creating Linkable Assets because, trust me, if you want to really work on improving lower rankings, this is the path to long-term SEO success.
People don’t link just because they stumble upon “good content.” They link to stuff that helps them make a point, back up an argument, or simply makes them look credible and informed in front of their audience. In other words, people link to sources—and sources with genuine, high-value content.
So, what exactly qualifies as a Linkable Asset? Imagine content so valuable, so on-point, that people actually feel the need to reference it. This isn’t your run-of-the-mill blog post; we’re talking ultimate resources, data-backed guides, killer visuals, and handpicked tools that everyone in your niche will want to bookmark.
Let’s break down some top-tier linkable assets you could whip up to get those organic backlinks flowing and seriously start improving lower rankings:
#1. Ultimate Guides: Go Deep, Really Deep, I mean really deep.
Think of an ultimate guide as the holy grail of information on a topic. If someone’s got questions, they’ll find every answer right there in your guide. Your goal is to make it the absolute best resource out there.
No fluff, no empty claims—just solid, well-organized, deeply researched material. When people find a source that does the hard work for them, they’re likely to link back to it. So put in the time to make it that good, because this will pay off with natural backlinks over time.
#2. Data-Driven Case Studies: Get Real with Results
If you’ve done any original research or have specific results from your own projects, turn that into a case study! Show the process, the data, the impact—basically, spill the beans on what worked and why. People love to quote data, and if your findings are insightful or unique, others will be happy to link back to it as evidence for their own points.
#3. Visuals That Speak (Infographics and Charts)
In the world of SEO, an image is definitely worth more than a thousand words. A clear, well-designed infographic or chart makes information easy to digest—and it’s highly shareable. If your infographic can break down something complex into a visual that anyone can understand, it’s going to get passed around and linked to, big time. That’s a power move for improving lower rankings.
#4. Resource Lists and Toolkits
Everyone loves a good list—especially if it’s full of practical tools and resources. Think about it: a well-curated list can save people hours of hunting around. If you can put together a list of genuinely useful tools, sites, or resources in your industry, people will gladly link to it and refer back to it. They’ll see it as a hub they can direct others to, and that’s exactly what you want.
#5. Thought-Provoking Opinions or Original Ideas
Let’s say you have a fresh take on something everyone in your field is talking about. A unique perspective or a bold opinion (supported by facts or experience) can be a magnet for links. It gives people something to discuss, react to, or even debate—and that visibility is fantastic for SEO. Your content becomes part of the conversation, and when others link to you, that conversation starts working to improve lower rankings for your site.
So, what makes these Linkable Assets so powerful? Well, Google sees those links as a vote of confidence. Each backlink tells Google, “Hey, this content is solid, helpful, and worth ranking.” That’s how you start improving lower rankings—not by gaming the system, but by creating value that people naturally want to share and link to.
Ready to see your site rise up? Start thinking about content as something that has the potential to make a serious impact. Forget creating “just good content.” Aim for assets that offer something unique, insightful, or incredibly practical. Make it a resource, a reference, or a tool for others to use, and watch the natural links come rolling in. Google will pick up on the quality, and soon enough, your rankings will thank you.
#6. TARGETING KEYWORDS
Here’s the deal with targeting keywords, especially if improving lower rankings is on your mind. When I first got into keyword research, I was all about the search volume. The bigger the number, the better the keyword, right? That was my approach—if a keyword was pulling in a ton of searches, I’d think, “Great! That’s the one.”
But I quickly realized that sheer volume doesn’t always get you the results you’re after. These days, I focus more on what’s known as commercial intent—basically, how likely it is that people searching for this keyword are ready to buy or convert.
And here’s where things get interesting: you can actually get a sense of a keyword’s commercial intent just by checking out how much advertisers are willing to pay for those clicks in Google Ads. If brands are paying top dollar for clicks on a particular keyword, it means they’re betting that searchers are ready to make a purchase or take some sort of profitable action. High commercial intent keywords can pull in visitors who are further down the buyer’s journey, making them much more valuable.
Why Commercial Intent Beats Search Volume for Rankings
When you target keywords with high commercial intent, you’re focusing on keywords that attract people ready to act—not just browse. If you’re improving lower rankings, you want to aim for the keywords that bring in traffic that’s more likely to convert. Plus, targeting high-intent keywords can often mean less competition because fewer sites are going after that very specific, purchase-ready audience.
How to Spot Those High-Intent Keywords
So, here’s what you do: start by checking out the CPC (cost per click) for your potential keywords. If you see advertisers paying $5, $10, or more per click, you’ve found yourself a high-intent keyword. Even if the search volume is on the lower side, these are often the golden keywords that drive results.
Imagine you’re selling digital marketing services. Instead of just going after “digital marketing” (which has massive search volume but could mean anything from beginner tutorials to advanced guides), try something like “affordable digital marketing services” or “hire digital marketing consultant.” The intent behind these keywords is much stronger because it suggests people are ready to take action and make a purchase.
Balancing Commercial Intent with Organic Content
While ads are a clear indicator of commercial intent, you don’t have to pay for clicks to rank for these keywords organically. But knowing what people are willing to pay for can give you a massive edge. You can craft content specifically tailored to the high-intent crowd, optimizing it to capture those clicks for free (well, after putting in the work).
So, if you’re looking at ways to improve lower rankings, zero in on those high-intent keywords. It’s not about chasing volume; it’s about bringing in traffic that’s primed and ready to convert. Use your insights into commercial intent to create laser-focused content, and watch your rankings and conversions start to climb.
#7. MAKE YOUTUBE VIDEO FROM YOUR MOST SEARCHED KEYWORDS
Alright, let’s talk about squeezing the most out of a winning keyword to boost visibility and improving lower rankings. Say you’ve hit the jackpot with a keyword that’s driving traffic and bringing in conversions. Great! But don’t stop there—why not take over more of the search page real estate with a YouTube video?
Google doesn’t just serve up web pages in its results anymore. You’ve got videos, images, and all kinds of mixed content vying for the top spots. If your keyword is doing wonders in the text search results, imagine what adding a video could do. By showing up in both spots, you’re doubling your chances of getting noticed, driving clicks, and ultimately pulling more traffic your way.
How to Use YouTube to Rank for Your Keyword
Start by creating a video that’s laser-focused on that high-converting keyword. Don’t just make any video—this one should be optimized to deliver value on the exact topic that’s already performing well for you. Title it with your keyword, optimize the description, and use tags that directly align with what your target audience is searching for. For example, if your keyword is “easy digital marketing tips,” make your video title punchy, like, “10 Easy Digital Marketing Tips You Can Start Today!” Then, sprinkle that keyword naturally in your script and description so that it flows.
Why This Works So Well
Adding a YouTube video not only lets you own more of the search results for your keyword, but it also gives you a shot at grabbing attention from people who prefer video content over text. Videos rank fast, sometimes faster than regular pages, so this gives you a chance to climb up and improve lower rankings quickly. Plus, when people see you in multiple spots on the SERP—say, a blog post, a video, maybe even an FAQ—you’re building authority and trust without them even clicking yet.
Getting Extra Traffic and Engagement
Videos often come with rich snippets (thumbnails, timestamps) that make them pop on the page. That thumbnail alone can draw clicks you might miss out on with a text link alone. And here’s a bonus: a well-made video boosts user engagement. If visitors watch your video and then head to your site for more, it signals to Google that people find your content helpful, which only helps with improving lower rankings over time.
So, if you’ve got a keyword that’s already delivering results, capitalize on it with a YouTube video. You’re not just capturing more SERP real estate; you’re inviting more people to engage with your brand in different ways, all of which ultimately give your rankings a nice boost.
#8. TARGET TOPIC + STATISTICS KEYWORDS
Here’s a little SEO hack that can seriously boost your backlink game and work wonders for improving lower rankings: target “Topic + Statistics” keywords. Yep, this approach can bring in backlinks on autopilot—no begging, no pitching, just pure organic links from people who need the data you’re offering.
Here’s how it works:
First, pick a topic that’s popular in your niche and that journalists or bloggers often write about. Think along the lines of “social media usage statistics” or “latest trends in renewable energy.” In other words, stats that writers and reporters can’t resist when they’re working on their pieces.
Now, create a well-researched, data-packed page that brings all these stats together from reputable sources. Let’s say you’re focusing on “remote work statistics.” Gather data on things like remote job growth, productivity stats, popular industries for remote work—you name it. Your page becomes the ultimate go-to source, making it almost impossible for others not to link back to you.
Why This Strategy Scores Major Backlinks
Think about it: who’s searching for “remote work statistics” or “e-commerce growth statistics”? It’s often journalists and bloggers looking to beef up their articles. When they see your well-organized page ranking high, they’re more than likely to link back to it because, hey, it saves them time. Every time they need a credible stat, they’re heading to your page and giving you that sweet, sweet backlink.
Optimizing for “Topic + Statistics” Keywords
To maximize this strategy, you’ll want to go hard on optimizing for that exact “Topic + Statistics” keyword. Make sure the title tag, meta description, and content are fully optimized around it—think
“Remote Work Statistics 2024: Trends, Insights & Data.” Use headers to break down each section, add infographics if you can, and create a clean, easy-to-read layout.
How This Boosts Your Rankings
Each backlink acts as a vote of confidence in your content. Google notices this and starts rewarding your page with higher rankings for the targeted keyword. Over time, these backlinks can significantly help with improving lower rankings, pushing your site up in search results without constant upkeep.
So, if you want a solid, long-term way to score links and get your rankings moving, create a killer “Topic + Statistics” page. It’s a simple concept but can lead to big results—giving your rankings the nudge they need and establishing you as a go-to source for industry data.
#9. MATCH YOUR CONTENT TO FIT USER
Optimizing your old content to fit user intent like a glove. You might have heard about matching your content with search intent before, but here’s the real deal: if your page isn’t exactly what users are hunting for, Google’s not gonna play nice.
Forget about piling on the backlinks; they’ll only take you so far if your content doesn’t meet search intent. The algorithm’s smart—it can tell if people are bouncing off your page in search of something better. On the flip side, though, if your page delivers exactly what searchers want, you’re golden. Not only will your rankings climb, but you’ll also see higher engagement across the board.
How to Start Optimizing for User Intent
First up, revisit some of your older content—think those blog posts you put up months (or even years) ago. Check if they still answer the core questions searchers have today. Let’s say you’ve got an old post titled “Best Travel Destinations” that was written with a broad audience in mind. If user interest has shifted toward “budget-friendly travel destinations,” then tweaking your content to address that intent can be a game-changer.
Nailing the Details
Use tools like Google Search Console to see the specific keywords people are using to find that page. Are users looking for “affordable travel” or “eco-friendly destinations”? If they’re looking for tips on budget-friendly spots, that’s your cue to update the post to include these options, and maybe even add sections on money-saving tips, best travel seasons, or local deals.
Also, pay attention to format—sometimes improving lower rankings is as simple as turning a block of text into a list, adding tables, or using headers that help users scan the content easily. If someone’s searching for “quick travel tips,” they don’t want an essay—they want a clean, easy-to-navigate list they can skim through.
Why This Works
When you update content to hit user intent, people stay on your page longer. They find exactly what they’re looking for, and guess what? Google takes notice and rewards you for it. The result? More satisfied visitors, lower bounce rates, and—you guessed it—improving those lower rankings you’ve been working on. This isn’t just a one-time trick, either; it’s an ongoing strategy to keep your site relevant and aligned with what users (and Google) want.
So don’t let your old posts sit there gathering digital dust. Give them a refresh, match them to search intent, and watch your rankings start climbing. It’s like breathing new life into your content, and Google’s bound to reward the effort.
#10. LEVERAGE CONTENT PARTNERSHIP
Content partnerships—something I swear by to boost your content game.
Why am I such a huge fan? Simple. It makes promoting your content way more powerful.
when you post something on your site, you push it out to your audience. Maybe you’ve got a solid email list or a decent social following, but at the end of the day, your reach is still limited—you’re only one person (or one company). No matter how much you hustle, you’re working with a certain pool of traffic, links, and shares. And improving lower rankings when you’re only working with your own audience? It takes longer.
Now, imagine this: you team up with someone else, someone who has a similar audience but is looking to expand. Instead of just you pushing your content, BOTH of you do it. You send your readers to their site, and they send theirs to yours. Now you’re doubling the traffic, links, and social shares on your new post. Bam! That’s not just exposure; that’s a content promotion powerhouse.
How It Works
You and your partner create content that’s valuable to both of your audiences. It could be a joint blog post, an interview, a collaborative video, or even a case study. Once the content goes live, each of you promotes it to your own audience. So now, instead of just your loyal followers seeing it, you’re tapping into their audience, too. This could mean a whole new wave of backlinks, engagement, and social media shares.
And here’s the kicker: improving lower rankings is all about increasing signals like backlinks, shares, and real traffic. More people clicking on your content = more social proof = a better shot at ranking higher in Google.
Why This Works So Well
Content partnerships don’t just expand your reach—they also help with credibility. When you collaborate with someone known in your niche, their audience is going to trust the content more. It’s like an endorsement, and trust me, that’s a huge boost in a world where everyone’s fighting for clicks and attention. Plus, if both parties are promoting the content and linking back to each other, you get some sweet SEO juice from those backlinks and referral traffic.
It’s a win-win: You get fresh traffic and backlinks, while your partner does, too. The more eyeballs on your content, the more Google sees that it’s relevant and valuable. And what does Google reward? High-quality, well-promoted content that actually serves its audience.
So, if you’re serious about improving lower rankings and taking your content to the next level, don’t just focus on pushing it alone. Look around for other content creators, bloggers, or businesses you can team up with. It’s all about collaboration over competition—and with that extra push, you’ll see your content climb the ranks faster than ever.
#11. REPURPOSE CONTENT
In 2019, I made a big realization that totally changed the way I work.
The mistake? I was starting from scratch every single time I sat down to create content—whether it was for a blog post, a YouTube video, or an email newsletter. I was basically reinventing the wheel each time, which meant that a single blog post could take me two whole weeks to finish. Talk about frustrating, right?
Then it hit me—I already had tons of content sitting there on my YouTube channel. It was already working—people were watching, engaging, and loving it. Why not just take what was already popular and repurpose it? So, that’s exactly what I did.
One of my most popular videos was all about getting more YouTube subscribers, so I decided to turn that video into a blog post. Yeah, it took a bit of time to rework the content for a different format, but guess what? It was 10 times faster than starting from scratch with a blank Google Doc.
That blog post absolutely crushed it. It started bringing in over 10,500 visitors per month from search engines—just from repurposing content I had already created. That’s a huge win for me, and the best part? It’s still driving organic traffic today.
Why This Works
Repurposing content like this is an absolute game-changer for improving lower rankings. Why? Because you’re taking content that’s already proven to be valuable (people loved the video, so they’ll love the blog too) and reformatting it for a new audience. It’s a total time-saver and a traffic booster.
Plus, Google loves fresh content, and repurposing lets you put a new spin on something that’s already ranking well. You’re giving it a second life, with a fresh perspective or new details, which helps it rank even higher. Not to mention, when you can cover the same topic in multiple formats (video, blog, podcast, etc.), you’re increasing your chances of showing up in different search results—more visibility, more clicks, more traffic.
The Power of Repurposing
So, instead of starting every new piece of content from scratch, think about how you can take what you already have and spin it into a new format. If you have a podcast episode, turn it into a blog post. If you have a popular blog post, create a YouTube video around it. You can even chop up long videos into bite-sized clips for social media.
By doing this, not only do you save yourself time, but you also give yourself more chances to get discovered. You’re creating multiple entry points for people to find your content—and Google loves that. So if you’re serious about improving lower rankings and getting more eyeballs on your content, repurposing is the way to go.
It’s a no-brainer. Why work harder when you can work smarter?
#12. FIX BROKEN LINKS
I’ve already got a guide on this, so no need to go over all the steps again. But I’ll walk you through my personal experience of how I scored a killer backlink using this strategy.
First off, I looked through my site and found a piece of content I knew would get attention. It had solid value and was something people in my niche were definitely gonna link to.
Then, I grabbed the homepage URL of a site I knew was all about content marketing—because, let’s face it, these are the kinds of pages where you’ll most likely find relevant links that need fixing. I dropped that URL into the Semrush Site Audit tool and went straight to the “Warnings” section. From there, I clicked on “Broken External Links” to see which of their external links were dead. You know the ones—the links that lead nowhere, giving me the perfect opportunity to swoop in.
Once I found a dead link that matched the content I had, I hit up the blog owner. I told them about their broken link and offered my guide as a replacement. Now, here’s the key: I wasn’t just saying, “Hey, your link is broken.” No, I made sure I was adding value. I showed them how my content could help their readers in place of that broken link.
And guess what? It worked. The blogger saw the value and linked to me. Boom, backlink secured.
Why This Works for Improving Lower Rankings
Here’s why Broken Link Building is a game-changer for improving lower rankings:
You’re solving a problem. Website owners hate broken links because they ruin their credibility and user experience. By pointing out the issue and offering your relevant content as a replacement, you’re being helpful. That’s a win-win.
You’re getting backlinks the ethical way. Instead of trying to “buy” links or use shady tactics, you’re earning them by simply being valuable. Google loves natural backlinks like this.
You get a traffic boost. The site you’re reaching out to is already authoritative, and when they link back to you, you’re getting a piece of that authority. Plus, their audience will now be exposed to your content, which increases your chances of more clicks and shares.
How to Nail It
Now, if you want to do this yourself, here’s the rundown:
Find a valuable piece of content on your site that’s worth linking to.
Use tools like Semrush (or Ahrefs, or any similar tool) to find sites in your niche with broken external links.
Outreach like a pro. Send a polite message that helps the site owner understand how your content fills the gap their broken link left.
When you implement this Broken Link Building strategy, not only are you improving your SEO rankings by gaining quality backlinks, but you’re also improving lower rankings by putting your content in front of the right people, earning trust, and driving more traffic to your site. It’s like a free SEO boost, if you play your cards right.
This is one of those clever hacks that’s often overlooked but works wonders when you do it right. So next time you’re looking to build links, give broken link building a try.
#13. LOOK FOR BACKLINK OPPORTUNITIES WITH “BACKLINK GAP”
Alright, let’s talk about one of my favorite link-building hacks that’s all about backlink gap analysis. If you’re not using this, you’re definitely missing out. It’s a super powerful way to improve lower rankings without the guesswork.
So, we all know reverse engineering links is a solid strategy, right? You find a site that linked to one of your competitors, and you think, “Boom! I can get that link too!” But here’s the thing: You never really know why they linked to your competitor in the first place. Was it because of a long-time relationship? Maybe the competitor sent a killer outreach email, or the site owner just randomly decided to link. There are a ton of reasons, and you can’t always figure it out.
Now, what if you could skip the guesswork? What if you could find sites that link to multiple competitors? That’s where Backlink Gap comes in, and trust me, it’s a total game-changer for improving lower rankings.
Here’s how it works:
Fire up Semrush (or any backlink tool that offers gap analysis).
Enter your domain and a handful of your competitors’ domains into the tool.
Bam! You’ll get a list of everyone who’s linking to your competitors, but not to you.
This is where the magic happens. If these sites are linking to three or more of your competitors, chances are they’re willing to link to you too—especially if you’ve got better content.
Why This Works for Improving Lower Rankings
Higher-quality backlinks: Sites linking to multiple competitors are likely more authoritative. When they link to you, it boosts your site’s credibility and pushes you up in the rankings.
Less guesswork, more action: Instead of randomly guessing which sites might link to you, you’re working with data. These sites have already linked to your competitors, so they’re prime candidates to link to you too.
Better content = more backlinks: If your content is superior to your competitors’, these sites will want to link to you. Just make sure your content is top-notch and solves real problems for your audience.
How to Nail This Strategy:
#1. Identify your competitors: Find the sites that rank in your niche and that you want to beat.
#2. Use the Backlink Gap tool: Plug your domain and your competitors’ domains into a tool like Semrush. You’ll instantly get a list of potential backlink opportunities.
#3. Check for quality: Look for sites that are linking to multiple competitors. These are your golden opportunities.
#4. Reach out: Craft an outreach email, highlighting why your content is the best fit for their site. Be specific—show them how your content can add value to their readers.
Quick Tip:
Don’t just blindly follow the tool’s suggestions. Take a look at the relevance of the sites linking to your competitors and make sure they align with your niche. Don’t waste time on low-quality sites.
When you use Backlink Gap Analysis, you’re basically finding all the backlink opportunities you need to improve lower rankings and boost your SEO game. You’re going straight for the sites that are already primed to link to you, so the process is much quicker, more effective, and less of a shot in the dark.
If you’ve been struggling to get backlinks, this is the perfect solution to break through the noise and start climbing those search engine rankings.
#14. FIND POPULAR, LOW-COMPETITION KEYWORDS
So, you want to find popular, low-competition keywords, right? Who doesn’t, am I right?
But here’s the real question:
How do you actually go about it?
The answer is simpler than you think: Target brand-new keywords.
Let me break it down for you…
Here’s the deal: Most keywords are super competitive because, well, a ton of sites are all trying to rank for them. Everyone and their dog is targeting the same keywords—especially the big, juicy ones in your niche.
But here’s the trick to improving lower rankings: When you target new keywords, the competition isn’t as fierce. You’re not fighting with a hundred different blogs, businesses, and media outlets for that top spot. You’re competing with a handful—maybe even just a few!
This means you can often rocket straight to the top of search results without breaking a sweat.
Let me give you a quick example of how this played out for me in 2019:
I saw this emerging term called “Voice Search”—it was a term that was starting to buzz but hadn’t totally exploded yet. You know, like when a keyword is kinda “undiscovered” by the masses? So, I jumped on it, created a killer guide around it, and optimized everything with that new term.
The result? Because “Voice Search” was still relatively fresh compared to older, super competitive keywords (like “link building” in my niche), my guide cracked the bottom of the first page in just a week.
Imagine that—just by hopping on a new term early, I was able to skip the long waiting game and start climbing fast.
Why This Works For Improving Lower Rankings
#1. Less Competition: New keywords have fewer sites trying to rank for them, so you’re not fighting for the same spots as everyone else.
#2. Quick Results: Because the competition is low, you can often see results sooner than you would targeting a highly competitive term.
#3. First-Mover Advantage: You’re getting in early before the flood of content starts pouring in. And if you rank for a new keyword before it blows up, you’ll ride the wave as it grows.
How To Find New Keywords to Target:
Trendspotting: Keep an eye on trends in your industry. New technologies, pop culture references, or emerging niches can give you keyword ideas that are starting to take off.
#1. Google Trends: Use Google Trends to spot rising terms that aren’t quite mainstream yet. This is your secret weapon for catching those up-and-coming keywords.
#2. Check Social Media: Platforms like Twitter, Reddit, and Quora are goldmines for spotting fresh, trending terms before they get huge.
#3. Use Tools: Leverage SEO tools like Ubersuggest or Ahrefs to find keywords that are getting traction but don’t yet have massive competition.
Pro Tip:
When targeting new keywords, act fast. These terms can catch on quickly, and once they’re mainstream, the competition ramps up. The sooner you get your content live and optimized, the better your chances of owning that keyword.
So, to wrap it up: if you’re looking to get ahead and improve lower rankings, don’t sleep on new keywords. They’re your ticket to standing out, getting noticed, and climbing search rankings without battling the big dogs. Just pick your term, go all in, and watch your rankings soar.
#15. CREATE KILLER CONCEPT VISUALS
If you’re looking for a way to score high-quality backlinks without having to break your back doing outreach, then you’ll want to know about this sneaky little hack: Concept visuals. Yup, I’m talking about creating visuals that make tricky concepts easy to understand—think graphs, charts, infographics, or tables.
And trust me, I’ve used this exact approach to snag some seriously sweet backlinks. It’s like a shortcut to improving lower rankings without the grind of cold emails or begging for links.
So here’s how you do it:
Step 1: Create an Epic Visual
First thing’s first—make something awesome. This could be a graph, a chart, a mind-blowing infographic, or even a detailed table that explains something complex in a simple, visual way. You want it to be useful—something that makes people go, “Whoa, that’s exactly what I’ve been looking for!”
People love visuals because they break down complex ideas into bite-sized, digestible pieces. And when people find something useful, they’re more likely to share it or link back to it.
Here’s the kicker: this kind of content naturally attracts backlinks. Why? Because others in your industry will want to reference your visual as a source. And once your concept visual starts getting linked to, your authority grows.
Step 2: Make It Easy to Understand
The key here is simplicity. The more clear and easy to digest your visual is, the more likely it is that people will share it and link to it. Don’t overcomplicate it—remember, your goal is to make a tough concept click for people with a quick glance.
For example, if you’re creating a chart explaining SEO strategies, don’t just throw a bunch of jargon and numbers in there. Break it down into clean, organized sections that highlight the most important info, using bold headers, simple color-coding, and concise labels.
Step 3: Get It Out There
Once your visual is up and ready, you’re going to want to promote it. No, you don’t need to email a million people begging for links (thankfully). Instead, look for places that might find your visual useful. Share it with bloggers, influencers, journalists, or websites that cover the topic of your visual.
When you help people understand a complex idea, they’ll happily link back to your page because it adds value to their content. Bonus points if you make your visual easy to embed—that way, they can just drop it right into their own articles without hassle.
Step 4: Watch the Links Roll In
And just like that, your visual starts to get picked up, linked to, and shared. This boosts your domain authority and improves lower rankings as you start to rack up more and more quality backlinks.
Pro Tip:
Make sure your visuals are high-quality and shareable. If it looks amateurish or difficult to interpret, it’s not going to attract the kind of links you want. Also, always give credit to the original source, if applicable, and make it clear that your visual can be used with proper attribution.
So if you’re looking for a no-hassle way to boost your SEO and improve lower rankings, creating killer concept visuals is a game-changer. Instead of struggling with outreach, let your visual do the talking and watch as those backlinks start rolling in.
#16. LEVERAGE INDUSTRY GLOSSARIES
Looking for some fresh keyword ideas to spice up your content and boost your SEO? Well, here’s a pro tip: dive into industry glossaries.
Glossaries are like hidden gold mines for finding keywords you might not have thought of yet. They’re packed with terms and phrases that are relevant to your niche—stuff that’s used regularly by people in your industry but might not be on your radar. And the best part? A lot of these terms can help you with improving lower rankings by targeting keywords that might have lower competition, but still attract the right audience.
Here’s how to make the most out of industry glossaries:
Step 1: Find the Right Glossary
First off, you want to target glossaries that are relevant to your field. Whether it’s a glossary on a respected industry website, a well-known association, or even a niche-specific resource, these pages are packed with terms you’re probably not using yet. You’re looking for terms that describe key concepts, processes, or jargon that your audience cares about.
Step 2: Scan for Hidden Gems
Once you’ve got your hands on a glossary, start scanning through it and take note of keywords you might have missed. These could be specific phrases, buzzwords, or even acronyms that professionals in your industry are searching for. These glossaries often include long-tail keywords too, which are great for targeting more specific search queries.
Here’s the thing: these terms might not have as much search volume as your regular keywords, but that’s actually a good thing when it comes to improving lower rankings. Less competition means you can rank higher, faster.
Step 3: Incorporate Into Your Content
Now that you’ve found some new keyword ideas, it’s time to work them into your content. If these terms are widely used in your industry, then they’re probably going to help you resonate with your audience. And that, in turn, helps your pages rank better.
But don’t just sprinkle them in randomly—focus on user intent. Make sure the new keywords you’ve uncovered naturally fit into your content and answer the questions or problems your audience is searching for.
Step 4: Optimize Old Content Too
Here’s a pro tip: once you’ve got your new keywords, don’t just use them for fresh posts. Go back to your old content and optimize it by incorporating these new terms. This is an easy way to refresh your content and give it a better shot at ranking, especially when those old pages are struggling with lower rankings.
Step 5: Track and Monitor Results
Finally, once you start using these keywords, make sure to track how they perform. You might be surprised by how quickly some of these lesser-known terms can bring in traffic. And with a little SEO finesse, they’ll help you improve lower rankings and rise above the competition.
So, next time you’re stuck for keyword ideas, don’t just Google a bunch of random terms. Take a deep dive into industry glossaries, and watch as they open up a whole new world of keyword opportunities that’ll help you rank higher and reach your audience more effectively.
#17. GET BACKLINKS FROM CONTENT CURATORS
I’m talking about backlinks from content curators. These are the real MVPs in the world of SEO, and if you’re not targeting them, you’re missing out.
Now, most people mess up outreach because their messages are just, well, garbage. You know the type—“Hey, I love your site, can you link to me?” It’s bland, it’s lazy, and guess what? It doesn’t work. But here’s the secret: content curators are the ones you want to talk to. And I’ll tell you why they’re so valuable for improving lower rankings.
What Are Content Curators?
Content curators are basically the people who gather and share the best content in your industry. They’re like the gatekeepers of quality information, always on the lookout for the top articles, guides, and resources to share with their audience. These are the folks who round up the best of the best in their niche and share it with their followers—whether it’s in newsletters, blogs, or social media.
Why Content Curators Are Gold for Backlinks
Now, think about it: if you can get your content linked by these curators, that’s a backlink from someone who has a trusted and engaged audience. And not just any backlink—a high-quality one.
These curators are authority figures in your niche, and a backlink from them means Google will take you more seriously.
Content curators are always looking for fresh, relevant content to feature. If your content is top-notch and fits what they’re sharing, they might link to you without you even having to ask! That’s pure gold when it comes to improving lower rankings.
How to Get Backlinks From Content Curators
Now, let’s break down the strategy:
#1. Know Your Curator’s Needs
Before you shoot them an outreach message, do your homework. Check out their site and see what kind of content they usually share. Are they focusing on guides? Case studies? Industry news? Find out what’s missing or what they seem to promote the most, and tailor your content to fit that niche. You want to speak their language, not just throw anything at the wall.
#2. Create Share-Worthy Content
Your content needs to stand out. Content curators are inundated with articles, blogs, and resources every day. If you want them to feature your work, make sure it’s something special. Is your article super in-depth? Does it offer new insights or stats? Maybe you’ve got a killer visual that explains a complicated topic better than anything else out there? Curators love that.
#3. Build a Relationship First
You’re not going to get a link by sliding into someone’s DMs and asking for it. That’s just a bad look. Instead, start by engaging with their content. Share their posts, leave thoughtful comments, or even share some of their work on social media. Show that you appreciate what they do. Building rapport first will go a long way when you eventually reach out.
#4. Outreach Like a Pro
Now that you’ve got the groundwork laid, it’s time to reach out. But don’t be lazy! Craft a message that shows you understand their content and how your post fits with their audience. Don’t ask for a link outright—offer value. You could say something like, “Hey, I’ve got this new guide on [topic] that I think would be a perfect fit for your upcoming content roundup. Let me know what you think!”
And keep it personal—don’t use a template. Nobody wants to feel like they’re just another link on your outreach checklist.
#5. Keep It Friendly and Genuine
Content curators aren’t in it for the “freebies.” They want value, and they want to help their readers. Be genuine in your approach and show that you’re not just trying to climb the ranks—you’re actually looking to add value to their curated content.
Getting backlinks from content curators is a game-changer for improving lower rankings. When you land a link from a curator, you’re tapping into a network of people who trust their recommendations. So, instead of sending out mass outreach messages with zero personality, take the time to understand what content curators need, provide something valuable, and build a relationship first. This way, your backlinks won’t just help improve your rankings—they’ll help you gain credibility in your niche.
So, go ahead and start building those connections. It’s time to move from the bottom of the SERPs to the top.
#18. TARGET QUESTION KEYWORDS
Focus towards finding question keywords because if you’re not targeting them, you’re missing a big trick, especially when it comes to improving lower rankings.
Now, why are question keywords such a big deal? Well, people don’t just type in random stuff into Google. They’re searching for answers. And more often than not, those answers come in the form of questions. Think about it: when you want to know something, you type in questions like, “How do I fix my website’s SEO?” or “Why is my site ranking lower?” Those are question keywords, and they’re a goldmine for improving your search rankings.
Why Target Question Keywords?
Google loves questions. When you target the right question keywords, you’re speaking directly to what people are actually searching for. You’re not just guessing what keywords might work—you’re answering the exact questions that are on people’s minds. That’s why focusing on questions can seriously help with improving lower rankings.
Let’s break it down:
#1. People Want Answers: When users ask a question in Google, they expect an immediate answer. And Google? It loves to deliver those answers, especially in the form of featured snippets or quick answers right at the top of the search results. You know, those boxed-in answers that are super helpful when you’re looking for a quick fix or solution? Yup, that’s where your content can show up, if you target the right question keywords.
#2. Less Competition: You might be thinking, “Okay, but aren’t question keywords super competitive?” Not necessarily. Sure, some question-based keywords are competitive, but you can still find plenty of long-tail questions with lower competition. These long-tail questions tend to have less search volume, but they’re also easier to rank for. Plus, people who ask these specific questions are way more likely to click and engage with your content because you’re offering the exact answer they need.
#3. Improve Click-Through Rate (CTR): When you optimize for question keywords, you’re also more likely to show up in those “People Also Ask” boxes. And when that happens, your CTR gets a nice boost, which is another signal to Google that your content is relevant and valuable. And guess what that does? Yep, it helps with improving lower rankings!
How to Find Question Keywords
So, now you’re probably wondering, “How do I even find these question keywords?” Don’t worry, I got you.
1. Use Question-Focused Tools
There are tools out there that will literally do the hard work for you. For example, Answer the Public is a goldmine for question-based keywords. You just plug in your main topic, and it spits out all kinds of question variations people are searching for. You can also use Ubersuggest, SEMrush, or Ahrefs to uncover question keywords specific to your niche.
#2. Check Google’s “People Also Ask” Section
Google is golden when it comes to figuring out what people are searching for. Simply type a keyword into Google, and scroll down to the “People Also Ask” section. These are real questions users are asking related to your query. They’re already being searched, and if you can create content that answers them, you’re halfway to improving your rankings.
#3. Reddit & Quora
I’m not kidding when I say these platforms are treasure troves for question keywords. People use Reddit and Quora to ask questions every day. Use the search bar on these sites to dig into the most popular questions related to your niche. Then, tailor your content to answer those questions in a detailed, helpful way.
#4. Look at Your Own Analytics
If you’ve already got some content live, take a look at what users are searching to land on your site. Google Search Console can give you insight into which queries bring visitors to your pages. From there, you can start optimizing for related questions or even expand on the answers you’re already providing.
How to Optimize for Question Keywords
Now that you’ve found your question keywords, it’s time to optimize for them. Here’s how:
#1. Craft Specific, In-Depth Answers
Google loves high-quality, in-depth content. So, when you find a question keyword, don’t just write a one-liner. Provide a comprehensive answer. Go into detail, back up your points with data or examples, and offer actionable tips.
2. Use the Question in Your Title and Headers
Make sure you include the exact question in your title and H1 header. This not only helps search engines understand what your page is about but also lets users know that your content is exactly what they’re looking for. For example, if your target keyword is “Why is my website ranking lower?,” your title could be something like, “Why Is My Website Ranking Lower? Here’s What You Can Do About It.”
#3. Structure Your Content Like an FAQ
Consider structuring your content like an FAQ section. Include a clear answer to the question at the top of your page (for featured snippets) and then break down further related questions in subheadings. This can make your content more scannable, which keeps users engaged—and Google loves that.
#4. Target Multiple Variations
Don’t just stick to one version of the question. Look for variations and synonyms. For example, if the question is “How can I improve my site’s SEO?,” also target variations like “What are the best SEO practices for my website?” or “How do I optimize my site for search engines?.”
#5. Leverage Schema Markup
If you really want to take it to the next level, use schema markup to help Google understand your content even better. With FAQ schema, Google can pull your answers and display them directly in the search results.
Finding and targeting question keywords is a simple yet powerful way to boost your content and improve lower rankings. It’s about meeting search intent head-on and answering the exact questions people are typing into Google. The more relevant, thorough, and helpful your answers are, the higher the chances of your content ranking well.
So, start digging for those questions, optimize like a pro, and watch your rankings rise.
#19. USE BRAND NAME TERMS
If you’re not ranking for them, you’re missing out on some seriously sweet opportunities to improve lower rankings.
Why Brand Name Terms Are a Goldmine
Brand name terms are like the low-hanging fruit of SEO. And here’s why: they usually come with low competition, high search volume, and great CPC (Cost Per Click) if you’re running paid ads. Sounds pretty sweet, right?
So what are brand name terms? These are the search queries that include a brand name, like “Nike shoes” or “Apple iPhone.” Now, you might be thinking, “But I don’t sell Nike or Apple, so why would I care?” Here’s the thing: a lot of people are actively searching for brand-related keywords, and if you can find a way to get your content ranking for those terms—especially ones related to your niche or competitors—you’re looking at a serious SEO boost tool.
Why You Need to Target Brand Name Terms
#1. Low Competition
Unlike those broad, general keywords like “best shoes” or “top smartphones” that everyone and their dog is fighting for, brand name terms usually come with much lower competition. You don’t have to fight with thousands of other businesses to rank for them. Why? Because the brand is the focus. If you’re creating content that’s relevant to that brand or using it in a clever way, there’s less noise in the way of you getting that sweet spot at the top of the SERPs.
#2. High Volume
Brand names often have huge search volume. Think about how often people search for Apple or Samsung. These terms can get a ton of search traffic, even if you’re not selling those specific products. If you’re writing content around a specific brand that people are looking for, you can grab some of that traffic, especially if you’re in a competitive niche where improving lower rankings is a priority.
#3. Great CPC
Brand name terms typically have high CPC. That means that if you’re doing paid ads, you can bid on these keywords and often get a better return for the same ad spend. But here’s the catch: even if you’re not running ads, you can still optimize your content around these brand names for organic traffic. More exposure means more chances to rank for related terms, and that can be huge for improving your rankings across the board.
How to Rank for Brand Name Terms
Now, let’s get into the juicy part: how do you actually rank for brand name terms? Well, here’s the secret sauce.
#1. Use the Brand Name in Your Content
It sounds simple, but using the brand name in a natural, relevant way in your content is step one. If you’re creating blog posts, reviews, or comparisons, make sure the brand name is included in your title, subheadings, and body copy. But here’s the thing: don’t just stuff it in there for the sake of it. You need to add value and relevance to what you’re writing.
For example, if you’re in the fashion industry and you’re writing about the latest trends in running shoes, you might create content like, “Nike Running Shoes Review: The Best Options for Comfort and Performance.” Not only does this cater to people searching for Nike products, but it also brings value by comparing products and giving actionable advice.
#2. Create Brand Comparisons
People love comparisons, especially when they’re trying to figure out which brand to buy. If you’re able to compare two or more well-known brands in your niche, you can rank for a variety of brand-related keywords. For example, if you sell software and know people are comparing Brand A and Brand B, you can create content that answers, “Brand A vs Brand B: Which One is Better for SEO?” This could rank for both brand names and also capture traffic from people looking for side-by-side comparisons.
#3. Leverage Customer Reviews and Testimonials
If you’re able to pull in real reviews about a brand or its products, this can make your content even more valuable. People trust reviews and user-generated content, and Google loves that too. Include customer testimonials about a brand you’re reviewing, and you could start showing up in rich snippets or featured snippets, further improving your lower rankings.
#4. Use Brand-Specific Keywords
Go beyond just the brand name itself. Think about related terms that people might be searching for alongside the brand name. For example, “Nike shoes for women” or “Apple iPhone vs Samsung Galaxy.” By including these additional long-tail keywords in your content, you expand your chances of ranking for multiple brand-related searches.
#5. Optimize for Local Searches
If your business has a local angle, you can target brand-related terms for specific locations. For example, “Nike store in New York City” or “Apple repair services in San Francisco.” This is a great way to not only improve lower rankings but also tap into local search traffic, which is often less competitive and easier to convert.
#6. Leverage Brand Mentions
Even if you’re not directly using a brand name in your product, it’s possible to still benefit from a brand’s popularity. Look for brand mentions in online forums, blogs, and social media platforms. If you can get involved in conversations, leave thoughtful comments, and link back to your content, you can sometimes capture a little link juice from brand-savvy discussions. Plus, those brand mentions could help your content naturally rank for relevant brand keywords.
How Brand Name Terms Help Improve Lower Rankings
By targeting and ranking for brand name terms, you’re not just driving traffic from those specific keywords. You’re also setting yourself up to rank better for other related keywords. It’s all about building authority and relevance around a brand. And once you start ranking for a well-known brand name, you’ve essentially created a foundation for ranking for other terms in that niche. This can help you climb out of the lower rankings and start seeing bigger results across the board.
To sum it up, brand name terms are like a shortcut to improving your rankings—whether you’re targeting them directly in your content or leveraging their popularity in other ways. By targeting these low-competition, high-volume keywords, you can build authority, capture more organic traffic, and give your rankings a real boost.
So, if you haven’t already, start digging into those brand name keywords, get creative with your content, and watch your rankings soar
Conclusion
If you’re looking to start improving lower rankings, there’s a ton of stuff you can do to give your site a serious boost. We’ve covered some solid strategies today, from broken link building to finding backlink gaps, targeting brand name terms, and even diving into industry glossaries for fresh keyword ideas. Each of these methods can help you crawl your way up the SERPs and finally leave those pesky low rankings behind.
There’s no one-size-fits-all trick, but these strategies offer a pretty powerful roadmap to chase low-competition, high-reward opportunities that can get you noticed. For example, backlink gap analysis lets you basically learn from your competitors’ playbook. It’s like getting a sneak peek into what works for them without having to reinvent the wheel yourself.
Then there’s the magic of targeting new keywords—those fresh, shiny terms that no one else is fighting for yet. When you get ahead of the game, you’re not in a battle for the same crowded keywords everyone else is after. This means quicker wins and faster rankings.
It’s not just about the techniques. It’s about creating value. Whether you’re reaching out to content curators, crafting eye-catching visuals, or zeroing in on brand terms, the focus should always be on making your content stand out and give people something worth linking to. The more value you bring, the more likely it is that those high-quality backlinks will start rolling in, which—yep, you guessed it—leads to improving lower rankings.
So take these tips and run with them. Stay creative, keep pushing your SEO game, and soon enough, you’ll see those rankings rise. The road to better rankings doesn’t happen overnight, but with consistency, strategy, and a little patience, you’ll get there. You’ve got this! Keep at it, and watch your content shine.
