CPC Calculator: Free CPC campaign cost Calculator

CPC Calculator
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It is always important to have an idea of the outcome of your investment before getting into one. Similarly, your CPC campaign cost and potential outcome should be as well estimated by using a CPC Calculator before launching your ads campaign.

This will enable you to have a more clear understanding of the number of clicks you will get if a certain amount is spent on a campaign as well as the potential sales you can get with a certain number of visitors to your website.

We decided to make it easier for you to estimate the outcome of your campaign by using our free Cost Per Clicks calculator displayed below.

So before we can go ahead and do our calculation, let’s look at the formula for calculating CPC.

CPC Calculator formula

CPC stands for cost per click. This means, the actual cost you pay per each click you get during an ad campaign either on Google Adwords or AdsTargets ad network.

To get the estimation right, you simply take the total cost of your ad campaign and divide it by the total number of clicks you are willing to buy as shown here: CPC = total_cost / number_of_clicks.

It will also work if you take the total number of clicks or the estimated number of clicks and divide it by the amount you are willing to spend on a CPC advertising campaign. This helps you also determine the maximum cost per click.

Find campaign costs

Find clicks

Find CPC

Note: Simply change your figures or click on clear to calculate again.

CPC formula alternative

You may also derive it from CPM and CTR: CPC = (CPM / 1000) / (CTR / 100) = 0.1 * CPM / CTR.

Though on third-party ad management platforms, ad placement in a real-time bidding auction, GEOs of the target audience, and several other factors are taken into consideration by the algorithms to determine the cost of clicks as well as CPM.

In any case, Google advertising, Bing ads or Microsoft Ads, and AdsTargets advertising use the same CPM and CPC formula to calculate the costs you are going to pay per click or 1,000 impressions.

We also made it easier for you to calculate your cost per click campaign cost here in the Below calculator.

Note: To recalculate, simply modify your figures to get the total CPM Cost

CPM Calculator

Find campaign costs

Find CPM

Find impressions

Note: To recalculate, simply modify your figures to get the total CPM Cost

Doing the maths for CPM

The cost of the advertising campaign is divided by the number of desired impressions and then multiplied by 1,000 to get the cost of advertising (2,500/500,000) x 1000 = $5).

In the above case, the advertiser or the company will have to spend $5 per 1,000 impressions on their ad campaign with a budget of $2,500.

As an advertiser, your CPM will be set by the ad network or a publisher (Blogger or website owner). It’s only in real cases the advertiser will be given the opportunity to negotiate their CPM rates.


The most important reason for calculating your ad cost and the estimated outcome of your campaign is to maximize your return on ad spend or return on investments (ROI) of your paid advertising.

It is simply wise to look at your ad campaigns as investments as regards your company’s accounting. This means you have to clearly understand the potential outcome of your ad investment before launching your campaign. Use the above calculators to help you understand your ad cost and the number of clicks you may potentially get.

Eugene Agoh

Eugene Agoh

Founder at AdsTargets | Online advertising expert | Search engine optimisation expert | Social media marketing expert.Eugene is a Passionate writer on topics relating to online advertising, branding and generally interested in creating digital marketing content. He is curious about the future of digital advertising.Follow Eugene on LinkedIn @ eugeneagoh

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