Display Advertising – All You Need to Know

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It’s likely you might have come across the phrase “Display Advertising”. It is either you are interested in knowing about it or you work in the digital marketing space.

In any case, online advertising has become even more popular these days. Brands constantly engage in different types of digital advertising to gain visibility online so as to grow their businesses.

In fact, it is one of the surest ways to grow businesses these days.

Since the first ad appeared online in form of a banner on 27 October 1994, it has never stopped for once but rather increase and evolved in so many ways.

In recent years, more and more individuals and businesses have benefited from it in several ways. Experts working in the digital market have taken a huge chunk of the income that goes in and out of the systems.

Some of the most beneficiaries of the online display advertising market are the ad giants such as Google Ads, Facebook Ads and Bing/Yahoo Ad Networks among many other smaller Networks.

This post discusses most of the things you need to know about display advertising, how it works, how you can benefit from it, and how to design great display ad campaigns to grow your online businesses.

So let’s get started…

What Display Advertising?

Display advertising is digital advertising which appears on websites, Mobile Apps, and online social media platforms in the form of Banners, Text, Video, Flash, Images, and Audio.

The main aim of display advertising is to create awareness through the delivery of information necessary to attract the targeted audience’s attention.

Display advertising on Google

Google still controls over 75% of the display advertising market which is a massive share of the market. This means it is important to understand what is acceptable for Google Ads (Google Adwords) in case you might want to try it out someday.

Here are the most important things you need to know about Google Ads. The acceptable sizes and ad formats.

Google Ads Image formats

When uploading images to your Google Ads, you should make sure those are in JPEG, GIF, PNG, and JPG formats. This applies to AdsTargets acceptable image formats for Ads. AdsTargets run pretty much the same Ads formats just like Google Ads.

Google Ads Standard Display Ad Sizes

Google Ads (Google AdWords) accept all kinds of banners in various formats as mentioned above. Here you will where they are best placed to make a significant impact on your PPC and CPM campaigns.

Google Ads Standard Display Ad Sizes

It is also worth mentioning that all these banner sizes and image formats accepted by Google Ads can also be used in creating PPC and CPM campaigns with AdsTargets display advertising campaigns.

You will be more than welcome to start your next display advertising campaigns at AdsTargets.

Note: In some countries, there are specific display ad sizes that are available and those can be seen in the image below.

Regionally available display ad sizes

Display Advertising Example

There are several display advertising examples and am sure you have seen a lot of them already online. These are banners, Text Ads, Interstitials, In-App Ads, Video, Call-only Ads etc.

These ads come in the form of Static image banners, GIF Ads, and Animated HTML5.

Most of these are available on Google search engines and other search engines, Blogs, forums, social media platforms. These are some of the display advertising examples.

Static Banner ads examples

Display Advertising Example
Image credit: (Bannersnack)

GIF Ads Examples

GIF Ads Examples
Image credit: (Bannersnack)

Animated HTML5 Samples

Animated HTML5 Samples
Animated HTML5 Samples
Animated HTML5 Samples

Display ads format available for Google

When we talk of Ad format, we simply mean the types of display ad campaigns that are available in the Google Ad (Google AdWords) platform and here are those Google ad format as explained by Google.

Display ads format available for Google
Image credit: (Google Ads)
Display ads format available for Google
Image credit: (Google Ads)
Display ads format available for Google
Image credit: (Google Ads)

Mobile Ads and Campaigns

For mobile ad campaigns, Google Ads has specific ad format that works very well on mobile devices and mobile Apps. These ad campaigns types are explained in the image below. Here is what you should expect when launching mobile Ads

Mobile Ads and Campaigns
Image credit: (Google Ads)

Now I guess you might have grabbed some important lessons about Google Ads and display advertising generally. So let’s look at some of the ways you can benefit from it.

Benefits of Display Advertising

If you are asked about the benefits of online adverting, you will pretty much be confused or have a very long list of the benefits. But here are the ones that count the most.

Brand awareness

One benefit of display advertising is obviously the brand awareness it creates for businesses both online and offline. It is one of the sure ways of growing a business online.

Display Ads give businesses the opportunity to reach millions of potential customers across several platforms, devices and geographical regions to showcase their products and services.

It should interest you that most of the big businesses today use this form of online advertising to grow their businesses to the level they are today.

Some examples of such businesses include Facebook, Google, Amazon, eBay, Aliexpress and they are still actively engaged in display advertisement.

Because of the overwhelming benefits, they get from ad campaigns, these big businesses consistently spend money on display campaigns to keep their businesses growing.

So why can’t you start your display ad campaign today to reach a large audience?

Increase sales

Business growth comes in the form of numbers. This means an increment in sales, revenue and other KPIs. Of all these KPIs, sales are one of the most important.

When display ad campaigns are managed very well, it has a significant effect on sales as it makes companies sell more goods and services. This is one of the benefits of display advertising.

It is one of the reasons why over 90% of internet businesses engage in one form or the other of online advertising campaigns to stay competitive and grow their businesses.

Display advertising example

Targeting options

With display advertising, you have options to target your target audience based on their demographics, location, education, profession, industry, keywords, income status etc.

These targeting options give display advertising a unique advantage that allows ad campaigns to reach the right people and increase advertisers’ ROI on their ad campaigns.

Increase ROI

Here is one of the most important things about display ad campaigns. All advertisers spend money on ads to get good returns. This means they expect to sell more and increase their profit.

Profitability is determined when expenses are deducted from the initial capital.

It’s pretty simple and in the case of ad campaigns, most smart advertisers expect a certain number of sales or revenue after spending a certain amount.

With good and well-managed display campaigns, the certainty of high ROI is emanated which is one of the benefits of engaging in display advertising.

To determine how much you may need to spend on advertising campaigns to acquire a certain amount of impressions or clicks. Please our advertising CPM calculator

Display Advertising Ad Networks

There is a lot of display advertising ad networks out there such as Google Ads (Google Adwords), Media.net, Smart Ads, InfoLinks, Amazon Associates, Admob etc.

The list goes on and on while some of them focus only on particular niches and industries. We are not going to discuss all of them here but rather focus on the most effective Ad networks currently in the market.


Here you have an Ad network similar to Google Adwords and AdSense. Is either you are an advertiser looking for a simplified way to create and run your display ad campaigns.

We have simplified the entire process as things become very complicated under bigger ad networks such as Google and others. The entire process of creating your banners ads, Text Ads, Interstitial Ads and In-App Ads are all done within our system.

These are the type of campaigns you can create and run in the AdsTargets Ad network.

The same applies to publishers looking for great ways to monetise their traffic to increase their income. AdsTargets pays over 85% of the Ad revenue to publishers to maximise their income. These include all those ad types mentioned above.

Google Ads

Apart from AdsTargets, Google Ads is the biggest Ad network for both advertisers and publishers operating under Google Ads and Google AdSense.

All types of display ads are welcome here as Google has a lot of channels to distribute their ad campaigns. Ad campaigns created with Google Ads are distributed through their search engines, email platforms, YouTube and other distributing channels.

Google Adsense, on the other hand, has the highest number of publishers in the world which Google uses as a distributing channel as well.


In this post, we get you to understand what display advertising is all about, how it works and how you can benefit from it as an advertiser or a publisher.

Either way, Ad networks have the potentials to grow small businesses to big multinationals and we have seen that happen over and over again. The same applies to publishers who show display Ads on their site to monetise their traffic.

You are welcome to join our display advertising Ad Network at AdsTagets one of the fastest-growing display ad network in the advertising industry.

Eugene Agoh

Eugene Agoh

Founder at AdsTargets | Online advertising expert | Search engine optimisation expert | Social media marketing expert.Eugene is a Passionate writer on topics relating to online advertising, branding and generally interested in creating digital marketing content. He is curious about the future of digital advertising.Follow Eugene on LinkedIn @ eugeneagoh

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