Banner Advertising Best Practices You Need To Know

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Banner advertising is still the most popular form of digital advertising online today. It’s still one of the most popular ways online businesses get the majority of their paid traffic and eventually grow their businesses.

For the past twenty years, online companies have used display advertising to grow small businesses to become huge internet businesses. Examples of such businesses are companies like eBay, Amazon, Wix, GoDaddy, Mailchimp among many others.

It may also interest you to know that this type of display advertising may be the best to grow your business online in order to achieve the same level of success just like the above-mentioned businesses.

So how do you effectively do banner advertising? Well,… the following subheadings will teach you all need to know about this form of display advertising.

What is Display banner advertising?

Display advertising is a form of online or digital advertising method that involve the display of banners on websites, mobile apps, Forums, and social media platforms to gain traffic and potentially increase conversions, sales, and revenue.

Banner advertising also includes contextual text Ads through banners or other ad types made of text, images, flash, video, and audio.

The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors. (Source: Wikipedia)

The general idea behind banner advertising is to capture the attention of an online audience to a particular website(s) or landing pages for the purpose of getting them to convert, buy products and services or sign up for programs.

Banner ad sizes

There are several banner ad sizes used on several advertising platforms or advertising ad networks.

I have subdivided these banner ad sizes into top-performing ad sizes, regional ad sizes and other supported ad sizes for easy decision making of advertisers.

Banner ad sizes

Using the traditional banner ad these days still proves effective but for best practices, it is advised that the use of images, videos, HTML5 animations, or any other rich media elements could probably give you a better result and will help get your message across a larger audience.

Banner ad design

One of the best display ads best practices is the careful use of banner ad design which requires great graphics that will focus on attracting customers to click on and visit the website of the advertiser. Effective banner ads have one purpose which is to increase brand awareness.

Banner ads are still one of the most popular ways of advertising online and are used by over 90% of online businesses in their CPM and PPC advertising campaigns.

Getting good results with your banners ads require the following

Use the most popular and effective banner sizes

  • 728×90px — Leaderboard
  • 300×600px — Half Page
  • 300×250px — Medium Rectangle
  • 336×280px — Large Rectangle

Effective banner sizes
[Image source:]

Place your Banners ads at the strategic places

When buying ad spaces either from publishers’ websites or ad networks, make sure you choose the right places to place your banners for effective results.

For brand sake, Add your logo

It will be nice for you to always add your logo when designing your banners for the purpose of branding. Logos represent your business and give your business the recognition it deserves.

Keep it simple and clear

It is always better to make your banners simple. project the message and avoid adding stuff that is not important. Keep your visual clean cause viewers are going to look at your web banner just for a few seconds.

Use the right buttons

Adding your button at the lower right end of your banner with a contrasting colour will help increase your click-through rate (CTR).

Due to some variations in banners sizes and types, you may choose to add your buttons differently but try to be consistent.

Banner ad design[Image source:]

Include your value proposition

This is an opportunity to showcase your products or the service you offer and it should take most of the space on your banner ads. Add things like: “High quality” or “55% off” or “Limited time offer.”

This will boost engagement and attract more prospective customers to click on your ads to visit your website increasing your sales and revenue.

Don’t forget your call to action

Another display ad’s best practice is the use of Call to action also known as CTAs is a great way to push customers to take action. Phrases like “Sign-Up” or “Learn more” or “Get started” or “Watch Now” etc are great CTAs you can use on your banner ad campaigns.

Other things to take now when designing your banner ad campaigns are as follows

  • Use animated banners
  • Use the correct file formats
  • Use the right colors
  • Use the right text font, text sizes
  • Use images correctly

Make sure your banner ad design is great and effective by doing the right things as mentioned above.

How to buy banner ads

There are several ways one can buy banner ads. The most popular way of buying banner ads is through banner ad networks or banner advertising sites.

Media buyers are also known as Ad agencies offer companies the service of buying media on their behalf with a fixed ad budget. Although different ad agencies charge a different monthly ad budget apart from their fees, it can range from $5,000 per month to any amount.

Banner advertising

Some of these media buyers charge their fees as a percentage of your monthly advertising budget which also ranges from 5% to 15%.

Search engines, forums, social media platforms, and sometimes individual bloggers and popular sites. Some of these Ad Networks will be briefly discussed below

Banner Ad Networks list / Banner advertising sites

Google Ads

Google Ads which is formally known as Google Adwords is the biggest banner ad network in the industry. Google also owns YouTube which is the second largest search and a great platform for display advertising.

Google also owns Adsense, DoubleClick, and Admob which are great platforms that allow millions of publishers all over the world to publish banner ads on their blogs and website to earn a percentage of the advertiser’s ad money.

Google Ads allows advertisers from all backgrounds to buy banner ads on its platform using the bidding system. They have a variety of targeting options such as:

  • Keywords
  • Topics
  • Categories
  • Manage placement
  • Industry

Optimization and retargeting options are also available on the Google display advertising network. This allows advertisers to improve their advertising campaigns on a daily basis to maximize their campaign potential.


AdsTargets is a banner ad network that offers similar advertisers to advertise their products and services through banner ads, text ads, interstitial ads, and mobile ads.

AdsTargets has one of the lowest starting budgets of a minimum of $35 dollars for advertisers to start advertising.

Another great thing without Ad Network is, the AdsTarget banner ad network is very easy to use and is not complicated even for starters. You run your campaign and we do the optimization for you.

Cheap Banner advertising[Start advertising with us today here:]

AdsTarget has a network of publishers across 100 countries giving advertisers a wide range of reach to reach their customers across all devices such as desktop and mobile devices.

Before you can launch your next banner advertising campaign, please make sure you try out the AdsTargets Banner Ad network for higher ROI on your online advertising.

Banner advertising


Other popular Banner advertising ad network is Yahoo and Bing. These are two giant online advertising mergers to compete with other giants such as Google Ads and Facebook.

Yahoo and Bing share Ads on both their platforms which means advertising on Bing is as good as placing your display campaign on both.

Yahoo Ads are displayed on all their major platforms like Yahoo mail, Yahoo search engine, and which run Yahoo/Bing contextual Ads.

It’s massive coverage and allows you to reach your target audience.

The combination of these two ad networks gives advertisers opportunities to target their customers with several channels using keywords,

Banner Ad Cost

Banner ad cost varies on different platforms. Ad networks use different advertising costs to suit their marketing models. Banner ad cost is calculated based on the PPC and CPM rates.

During the PPC banner ad campaign, Advertisers are required to pay a certain amount per click while in the case of CPM, the advertiser is expected to pay a certain amount per 1,000 page views.

Banner advertising cost

There are various factors that determine banner advertising costs. Factors like CTR, bounce rates, the size of the audience of the website you are placing your ads on, the location of the ads, and sometimes the size of the banner may all determine the cost of banner ads.

In some cases, your banner ads may cost from $0.05 to $10 or even more. However, the cost may drop as your metrics get better and your bidding power which all depends on your ad optimization.


Banner ad cost varies greatly and depends on many factors to determine the real cost of banner ads. In any case, Banner advertising cost has to be evaluated by advertisers to determine if their ROI is positive before engaging in banner advertising campaigns.

Banner ad sizes and the place those banner ads are pleased also determine the cost of banner ads. The above banner ads known to perform better are shown above on the banner ad sizes.

It is very important for advertisers to take note of their banner placing and which ad network they are willing to place banner ads on. Ad networks also influence the cost of banner ads and should be considered when placing your next banner ads. 

Eugene Agoh

Eugene Agoh

Founder at AdsTargets | Online advertising expert | Search engine optimisation expert | Social media marketing expert.Eugene is a Passionate writer on topics relating to online advertising, branding and generally interested in creating digital marketing content. He is curious about the future of digital advertising.Follow Eugene on LinkedIn @ eugeneagoh

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