Banner advertising is still the most popular form of digital advertising online today. It’s still of the most popular ways online businesses get the majority of their paid traffic and eventually grow their businesses.
For the past twenty years, online companies have used display advertising to grow small businesses to become huge internet businesses. Example of such businesses is companies like eBay, Amazon, Wix, GoDaddy, Mailchimp among many others.
It may also interest you to know that, this type of display advertising may be the best to grow your business online in order to achieve the same level of success just like the above-mentioned businesses.
So how do you effectively do banner advertising? Well,… the following subheadings will teach you all need to know about this form of display advertising.
What is Display banner advertising
Display advertising is a form of online or digital adverting methods that involve the display of banners on websites, mobile apps, Forums and social media platforms to gain traffic and potentially increase conversions, sales and revenue.
Banner advertising also includes contextual text Ads through banners or other ad types made of text, images, flash, video, and audio.
The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors. (Source: Wikipedia)
The general idea behind banner advertising is to capture the attention of an online audience to a particular website(s) or landing pages for the purpose of getting them to convert, buy products and services or signup for programs.
Banner ad sizes
There are several banner ad sizes use on several advertising platforms or advertising ad networks.
I have sub-divided these banner ad sizes into top-performing ad sizes, regional ad sizes and other supported ad sizes for easy decision making of advertisers.
Using the traditional banner ad these days still prove effective but for best practices, it is advised that the use of images, videos, HTML5 animations or any other rich media elements could probably give you a better result and will help get your message across a larget audience.
Banner ad design
Designing banner ads require greate graphics which will focus on attracting customers to click on and visit the website of the advertiser. Effective banner ads have one purpose which is to increase brand awareness.
Banner ads are still one of the most popular ways of advertising online and used by over 90% of online business in their CPM and PPC advertising campaigns.
Getting good results with your banners ads require the following
Use the most popular and effective banner sizes
728×90px — Leaderboard
300×600px — Half Page
300×250px — Medium Rectangle
336×280px — Large Rectangle
Place your Banners ads at the strategic places
When buying ad spaces either from publishers websites or ad networks, makes sure you choose the right places to place your banners for effective results.
For brand sake, Add your logo
It will be nice for you to always add your logo when designing your banners for the purpose of branding. Logos represent your business and give your business the recognition it deserves.
Keep it simple and clear
It is always better to make your banners simple. project the message and avoid adding stuff that are not important. Keep your visual clean cause viewers are going to look at your web banner just for a few seconds.
Use the right buttons
Adding your button at the lower right end of your banner with a contrasting colour will help increase your click-through rate (CTR).
Due to some variations in banners sizes and types, you may choose to add your buttons differently but try to be consistent.
Include your value proposition
This is an opportunity to showcase your products or the service you offer and it should take most of the space on your banner ads. Add things like: “High quality” or “55% off” or “Limited time offer.”
This will boost engagement and attract more prospective customers to click on your ads to visit your website increasing your sales and revenue.
Don’t forget your call to action
Call to action also known as CTAs is a great way to push customers to take action. Phrases like “Sign-Up” or “Learn more” or “Get started” or “Watch Now” etc are great CTAs you can use on your banner ad campaigns.
Other things to take now when design your banner ad campaigns are as follows
Use animated banners
Use the correct file formats
Use the right colours
Use the right text font, text sizes
Use images correctly
Make sure your banner ad design is great and effective by doing the right things as mentioned above.
How to buy banner ads
There are several ways one can buy banner ads. The most popular way of buying banner ads is through banner ad networks or banner advertising sites.
Media buyers also knowns as Ad agencies offer companies the service of buying media on their behalf with a fixed ad budget. Although different ad agencies charge a different monthly ad budget apart from their fees, it can range from $5,000 per month to any amount.
Some of these media buyers charge their fees as a percentage of your monthly advertising budget which also range from 5% to 15%.
Search engines, forums, social media platforms and sometimes individual bloggers and popular sites. Some of these Ad Networks will be briefly discussed below
Banner Ad Networks list / Banner advertising sites
Google Ads which is formally known as Google Adwords is the biggest banner ad network in the industry. Google also owns YouTube which is the second largest search and a great platform for display advertising.
Google also owns Adsence, DoubleClick and Admob which are great platforms that allow millions of publishers all over the world to publish banners ads on their blogs and website to earn a percentage of the advertiser’s ad money.
Google Ads allows advertiser from all backgrounds to buy banner ads on its platform using the bidding system. They have a variety of targeting options such as:
Optimization and retargeting options are also available on Google display adverting network. This allows advertisers to improve their advertising campaign on a daily basis to maximise their campaign potentials.
AdsTargets is a banner ad network which offers similar advertiser to advertise their products and services through banners ads, text ads, interstitial ads, and mobile ads.
AdsTargets has one of the lowest starting budgets of a minimum of $35 dollars for advertisers to start advertising.
Another great thing without Ad Network is, AdsTarget banner ad network is very easy to use and is not complicated even for starters. You run your campaign we do the optimization for you.
AdsTarget has a network of publishers across 100 countries giving advertisers a wide range of reach to reach their customers across all devices such as desktop and mobile devices.
Before you can lunch your next banner advertising campaign, please make sure you try out AdsTargets Banner Ad network for higher ROI on your online advertising.
Another popular Banner advertising ad network is Yahoo and Bing. These are two giant online advertising merged to compete with other giants such as Google Ads and Facebook.
Yahoo and Bing share Ads on both their platforms which means advertising on Bing is as good as placing your display campaign on both.
Yahoo Ads are displayed on all their major platforms like Yahoo mail, Yahoo search engine and Media.net which run Yahoo/Bing contextual Ads.
It’s a massive coverage and allow you to reach your target audience.
The combination of these two ad networks gives advertisers opportunities to target their customers with several channels using keywords,
Banner Ad Cost
Banner ad cost varies on different platforms. Ad networks use different advertising cost to suit their marketing models. Banner ad cost is calculated based on the PPC and CPM rates.
During the PPC banner ad campaign, Advertisers are required to pay a certain amount per each click while in the case of CPM, the advertiser is expected to pay a certain amount per 1,000 page views.
There are various factors that determine banner advertising cost. Factors like CTR, bounce rates, the size of the audience of the website you are placing your ads, location of the ads and the sometimes the size of the banner may all determine the cost of banner ads.
In some cases, your banner ads may cost from $0.05 to $10 or even more. However, the cost may drop as your metrics get batter and your bidding power which all depend on your ad optimization.
Banner ad cost varies greatly and depends on many factors to determine the real cost of banner ads. In any case, Banner advertising cost has to be evaluated by advertisers to determine if their ROI is positive before engaging in banner advertising campaigns.
Banner ad sizes and the place those banners ads are pleased also determines the cost of banner ads. The above banner ads known to perform batter are shown above on the banner ad sizes.
It is very important for advertisers to take note of their banner placing which ad network they are willing to place banner ads. Ad networks also influence the cost of banner ads and should be considered when placing your next banner ads.
Cheap PPC traffic has the potentials to turn your business into the next big thing. In fact, most of the big businesses today started small. These businesses took advantage of cheap pay per click traffic which actually took their businesses to where it is today.
I am are talking about businesses like Amazon, eBay and Microsoft, Apple and so on. Online advertising on platforms like Google was insanely cheap but very effective.
Many businesses failed to utilise the opportunity of spending part of their marketing budget on it while few businesses like Amazon saw the opportunity and took advantage of it.
As time goes on, many businesses realised how profitable online advertising is to both online and offline businesses.
Due to the dramatic increase in online businesses, Online advertising became more expensive, valuable and more competitive as well.
However, there are few ways to get cheap online PPC ads to grow your online business, increase your revenue and sales.
In this post, you are going to learn various ways you can get cheap PPC traffic you need to grow your online businesses
So let’s jump into it and look at the various ways you can get cheap PPC traffic…
When you identify your target audience, there are high chances your ads won’t be shown to a general audience spread in various locations, rather, you will concentrate on your target audience that will convert and buy your products or services.
As seen in the above image, just by using Facebook audience insight may give you a good idea of a precise audience to target base on their, demographics (Location, age and interest).
You may go extra miles to scale your audience based on their educational level, relationship status and job title to be more targeted.
The more targeted your ads are, the more you will save on your advertising cost and avoid spending your ad money on an unwanted audience.
Apart from targeting a specific audience, there are several ways you can still stream down your audience such as using your their income status and what they are seriously looking for online.
Once you get your PPC campaign up and running, the next important thing to do consistently is to continue to optimize your ads. When ads are optimized consistently, it improved bidding chances of those ads as it reaches only targeted audience while improving the engagement rates and CTR.
The process involves removing what is not working and concentrating on what is working best for your ad campaign.
Google Ads also known as Google Adwords have great tools for this process. On a daily basis, Google Ads will present a set of recommendations for your Ad campaign optimization.
These usually involve removing underperforming keywords, adding negative keywords, removing underperforming locations, Adding your budget where necessary and so on.
On Facebook, Split testing helps a lot in pointing your PPC Campaign in the right direction. This help save you a lot of money before adding bigger budgets and extending your campaign reach.
However, once your campaign is running, you will still have to monitor your ads to tweak it by adjusting the demographics, campaign budget, interest, industry, relationship status, income status and so on.
All these are based on several factors such as CTR rates, impressions rate and the number of clicks. While other factors to consider are the location where your ad performs the best, engagement rate and cost per clicks.
One important thing you need to know is that the engagement rate of your ad campaign could positively affect your advertising cost.
To get your audience to engage with your ads, you have to optimise your landing page so they will be able to stay on your page for a few minutes. This can be achieved by putting the right information on your landing pages, links and forms should be easy to access and the information on your ads should be consistent to your landing page.
Create beautiful and attractive landing pages with all the information your potential customers need to know and take action should be well laid-out.
Cheap PPC traffic Sources
When it comes to cheap traffic sources, there are several PPC Ad networks that could be very effective in helping you grow your business online.
It is the most used advertising platform by digital marketers. It is estimated that Google Ads also known as Google Adwords is used by over 85% of online businesses.
Google advertising platform is wide as they own YouTube, Admob for mobile advertising, 70% of overall search engine market which gives an advertiser the opportunity to reach a larger audience.
You can virtually run all kind of PPC ad campaigns within Google Ads network. These PPC campaigns could range from banner ads, text ads, interstitials, mobiles ads across several platforms and devices.
Google Ads has a lot of targeting options and allow advertisers to choose from during their Ad campaign. These targeting options include
AdsTargets Ad network allows advertisers to easily create PPC Ad campaigns while the system automatically optimises these ads to reach only the right audience saving advertisers a lot of money.
Creating Ads using AdsTargets system is like a hassle-free system that allows you to create your banner ads, Text ads, Interstitials and mobiles across several platforms and devices.
Targeting options are few such as keywords and location. This is because the system uses machine learning algorithms to collect data from the advertiser campaign, optimise and then show ads only the targeted audience.
For your next PPC advertising campaign, you will consider giving AdsTargets a try. All ad types are accepted and managed by the system to give advertisers cheap PPC traffic to grow their businesses.
Facebook and Instagram
Facebook is another PPC ad network that welcomes advertisers from all industries, niche and all sizes to use their ad network to reach millions of their daily active users.
Facebook has over two billion active members while more than half of them active every minute on the platforms which include Instagram.
The number of people that spend time on Facebook and Instagram every day presents a great opportunity to millions of online businesses to advertise and grow your business.
There are a lot of businesses that use Facebook and Instagram to grow their businesses because of the high engagement rates and the number of hours people actually spend on these platforms.
Yahoo/Bing PPC Ad Network
Yahoo and Bing became one giant PPC ad network which has attracted hundreds of thousands of advertisers across the globe.
The great thing with this combination of these two giant ad networks is because it provides advertisers opportunities to choose from many channels to show their PPC Ads.
Advertisers can choose to display their Ads in yahoo mail, both Yahoo and Bing search engines and so many other publishing channels own by their ad network.
At the time these two came together, Microsoft said it estimates the unified buying could lead to an increase in clicks of 10 to 15 percent in the U.S.
A bidding system in all ad networks is designed to favour ads that are dictated to be relevant. This is calculated based on the CTR rates and engagement levels of each particular ad.
This is why it is very important to create a relevant ad and target the right audience.
There are several other places you can promote your business to increase your revenue and profit at cheap rates.
Forums could be another great way to promote your business. However, you will need to figure out if your audience is spending time on such forum.
If you are interested in advertising your business on any Forum. First, you will need to take some time and study the platform to understand what type of ads work best for those forums.
It is always better to test running ads for a few days to understand if it works well for your business. You will need to evaluate the result by looking at the CTR, a number of clicks and number of impressions.
Bloggers all over the world keep sourcing for ways to make money blogging. One of the oldest and still the mors popular ways to monetise blog traffic is to post Ads on your blog or website.
However, doing it too much sometimes turn your readers away making your blog less popular. Aside that, posting Ads that don’t aligned with your niche makes you zero or little money.
There are also a lot of scammers out there ready to engage you to post Ads on social media and forums to make quick money. In reality, you will make nothing doing that. You will only end up working for them without getting paid.
The most profitable and sure way of making money online posting ads is by posting it on your blog.
It takes so many hours for building a quality blog that has traffic and earns a reasonable amount of money. Just like they said “Rome was not built in a day” Nothing good comes easy.
Be sure to work for your success and watch your empire grow.
In this blog post, I will take you through the process of posting ads on your blog and specifically some of the Ad sizes that can make real money.
Read till the end to gain all the knowledge you need.
What is a Blog?
A blog is an information or a discussion website meant to teach or educate, inform, entertain and a discussion platform on the world wide web. Blogs created for different reasons and by both individuals and companies.
If that’s clear, let’s look at what is blogging…
What is Blogging?
Blogging is the process of updating the already created blogs periodically. Thus: posting new content on topics related to your niche onto the blogs for readers and subscribers.
Blogging content is often in form of news, updates about products or service, educational content designed to teach, train and educate, history, discoveries, lifestyle, fashion, technology, business, marketing, travel etc.
One can choose to blog about anything or any topic they are passionate about. It is always better to choose a niche or topics you are passionate about so you won’t get bored after a few blog posts.
How do you make money blogging?
This is one of the most asked questions coming from aspiring bloggers. It is not a surprise because many people do not know how bloggers make money.
The fact is, you can actually make a career blogging and live a very comfortable lifestyle blogging.
Bloggers make money in several ways. One of which is posting Ads on their blogs, others include writing sponsored content, affiliate marketing, selling products, Dropshipping, selling ebooks etc.
There are so many ways bloggers can earn a good living so don’t be discouraged at if you want to choose to blog as a career.
Hence, we shall look at some of the ad sizes you can post on your blog to make you more money.
Ad types or Ad sizes
Here you are going to learn about Ad types and sizes that are most profitable for you as a blogger.
Banner and Text ads size 728X90 (Leaderboard)
One of the most profitable ad space on your blog is the top 728×90 ad space on your blog. It is mostly the most seen Ad since it occupies a strategic place on your blog
Since the top centre ad space is very important, you may decide to sell it at a higher price. This is because most people coming to your blog will see it first before any other thing.
Mobile Leaderboard 320X50
You can afford to leave this banner out considering the increase in mobile advertising and the growth in mobile subscribers. It is one of the best performings banners on mobile in recent years.
Use this banner to increase your income from mobile users.
336X280 Banner size
This is also a popular rectangular Ad size loved by advertiser and publishers. In fact, it used to be very popular but has recently dropped a bit patly due to other new ad formats.
If placed well like in the right-hand widget especially in the top, the publisher will be able to earn a good amount of impressions and clicks to increase their income.
300X600 Half Page Banner
This is one of the most loved banner ads by advertisers. It’s because of the large space it presents to advertisers the opportunity to display more content on it.
This banner, on the other hand, gives publishers the opportunity to increase their income as it generates a lot of impressions.
For publishers, using it as a CPM Ad or as cost per click ad and displaying it on the right-hand widget of your blog will certainly earn you more money.
Banner and Text Ads size 300×250
This is so popular among bloggers because of the area it covers. It a square that comes in the form of banner and text ads typically use in the middle of the content.
It is more profitable on mobile phones since it covers the entire middle screen of the smartphone. I will advise you insert this Ad twice at least in a blog post depending on the length of your blog post.
Insert it in the right side section of your blog either at the top and at the end. It won’t also be bad if it appears in the middle left of the main blog content.
Banner Ad size 468×60
Another attractive banner ad is 468×60. It also makes sense when it comes to placing it in the middle of the blog content. It’s a unique display and even makes your blog post attractive and does not affect your visitors.
One of the top 10 used banners by publishers to earn some money. It’s better displayed in the right hand or the left-hand side widgets of a blog. It also generates high impressions for publishers.
Place it at the end of the right-hand widgets of your blog.
Posting Ads to make money as a blogger is a great thing. You could be sleeping and making money especially when you have a large audience.
That said, you will have to work hard to build your audience. It won’t be easy and sometimes it actually takes up to years to build a reasonable audience around your blog.
The good thing is, once you establish your audience base, you will earn more money than you imagine.
There is no short cut to success and no one should deceive you to join some scheme posting their ads on classified Ad sites to make money.
Create your blog and make it work for you.
Do you have a blog or are you are a blogger? Let us know your experience posting ads on your blog and your income level.
We all know targeted banner advertising can be profitable and have high ROI if well managed.
The management here entails targeting the right audience. Many brands used banner advertising and known as display advertising to generate unique and highly targeted traffic that converts their visitors to customers.
E-Commerce giants like Amazon, eBay are typical examples of brands that benefited massively from banner advertising. The trick here is simply targeting the right audience.
Display advertising can do wonders for brands. Most of the big brands mentioned above are the ones that took advantage of banner advertising at the right time and invested strategically in it.
The trend has changed dramatically compared to the early 90s. It, however, become more competitive which means, advertisers need to be smart in their targeting efforts and general display advertising.
In this article, we are going to work you through what is targeted banner advertising and targeted display advertising, then show you various ways you can target your audience using the targeted banner and display advertising methods to reach your audience.
1. What is Targeted Banner Advertising?
As the title implies, targeted means channelling your banner Ads to reach only the right audience, by using variables such as demographics (Age, gender, location, race, education status, marital status and language among others). Their online interest and behaviour online are as well utilized.
More often, this information is collected by using tools such as Google Analytics or Facebook Pixel which track this information after initial testing Ads. Other methods include Facebook Audience Insights.
2. What is Targeted Display Advertising?
Just like Targeted banner advertising, Targeted display advertising, on the other hand, targeted display advertising involves the use of banners that come in forms of GIF, Static images and HTMLS.
This form of digital advertising also targets audience based on their demographics similar to the above listed. audience behaviour and interest is also a criterion. However, this form of advertising is charged mostly on CPM bases and not by Cost per click (CPC) or Pay per click (PPC) methods.
Having understood what these advertising methods are, let’s jump into the best ways you can reach your target audience using those two methods. Note: the below methods represents the above two explained methods.
3. Using Keywords for targeted banner advertising and targeted display advertising
Keywords targeting is one of the most used methods of targeting an audience in digital marketing.
Most marketers see keywords as the best tactics to target audience because of its track records. Relevant keywords give an insight into how specific web content will be aligned with your campaign.
This also suggests if the audience interacting with such web pages will likely be interested in your Ads. Let’s say, for instance, it is obvious that, advertising T-shirt on a fashion Blog will likely result to conversions, more sales because most of the audience visiting that blog will be interested in buying T-shirts.
Choosing a specific topic tells Ad Network to show you ads to web pages that are related to your niche.
Again let’s use the example of T-shirt and Google, when you chose your topic right, Google Adsense will only deliver your banner ads or display ad to only quality websites, or Blogs that are relates to your chosen topic.
5. Targeted Banner Adverting by Placement
Ad placement using Google gives you the flexibility to choose groups of websites, which have already reserved spaces on waiting to show your Ads to a targeted audience.
You have the opportunity to manually chose where your banner ads should appear on specific groups of websites/Blogs to reach your target audience.
This is similar to targeting by topic but gives you more flexibility to choose from various categories.
This gives you the ability to reach a more targeted audience that has been selected by Ad preference manager. the advance here is, it allows you to sell more as you reach more people.
7. Geo-Targeting Banner Advertising
In simple terms, this is a process of targeting a specific audience based on their geographical location.
Terms like Geo-Fencing are similar but a bit different as it does target audience based on their physical visits, monuments, tourist locations, natural reserve sites or simply to specific city evens or visits to competitors stores or businesses.
it’s a great way to target an audience as you already know what their interests and it’s mostly used in targeted display advertising.
This gives the advertiser the opportunity to show banner Ads to the audience in a geographical area using their ZIP code, county, city, state etc). however, this method is best for promotional events and with a broader audience.
It allows the advertiser to choose devices of their choice to display ads across.
8. Banner Advertising Search Retargeting
Just like keywords targeting, this another form of remarketing that allows the advertiser to display banner Ads to an audience that search for particular keyword phrases.
This practice is commonly used to target those audience based on search volumes on certain keywords and how relevant they are to the campaign.
9. How to use Display Advertising Remarketing
This is another effective way of converting your visitors into customers. You can use this strategy to target visitors that abandoned your cart to buy by showing different Ads.
This type of Ads could come with a discount that will trigger their emotions and enable them to take action.
This is also known as site retargeting because the practice is similar. You basically use the data you collect from your visitors, analyze it and target specific visitors that didn’t take action.
10. Display Advertising Black-Listing and White-Listing
This gives you the opportunity to targets a specific group of websites and avoids showing Ads on other specific websites. the white-listing here involves including those websites you wish to show your Ads on.
On the other hand, Black-listing involves listing a list of websites you don’t want to show your Ads on.
This can be done by because of few reasons, one is that you don’t want the content on those sites or their geographical location and second, you simply don’t want to associate with such brands.
11. Choosing banner ad networks for advertisers
Now that you have an understanding of how to target your banner campaigns, you need to make the right choice when it comes to choosing the right banner ad networks for advertisers.
Many internet marketers struggle with banner design and banner advertising every day of their career.
This is because many of them understand the effectiveness of banner advertising. However, before you start creating banner ads, you need to have a strategy.
That will get you most value from your banner ads campaign, and one of the most important of that strategy is a banner design that plays a very significant role in effective banner advertising.
In this article, we will work you through the process of creating an effective banner design and ultimately banner advertising that will benefit you the most. So let’s jump right in.
What are the benefits of banner advertising?
There no doubt that banner advertising is one of the most used forms of online adverting, in fact, almost all companies, big or small use banner advertising to get online visibility and attract the audience to their websites or landing pages.
It is because well design banner campaign could massively increase the brand awareness, could be affordable, could be measurable and have potentials of increasing unique traffic that converts to sales and overall profitability of the company.
Many companies use banner ads to re-target their audience even more effectively after tracking their behavior.
These points are just a few benefits advertisers could get from banner advertising. Now let’s look at the tips for creating banners and placing banner Ads.
1. What are the most effective banner sizes
There are many banner sizes out there which you come across everyday while browsing the internet, however, there some banner sizes which are considered to be the most popular and the most effective for banner advertising.
These banners most loved by both advertisers and publishers because of their nature, these simply the most available positions on websites and blogs which many marketers believe they are the most standard banner sizes. The table below shows the four most effective banner sizes and where to place them.
Just put your self in the position of the potential customer. OR someone you would want them to see your banner ads.
Naturally, people are more concentrated on what is inside of the frames. It is the reason why you have to consider using frames where necessary especially on banners with a white background; you should consider adding one pixel of red, grey or yellow at the frames of the banner ad.
3. Make your Banner Ad Text readable
The text on your banners should be clear, and readable by your targets audience. The reason behind this is because your text carries the message to your potential customers.
You should consider that as a communication strategy. Therefore, make sure the text on your banners is always simple, concise, and clear so anyone looking at your banners will be able to read and understand The message you are sending.
Below are the examples of good and bad banner ad text
4. Try out animation Banner Ads
Recently, many advertisers have engaged in animation banner ad, and it will be saved to say, they have seen valuable results with their animation banner ad campaigns.
Many believed animated banner ads perform far better than the traditional static banner ads because of their attractive nature.
However, the best way to use them is to make sure they display not more than 15, seconds and their loop frequency is maximum three times and above all your animated banner has a call to action.
5. What is the right file format for banner Ads?
When creating banners, you need to understand the file format also matter, this is because the file format ensures your banners display correctly in the publisher’s websites or blogs and it suits the right positions as described. Most of the used file formats are JPG, GIF, PNG, and HTML5 depending on the software used in creating them. One thing you need to avoid is flash ads merely because they are out of date.
The psychology behind colors in advertising cannot be overemphasized. Colors are significantly important when it comes to advertising as they give a special and unique representation of the message carried by the banners. Color evokes emotions of your audience for the first time as soon as they set their eyes on the banner.
Colors are also subjective and have different associations in different cultures. Taking a couple of minutes to research your audience when making color choices will be a good idea.
The below image show what colors represent and how they can be used in online advertising.
7. Make your your call to action is clear
Your call the action should at least be bold and placed in the right place. This because, it is important to make sure your potential customer sees it and take the desired action.
Having a clear and a bold call to action will help increase your click-through rate, and reduce friction for your potential customers.
8. What is the right banner design file size
Banner design needs to meet some requirements. These include the file size as specified by most advertising platforms such as Google Adwords, Adstargets Ad Network. The logic here is to make the banners load as fast as possible on the publisher’s web pages for people to see them as soon as they visit those web pages.
Banner Ads like any other ad type require some level of a constituency, consistency here means your banners ads should direct or send your traffic to the right page which contains all the information about your brand.
Your landing pages play a crucial role in turning your visitors into customers. Your website or landing pages should be properly structures and descriptive so that your visitors won’t get confused or lost and then have to leave your website or landing page.
It is essential to convert your visitors to customers especially the ones that come from your banner ads so you won’t waste much money on advertising so in general make sure your landing represent precisely what your banner ads are communicating.
Making those banners complicated to understand will impact negatively on your banner ads campaign.
Visitors will probably scan through your Ads just for few seconds, and it’s your job to communicate your message to them in those few seconds which is why you have to keep your banner ads simple and easy to understand.
You might decide to have an attractive graphic that sends a message rather than having a significant amount of text. The key here is to keep it simple and clean.
The above-listed tips are indeed not a complete list of tips for effective banner design and banner advertising. However, they are the most critical top ten tips you need for effective banner design, and banner advertising, with these tips, you are good to start banner ads that will profit your brand.
Let us know in the comment section your experience with banner design and banner ads.
Banner advertising is known to be one of the most popular forms of advertising online.
It’s no news that most it is also the most effective way of adverting online among many other methods of advertising but how does it start and how can online advertisers and publishers benefit most from it?.
In this article, we are going to explain what is banner advertising, how it started and how effective is banner advertising.
Historically, thefirst banner adwas created on October 27 in 1994 on Wired Magazine (then it was called hotwired.com).
The message on the simple but innovative banner ad states “Have you ever clicked your mouse right here? You will”. the aim was to send traffic to the AT&T website. Now that you know how it all started, let’s jump into it.
1. What is Banner Advertising?
The primary aim of banner advertising which is also known as display advertising is to direct potential customers to a website or a specific landing page.
Giving it visually and attractiveness, banner ads are usually used for promoting brands across different advertising platform by simply sending traffic from the host website to the advertiser’s websites or landing page.
Banner Ad is a web banner crafted by the advertiser and displayed on a website or a webpage which consists of an image (.jpg, .png, .gif) or of a multimedia object (usually created usingFlashor HTML5).
Depending on the technology used in creating banner ads, it can be a static banner ad or animated banner ad.
The static banner ad can be a simple image or a visual that is acting just like an ad but technically it takes you to the advertiser’s website or landing page of the advertisement once you click on it.
One of the most asked questions about on banner ads is “What is an animated banner ad?” because of this, we decided to answer the question here as follows:
An animated banner ad (or web banner) is a type of digital advertising that is delivered by an ad server. The aim is primarily similar to static banner ad: to get noticed on the website and make the user click on it.
Also, you can call theanimated ada programmatically generated display or sequential visual that creates the illusion that the objects in the image are moving. To learn more about banner ads, watch the video below.
3. How do Banner Ads work?
The logic behind banner ads is simply to direct traffic to the advertiser’s webpage, website or landing page which result to more sales, brand awareness, conversions, lead generation etc. the most common function of banner ads is they must be clickable and send the visitor to the desired destination.
This brings us to the next question about banner ads which “why should I use banner Advertising?” the following lines give a brief explanation of why you should usebanner advertising.
1. Brand awareness – it helps to give your brand the online and off-line exposure that helps grow your brand awareness so people can easily recognize your products and service which lead to more sales and possibly more profit. Big brands such as Amazon, IBM, Apple, Target and Nike among so many others used banner ads to grow their business.
2. Lead generator – it gives you the opportunity to build your customer list. As a stater, a banner ad can help you to get more users to signup and try your products or services and at the same time maintain a massive list of emails you can reach anytime when you have new products or services listed on your website.
3. Retarget your audience – by using tracking tools, you will be able to re-target visitors who came to your website and did not signup but show some interest.
For more information on how banner ads works and the best way to use them, watch the video below
4. Is banner Advertising effective?
One great advantage ofonline advertisinggenerally over the traditional ones is that it is to measure its effectiveness in comparison to the money spent on it. Regarding banner ads, the main effectiveness indicator for measuring banner ads campaign is the click-through rate.
The click-through rate (CTR) is calculated simply by dividing the total number of users who clicked on the banner by the number of times the ad was shown to them (impressions).
For example, a marketer can say a particular ad unit has a click-through rate of 4% or 5%. That means that out of 100 impressions delivered, the banner was clicked on four or five times respectively. Therefore, the higher the CTR is, the more effective we can say the advertisement is.
5. Standard banner sizes for advertising
I am sure you come across various kinds of banner sizes, which are designed to fit specific spaces on the publisher’s web pages. this helps reduces the amount of work advertisers face when creating a lot of banner ads.
When you browse across the Internet it’s likely for you to encounter all kinds of banners in all kinds of sizes. Lucky for us, there are some standards too, and their role is to reduce the amount of work for agencies when faced with the problem of creating many banners and similar sizes for different publishers.
But we’ll talk more about ad standards in a future post.
Check the list below with the banner ad standard size:
Where it’s featured
Embedded within or at the end of articles
Embedded within or at the end of articles
Placed on top or in inserted in an article
Featured in the right or left-hand side
Featured in small spaces inside or on the left in articles
Limited, declining inventory
Featured in small spaces inside or on the left in articles
Limited, declining inventory
Featured in websites sidebars
Featured in websites sidebars
Top of website pages
Usually featured in the right-hand sidebar
Usually featured in the right-hand sidebar
6. How to create a banner for advertising
Creating banners is no magic and does not require special skills. However, you need a bit of fast learning ability to watch a couple of videos on YouTube and you are good to go.
If you choose to use other automated resources online still fine, you will be able to use hundreds offree Canva banner templatesOr still you can use the premium banner template on bannersnack.
The video below will teach you how to create banners using Photoshop
1. Who is your main target and what do you want from them? Before you design a banner ad you need to know who is your core audience and what you want from them.
You may want them to click on your website, or to buy your limited sale product or to try your service for free. Think about that!
2. What is your value proposition? This will help you write the text of your banner and also choose a good CTA button text.
3. Choose a Standard web banner ad size – Because the publishers are usually using the standard banner ad sizes on their websites. So, if you pick another size you limit the reach of yourbanner ad campaigns.
4. Use readable fonts – You want the user to understand what you want to offer and what he can get if he will click your banner ad.
5. Use high-quality photos – A very low-quality photos and images used in a banner ad can create mistrust between the brand and the user. 54% of users don’t click banner ads because they don’t trust them.
6. Use your brand colors – If you want to create professional banner ads and you want people to recognize your brand on the internet I recommend you to stay close to your brand color.
7. Don’t overcrowd your banner ad – The simpler the banner ad is the easier you can communicate the right message to your audience.
8. Don’t forget to use a branding element (logo, company name or website) – It doesn’t matter how big you are in your industry, you need to use one of your branding elements to show the user that your company is behind that banner ad.
7. How do I advertise my banner?
Advertising your created banners is not difficult at all, there are a lot of platforms how there including Blogs that are relevant to your niche and also have a fair amount of traffic.
The most favorable banner advertising platform these days are Ad network such as AdsTargets, Google Adwords, Yahoo and Bing Ads, BuyAds among many others. You can even use the link below to start banner adverting for a very cheap rate.
advertising generally require some principles and knowledge for it to be effective advertising champagne, whether you are advertising using Facebook Ads, Google Adwords, AdsTargets, You need to have a strategy on what you want to achieve with your Ad campaign, the great thing about banner ad campaign is the visual presentation of banner ads as it has the ability to use images and videos and can also allow the use of buttons, animations, colours and many more depending on the used technology.
so what are the most important things you must know before starting banner Ads
1. What do you want to achieve from your campaign – think strategically about the product or service you are advertising and decide what you want your audience to know about it.hat’s the specific idea you can build your campaign on.
2. Determine your budget – Here you decide on how much you are willing to invest in your advertising campaign to get you the return on investment.
You may decide to spend $100 a day or $1000 a month to reach your specific targets audience. since money is valuable, you need to scale your investment in advertising to get the best out of your campaigns.
3. Who is your audience – Understanding who your target audience is will help you create a better banner ad campaign? Knowing your target audience need will help you design banners that will communicate the message in the best possible way to attract them.
You may decide to target your audience based on their location, age, gender and their interest depending on the products or services you are selling.
Banner adverting has earned created over the years for playing a strategic role in building most of the biggest brands we know today, for example, e-commerce giants like Amazon were one of the biggest spenders in the early days of Google advertising,Wall Mart, Airbnb, Time Magazine and many others are a living testimony on how effective banner Ads could be.
Banner ads have proven to be one of the most effective forms of advertising since its invention. we hope you have learned a lot from this article.
Please let us know in the comment section what is your experience with banner advertising 🙂