You can rank your website either using SEO or making use of paid marketing strategies like PPC marketing to bring in the targeted cheap traffic.
It goes without saying that search results that appear organically are getting more traffic as more relevant and trustworthy than the websites that are paying a huge dollar to be included alongside those organic search results.
Traffic that comes from Organic search gives you a competitive edge and creates a digital flywheel on Google – good, optimized content results to better search visibility, more clicks increase your website authority, and site authority offers your content better chances of ranking.
Let me walk you through how organic search acts as a stimulant to achieve the common business goals of content marketing and everything digital marketing.
What is Organic Search?
Organic search, also called natural search, refers to unpaid search results. They are displayed purely based on the quality and relevance of the searcher`s query. A results page from Google with organic search results is highlighted.
Unlike paid search results, which are filled in via the auction system, organic search results are based on the relevance of the searcher`s query, the link and authority of the domain, and other organic ranking elements.
In general, people trust search engines, as proven by statements like “just Google it”. Organic search also has its question marks. However, for the most part, organic search is guided by SEO. The better you use competing keywords, the better organic results you will earn.
Websites that frequently create search-optimized content are seeing a steady boost in website traffic from organic search and higher ranking in search results.
The Types Of Organic Search Results Out There
#1. Featured snippets
Featured Snippets are short snippets of text that appear at the top of Google’s search results to briefly answer a searcher’s query.
The content that appears inside of a Featured Snippet is mechanically pulled from web pages in Google’s index. Common types of Featured Snippets include tables, definitions, steps, and lists.
#2. Video Carousels
Video carousels are a big organic search opportunity. All you need is relevant videos that target relevant search queries. It is a low-effort initiative to drive brand visibility and sales.
This is a new and great way to rank products and drive conversions without actually ranking entire pages per se.
#3. Top stories
Top stories are a section that appears within the Google Search engine when Google detects a search query is news-oriented. It matches the search with relevant, quality news content to display.
Top stories feature articles related to the search and a link to additional related articles on the News tab.
The Top Stories carousel for Desktops and Mobile SERPS is the most coveted spot for updated or breaking news to surface within the Google Search ecosystem.
#4. People also ask
Google’s search results pages are evolving by the day. New components present organic traffic opportunities.
People also ask if One of the most useful of these new elements. It’s a standalone section on the results page that lists other users’ questions related to the query.
Why Is Organic Search Important For Marketers?
Organic traffic is the most important type of traffic you can get to your site. It is more important than paid traffic, Facebook traffic, or traffic from other social platforms.
#1. Targeted and Specific Approaches
The organic traffic that comes from search engines is specifically tailored toward searches related to your site.
Organic search will typically go up when people are searching for specific keywords, so you must optimize the SEO of your website and ensure it ranks at the top of results pages to get more visitors daily.
Not only does this increase how many people visit daily, but it also improves conversions and boosts overall success by getting new customers interested in your products.
By optimizing these aspects consistently over time, there should be no problem with finding an increased number of qualified leads coming through their doors every month because they are can rank higher online than others who may not have as much attention brought their way every day.
#2. Long-Term Success
Organic search is a long-lasting, free strategy to improve website visits. Unlike paid advertising campaigns that rely on consistent servicing of Google ad management and pay-per-click ads, organic search will not cost you anything because it depends on keywords in targeted searches by users looking for specific information.
Organic search also offers the opportunity to target specific keyword queries, which can offer a continual flow of website visits without any additional costs involved when compared with traditionally paid advertising campaigns that require ongoing expense as well as unreliability due to the fact they may end at any time once your budget dries up.
As opposed to other forms of marketing strategies like PPC where one must keep monitoring their campaign’s performance, so there are no gaps in leads received.
#3.Cost-Effective Search Traffic
To reach a broader audience and build trust, your site traffic needs to be not only sustainable but also impactful.
Organic search engine referrals are the perfect mix of these two because they target specific customer segments who have been searching you out on their own accord, which encourages return visits in the future.
#4. Competitive Edge
Focusing on organic traffic is essential for maintaining a competitive edge in your niche.
With many competitors, it’s crucial to ensure you are focusing time and targeting high-volume keywords that will control the market while remaining true to yourself. The more organic searches you have, the more authoritative presence you will command online.
When it comes to digital marketing, organic traffic reigns supreme.
It’s what you need for your site and business in a competitive marketplace as well because those users are directly searching for something specific that they want, which means there will be no time wasted with users who don’t fit into your target demographic when navigating on social media websites like Facebook or Instagram.
Organic website referrals have an appealing statistical benefit of being five times more likely than any other form of referral traffic to result in conversions, so this is why investing and optimizing sites for SEO should be at the top of every brand’s list if they are looking forward to greater success online.
#5. Higher Credibility
In general, people are more likely to click on top organic search results over Google Ads than they will with paid searches.
This is due to the credibility of top-ranking sites, which makes them stand out from an ad that might be in a lower spot or not high up at all.
Think about the process when you go google something after searching for something, most users will look through one of the first-ranking websites and compare it against what they were looking for by clicking on its Link.
About 75% of online searches are done organically, meaning this increases their importance as well as your website’s traffic if ranked higher than other ads below it.
Strategies to Boost Organic Search Rankings on Google
#1. Define a Keyword List
It’s irrational to assume that you will pull top rank in Google for every keyword relating to your niche. Your goal should be to secure high organic rankings spot for your most desired keywords.
This is an exercise that will take the effort of both the marketing team and management. Think about how people would search for your products or services, make a list of these keywords, and check the traffic and competitors for each term with a tool like Ahrefs, Semrush, BrightEdge, or Google’s Keyword Planner.
#2. Target Keywords That Match Search Intent
Once you have identified your top keywords, the next step is to match those keywords to intent. According to Google, there are 3 main types of search intent:
#1. Informational search intent: This kind of search query signifies that the searcher wishes to get guidance, information, or how-to content about a topic. An example of an informational search query is “How to change a bulb”
#2. Transactional search intent: This kind of query shows that the searcher wishes to make a purchase. An example of a transactional query is “buy new bulb”
#3. Navigational search intent: This kind of query indicates that the searcher wants to visit a particular website or find a particular vendor. An example of a navigational query is “Monro tires”
The trick is to identify which type of search intent each keyword is aimed at and create content that would fulfill their needs. For example, if someone searched “how to change a bulb,” you would create a detailed article with images showing them how to accomplish the task.
If someone searched “buy new bulbs,” on the other hand, you would create a product page that offers them reviews, product specifics, a shopping cart, and anything else they need to make a purchase.
#3. Quality Content Will Win Out in Organic Rankings
Before you dig into some of the more technical ways to boost SEO ranking, always remember that creating high-quality content that attracts interest and compels users to share it and link back to it is important.
Good content has the best opportunity of being viral content, and Google rewards content virality massively in its rankings algorithm.
To ensure you are meeting Google’s standards for high-quality content, invest in quality writers, back up your content with expert sources w(sites with high domain authorities), and ensure you cite those sources.
#4. Refresh Old Content for an Improvement
One of Google’s primary ranking factors is the recentness of your content. The more up-to-date your pages are, the better chances they have of reaching the top of the search engine result page (SERP).
To ensure that your website continues to rank fine, check if your old content is decaying, especially blog posts with dates on them. To achieve this, you can leverage Google Search Console and see which pages have lost, impressions, clicks, or rankings. Then, prioritize the posts that are losing the most traffic and start refreshing and updating them.
When you refresh old content, simply slapping a newer date on the content won’t do much for Google’s algorithm.
You need to also make remarkable changes to the copy to ensure that it’s still relevant. You can also do a quick audit of competitors who are gaining ground and see which points they are covering that you can add to your content as well.
#5. Optimize Your Page Titles
The <title> HTML tag describes a web page’s title and is meant to be a brief description of that page’s content.
It is the first line of hyperlinked text Google displays in its organic search results, and it is what displays in the top frame of most web browsers for that page and in tabs.
Google’s algorithm sees this to be a crucial on-page SEO element. When you write your page titles, keep them below 70 characters, since extra text beyond that will be cut off when listed in Google’s organic results.
You should include your relevant keywords in the title, preferably at the beginning. If you have extra space, consider adding your company at the end to increase brand awareness.
Organic search marketing will help you boost traffic to your website. You can turn this valuable traffic into potential customers and revenue for your eCommerce store.
If you are hoping to expand your business, organic search marketing will help you achieve this goal.
This article has underpinned the meaning of organic search, the types; and strategies to boost organic search rankings.