What are Sponsored Articles and How They Work For SEO

Sponsored Articles
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Sponsored articles do wonders for brand exposure, but that is not all they can help you achieve.

Aside from getting your brand and products to new audiences, sponsored articles improve your SEO ranking.

Search engine rankings are all in all when it comes to making a success of any operational business in digital marketing.

After all, search queries on Google and other top search engines are one of the key ways modern consumers look for information and research purchases they are considering.

If your website and content don’t rank well for the relevant key terms, your brand might as well not exist.

A solid SEO strategy is key to earning top search engine results page (SERP) rankings, and backlinks from external websites made possible by sponsored articles are part of how those rankings are determined.

But where do sponsored articles fit into such a strategy? Are they worth considering? And how might they help you improve your SEO strategy if you include them?

Link building has been one of the most crucial Google search engine ranking factors for years. By getting high-quality links from various domains, you can boost your site’s visibility in organic results.

In this article, I will show you how to leverage Sponsored articles to enhance your marketing game and take your SEO ranking up the ladder of successful marketing.

What is sponsored Article?

Sponsored Articles are a type of promotional media stunt where ads are paid for by an advertiser, but created and shared by another brand, publisher, or influence.

This type of content is most engaging when you sponsor an influencer or a company that targets your core audience and already features topics that align with your brand.

While sponsored articles have existed for decades, this type of marketing is thriving everywhere today on blogs, social media platforms, and online video channels.

Because sponsored articles and other media can be published on popular sites and promoted by trusted influencers, it provides a great way to get your brand in front of your target audience by using influencer connections.

Monetise your Traffic

Sponsored articles are a great way for advertisers to offer valuable content related to their business activity.

what are sponsored articles
image credit: QS

How Sponsored Articles Work For SEO

Whether your sponsored articles are associated with a PPC Google Ads campaign or a third-party website or blog that earns lots of relevant traffic in its own right, your brand immediately becomes more visible the minute the link goes live.

Do a good enough job of creating a Google Ad, in particular, and your business will immediately begin appearing in first-class positions on all relevant SERPs.

Despite developing a steady flow of organic traffic via an ongoing SEO strategy is definitely a must, as well, it can take time to start seeing results.

However, sponsored articles are great for delivering a quick inflow of traffic for new businesses, new product launches, rebranding efforts, & more.

Sponsored Articles Work For SEO

Sponsored Articles Benefit SEO in the following

#1. You Can Direct More Users To Your Site

If a sponsored article successfully arrests readers to learn more about your product you are sure on the high way to getting massive visits and clicks to your website.

Okay, let me say this in a way that is easier to understand. When more users click on your articles, you become a greater authority in the eyes of the Google ranking algorithm, also known as PageRank (PR). 

The more links you have, the higher your website’s authority becomes. And, once your inbound linking empire grows more than ever, Google will start ranking your website higher than other sites.

So, what does this mean for your business?

If your website is positioned on the first page of Google, then its ultimate conversion rate will improve massively.

So, your prospective consumers can find you earlier than your competitors while searching for relevant keywords in the engine. As a result, it may boost your sales and increase your revenue generation.

That’s exactly what you crave from an SEO perspective, as it means you have a higher chance of climbing the success ladder to the first page of the SERPs. Dear, you, climbing to the first page is such a big deal.

Apart from earning more traffic, another goal should be to keep visitors on your site for as long as possible.

The longer visitors stay on your website, the more engaged they will become, and the more likely they are to make a purchase and more chances that they will return another day to your site.

#2. Targeting Keywords Inspires Greater Readership

What’s more, you can rank higher by leveraging target keywords in your sponsored articles. When creating a sponsored article brief, add the keywords you would like the article to target.

It’s easier for pages to rank if they concentrate on one topic, so you should focus on two or three basic keywords per page that are reworded variations.

Targeting four or more keywords is demanding because there is limited space in the title and meta description tags to target competing for popular keywords to win search engine rankings and attract clicks from visitors is a complicated, time-intensive process.

Explore keyword search volume, relevancy, competition level, etc., to find the right balance of elements, so your content gets higher rankings.

#3. Backlinks Act As a Vote of Confidence

Each backlink your site receives acts as a vote of confidence for your website. With more votes for your site and its content, the higher you will rank on the Search Engine Results Page (SERP).

 These will then draw in better organic traffic to your site and boost your overall SEO.

Sponsored articles provide direct backlinks to your website, proving to Google that your content is noteworthy.

Backlinks are especially beneficial for SEO because they represent a vote of confidence from one site to another.

To put it differently, backlinks to your website are an indicator to search engines that others vouch for your content.

If many sites link to the same webpage or site, search engines get the impression that the content is worth linking to, and therefore also worth lifting to the top of the SERP. So, earning these backlinks can have a positive impact on a site’s ranking position or search visibility.

Backlinks are an important Google ranking yardstick, providing they are high-quality and not spammy. Make efforts to use them as much as possible.

How To Find The Best Platform To Publish Sponsored Articles?

You have to consider five different criteria while Looking for a Platform to publish sponsored Articles.

#1. Domain Rating

The domain rating metric normally determines the authority of a website or domain. Theoretically speaking, the higher your rating is, the more reliable the domain Google will see it.

So, if you want your content to give your publications more visibility, you will have to find a website with a booming domain rating.

#2. Web Traffic

The web traffic rating refers to the number of unique users your website is getting monthly. So, with it, you can understand how your website performs at getting new visitors.

Choose only those sites that have great visibility on Google. This way, you can ensure that your sponsored articles will be seen or read by as many people as possible.

#3. Trust Flow

Like domain rating, the trust flow of a site determines its authoritativeness. Additionally, you can also understand if the website’s bounce is higher or lower with this metric.

#4. Referring Domains

With this metric, you can check the comprehensive number of unique linking domains on a website. The more backlinks a site has, the higher its authority will climb, and the better it will perform in SEO ranking.

#5. Visibility According To Senuto

It is a result obtained in an SEO tool called Senuto, which provides insights into the number of high-quality keywords available on your targeted website. Normally, Senuto will inform you about the key phrases and their ranking on Google.

For instance, a web page with keywords ranking around the Top 50 & Top 10 should be an ideal proposition for you.


Sponsored articles will doubtlessly be valuable for both your website’s SEO and sales. However, that’s not all you get.

With a well-versed article, you can build strong brand recognition and pull a considerable consumer base without weakening anything.

This article has exhaustively touched on what sponsored articles are; how to find the best platform to publish sponsored articles; their benefits to SEO and how sponsored articles work for SEO.

Armed with this information, you should be creating and sponsoring articles on websites to build brand recognition.

Many influential publishers can post quality sponsored articles on your behalf, encouraging their followers to learn more about your brand and perhaps turn them into paying customers for your business.

The good news is that sponsored articles aren’t usually an expensive form of advertising. If your marketing budget is tight, you should be able to find publishers that offer lower rates without weakening the delivered quality.    

Eugene Agoh

Eugene Agoh

Founder at AdsTargets | Online advertising expert | Search engine optimisation expert | Social media marketing expert.Eugene is a Passionate writer on topics relating to online advertising, branding and generally interested in creating digital marketing content. He is curious about the future of digital advertising.Follow Eugene on LinkedIn @ eugeneagoh

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