Keyword Research Guide: How to Choose Keywords for Your Website

Keyword Research
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At the start of every content marketing project, every marketer is supposed to have the commanding right to summon the Perfect Keywords for a website into their content to Win in Search Engine Results Pages (SERPs).

Keyword Research helps digital marketers to figure out which keywords they should be using or which ones their buyers are using to search for their products or services.

Make it easier for your customers to find your brand in searches by strategically placing keywords that the Search engine can easily and quickly find on the grid, to beat your opponent in the search engine competition and stand on the first page of every search in your industry.

Every SEO website content project begins with you building your keyword list because those keywords are the key to your content. (See what I did there? No pun intended)

Building your list means hunting down those keyword terms and phrases that your potential website visitors would use to search for your products and services using search engines.

So your major goal when you compile your list is to match your list to your audience’s searches.

Let’s understand the term.

What is a keyword?

A keyword is a word or phrase that is a topic of significance. A word with the spotlight on it. A word that is the center of attention in website content is the keyword.

That seems very simple, right? But yes, that is all that is with the keyword.

What to Consider During Keyword Research

#1. Who Is Your Targeted Audience

Having a good grasp of your target audience for SEO is crucial.

When you know your target audience, you will be able to know what they’re looking for; know what common problems they have; what solution they may be looking for, and know where they hang out seeking a solution.

Once you arm yourself with the knowledge of these key bits of information, you can transform everything within your SEO strategy from the type of content you create, the landing pages, to where you promote your website and that would mean good tides for your brand ROI and SEO ranking.

#2. Where Is The Most Traffic?

Once you understand what your audience is searching for, you’ll then need to rely on this knowledge to define the most possible popular search queries and choose them for optimizing your site content.

People use keywords to find solutions when conducting research online. So if Know these people, you will have a grasp of what they possibly may be searching for online.

When you know what they may be searching for online, you take a step further to guess possible keywords that may be used by them in their search queries.

Getting the keywords right put your content in a good spot and in front of your audience so that when they conduct searches, you stand to gain more organic traffic from search engines.

#3. What Keywords Are The Least Competitive

Self-improvement gurus would say, “Don’t compete with others. You compete with yourself. Settling for the least competitive keyword is a great idea because Low-competitive keywords are search queries that have fewer companies and websites competing for high organic rankings in search engines.

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Because they have less competition, these keywords are good opportunities for an SEO plan.

Targeting low-competition keywords with helpful content on your website can help you achieve your organic traffic goals with less off-page strategy or social promotion.

Because they have less competition

#4. Test Your Search Criteria with Google AdWords Before You Invest in Them

Launching a new Google Ads search campaign is an exhilarating process.

Excitement, anxiety, and fear are emotions that come to mind when you are about to click the Enable button on a new campaign.

Take a deep breath!

You are right to pause and take a deep breath to reconsider.

Over the years, we have witnessed businesses grow from scratch into an empire on the back of hardworking AdWords campaigns. But, we’ve also watched tens of thousands of dollars get flushed down the Google Ads drain due to mismanaged campaigns.

So until you are sure, don’t click the green button.

Put on your AdWords headgear as you drive and learn how to build a profitable garden of Google Adwords ads from the scratch.

#5. Keyword ROI

Is the keyword valuable? Will it bring you the traffic you crave? Calculating ROI for SEO is a struggle for even the most tenured SEO experts.

Yet, veterans of SEO have the advantage of keyword search volumes that provide insight into what people are interested in, this information that is not available to new entrants.

Understanding the impact of SEO is essential, especially for SEO managers hoping to convince leadership that the investment is worthwhile.

How To Choose The Most Profitable Keywords?  

This is a process requiring some steps from start to finish. Because I am that “the more the details, the better” kind of guy, I will take you through the process from start to finish.

Let`s dive in.

#1. Understand user intent to match keywords with your goals

User intent is the reason why someone is searching for something on Google. What are they trying to achieve as a result of searching for that term?

It may be to either

  • buy something
  • to do something
  • to find something
  • to learn something
  • to go somewhere

#2. Generate topic ideas

The next phase in the publisher`s journey would be to brainstorm on a seed keyword (a short-tail keyword, usually with one or two words). How do you come up with seed keywords?

If you have an existing website, a powerful place to find seed keywords is uncovering keyword phrases you already rank for.

#3. Find long-tail keywords with the highest revenue potential

Content using long-tail keywords often generates better sales leads since they are more specific and focused on the buyer’s needs.

 So, while there may be only a few hundred search results per month, the people searching with that term are more likely farther along in their sales cycle.

#4. Use the Google Keyword Planner tool to find profitable keywords

So the idea of the Google keyword planner tool is to help you find keywords that are relevant to the project. Google Keyword planner tools help you find a list of keywords that are relevant to your business so you know exactly which keywords are useful for you.


To be on the first page of the search engine is such a big thing for every marketer and this is because 75% of people will never scroll past the first page on a Google search results page. This is why keyword research is very important.

For this reason, it is very important to take time to do the keyword research to stay in the face of your customer every time they search for content from your industry.

Keywords act as a conduit pipe through which your target audience gets into your website, more reason you should pay attention to crafting the passage carefully for ease of access.

Follow the recommended practices outlined in this article on choosing the keywords for your website. You will be well on your way to a profitable and fair ranking result from search engines.

Eugene Agoh

Eugene Agoh

Founder at AdsTargets | Online advertising expert | Search engine optimisation expert | Social media marketing expert.Eugene is a Passionate writer on topics relating to online advertising, branding and generally interested in creating digital marketing content. He is curious about the future of digital advertising.Follow Eugene on LinkedIn @ eugeneagoh

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