It is always exciting when you have people read your blog. Virtually all businesses experienced difficulties in growing website traffic. Creating quality content for the right audience greatly benefits your business.
This is because your website is your online storefront where readers can visit and learn more about what you have in stock, build trust in your brand, and ultimately become leads and customers that generate traffics and improve your ranking in search engines.
For traffic to effectively result in sales and profit, certain requirements are necessary to ensure traffic conversion and the cost is justifiable.
Though you may already know some of the strategies, in this article we will share some of the most straightforward and tested tips to increase your website traffic, generate more leads, and improve ROI.
Great Ways To Grow Website Traffic
#1. Write more
Available data shows that shareable posts are over 1,000 words but when you write a post with longer contents of over 2,500 to 3,000 words, it attracts more traffic than posts with fewer words.
This means that quality content with more words has greater opportunities for SEO with a higher conversion rate.
A longer post is good for backlinks and organic leads, with this, you do the digging and the research where your reader can find virtually all they need to know from your post and may not need to go elsewhere in search of more.
Ensure you update your blog not less than twice a week to gain more attention from the search engines.
#2. Promote with social media
Social media is a well-known and most common marketing tool with fascinating attributes to drive traffic to your website.
This then will turn your social media followers into website visitors, thereby driving website traffic from their networks provided you post shareable content.
#3. Write better titles
Content post with killer titles to targeted audience receives more traffic. Creating viral content has to do with writing great headings that can attract the attention of readers.
Trust me, 16 out of 20 people will click to read your content if you get the headline right. Often, use Quora to figure out what your audience is passionate about.
While you type the primary keyword into the search box and hit enter to get a list of people’s most pressing questions and concerns, this will better understanding of long tail keywords phrases that will help guild user intent in blog articles and will increase readers.
#4. Know your niche
While sharing your worth of knowledge and experience, be clear with a vision that gives value to your audience, this helps solve their problem.
Build a niche in what you have interest and that will keep you updated and busy with your audience. Running for the best niche may not necessarily be the best but writing about what you are good at determines the profitability of your niche.
#5. Include photos
Readers find a photo description in a post more attractive than a thousand words when rightly used, for seeing is believing. Your product or services can be easily found using images when you give names with keywords in them.
To avoid misinterpretation, ensure you put hyphens in between words like cocker-spaniels.jpg. Posts with photos are more visually appealing and can boost SEO for your website, for they fill the prospective buyer with the confidence that they are making the right choice.
When dealing with images mostly gotten using cameras, note that many generate random numbers such as 12345jpg. Don’t forget to rename and tag images.
In stock photo sites, they usually tag their photos with keywords. Don’t forget, Google has its image search engine, so when you keyword and tag, it is a plus for your content and site to be found.
#6. Incorporate keywords
The use of keywords in your content is important, if possible throughout the piece such as the page title, the URL, headers, etc.
Certain sites like Ahrefs, Word stream, Ubersuggest, SEMrush, and Moz offer you tools that can enable you to research the best keywords used by competitors with emphasis on how often people search for keywords, how expensive the keywords are for pay-per-click ads, related keywords and much more valuable information to guide keyword strategy like Title tag (Meta title), Hl heading, Meta description, Image file names, and alt text, and the first 100 words, etc.
To get the better side of website traffic when it comes to keywords, you can hire an SEO agency to offer valuable insights and perform audits to identify issues that may be keeping your site from being shown in a search engine.
#7. Incorporate links
When you add relevant links to your blog, you make it easier for people to find your best content and, also for search engines to index your content. Always add links that you feel are relevant and helpful to readers.
#8. Add social sharing buttons
As sharable as your social media content is using the social sharing tools like YouTube, Instagram, Facebook, LinkedIn, and TikTok, it makes it extremely difficult for readers to flock to your site most times when you add too many social sharing buttons, thereby posing a negative impact.
Every time you upload new content, share it on social media sites. Create various types of content, such as blog post snippets, infographics, photos, and videos.
It costs nothing and can significantly increase website traffic. Always remember to leave the sharing buttons on your page where they can be easily seen by readers either at the top or bottom of your blog post.
#9. Retweet past content
Publishing new content regularly is an excellent way to attract more website traffic to your website. However, editing old content to retweet is also a great way of getting traffic provided it is relevant to audience consumption.
For, search engines continuously scrutinize websites to search for new content. Therefore, every time you update existing content, search engine bots will sneak into the page again so as to re-rank on SERPs in accordance with the changes made.
A retweet of past content will keep them relevant and increase their chances to rank higher which in turn drives more traffic.
#10. Invite guest contributors
Guest contributors are one of the most effective ways to increase blog traffic. Building your authority and making yourself known is one of the main benefits that will certainly pay off if not now in the long run.
Constantly avail guest contributors of the opportunity to write on your blog while you also grab the opportunity of writing for others. When this is shared with their networks, it opens up a new audience at your disposal.
#11. Add video
Videos are the most successful form of content on the internet and with this, users spend more time on blog posts containing videos than just text and images.
Adding videos to your articles in WordPress is fantastic. However, be careful to upload videos to WordPress since it will not be optimized to stream videos.
A video streamed from your WordPress hosting server is indeed abysmal since it takes up so many resources.
The best way to add videos to your WordPress site is by uploading them to YouTube and then embedding them in your blog posts and ensuring to add call-to-action buttons directly in your video that will send people to your site.
This gives you even more exposure as YouTube itself is the world’s second-largest search engine and a popular social media platform.
#12. Invest in promotion
Social media have changed the narrative on how people look for what they need. Today, there is so much trust in recommendations given by their favourite influencers, don’t wait to take advantage of such an opportunity.
When you discovered that your audience spends their quality time if it is on YouTube, ensure you invest in sponsored posts in a small way you can afford in order to boost and increase the reach greatly.
#13. Conduct give-away events
Conducting a giveaway on social media channels calls for many more followers and this increases engagement on the post.
Using a social media contest can easily engage a good audience by way of creating a post for your giveaway because users who come across it in their feed will interact with it by commenting, liking, or sharing it.
In addition, create a stunning image or video that includes your brand name, the giveaway prize, and the deadline. Always use appealing social networks like Facebook and Instagram for they are ideal platforms for hosting a contest.
Conversely, host your giveaway on your own website. You’ll just have to promote it on social networks so that more people will know about it.
Most times, your post should be like: “visit our website to enter the giveaway and you could win big!” In most cases, you can provide promotion prizes yourself or invite companies to partner with you through donations or sponsorship.
#14. Write guest posts
Guest posting is one sure way that helps to increase referral website traffic as it helps expose you to a larger group of readers who are like-minded to your niche.
Guest blogging is a reputable site that helps establish your authority and credibility to search engines and readers. In exchange for your guest post, the website you write for will typically allow some backlinks to your site inserted within the guest blog article. The backlinks may increase your website’s ranking on SERPs.
In addition, if people like your writing, they will be motivated to visit your site by clicking on the links in the guest posts. Always know who and where the target audience is, build relationships, and write valuable content.
#15. Cross-promote to your mailing list
Cross-promotion is a convenient and profitable way to promote products and also a quick and effective medium for reaching out to the target audience.
In achieving the desired goal, every new email newsletter must include a link with the first paragraph of a past recent post, this will help in getting your subscribers to invest in your blog more than ever.
#16. Make your content easy to read by using plenty of subheads, bullets, and numbered lists
What captures the attention of users most when they visit content search results or RSS feeds, is your article headline. This means an appealing blog post title stands tall ahead of many with more clicks.
This is to say, a plain and boring headline gets ignored, and is likely to scroll passed by users. This makes headlines, subheads, bullets, and numbered lists very importantly and must not be left out in organizing your content.
Don’t forget to use one of the following free headline analyzer tools that will help create better headlines for your content.
- MonsterInsights Headline Analyzer
- EMV Headline Analyzer
- OptinMonster Headline Analyzer
#17. Promote your blog in your email signature and your bio in any online profiles
Your content can go more viral especially when a detail of your person is revealed. This gives them confidence in reading you from time to time.
#18. Make it easy for blog visitors to subscribe to your RSS feed
Always ensure you make provision for readers to subscribe to the RSS feed. This paves way for feedback and a call for action.
#19. Invite readers to leave a comment, then respond and let them know you’re engaged
Inviting readers to leave comments is a great way to help you become more visible within your niche. This will enable you to know whether they find your product or services helpful and this will go a long way to build a relationship with the blogger.
#20. Pay attention to design and looks
Lastly, as amazing as your blog looks, many readers will find it interesting to read over and over again. Therefore never give room for readers to feel bored while reading your blog. The content heading should always be exciting and significant too so as to drive more readers.
One of the goals for every blog post is to attract traffic, this is achievable when you build good content. Building great content with killer headings for the right audience and you share using other social media tools while laying emphasis on keywords.
This could significantly increase website traffic and as such improve your ranking on SERPs.
This article carefully outlines the major strategies for generating traffic since your website business is your online storefront which readers visit to learn more and trade on what you offer them.
The application of these strategies will definitely go down well with your business. Therefore, we encourage you to take advantage of these tips to help grow traffic on your business website.