22 Free and Paid Ways To Promote Your Business Online

22 Free and Paid Ways To Promote Your Business Online
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Many entrepreneurs are drawn to online businesses because of the freedom the platform offers. Modern technology, laptops, tablets, and business apps are just some of the tools that allow businesses to operate from any location.

From these devices, both sellers and buyers go to the market and make sales and buy without breaking a sweat. Unlike what used to be with the traditional form of marketing.

Selling direct online increases reach. With an online store, your profits are no longer tied to the number of customers that can physically visit your brick-and-mortar location. You can sell across towns, states, and even across borders, removing all geographical boundaries.

What a nice time to be alive and in business.

However, not all businesses understand the workings of the online market space as they should. They are not able to get their businesses in the faces of their potential buyers.

These marketers live under the false impression that there`s a one-size-fits-all secret locked away from them that if discovered will automatically rank their sites first in Google searches and bring them massive sales. 

Sorry to burst your bubble if you’re that a marketer, but there is no Independent practice route that would take you straight to the first page in search results.

The only thing that is the truth is following various best practices that will hopefully make it easier for search engines to crawl, index, and understand your content.

It is only when Google understands your content that it brings it up in the faces of searchers when they search from your industry.

To get content in the faces of potential consumers, many businesses use paid ads to draw traffic and attention to their businesses. Following the best practices would have saved them the huge cost put in advertising.

When you go through the tedious task of building an SEO strategy that optimizes your visibility online, more people will see your website, and the more your online traffic increases, the better your chances of providing your product or service to a greater number of people.

Promoting your business online means you have to be innovative, proactive, and a risk-taker. Entrepreneurs must leave their beds of roses and must learn from failure by trying out new methods until they get it right in their online marketing journey.

Ways To Promote Your Business Online

Online business marketing is essential to help get higher-quality traffic. The ability to target specific leads helps drive traffic to your business.

You can target prospects specifically based on different characteristics. In this section, I walk you on the right track to promoting your business online.

If this box of tricks is adopted scrupulously, you will have many eyeballs on your business over time.

#1. Create A Business Website

Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business. Showcasing your brand to your prospective customers is one of the most important things that you can do using a website.

Without a website, people may question your legitimacy as a business.

Aside from earning trust and credibility in the minds of potential customers, there are many other reasons your business should stroll and find a space online to operate.

Having a website for your business increases its chances of generating leads and sales. Once people find you online, get interested in your brand, and want to know more, they’ll know how to contact you.

Thanks to the information on your website.

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Having a website means that when people search for a product in your industry, chances are that your brand will pop up in search results. This allows you to drastically increase your customer base.

According to Forbes, every business needs a website.

Websites have become essential to businesses today. With a website, it is easier to reach your customers if there is an announcement or update to your customers.

I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start.

#2. Market your content using Quora, Medium, and Pinterest

To promote your business online, you should work on marketing your content on sites like Medium, Pinterest, and Quora

Quora is short for “Question or Answer.” It is a hotbed for people looking for answers to their problems. Make yourself that person that can help them answer those questions.

Quora is a great source of long-term traffic. The questions you answer don’t disappear after a few days; in fact, many questions last for years and they’re constantly updated with new answers. Quora can also help establish your authority in your niche.

There is also the option to use Medium to drive traffic. This is a great growth hacking strategy. The next time you write a post, set a timer for yourself. The time you spend creating the content represents 20% of your efforts.

With Medium, you are in a community of people who are looking for an exchange of ideas, so give it to them.

Pinterest is an excellent tool to drive traffic.  Great for promoting blog content and generating new views.

Pinterest is the second biggest driver of referral traffic by a large margin. Despite that, it doesn’t get as much attention as Facebook, Twitter, or LinkedIn. This is mainly because it’s a unique network that you should leverage in promoting your business online.

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#3. Promote Your Business through An App

Every business aims to increase its audience base, brand popularity, sales, and revenue generation. A mobile application is capable of doing all these and helps businesses find multiple growth opportunities and generate revenues.

An app provides an efficient way for businesses to collect, analyze, and leverage customer data. By capturing information such as customer preferences and behavior, apps offer the potential to influence marketing strategy with invaluable consumer insights.

We are in very interesting times in our technology journey with so many apps at our disposal.

Many small business owners have figured out that they can save a lot of time and money by leveraging these apps to promote businesses online.

#4. Publish Great and Unique Content

Great content can position your brand as an authority in your industry. Creating quality content will also help build your authority online.

If your business is established as a credible place to get information, you’re more likely to rank higher in search engines.

Good content may be read and shared, but great content is content that will get read, shared, and talked about.

Unique content is original and not duplicated anywhere else. It plays a key role in search rankings because search algorithms rate unique content highly and can penalize websites for posting duplicate content.

#5. Build Your Online Reputation

Entrepreneurs know the importance of their brand’s reputation. Firms with strong positive reputations attract better customers.

This is because they are perceived as providing more value, which often allows them to charge a premium. Their customers are more loyal and buy a broader range of products and services from them.

Listening to your customers and clients, understanding their expectations and issues, and validating their feedback is one way to build a positive reputation in the minds of your customers.

Staying on high reputational grounds enables businesses to not only improve customer experience but business as a whole.

#6. Optimize your website for mobile and smart devices

Your website needs to work well on mobile devices, so if you haven’t yet invested in making your website mobile-friendly, it’s time to do so.

Your mobile presence is critical to your business because mobile-friendly sites show up higher in search results making them stay in front of those who need to see it the more.

A mobile-optimized site reformats itself for mobile devices. It not only makes sure to properly display on smaller screens but also makes the site much easier to navigate. It reformats content, displays larger navigation buttons, and optimizes images according to screen size.

Making it easier for visitors to navigate your website on their mobile phones.

#7. Optimize your business website for search engines

A key benefit of business website optimization for engines is that it enhances the user experience, which leads to an increased number of conversions. You can leverage insights from user behavior to better optimize your site and reap these benefits.

Optimized websites for search engines ensure search engines index and rank your website appropriately and then show it to search engine users.

SEO Helps improve business visibility

Once your website is crawled by search engines, it competes with websites that have similar content. The better your website design and content are, the higher your site will show up on search engine result pages. This is not a strategy to ignore in promoting your business online.

#8. Leverage paid promotion

Paid promotion of content involves paying for any media space or placement. Paid promotion is a great opportunity to assess whether your content is working and whether your marketing message resonates with your audience.

Online businesses use paid advertising to reach consumers efficiently. It helps businesses convert customers and increase their revenue.

#9. Connect with others on LinkedIn groups

LinkedIn can be a great way to network with industry leaders, converse with like-minded individuals, offer expert insight, and connect with potential customers.

LinkedIn groups are a fantastic place to get answers to questions and promote your business.

#10. Co-branding or partnership with complementary brands

Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products are the result of two separate brands working together.

Co-branding is a strategic marketing and advertising partnership between two brands wherein the success of one brand brings success to its partner brand, too.

Co-branding can be an effective way to build a business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Both partners need to bring value to the table.

#11. Advertise on social platforms

According to HubSpot, social media has a 100% higher lead-to-close rate than outbound marketing tactics.

That could be because every post you make and each interaction you have on your social media channels is an opportunity to convert an interested lead into a happy customer.

With so many consumers using social media every day, this presents a great opportunity for small businesses that want to reach their online audience.

Promote business on social media for free

#12. Try out Google Ads

Investing in an online advertising campaign is a great way to promote your business online. You can do it with Google Ads, an online advertising tool that helps you attract people searching for products or businesses like yours.

Google Ads allows you to take advantage of the benefits of online marketing, as it shows your ads to the right people, in the right places, and at the right time. Google Ads holds several benefits in stock.

#13. Utilize your email list

By using email marketing, you’re able to build credibility by staying in a personal conversation with your customers and keeping them up to date about your business.

The more they learn about your business, and the more they hear about your business, the more they’ll trust your business.

Emails are used to generate sales, enhance customer engagement, acquire customers, create brand awareness, and reward customer loyalty.

Email marketing is a great way to promote your business online.

#14. Boost your organic social presence

Having an organic social presence online can boost brand authority, increase customer engagement, and complement other aspects of your marketing strategy.

This cost-effective component can be a powerful ally to your eCommerce store when used correctly.

Social presence attracts customers, gets customer feedback, and builds customer loyalty.

#15. Create a Branded Email Signature

A signature is a perfect opportunity to brand every message you send. It establishes and reinforces who you are as a company.

By creating a cohesive email signature for each employee on your team, you create brand recognition in every person to whom your employees send emails.

#16. Constantly Engage With Your Current Customers

Keep customers engaged throughout their purchase journey to develop customer loyalty and collect valuable customer information. More customer interactions lead buyers to find your brand more valuable and provide you with customer insights.

Having better social engagement means your customers have a stronger relationship with your brand. This in turn provides you with more opportunities to build brand loyalty, increase word-of-mouth referrals and increase sales.

#17. Build An Active And Loyal Social Media Following

Interacting with your audience helps you build brand loyalty and keep your audience interested in your business.

Loyal social followers increase your brand visibility on the platform. They attract more potential customers to your profiles. They create a welcoming, and engaging environment.

They foster brand affinity and loyalty, as community members will reference your brand as the entity responsible for their positive experience and growth.

#18. Update your Google My Business listing

With Google Business Listing, you can manage your company’s appearance on Google search results. For instance, it ensures that customers acquire relevant information about your company when they reach your business on Google or search for terms related to your products or services.

To keep your business information on Google accurate and up to date, you can edit your Business Profile on Google. You can change information like your address, hours, contact info, and photos whenever there is a change in those details.

#19. Carry out keyword research

Keyword research is important because it can reveal vital information to grow your business online. Keyword research can tell you what terms people are actively searching for, and the competitiveness of those keywords and help guide your content marketing plan to increase organic search visibility, rankings, and traffic.

Keyword research is an important method of on-page SEO that helps to drive relevant traffic and gain qualified leads for your site.

The main goal of keyword research is finding the right phrases and words that individuals use while using search engines to search for different products on the internet.

#20. Optimize your metadata

Search engines can crawl a website and guess its general purpose based on these elements; metadata enables webmasters to tell search engines what a page’s title is, which says a lot about what search queries it may be relevant for.

Get into the habit of writing an SEO title and meta description for every page and post you publish. This is the information that will be displayed on the search engine results pages, so you need to make it as enticing and relevant as possible.

#21. List your business in online directories

The benefits of a business directory include ensuring potential customers see your information pop-up when they use a search engine, which inherently leads to brand awareness.

Getting listed would amplify your online presence and put you ahead of your competitors.

#22. Use Blogging Platforms

Effective blogging will help you attract and nurture leads, and then capture and engage with new and existing customers. If done correctly, your website’s blogging efforts may produce the most profitable results for your business.

With the help of SEO strategies like keywords, titles, and meta descriptions, blog posts become a highly effective tool for gaining visibility for your brand.

A blog offers flexibility to connect with customers and to share updates in a way that shows who you are, not just what you do.

Blog for your business


To increase your online business revenue, you’re going to need to get that content directly in front of the people who are looking for it.

Once you get the content in front of them, you’re going to need to make sure you capture a point of contact from that person so you can sell your products and services directly to them.

A large number of business owners opt for marketing their business online because they can reach the targeted audience. However, a lot of effort needs to be put in to figure out the figure out best promote your business online.

This article has comprehensively covered the 22 best ways to promote your business online. Entrepreneurs should adopt this material as a toolkit in their online business promotion journey.

Terhemba Ucha

Terhemba Ucha

Terhemba has over 11 years of digital marketing and specifically focuses on paid advertising on social media and search engines. He loves tech and kin in learning and sharing his knowledge with others. He consults on digital marketing and growth hacking.

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