SEO analysis is essential for any marketer to rank on the search engine. We must have an analytical vision and review the key metrics on a routine basis in SEO.
Position fluctuations can extraordinarily lower your traffic in a short time and resolving it in time is the only means to preventing these drops and improving qualitative traffic to your website.
To fast-track this work of analyzing data on organic positioning, there are several On-Page SEO analysis tools on the market, some free and others paid, and here we are going to recommend for you 5 best On-page SEO analysis tools to find issues and help you conquer search engine rankings pitfalls.
These on-page SEO analysis tools can help marketers to:
#1. Track SEO strategies,
#2. Make improvements to simplify getting traffic,
#3. Fix SEO errors that are affecting the traffic,
#4. And Uncover areas that can help in going a step higher as compared to the competitors.
With this said, here are the 5 best on-page SEO tools that one can opt for to find issues on their sites.
5 Best On-Page SEO Analysis Tools
#1. Site Checker
The site checker SEO analytical tool gives you a complete site analysis report that will help you create better SEO strategies and, as a result, improve your search engine visibility.
This SEO tool highlights the SEO issues in your website and provides you with suggestions for the errors that need your urgent attention.
For example your website speed test, on-page SEO analysis, meta tags checking, and more.
This is a very powerful and comprehensive SEO tool, which provides you with a free analysis of your website right from the beginning.
Utilizing this great tool improves your chances of climbing to the top of the search engine result page.
A plus advantage is that this tool is super-fast, the average scanning time for websites up to 300 pages is just 120 seconds. The crawling will end just as you finish making yourself a warm cup of tea.
Site checker is specifically designed for entrepreneurs, digital in-house marketers, and SEO agencies.
Leverage this powerful On-Page SEO analysis tool to carry out a technical SEO analysis whether you are launching a website, moving your server site, or looking for ways to boost your search performance.
#2. Google Search Console
Google Search Console is a completely essential tool for SEO analysis, since it enables you to control a lot of aspects of your positioning, flawlessly measure the performance and traffic of your site, and, above all, identify and correct problems before they affect you.
Among its most relevant uses, the following stand out:
#1. Comprehensive and detailed data on the performance of search results, from the keywords by which users have landed your website down to information on impressions separated by devices.
#2. URL Inspection: A tool that enables you to go through all the URLs on your domain to index new pages faster, re-index when you have made modifications to a page, and quickly check for errors.
#3. Coverage analysis: pages with blunders, valid with warnings, valid and excluded.
#4. Ability to upload your updated sitemap to insure that Google crawls you correctly.
#5. Mobile usability review and accelerated mobile pages (AMP) pages.
Google Search Console is specifically designed for Business owners or marketers, developers, and SEO professionals.
#3. Google Page Speed Insights
Another indispensable tool from Google Page Speed Insights (PSI) reports on the performance of a page on both mobile and desktop devices and offers suggestions on how that page may be improved.
These are its three key functionalities:
#1. Speed Score: Information about page load speed and ranking in three classes (fast, slow, and normal).
#2. Optimization Score: A score from 0 to 100 that evaluates the extent to which Google’s best performance practices are being followed.
The results are divided into good (80 points or higher). Good is indicated with a green circle, average (60 to 79 points) needs improvement, and is indicated with an amber informational square, while poor (59 points or smaller), is indicated with a red warning triangle.
#3. Optimization Tips: A list of best practices that could be applied to the analyzed page to boost results.
PSI offers both lab and field data about a page. Lab data is important for debugging performance issues, as it is collected in a controlled environment.
However, it may not capture real-world barriers. Field data is important for capturing true, real-world user experience(UX) but has a more limited set of metrics.
#4. Google Analytics
We complete the trio of basic Google SEO analysis tools with Google Analytics. Practically all brands that have a website utilize it, however, it has so much information that sometimes it is not easy to know which metrics to concentrate on.
My recommendation will be that you should not stop reviewing the metrics referring to the user response:
#1. Bounce rate: one of the signals mostly taken into account by Google to measure the quality of a website.
#2. Average Session Duration: The longer users stay on a website, the better it speaks of its quality. It tells Google that you have created relevant and high-quality content and it rewards you for the good works by ranking.
#3. Repeat visits: Another positive indicator for Google is repeating visits, as they signal that you are able to maintain the interest of users, so much that they leave and return to you again meaning that your content is of high quality and relevant, and engaging.
If you have a website, you should be using Google Analytics. There are no exceptions here – it’s a useful and important tool for every website owner. One of the first things we recommend website owners do when launching a new site is to get tracking set up for Google Analytics.
If you have been working on website SEO for a long while, then the chances that you are aware of SEMrush are high.
SEMrush is seen as an ideal on-page SEO checker for high-performing, smoother and healthier pages. Using this tool is to get actionable recommendations, analyze Google ranking factors, and a comprehensive comparative analysis.
Although originally designed for SEM (hence its name), SEMrush also has much to offer when it comes to SEO.
In particular, this SEO analysis tool stands out in the area of competitor analysis. You can use it to find out how many organic visits your competitors have, incoming links, the level of paid traffic, and even the keywords they are using.
The 5 best SEO tools on this list are gold. They provide you with insights that would otherwise take ages to generate.
That said, you are going to have to put in the work to get the results you want. That means creating content that’s SEO optimized, rewriting all your product descriptions, taking what you have learned from these SEO tools, and making improvements.
Most of these tools have free features or trial versions you can play around with. Test them out.
Do it, and discover what you need to enhance to rank higher in SERPs. And follow the tool’s recommendations to skyrocket your growth.
Your success depends on you. Take that next step by utilizing these 5 best on-page SEO analysis tools to find issues and recommendations.
This is really interesting, digital marketing is really a breakthrough in the technological era.