Quality Content: What is it and How to Create it

Quality Content
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The idea of quality content involves creative writing skills and it can be done more easily when you stay focused on the right things. Creating high-ranking quality content means users will find your article interesting and pleased to read. 

It is pertinent to state here that quality content remains significant to every SEO. Getting visitors to read your content is not magic, but it’s about knowing how to write great content which remains a key factor.

An image showing quality content
Image credit: Google

This is the only way your content will record low bounce rates while you get more visitors, which can result in higher conversions

Who determines the quality of your content is another question still left unanswered, though the simple answer here is your users. However, with this, creating the right content becomes a difficult task, since every user is different and has a different search intent.

This article, therefore, is poised to cover quality content: what is it and how to create it. more light will be shed on the major benefits that are associated with it when you create good content.

Additionally, we’ll discuss the key metrics you should be focusing on to measure the impact of your content.

#1. What is quality content?

Quality content is content that is considered both by users and search engines to be thought-out, readable, and attractive. 

Writing good content exposes you to get more visitors with lower bounce rates, and higher conversions. However, creating the right content is difficult since users’ search intent differs. Though, they all have one thing in common. 

No matter the topic you are writing about or the audience you are targeting, what makes your content top-notch is how helpful, up-to-date, accurate, well-researched, and easy to read so that at the end of the day it can be valued by many.

Don’t forget, there are determinant factors to help gauge whether or not a piece of content is of high quality and if it can achieve its marketing objectives. However, every type of content has different requirements, and until it is fulfilled before it can be considered high quality.

More importantly too, always note that high-quality content on social media is not and cannot be seen the same as that of SEO content. The reason is simple, social media content is always snappy, engaging in content that entertains, educates, and inspires the audience.

On the other hand, content writing for the web can only be considered high quality if it offers the best answer for search queries.

Additionally, low-quality content also varies by type. That is to say, website content needs to be optimized for search engines, with an emphasis on how the algorithm works. 

Website content with low quality is content that’s written using tactics like keyword stuffing, or better put it, content that doesn’t provide a positive user experience.

Google frowns at low-quality pages and, as such, has initiated the idea of starting to measure the amount of low-quality pages on your site. When it is discovered that the overall quality is not good, believe me, your pages could end up ranking lower.

Therefore, stay afloat on making quality content now if you have not been doing so.

#2. How to create quality content

1. Write for your readers, not yourself

Whichever industry you find yourself in terms of writing, be it, a blogger, before you start writing, first and foremost, you get to understand your audience’s search intent. This is the only sure way, your topic, content, and CTA of the writing will align.

An image showing how to create quality content

Understanding the audience’s search intent when they type in certain SEO keywords will not, in a small measure, help you to produce a piece of content that may definitely be appealing to them. Always keep this in mind as long as you are walking yourself through the optimization process.

As mentioned previously, quality content must contain the information your audience is looking for. But how then will you find out what nature of information your users are looking for? 

All you have to do is to conduct proper keyword research and by so doing, it will help you determine what subject to write about and what words your audience uses. Keyword research can aid your rankings and, as such, earn you more visitors and lower bounce rates.

2. The content should be readable and engaging

This has to start with the writer’s attitude and behavior. When the writer finds writing to be fun, it helps you to write quality content that will stand tall among your competitors.

This is very true and this aspect is indeed essential because it speaks loudly of good content. Making your blog post or page readable and engaging has to do with simplifying the terminologies used, structuring your text, and being mindful of the choice of words you use.

This is the best way your content will be easy to read and comprehend by your users.

Additionally, avoid having too much text without any headings or paragraphs, because they tend to scare people off your page or blog. 

It will be more preferable if you take precautionary measures when you avoid making long sentences since they can have a negative effect when people find it difficult to understand your content since such an idea can slow down users’ reading.

Your content can be more engaging when you use variations in your text and also synonyms, and alternate longer sentences with shorter ones.

3. Search intent goal is important                                             

Search intent is one key factor that can’t be ignored when you talk about quality content. The essence of search is to know the intent of the audience, which is one of the ways to aid the writer in describing the purpose for which the user searches and, in turn, compels them to stay on your page.

It’s pertinent to take search intent into consideration while you’re creating the content for a specific page.

Match your goals to the different search intents users might have and this will go a long way as one bold step for your goals to get more subscriptions to your newsletter.

Therefore, you are advised to add a subscription button to pages where users with an informational intent land. 

Also remember that, when you have a visitor that has a transactional intent, always ensure they find your page worthwhile landing on. 

This explains if a user searches for the term “Banana republic”, you don’t need them to land on a blog post that discusses a related topic of such, but rather the expectation here is that the user should land on a page dedicated to “Banana republic”. 

Though, a category page like this may work when you have multiple variations of “Banana republic”.

From all indications, this can equally help the writer to be more determined and focus on the content and what call-to-actions you want to add to a specific page or post. 

The best way to go is to develop a mindset that will help you produce user-centered content based on real needs.

4. Build trust and credibility 

User-friendly content and genuine videos create more trust and this also comes with a great feeling. Largely, visitors to your site are unfamiliar with the site. 

Therefore, your content should be able to help build their trust, which is the only way for them to take action.

Remember, audiences, especially online ones, are in dire need of information coming from the source they so much trust. This explains how many businesses are able to generate business through their reputation.

A common example could be seen in the case of Ahrefs. This brand has multiple long-form contents virtually every week with different topics like backlink-building programs, keyword research, and SEO guides.

Ahrefs has built this legacy over time through quality content. They’re able to build trustworthiness and attract people to their product just through their reputation. 

5. Keep updating your content

Keeping your content up-to-date shows that your content is quality in nature. This means you should keep updating your content from time to time and this is one sure way people are able to find the right information. 

But why is this so important? Because it shows your users that you’re on top of recent developments and can always provide them with accurate information.

In other words, this builds trust and keeps your audience coming back to your site. Keeping your website and blog posts up-to-date is also important for SEO, as this shows Google that your site is active and relevant.

Always make sure you schedule a time to update your content regularly.

Invest time in the site structure 

Site structure is one of many steps that, when duly followed, will guide you to write content that users find easy to read and derive its usefulness and understanding of the same.

Also of importance is that both users and search engines find your quality content interesting.

What then is site structure?

Simply put, it is considered the way you organize your site’s content. It is indeed one of the greatest sides of any solid SEO strategy. Indexing your URLs depends on how well you structure your site for search engines to perform this task.

Additionally, this helps Google to determine the importance of your individual pages and which pages are related to each other. Every good site structure will allow users to find their way around your site more easily. 

You can achieve more when you perfect your site structure since it becomes necessary that Google use this medium to help them find your quality content in the search results and on your website. 

#3. How to measure the impact of creating quality content

Knowing quality content is not a fairy tale but a realistic approach to being creative in your writing where the audience finds it readable and interesting to help solve their problem.

How then can we measure the success of quality content? The following are indices to measure the quality of content.

Image of how to measure Quality Content
Image credit: Google

Creating quality content for traffic

A major indicator of great content is increased website traffic. Increasing website traffic can be a gradual and steady approach though. However, traffic is one of the important metrics, but not all traffic that can be seen as the right traffic for a business. 

Good content is personalized to a specific audience type. For instance, when you write an introductory marketing article to an audience of CMOs and Director-level marketers, it would be inappropriate and ultimately hurt a brand.

Therefore, any quality content you create opens up a window for visitors to come in thereby turning them into traffic that could either be through search engines, while others will get to hear and know you through shareable options from someone on their social networks.

Creating quality content for conversions

Quality content attracts visitors to your website. When you are able to fine-tune your content that comes out great, visitors will always come back. This can motivate your audience by way of either leaving comments on your blog posts, downloading other content, or joining your email list, they are best referred to as leads.

When this is done, in the end, it leaves you in a good position to encourage those leads to become buyers.

Creating quality content for sales

Don’t forget, the aim of every quality content is to help you all the way through the sales funnel. Great content educates buyers, creates a customer journey lifecycle, and ultimately converts web traffic into customers.


Having organized, structured and readable content might not necessarily offer you the opportunity to stay up in Google’s rankings, though somehow it will certainly have a positive effect on your SEO in the long run. 

Writing for your readers can’t only make your content readable, but also match search intent with your goals and it will also bring about trust. Therefore, keep your content up-to-date and work on your site structure. 

When all these tricks are duly followed, expect a positive result, since your content becomes attractive to your readers. 

Conclusively, this will call for a great number of visitors, bounce rates, and conversions.

Eugene Agoh

Eugene Agoh

Founder at AdsTargets | Online advertising expert | Search engine optimisation expert | Social media marketing expert.Eugene is a Passionate writer on topics relating to online advertising, branding and generally interested in creating digital marketing content. He is curious about the future of digital advertising.Follow Eugene on LinkedIn @ eugeneagoh

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