As brands continue to level the playing fields online for ideas, products, or services, more and more people have continued to lean heavily on it as the most efficient marketplace to consume content instead of resorting to the traditional medium of communication and advertising.
With so many options at one`s fingertips, it can be confusing to figure out the types of online advertising channels one should adopt.
This article will make review of types of online advertising and ad networks any online business can comfortably use to promote their business. At the end of going through the material, one should be able to pick the best from the pool of options with no fear of picking wrongly.
When making the choice for online ads, consideration must be given to the kind of gadgets like computers and the network strength in the given environment.
Table of Contents
What is Online Advertising?
Online advertising is a form of creating awareness for a product using the internet and computer gadgets like smartphones, pads, and laptops.
Benefits of Online Advertising
#1. Convenient Delivery and Easy Accessibility
From the comfort of the home, an advertiser can push out awareness of his/her brand`s prospects and customers who are also able to access this content targeted at them from the comfort of their own homes.
Internet advertising makes it easy and possible to track your marketing efforts using analytics dashboards like Google Analytics to measure the success or failure of online advertising
#3. For Brand Growth & Optimization
Since the online market is not restricted by the closing or opening hours observed in physical store
marketing, the online ads are accessible and reachable for a prospect or customer to take action on it at whatever time of the day or night.
#4. Global and targeted reach
Online content has the ability to reach both the farthest and short ends of the world at the same time making it possible for everyone to receive awareness at the same time.
Through this, it is able to reach a scattered and targeted audience in a single advertising effort.
#1. Pay-Per-Click Ads
It is a model of internet marketing in which advertisers pay a fee but only when their ads are clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to earn those visits organically.
What this means is that with the platform, advertisers place their ads in search engine-sponsored links, so that anytime a site visitor searches and clicks on the advertisement placed, the advertiser pays
the search engine an agreed fee for the click.
#2. Programmatic Advertising Campaigns
This is the use of software to buy digital advertising. Programmatic ads mean the distribution of ads when humans aren’t directly involved in the process.
It is designed to replace human negotiations as prices are already fixed and the goal is to increase efficiency and transparency for both the advertiser and the publisher.
#3. Social Media Channels
Twitter, YouTube, Facebook, Pinterest, LinkedIn, Whatsapp, Instagram, and Tiktok are great advertising channels that advertisers leverage to pursue their ad goals.
Using free social media accounts, advertisers can advertise their products and services using texts; stories, videos and images. However, to reach a wider and larger audience, advertisers would need to purchase ad campaign packages to achieve that advertising goal.
#4. Email marketing
Is the act of sending promotional messages to people in bulk quantities. The idea is to generate sales or leads.
With over 4 billion people in its user base, email is the king of marketing channels and ought to be considered highly when making the decision for ad platforms.
According to Litmus, The ROI of Email Marketing is “For every $1 you spend on email marketing, you can expect an average return of $36.
That is a higher return than you can expect from any other form of marketing — digital or otherwise” So there is every need why every online advertiser should have this advertising device in their tools box.
Whether you want to increase your number of customers or strengthen your relationship with existing customers, email marketing will give you the tools you need to do so.
#5. Display Advertising
You’ve definitely seen display ads before, even if you didn’t realize it at the time, then learn now that the
The last time you logged into a website and a display rudely popped up on your screen, that obviously was a display advertisement.
Display advert appears on third-party websites and uses video, image, or text elements to market products or services.
#6. Using Social Media Influencers
This form of advertising makes use of endorsements and product mentions from influencers, who have a good and committed following on social media platforms and are viewed as experts and opinion leaders in their niche.
Influencer marketing is a surefire way to expand the reach of your brand on social media if used correctly.
#7. Search Engine Marketing
Search engines use complicated algorithms to ensure the most relevant results are returned for each search, including location and other available information.
In paid search advertising, sponsored ads appear at the top of and on the side of search engine results pages to gain more visibility and prominence than the organic results. Let’s say that you are a customer
looking for a product or service online.
You go to a search engine and type in your search terms (also known as keywords). On your search results page, you will come across various company ads whose keywords match the keywords in your search.
These ads appear in prominent locations on the page – along with the other search listings that match your keywords. The paid listings are highly relevant to your specific search, making it likely that you will click on them.
#8. Video advertising
Is an online advertising strategy that uses short and informative videos that promote a product. It helps tell the story using visuals and this improves sales volume, creates buzz, and conveys information in a short, interesting & entertaining manner to reach a wider audience.
A lot of times these Short video ads last between 6 to 15 seconds and are shown before or during YouTube content. Video advertising is preferred by most advertisers because of its high
level of visibility; improved trust and credibility; boost in conversions and sales volume and more.
#9. Web push notifications
Are messages from a website you receive in your browser. They notify users about sales, important updates or new content on the website.
It’s a new marketing channel gaining in popularity — browser notifications are hard to miss and easy to subscribe to. These messages are contextual, precise, timely, personalized, and best used to engage, re-engage, and retain website visitors.
#10. Mobile Advertising:
Mobile advertising refers to any form of advertising done via smartphones and other mobile devices such as tablets and e-readers.
It includes all the interactive channels that are used by advertisers to communicate or promote brand information, news, or offers, through mobile devices or networks. This comes in the form of SMS offers, banner advertisements on websites, ads on downloaded apps and games, and much more.
The goal of the advertiser here is to ensure continuous engagement with the consumers, a method he hopes is able to retain the attention of the consumer by always suggesting new offers that are up for grabs.
#11. Native Advertising
Native ads are ads that fit into the media in which the ad is shown. These ads have an editorial look and feel and are less obtrusive and hard-selling than other forms of digital ads.
Native advertisements appear more trustworthy because they blend in with the contents of a page. They are also less disruptive and have a lesser impact on user experience for the same reason.
Users may not even realize that they’re clicking on an advertisement when they engage with native ads. As a result, native advertisements frequently result in increased engagements and a higher CTR compared to traditional display ads.
Native ads are commonly used to go into more detail when promoting a product, cause, or brand. This format has the potential to catch the interest of a target audience – giving a brand the opportunity to tell
its story wholly.
This is a special type of online advertising that targets users who have previously visited your website. The idea behind this form of ad is to reignite the interest of such visitors and further encourage them to return and finalize a purchase.
There is a high percentage chance that users who have interacted with your brand in the past are more likely to convert to customers than users who have never heard of your brand before.
#13. Audio Advertising
Audio streaming websites like Spotify allow users to stream their favorite songs and podcasts online, and they have huge audiences. With audio advertising, marketers can target
these listeners with recorded advertisements that trigger between songs.
Users can typically opt out of the advertisements by purchasing a subscription to the streaming service. They are commonly used on radio stations, podcasts, and streaming platforms.
#14. Affiliate marketing
Is an advertising model in which a company pays others (e.g., bloggers) to advertise their products and services.
What this means is that an advertiser goes into recommending useful products to people who need them and for doing this, he is paid a commission. Brands are heavily leveraging this potent model to make sales.
Top Online Advertising Ad Networks
Hands down one of the best ad networks for both advertisers and publishers. AdsTargets offers online businesses the opportunity to reach a wider audience using various ad formats and pricing models.
It’s also one of the most trusted in terms of fraud protection. Its platform offers a flexible and profitable way for online advertisers to buy quality traffic globally.
Another feature that makes AdsTargets a great ad network is the ability to start ad campaigns with a minimum budget of $35.
#2. Google Ads
Google Ads allows you to advertise and promote your products and services when users search relevant keywords. When done right, it has the potential to boost leads and sales for your brand.
To put a number on it, Google is visited about 89.3 billion times in a month alone (Similarweb, 2022).
This means that each search from a user offers opportunities for you to get your brand in front of more
users. Hence increasing leads, conversions, and sales.
AdRoll is one of the top ad networks due to its retargeting value. It provides a single platform for eCommerce brands to easily launch display ads, and social media ads, keep track of almost everyone who visits your website and then retarget them with ads encouraging them to visit your site again.
#4. Yahoo Gemini
Drives traffic to your website raises brand awareness, promotes your app, and increases your online sales. It displays ads in both search results and website margins for applicable sites.
Yahoo’s Gemini offering helps advertisers reach mobile consumers in a contextually relevant and effective way through native ads tailored for computers, mobile or tablets. It is a marketplace worth considering.
Is a cross-channel advertising network that enables advertisers to diversify their advertising strategy using a single platform whereby native, email, sponsored content, display, and podcast advertising campaigns are all carried out.
With an extensive publisher network, there is an assured guarantee that their ads are reaching engaged and targeted audiences at scale with every campaign. For advertisers, BuySellAds is a revenue technology platform that enables them to increase their earnings through advertising.
With a reach of more than 1.5 billion users globally, AdColony prides itself as one of the largest mobile advertising platforms in the world that help brands, agencies, and apps expand their reach and results with the power of mobile.
It is used mostly by mobile games that display video ads after users complete a certain level, but it has plenty of other applications as well.
AdMob is a great platform for any company with its mobile app. The ads method makes it easy and possible for the company to earn revenue on its own apps, with in-app ads.
With AdMob at its fingertips, it is used to quickly access important user and performance metrics- all from your mobile phone. What this means is that With AdMob mobile, you can see how your apps & ads are performing in the market.
The article has deeply dug and unsurfaced online business Advertising channels that businesses can leverage to grow and thrive in a world that is going more and more online daily. All business owners need to learn how to leverage the power of these online frontiers to connect more effectively with their prospects and
The blog post has done a careful Online Advertising Examples exposition, what is left now is for advertisers to choose correctly the advertising channels that could help drive their advert goals to
success in a world that is going more and more online daily.