Online advertising has become very competitive and only the fittest can survive. Because online advertising has the potential to take your business to the next level, many online businesses rely on it to grow their online businesses.
Advertising here involves the use of Pay per click (PPC), Cost per 1000 mile (CPM), Cost per action (CPA) and many other pricing models.
Search ads, display ads, Banner ads, native ads, Mobile and interstitial ads are the most used digital advertising ad types used by many businesses. However, it’s important to understand which ad type and when to use it for optimal results.
It is critical for every online business owner to be aware of these online advertising tips and tricks in other to survive the highly competitive nature of online businesses today.
Knowing some of these online advertising tips and tricks can help you to grow your business online and also help you beat your competitors and maintain a larger market share of your industry or even dominate your industry or niche.
This is why I find it necessary to share some of these online business tips and tricks to help small online businesses strive and grow faster and batter.
So let’s get started with the Tips
Online advertising Tips
So since you are able to know what is online advertising is all about, here are some of the most important online advertising tips you need to know.
#1. Know your targets audience
The most important thing you need to know before you even start advertising online or mapping out your search engine optimisation (SEO) is to know your target audience and where your audience is spending most of their time online.
Understanding the nature and size of your audience will have a great impact on the success of your business both in the short and long term. There is so much advantage in understanding the demographics and psychographics of your target audience.
The reason been that, both your paid advertising and search engine optimisation (SEO) strategies rely solely on your audience. If you understand your audience, you will be able to create content that resonate with them as well as targeting ads to reach only your desired audience.
This is why this tip is very important. Your entire marketing relies on your audience and it’s critical you know who they are for you to be able to achieve your business goals.
Finding your target audience
- Use Facebook Audience Insight tool.
- Use Keyword research tools to search for relevant keywords and their metrics.
- Use Google trends to see what’s trending and where it’s trending.
#2. Know your campaign type
It is important you understand the campaign type that work best for your brand, niche or business.
This is because, in some cases, search ads in search engines may produce better results why in other cases ads on social media platforms such as Facebook, Instagram or Twitter ads may deliver better results.
If you are selling items such as cloths, electronics, households etc. Social media would be the best place for you to advertise your items. Ecommerce sites has over the years manage to grow from almost zero to hero just by using Facebook and instagram ads.
If your goal is to get people to download your app, or buy your digital products, again social media would be the ideal place for you to advertise your products and services.
Search ads do very well with apps installations too especially Google ads (Google Adwords) and, Bing and Yahoo ads.
Search ads in search engines, on the other hand, would work best when you are looking for quality traffic to increase your websites visits and leads, sells etc.
Lead traffic (getting people to fill a form), Or getting people to register or sign up for a particular service.
In conclusion, it is always better to know which ads will work best for your project online. You can decide to experiment and with smaller ad budgets to compare and see the results before launching bigger campaigns.
#3. Collect data
Online advertising work best with the right data therefore, it is critically important you collect the right data and use it for remarketing or retargeting campaigns.
Doing so will make your ads more effective and lower your cost of advertising. The more data you are able to collect, you will be able to create a custom audience both in Facebook Ads and Google Ads.
The custom audience will enable you instruct the ad network where and to whom your ads to be served making your ads more targeted and customised for your specific target audience.
With the custom created audience, you will be able to also expand the audience in order to scale your ads reaching more people.
In this case, you can use the collected data to create LookAlike audience in the case of Facebook and website visits in the case of Google Ads.
Tracking your ads work great and using tools such as Facebook Pixel and Google Analytics (Google tags) helps collect and save this data for reuse and effectiveness of your ad campaigns.
#4. Remarketing and Retargeting
Whichever way, retargeting and remarketing are both terms used in Google and Facebook campaigns which simply means showing or targeting ads to a specific audience that have already interacted with your previous ads or web pages or viewed some specific content on your web pages.
It is very important to create display campaigns to show them ads multiple times to get them to revisit your website or Apps to take an action that will lead to sales or conversions.
As an advertiser, Always have a remarketing or retargeting ad campaign in your online advertising campaign plan (PPC, CPM and CPA) campaigns.
This is where you can effectively use display ads to target those people that visit your website from through your previous ads.
#5. Use Display Ads
Using display ads for retargeting and remarketing will help boost your conversion rate at least up to 50%. Display Ads work better when used for remarketing and retargeting campaigns.
So it is advisable to use these ad type to get people who visited your website initially to come back and complete the actions they initiated.
Display ads are cheap and can be effective as well especially when used for remarketing or retargeting campaigns.
The more you collect data and use it for remarketing campaigns, the better your conversions will be when it comes to digital advertising.
#6. Display with care
Be cautious of where you want your ads to be shown. I mean display channels which can be devices, channels on YouTube or websites that do not have anything in common with your niche, products or services.
You can use filters in Google ads to exclude specific channels where you do not wish your ads to be shown and the same applies on Facebook. You can choose whether to show your ads only on Facebook or other of their advertising channels.
This helps save you a lot of advertising cost by making sure your ads are reaching only the right audience.
another advantage of carefully selecting display channels is that, you control where your ads are shown which helps avoid unnecessary spending and maintain your brand reputation.
#7. Ad Campaign Optimisation
It is always important to follow the recommendations by Google ads to ensure your ad campaigns are optimized to 100%. Do this every day you check your ads campaign.
This helps improve your quality score, improve your engagement rate (CTRs%) and lower your Cost per click (CPC) in the case of Google Ads.
Do not create your campang and forget about it, it won’t help you in anyway. It is important you make sure your campaigns is always optimised for better performance.
Bonus Tip for content
You might have heard that content is the king when it comes to online businesses.
Yes, it is and this is why I add this here even though the title is about Online advertising Tips and tricks to grow your business online using online advertising.
Quality and valuable Content
I remember Matt Cutts when he was Search Quality group at Google as far in 2014 saying content is the only way small businesses could compete with big businesses online.
This is proven to be true in most cases of small businesses growing to dominate their niches and sometimes their industries. This is because creating valuable content helps you reach so many people within your space.
You are able to reach your potential customers looking for your products in search engines and social media platforms.
The best part of it is that these content keeps bringing free and quality traffic to your website day in day out 24/7.
Although it takes a lot of time creating quality content, it worth the efforts. organic traffic is still the best form of web traffic and has massive potentials to help you grow your business or brand.
It is always advisable to search for more relevant keywords before creating any piece of content. This way, you will be able to reach your target audience and convert them to paying customers.
Every piece of content you wish to create should be unique and relevant and aimed to deliver great value.
The value is what will attract your audience and potential customers plus will enable you to rank faster and better in search engines.
Tips of creating content
- Keyword research for relevant keywords.
- Have a calendar for creating content.
- Create content on what is trending in your niche.
- Spy on your competitors to see which content is bringing the most. traffic to their website.
- Share it on all your social media platforms.
- Build an Email list to share your content each time you create new content.
- Do it consistently.
Online advertising is a great way to reach a lot of people within a short period of time especially when you have the financial resources. It helps grow’s businesses fast and big.
However, not everyone succeed with digital advertising simply because of lack of knowledge on how it works and the right thing to do and when. If you find yourself in the same show, please do not hesitate to ask for help.
We are here for you. Also, if you are so experienced with online advertising, please share your tips and tricks in the comment section for others to learn from it.