Native advertising is a form of advertising typical of the webpage that to create interest takes the form of the content of the site on which it is hosted.
It can be said that it is an advertising method that camouflages content and advertisements within the editorial context in which they are placed which is controlled by native ad networks.
This happens both in terms of graphics and content.
It becomes fundamental also in the case of advertising to develop good content that is relevant to the site on which they are placed, only then the degree of fusion of the two elements will be the winning one.
Do you want an example?
One of the typical examples of native advertising is the placement of soccer or a sports shoe in an article that discusses soccer or sports.
We can say that the birth of native advertising is a direct consequence of the now widespread phenomenon of blindness banner.
Let me explain better what this means…
Every one of us, daily internet users, has developed a good ability to identify the advertising spaces that are contained in the web pages we visit.
This ability that we have acquired has made us become largely indifferent to advertising, which therefore becomes ineffective.
It seems that banner blindness is constantly expanding and for this reason, advertisers are constantly looking for new forms of advertising that are able to really stimulate the interest of the target audience.
Thanks to Native Advertising instead you can get around the obstacle of the low attractiveness of banners because the sponsored content is immersed in the editorial content.
In this article, therefore, we decided to create a list of the best advertising networks that deal with native advertising.
Let’s get started!
In 2004, Stanislav Telyatnikov, a computer programmer in Ukraine, examined the worldwide network and saw unlimited possibilities for companies around the world.
He formed his company, called MGID, around the idea that native advertising could give online publishers increased revenue by attracting users into a smoother browsing experience.
Native ads blend in with the surrounding environment and here lies the power to attract clicks.
MGID has taken advantage of this tool without interruption and has quickly created robust campaigns for online publishers around the world.
MGID is now among the world’s most advanced native performance networks with over 65 million unique visitors and 9,600 publishers supporting their mission to facilitate quality interactions between online brands and niche audiences.
The goal of MGID is to create meaningful engagement for brands and advertisers by delivering the right message to the right audience.
The ad network works in partnership with companies in over 54 categories, from healthcare professionals to relationship experts.
They run advertising campaigns based on target profiles and the specific needs of the advertiser.
MGID solutions benefit everyone in the advertising ecosystem through intuitive and natural design.
Their adaptive widgets and well-placed ads help dating brands attract the attention of site visitors.
Another strong point of the platform is that unlike other platforms (see for example platforms like Outbrain), there are no minimum traffic requirements, which means that even small publishers and owners of blogs or websites can try to earn money with Adstargets in a quick and easy way.
Ads belong to many product categories, and in particular, there are ads from the entertainment and gaming sector.
Revcontent is a leading content marketing platform. It connects advertisers to highly engaged audiences through technology and direct partnerships with the world’s premier digital publishers.
Revcontent empowers publishers to drive meaningful revenue streams and audience engagement through mutually beneficial business partnerships.
These are some of the main advantages:
• Guaranteed revenue uplift
• Unique, first-party demand
• Lighter, faster content recommendation technology
• Smaller page footprint
• Granular brand-safety and content quality controls
Not all traffic is created equal. With a focus on quality over quantity, Revcontent helps advertisers tap into highly engaged audiences at all stages of the marketing funnel, enabling brands to expand reach, develop loyal customers, and increase sales.
These are the main strengths:
• Granular targeting & optimization tools
• High quality traffic. Premium publishers.
• Real time reporting
• Robust reporting & stats API
• World class support
Evadav is an advertising network trading native, in-page, push, and popunder ads under CPM and CPC pricing models.
Serving 2+ billion impressions every day, it offers a wide range of payment options, 24-7 client care, and dedicated account managers.
Different are the formats of the ads that the platform makes available to its customers:
Full-page format triggered on the first click on site. The ad appears behind the webpage and stays in the background until the window is closed. Does not interfere with content.
Good for users, good for advertisers, and used by top sites across the world.
Ads are shown only once every 24 hours, maximising revenue and conversion.
The native look and feel of this format produces a great UX and high CTRs.
Supports all GEOs, devices, operating systems, and browsers.
Push notification is a clickable message sent to the desktop or mobile devices of users who have opted in to receive browser notifications.
This is the best format for those looking to monetize traffic and/or promote ads aggressively.
Native recommendation widgets are sponsored stories delivered in the form of fully customizable images and short texts and offer seamless integration with site content.
Non-intrusive and fully Google compliant, maximising revenues and long term development goals of your business.
Generates large volumes without disturbing users. A smart way of monetizing ads.
Taboola is a leader in paid distribution, a strategy used by advertisers and website owners to maximize vision and monetization.
This platform connects website publishers and advertisers by monetizing article margins, as it collects money from advertisers to put their links in front of a large audience with high click-through rates.
In addition to advertising revenue from sponsored links, publishers can present some of their best work.
Taboola, moreover, allows publishers to add negative keywords to restrict ads/content with certain headlines from ever appearing on the publisher’s website.
Or there is also an option for the viewer to hide any ad they don’t like (aka Taboola Choice feature).
The rapid increase in Taboola’s audience has led to an increase in revenue. Its revenues in 2014 were more than $200 million, a 100 percent increase over the previous year.
As of January 2016, Taboola produces 300 billion recommendations to 750 million unique visitors on a monthly basis.
Yaron Galai and Ori Lahav founded Outbrain in 2006 to solve the problem publishers had in replicating the print experience of turning a page to discover the next article or product on the web.
Today, Outbrain develops the feed technology that makes the act of exploring and discovering new things on the open web possible.
Outbrain is present on all the main online publishers, because scrolling at the end of the article, you can find a space that says “you might also be interested”, where content is suggested.
These are contents customized for you. You will see content that will be different from what other people will see on the same article, based on a series of information that is your browsing history, your interests, what you clicked on, what you saw on this site and others.
This allows the reader to follow a tailor-made path.
Example: I’m reading a last-minute article about a news item and then I discover that it’s about technology, science, culture, all topics that interest me and not necessarily the ones that the editorial staff has pre-packaged for me.
RUNative is a team of online marketers with years of experience in tech and affiliate marketing.
They built the network from the ground up, using an in-house team, and now have offices in Barcelona, Montreal, and Limassol.
Unlike competitor native ad networks, RUNative is focused on high-quality traffic and offers which benefit both the advertisers and publishers.
This makes them an ideal ad network for affiliate marketers, who are looking to find rich and untapped traffic sources and sympathetic publishers for their offers.
Here are just a few of the reasons why you might wanna join RUNative:
• Fully self-serve platform: Advertisers retain full control over their campaigns and where they run their ads, right down to the granular level;
• Native and Push ad formats: Choose from RON or Premium ad spots and high performing Push Notification placements;
• Standard Banners format: This ad formats is available for quick converting publishers in popular niches such as Gaming, Dating, and Sweeps.
• Easy deposits and fast payouts: Affiliates can get started with a deposit of just $100 – and publishers are rewarded with weekly payouts;
• Full account manager support: You’ll be assigned your own account manager, to offer you support and expertise, optimize your campaigns, and increase performance on the network.
TripleLift is a monetization platform specialized in Native advertising, i.e. ads placed within the content of a site.
Its technology enables brands to amplify their marketing content through ads that match the look and feel of thousands of sites, and publishers to unlock new sources of revenue through monetizing their in-feed inventory.
Through cutting-edge computer vision tools, the company transforms content such as images and videos into quality contextual campaigns that can be placed within a site’s content and are non-invasive to the user.
Created in 2012, the platform has built a solid position in the native advertising market over the years.
According to data collected by Business Insider – which has included the company among the “18 hottest adtech companies of 2019” TripleLift has totalled $ 16.6 million in revenues last year, and also in 2019 has started a strong expansion both in terms of the offer, with the launch of solutions for native advertising for the OTT world as product placement and brand integration designed for streaming services, and staff, with the addition of 184 new employees globally (currently has about 300).
Sharethrough, Inc. provides a social video advertising platform and distribution networks.
The Company distributes customer videos within social websites, games, and applications, and it powers modern programmatic display & video ads designed to fit in and stand out.
Moreover, it empowering marketers and publishers to easily modernize their advertising strategies to reach and respect their audience.
Two are the most characteristic elements of the platform:
a) Scale Without Sacrifice:
– Perfectly designed native advertising™ that scales to reach any audience
– 40B impressions per month (3X YOY Growth)
– 203 million uniques (320 million Global)
– Native Video, Display and Rich Media
– 2.8x Higher CTR than Native Competitor.
b) Bringing The Best Of Native To Traditional Display And Video:
Enhanced Ads are for buyers seeking the performance benefits of native advertising using the creative assets you already have.
Simply target Sharethrough as a standard display or standard outstream source and your ads will automatically fit in and perform:
– 28% More Clicks
– 21% More Time Spent
– 33% Higher Brand Lift.
Nativo empowers brands and publishers with the world’s most advanced technology for content.
For brands, Nativo enables storytelling at scale with the largest native reach and reveals insights that unlock return-on-content.
For publishers, Nativo enriches monetization with the most comprehensive platform for next-generation ad formats and breakthrough technology for accelerated webpages.
Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer.
There are two main objectives of the network:
Move Consumers from Awareness to Action
The exclusive, high-performing formats put your brand centre stage within editorial feeds of premium sites to drive consideration and influence action.
Coupled with the content intelligence platform, NATIVO IQ™, Nativo enables marketers to prove and improve their content efforts and connect engagement to outcomes.
Give Your Site an Edge and Breakthrough Monetization
From direct selling to monetization, the Nativo Ad Platform™ empowers publishers with the most advanced advertising technology for native and sponsored content.
Exclusive ad formats, intelligent performance optimization and comprehensive creative management tools work together to improve overhead and maximize revenue.
Coupled with the first and only ad acceleration solution, Nativo Edge™, Nativo enables publishers to decrease latency, increase revenue and deliver a better site experience.
We have come to the end of this article about the best Native Ad Networks currently on the market.
As you have noticed, there are different platforms available, each with different characteristics and strengths and weaknesses.
We suggest you choose the one that can best fit your needs, making tests to understand if the results obtained are satisfactory or not.
We hope this article has been useful to you. You are always welcome to visit us at any time!
See you soon!