Advertising Definition: What is Online Advertising, Types and Benefits

Online advertising
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Successful sales advertising has the potential to nurture relationships with consumers through retention and engagement.

Advertising can often shape the characteristics of brands, for instance, McDonald’s Monopoly board is something candidly unique to the brand, regularly bringing consumers together to discuss prizes and the probability of getting that all-important Mayfair!

This article will underpin advertising definition; types and key benefits of advertising

What is Advertising?

Advertising is a method of communicating with a product’s users. Advertisements are messages that are paid for by the senders and are meant to inform or persuade the recipients.

It is the magnet that attracts and motivates customers to a business. Every piece of advertising turns the attention of the audience toward a product or a service or an idea being advertised. It is a part of daily life and both marketers and consumers are conscious of it.

It’s important to know that advertising is the backbone of every business, every business can only stand if aided by online advertising.

After developing a product, we go ahead and display it to the marketplace by leveraging online advertising.

what is advertising?

Types of Advertising

The types of online advertising that your company choose to engage in should align with your ideal customer profile and work to engage with them regularly.

On top of this, the method you choose should be cost-effective and make sense with the product you are advertising.

Before we dive in properly, we must understand the two bigger categories of advertising: traditional and digital.

Traditional advertising centers largely on what you would think of when you think of “typical” advertising: television, radio, magazine,  newspaper, direct mail, and billboard designs.

This type of online advertising reaches a large audience. This is great because it means that more people are seeing your ads, but it’s hard to know if or not the right people are seeing them.

Digital advertising can reach a large audience in a variety of different ways by harnessing the all-powerful internet and can also be tailored to narrow down an audience by their demographics.

In today’s consumer culture, investing in digital advertising is more profitable and therefore we would center on it.

There are several types of online advertising that marketers can use to place advertisements for an online audience.

#1. Paid search advertising

Paid search advertising involves bidding on keywords so that ads related to specific keywords are placed at the top of the search engine results page (SERP).

With paid search, advertisers only pay when their ad is clicked, providing the alter-ego pay-per-click (PPC).

#2. Social media advertising

Social media advertising serves promotions through social media platforms. Advertising on social media offers you a quick ROI because everything on social is done in real-time.

Social media advertising enables a little more freedom to release a brand’s personality, as social media tends to be a more relaxed platform than a paid search advertisement.

#3. Native advertising

Banners and pop-up advertisements make it obvious that they are trying to sell you something. Native advertising camouflages itself and suits the tone of the platform it features on.

By appearing as an almost-Native advertising

Banners and pop-up advertisements make it obvious that they’re trying to sell you something. Native advertising camouflages itself.

By appearing as an almost-good match to the content that surrounds it, native advertisements come in the form of articles or videos on websites that are already hosting similar content.

Great native advertisements offer consumers valuable insights and make the advertising aspect secondary to the message being communicated.

Since they match the natural flow of the website, native ads are non-disruptive and users won’t feel like they are engaging with an ad.


#4. Display advertising

In format and style, display ads are unmistakably selling you something. The obvious nature of display ads is a unique factor within the field of digital advertising since ads are typically implemented mildly.

Display ads can be designed to be animated or stagnant and are typically found along the top or sides of websites.

Display ads aim for quick conversions and their potential reach is massive because search engines can match an ad with millions of sites based on keyword and targeting preferences.

Key Benefits of Advertising

#1. Increase customer reach

#2. Build customer awareness of your business.

#3. Promote the benefits of your products or services.

#4. Communicate information about your business.

#5. Increase sales and demand.

#6. Gain an advantage over your competitors.


From time immemorial, it has never been enough for a business to have great products and stop at that.

Lots of businesses have those great products too. Consumers need to know about a great product and be persuaded to buy. That is the role of advertising.

Advertising is all about communication between the marketer and the market.

The main aim of online advertising is to ensure that consumers are aware of the existence and positioning of products.

Advertising is also used to persuade consumers that the product is better than competing products and to remind customers about why they may want to buy.

This article pinned on the definition of online advertising, types; and key benefits of advertising, I truly hope it has brought you to light what advertising entails.

Terhemba Ucha

Terhemba Ucha

Terhemba has over 11 years of digital marketing and specifically focuses on paid advertising on social media and search engines. He loves tech and kin in learning and sharing his knowledge with others. He consults on digital marketing and growth hacking.

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