Statistics revealed that the Native Ads network received significant recognition in the US considering the 20% rate in advertising recorded yearly for the past three years.
Table of Contents
Native advertising definition?
Native advertising is a type of advertising that matches the platform’s form and function upon which it appears. In many cases, it functions like an advertorial and manifests as a video, article, or editorial.
The word “native” refers to the content’s coherence with the other media that appear on the platform.
These ads reduce a consumers’ ad recognition by blending the ad into the native content of the platform, using somewhat ambiguous language such as “sponsored” or “branded” content. They can be difficult to identify due to their ambiguous nature properly.
Product placement (embedded marketing) is a precursor to native advertising. The former places the product within the content, whereas in native marketing, which is legally permissible in the US to the extent that there is sufficient disclosure, the product and content are merged. (Source: Native advertising Wiki).
The Native Ads Spend Trend
Available records with Statista indicates native ads growth from 2016 to 2021, the spending on Native ad network runs into billions of US dollars which is a testament to the growing recognition of this ad network.
This growing and gradual recognition of this ad network are receiving a yearly boost to positivity, certainly, it will someday take a centre stage and its pervasive role can’t be overemphasized in advertising.
Most importantly in the areas of revenue generation and value, it also adds to advertisers.
Google utilizes a native approach when showing ads on SERPs (Search Engine Results Pages), as well as when it comes to displaying on publishers’ websites – they both try to mimic the look and context of the placement they are showing in.
The ads usually displayed on search engine results pages (SERPs) of Google are a clear interpretation of its importance.
Facebook is not left out on the use of native advertising, how the ad is displayed with correspondence to your timeline with natural outlook.
At present, it is difficult to inculcate native ad networks with YouTube but as we keep exploring the best method and practice, certainly with time, YouTube can form part.
In furtherance of the above piece, let’s delve decisively into the list of best Native Ad Networks here.
List of Best Native Ad Networks Right Now
AdsTargets has come to stay as a native ad platform and looking forward to becoming one of the best in the market. Our ad network was launched in 2017.
It is considered as one of the flawless platforms to establish affiliate marketing considering it has the easiest method for you to set up and run ad campaigns.
With AdsTargets, you can handle your media purchasing activities in a single place hence being linked to other top SSPs including our exclusive list publishers’ websites across the globe.
Known as a flawless platform, AdsTargets uses all the arsenal at its disposal in fighting fraud using its setup team. The team helps to filter fraud-related issues thereby helping advertisers to save a lot of money using an advanced fraud detection system.
Let’s take a tour to look at their traffic and top GEOs at a glance.
Wow, it will interest you to note that, no single day passes by withoutAdsTargets getting over a billion ad requests.
This request comes from divergent ad formats (native, display, interstitials, eCommerce ads, Text Ads, etc.) which predominantly are coming from the industrialized (powerful economically ranked) countries in the world.
The said industrialized countries include the USA, France, Germany, and India. They have limitless global coverage hence they work mostly with SSPs. They are indeed covered with a high volume of traffic.
AdsTargets has a content rule that regulates ads and campaigns. However, all campaigns and ads can only get approval after being duly assessed in compliance with the set rules and this can be done within two (2) hours of receipt.
AdsTargets is seamless in nature and its ads are strictly for a target audience which makes you spend less.
What are the other different targeting options we have:
- Location – country/region/city
- SSPs – cherry-pick your traffic sources from over 200+ trusted SSPs or target AdsTargets’s exclusive publishers or both!
- ISPs and Connection Type (WiFi/Carrier) – they are the only platform out of 5 who’s offering this targeting option
- Browser name/version/language targeting
- Device Types & OS (name/version) targeting
- User Interest – reach audiences who’re more likely to be interested in your product/service based on their interests
- Website Categories – choose website verticals where you would like your ads to appear
- Zones – they have 3 different levels of zones (unique ad placement using a structure 123456-123456-123456) that can be either whitelisted or blacklisted.
Your ads can look greater to your target audience depending on the city and country they originate and this can increase your CTRs and conversion rates.
When it comes to campaign wizard, we have two categories which are Express and Advanced. To enhance effective services, the AdsTargets advance campaign setup is intricate which is why the support team is ever-ready to assist where necessary.
Basic information about AdsTargets.
- Top tier GEOs
- Global reach – hundreds of SSPs and AdsTargets’s exclusive publishers
- Highly advanced fraud filters
- Automated ROI optimization
- Dedicated support and account managers
- Fast campaign validation
- Super granular targeting options
- Flexible content guidelines
- Adstargets is a great place to unify all your media buying activities via a single platform.
Revcontent existence basically is to offer quality publishing and also to be open-minded with its affiliates. Due to its top quality work, no wonder it has been considered often amongst the fast-growing native advertising network.
Known for high-quality standards, Revcontent has a benchmark of not less than 50,000 visits monthly for a website that affiliates with them. About 98% of applicant publishers are rejected when they failed a standard test.
It will interest you to know that the US and India are amongst the countries that frequent Revcontent most. Due to the commitment of both, Revcontent has a special treat on their website different from others.
This act is indeed an interpretation of what they said: “Not every website is created equal”.
Check out what Revcontent offers to advertisers, Shall we?
I am sure the list may seem familiar but let’s check to ascertain that.
With Revcontent, you have access to one of the bidding models.
- CPC – cost per click.
- vCPM – It allow billing per viewable.
Many may prefer CPC due to its flawless nature of ROI optimization. On the other hand, other options are also required most importantly when your ads are superlative.
Check out these other options:
- Geo Targeting – both Include and Exclude options
- Device & OS Targeting
- No WiFi/Carrier targeting – they make it about content discovery, not conversions – so we, marketers, have to live with that
- Retargeting – available only for vCPM bidding, for some reason
- Brand targeting – for targeting their exclusive top publishers (and skyrocket your CPC)
- Topic targeting – for choosing website topics – where you want your ads to appear on
Push Notification Traffic option makes Revcontent unique from other native ads. For their daily impression offer ranging from 180mm-500mm with 0.42%-1.52% CTR and $0.1-$0.20 CPCs. This offer is huge and enticing for people to hunt for Revcontent.
Don’t forget, Revcontent has some negative sides as well despite the good side that has been discussed.
Approval takes over 10 days against the maximum 4 days earlier stated.
In summary, Revcontent as an ad network can be explained as a double edge sword.
For it takes a longer time for approval but once it is done, conversion becomes easier and more attractive.
MGID came into existence sometime in 2008 as one of the forerunners in native advertising with aim of driving revenue growth.
This took the world by storm by increasingly reaching up to millions of websites while its subsidiaries target definite regional markets.
Known in its simplest operational nature of accommodating marketers from all works of life, the financial implication of starting your first campaign is pegged at $100 only.
On a light note, let’s take a look at MGID from a bigger viewpoint.
Going by the simplest and friendly nature of this platform, you can attest that it has received overwhelming traffic that is put at 70-million visitors, this indeed is significant.
USA top the chart of the estimated 70-million generated traffic amongst other countries while other second-ranked countries like India and Vietnam were also identified.
MGID’s traffic most times is seen as “low quality” due to the category of countries that visited the site, hence quality here is judged using the audience.
As an affiliate, you got to know the audience of the platform and not only be concerned about your offers.
It is established that MGID is friendly in nature going with the audience it receives most importantly with affiliate marketers.
There are quite a few targeting options for you to address the right kind of viewers of the
- Device (Desktop/Mobile/Tablet + OS for each one)
We don’t need to be over-relied on WiFi/Carrier directing route. They are bound to fail which is why a backup campaign is recommended to help filter out WiFi traffic to direct it to a different offer.
Other options that are useful includes:
• Retargeting – tracking leads that have expressed interest in your offers and converting same.
• Scheduling – this entails being conscious as to when and where your ads will be displayed.
• Frequency capping – this has to do with limiting the number of times people see your ads
• Selective Bidding – ensure you adjust your bids in line with parameters that drive results
The open-minded and crucial role played by the MGID most especially in accepting new campaigners with less fee is not overemphasized.
Carefully study the content guidelines to help better your understanding of the MGID.
After a careful study and you are willing to commence, endeavor to go through MGID review.
MGID has an exclusive 25% bonus for you which is equivalent to $5000.
BidVertiser has been in business since 2008 and is one of the leading long-tail ad networks, focusing on helping to generate revenue on small-to-mid websites.
Our cost of running campaign creation is reasonable and affordable too. Imagine starting with us with a daily budget of only $5 and a minimum bid of just 0.003$ per click.
We have a sizeable network coverage while our platform could boast of over 1.5m conversion daily which is indeed encouraging for any visitor with intent.
In addition, we have a very high-tech tool that can target and track all campaign creation aimed at enhancing ad performance.
- GEO: Country, Region, State
- Context: Run of Network
- Filters: Quality, Day Parting, Freq Cap
- Device: Operating System, Browser
- Environmental: Connection Type, ISP, Carrier
It is easier with the aid of keywords for advertisers to have access to highly targeted traffic that pops up on their ads in related search results.
With the real-time bid analyzer tool, advertisers have an opportunity to view the latest bid of certain campaigns’ targeted options.
We have a well stock of advanced features that help your campaign creation go viral easily and quickly as well.
Advanced targeting options include:
- Daily Ad Budget
- GEO Targeting
- Language Targeting
- Connection Type
- Carrier Targeting
- Day Parting
- Subid Blacklisting
- Subid Whitelisting
- Bid Override
- Bid Automation
- Bid Automation Log
In a twinkle of an eye, your account is created and it only takes a few seconds, and you’ll be able to start running campaigns as soon as you have added funds to activate your account.
BidVertiser accepts account funding using cryptocurrencies together with other payment methods mention here below:
- Credit Card
Note that you need an initial deposit of 300$ To activate your account.
It is easier for us to identify highly performed traffic sources and fewer ones using our in-built destination URL macros. This is a good way to track records of our activities.
Also, with our advanced ad tech, we can secure against malware and bad traffic. And also note that our support team is readily available 24/7 to offer support where necessary.
AdStyle is a content recommendation and discovery platform serving 65B ad impressions to more than 210M unique visitors each month. Our mission is to deliver interesting, new, and engaging content to users all around the world, and to create a better space for publishers, advertisers and readers.
Using cutting-edge technology along with the human touch we improve digital advertising, offer new opportunities for smaller businesses and educate people, who discover and learn through our content recommendations.
We display only premium ad content based on audience preferences. Our partners include Estee Lauder, Booking.com, Nestle, and many others.
Here is their description of their ad network.
For Advertisers, we ensure you;
Drive Audience That Converts
With our state-of-the-art technology, we drive ready-to-convert consumers to your product based on their past purchases, engagement with similar content, behavioural data, and interests.
Educate & Attract Consumers to Your Brand
Tell your story through content recommendations and embed your brand into consumer lifestyles. Once a consumer is aware of your brand, they will start to recognize it without assistance, seeking it out to make purchases and recommend it to family and friends.
For Publishers, you get to;
Drive Revenue With Engaging Content Your Readers Like!
Tell your story through content recommendations and embed your brand into consumer lifestyles.
Once a consumer is aware of your brand, they will start to recognize it without assistance, seeking it out to make purchases and recommend to family and friends. Establish trust with your customers, create positive associations, and build invaluable brand equity with AdStyle.
Monetizing your visitors with AdStyle provides you fuel to grow, with respect to your readership.
Unlike banners, AdStyle Widget brings newsfeed experience your readers will love, right after they finish reading an article and are ready to discover more.
Your Decisions Are Backed By Us
Our self-serving dashboard provides you with full control of your campaigns and personal assistance from your account manager helps you grow awareness, scale and increase your ROI. We are here for you.
Our dashboard allows you to target by GEO and multiple devices. Managing campaign budgets, implementing conversion pixels, dynamic macros and retargeting are just a few bonus tools while viewing in-depth performance reports of your campaign segmented by various options such as date & time, traffic sources, verticals, technology, and devices.
We have created a Native Advertising network and a data management platform. Our next-generation native formats are designed to organically fit into editorial feeds and bring flawless reading experience without interference with website content. We engage real people in programmatic advertising mechanisms. While robots are serving ads, humans control their quality!
Taboola came into existence in 2007 and since then it has had an indelible mark hence its content is recognized and displayed on AOL, NBC, Business Insider, MSN, USA Today, etc. Making it the real authority carrier.
Records hold that over 50% of its network’s traffic is from Tier 1 countries making it a high-quality traffic source.
Taboola’s services are superb beyond ads and content suggestions for it did carry out the Dollar Shave Club Video campaign.
Though, it is sensitive to affiliate with the website with less than 500,000 monthly traffic and this made them concentrate on publishers.
With Taboola, some features exist to enable publishers to equally add some undesirable keywords aimed at limiting certain ads/content headlines not to surface on a website of a publisher.
What makes the Taboola ad network interesting to you, find out!
Location – Country, Region (+ blocking/exclusion)
Device – Desktop/Smartphone/Tablet
Publisher blocking – absolutely, certain categories of publishers may or may not be able to align with your offers.
It’s funny most times when dealing with an audience, basically, it allows you to do two things:
- Retarget your audience (Campaign Clickers or Pixel Based options)
- Your target should be specific (Audience Segments) – certain factors must be recognized like a mash between Affinity and Demographics targeting, if we were to compare it with AdSense).
Taboola is a high-ranked native ad looking at the high-quality traffic it generates, coughing out a budget for Taboola is not in error. As a CPC with a CPA goal, Taboola’s recommendations for default values are highly productive.
This gives you room for campaign edition and setting adjustments to increase ROI.
- Taboola quality traffic is fabulous
- Its wide coverage includes Top tier GEOS
- Decent targeting
- High CPC rates
- High budgets
- Approval rates are moderate
Despite its high level in ad tech, it is seen as an after-thought source when avenues are exhausted using MGID and Revcontent.
Outbrain has been in existence for over 15-years ago as a web advertising platform.
Known for its quality no doubt.
Outbrain network expects to have a record of 1,000,000 US visits monthly. Wow, it is indeed a great deal for many websites.
With this fantastic deal, be assured that you can be placed with some top-quality platforms like CNN, Fox News, Daily Telegraph, The Guardian, and a lot more.
Ruled by best-ranked countries as a result of the massive traffic source distribution.
The strict policies of Outbrain regarding approval are not in any way encouraged especially for affiliates. Imagine your ads being turned down severally without genuine reason.
AdPlexity is a native spying tool that should be used by Outbrain to checkmate irregularities on a website and as well to reduce the amount of frustration, especially when trying to use 2k-word worth guidelines on websites to know which campaigns are actually running by Outbrain standard.
It will interest you to know that ads that may cost you $20 on Outbrain will cost $75 on Taboola thereby raise your campaigns as high at CPC of %1 per click that can cut across even to the high ranked countries.
Campaigns are designed to target the audience, how then can your channel your target? Targeting options are key.
The outlook of Outbrain’s campaign setup wears resemblance to Facebook Ads. You can find the missing options fascinating as soon as you start targeting them.
Location – Country, Region
Platform – category selection here is easier using the device, with no specific OS targeting.
Audience Segmentation – retargeting tool is key aimed at connecting previous visitors or lookalike audiences.
Interest Targeting – you can devise means of meeting your target audience with the ideal offer.
Summary of Outbrain ads network
- Its targeting options are indeed refined
- it can accommodate a small daily budgets
- It has the highest quality traffic
- Highest CPC
- Its approval policy is not favorable.
Outbrain falls short of most of the affiliate marketer’s expectations, retargeting policy becomes key to sustain its existence.
EvaDav’s emergence seems to many as though there are unserious in the line of native advertising.
Ever since they came into existence, they got some fantastic ad tech that places them on the same page with other ad networks you can imagine.
In different spheres of Its business, EvaDav’s innovation ad tech is incomparable considering its high converting native push-notification ad format to a proprietary anti-fraud system and predictive behavioural algorithm.
Let’s check out some of the parameters that score EvaDav high.
Wow with EvaDav, be ready to enjoy a traffic source flow of over 600-million daily impressions with a close of 100,000 publishers, 45,000 advertisers, and 400,000 active campaigns.
The reason as to why EvaDav is admired by all.
One of the reasons is the coverage it receives. It is not easy to boost traffic from over 250 GEOs and working with any vertical makes them a perfect partner for CPA campaigns and affiliate advertisers.
With this wide coverage, the chances of your advert being seen by all are very high especially in top tier countries with over 1-million new monthly subscriptions expected.
Some of the verticals that get amazing results from the platform include:
The essence of campaign creation is to have target options to further help map your campaign down.
- Ad format
- Frequency capping
- Countries & bid
- Subscription period
- Start and stop hour
- Advertising limit
This ad tech does great work by directing users rightly and in time just as its affiliates get campaign approval quickly as well as the method of detecting and protecting detection.
While payment mode is simple as it is supported by the following.
- Bank transfer
Considering the offer of a $25 payout and an initial deposit and top-up amount of $100 of this platform is indeed a great deal that cannot be taken for granted.
For effective services, a personal account manager is assigned with a mandate to assist you in your campaigns all day night.
EvaDav took many by surprise, with the consistency maintained couple with high tech native ad especially in the Top GEOs and vertical, its essential role in native ad can’t be underestimated.
Worthy of note is the quality of traffic and volume and the ability to accommodate users.
Wish to give EvaDav a try? A trial will certainly convince you.
TrafficStars is an exceptional ad network with high-quality adult traffic.
TrafficStars welcomes individual advertisers while their account follows the same due process as that of the company account.
TrafficStars offers highly qualitative worldwide traffic purely for publishers, with its mass volume coming from tier 1 GEOs.
Its use of custom native ad feature helps in manoeuvring campaign creation with ease and to give your ads a befitting look.
Here, the impression paid for is not viewed by your target audience hence your CPC or CPMV basically is for per 1000 views.
Despite the aim of setting up this ad is solely for adult advertisers and publishers, that notwithstanding, other verticals can also have access to the service.
Let’s evaluate the great work of the TrafficStars
TrafficStars has some excellent tools that help in the optimization of campaigns that will further raise ROI.
With these excelling tools, publishers or advertisers can gladly have an option of picking out of the 35 adult categories and to further keep track of how well the ads are receiving attention.
What are areas we should target most:
- Operating Systems
- Proxy traffic type
- IP ranges
The good news here is that there is a choice to make between three traffic selection options for any campaign.
You can choose between RON (run-of-network), Prime, or Members Area.
While Prime traffic is the cream of the crop and includes the top websites plus the top-performing ad spots.
It’s considered the best in the market and a good one worth testing in your own campaigns.
A try of our services will definitely convince you.
Other established verticals on TrafficStars include:
- News and Media
- Push and In-Page Push Ads
For campaign optimization and evaluation of top performers, an advanced artificial neural network becomes a great tool and must be used appropriately.
This ad network effectiveness allows the advertisers to get the most traffic at the lowest possible price.
It is indeed time-effective while creating an account. As soon as approval is granted, go ahead and start the creation of your campaigns.
You have a decision to choose between the Standard and Dynamic bid models that suits your purpose. The CPMV price model has a minimum bid of 0.01 – 0.03$.
Be mindful of your decision of choosing a bid, for the Dynamic CPM (DCPM) algorithm is quite complex in nature and it’ll adjust the bid according to the demand for every specific impression in real-time.
The process of funding your account is quite easier and fast. Here are the ways it can be done:
- European SEPA Transfer
- International WIRE Transfer
- Wire Transfer
- American Express
A minimum deposit of 100$ is accepted exclusively using Paxum, Paypal, Cosmopay and ePayService while other means of funding such as Wire Transfer may require a deposit of $500.
You can obviously get help if need be through accounts managers who work tirelessly in resolving whatever problem you may face in your campaign creation process. This support can be done using Skype.
This indeed is a high-graded ad network that draws so much adult traffic across the globe. Equip with its great ad tech, its security sensitivity, and optimization role cannot be overemphasized.
RUNative as an ad network is a unique self-service platform whose operation is centred on high-quality traffic and offers that benefits advertisers and publishers.
This network could help you monetize mainstream traffic and as well boost your revenue greatly.
RUNative ads are designed to fit the content of any website.
Your ads here can be operated using CPC, CPM, and CPMV (cost per 1000 views) where advertisers can only pay for creatives that users actually see and get paid only when viewed.
You can trim down your target to the best level of granular you can.
- Operating Systems
- IP Ranges
RUNative has a stronghold especially in the English-inclined countries which fall in the tier 1 category such as Europe and Asia. This is evidenced by the high-quality traffic generated with over a billion ad impressions daily.
Other top-performing verticals for RUNative traffic includes:
Both advertiser and publisher are fairly treated with the account manager attached with a mandate to ensure campaigns launched are credible and for any other assistance, they may need.
RUNative resolved that your account and campaign approval process will be as seamless as possible. You don’t have a cause to worry about.
Maximum return on your ROI is guaranteed with RUNative, feel free while you adapt ads of your choice.
RUNative payment options support
As soon as your traffic is monetized, be ready to get paid in the following ways:
- Wire Transfer
No doubt, RUNative is one of the friendly native platforms looking at $25 as its lowest deposit while its payout stands as low as 100$ respectively.
We have a variety of trackers like Voluum. Binom, AdsBridge, PeerClick, Landing Track, and TheOptimizer for you to choose from.
We operate with an open mind just to affiliate the available networks, working with us is not a mistake for we have the needed resources both human to serve you better in your advertising work.
TwinRed is one of the leading self-serve adult ad networks & ad exchanges, what really makes them the first choice for affiliates who specialize in adult advertising is what we will trace here.
We’re going to find out what’s different about them and what they have for us, this will unravel the mystery behind the art of adult traffic and how to start leveraging the power of pop-unders, video pre-rolls, native, banner, and interstitial ads with TwinRed.
TwinRed is a self-service, open RTB, independent ad network where advertisers can bid on premium ad inventory in real-time and as well be able to manage their campaigns using diverse advanced targeting and optimization tools.
This platform has the proficiency to extensively target highly profitable native ad campaigns using the price model of CPC or CPM.
Targeting options include:
- Sexual orientation
- Network targeting
- Channel targeting
- Device targeting
Maximum return on your ROI is guaranteed with TwinRed, for it has a custom widget that helps display your ads on the publisher’s site in order to attract traffic.
Known verticals on TwinRed are:
Both advertisers and publishers using this service will not regret but rather key into a lofty benefit that comes with this native ad. For banners, ads or native ads are displayed in the same widget which calls for a higher CPM value.
We have one of the easiest and fastest ways of setting account with standardized support from Skype.
Advertising with us is easier, for your campaign creation is native in nature, and as such it will be easily maneuvered in terms of edition to suit your purpose anytime you deem fit.
There is a yardstick to which your campaign performances are measured while taking into consideration that, emphasis can be laid as to the volume and median bid for any placement you make.
Ways on how to add funds into accounts:
- Wire Transfer
Deposits payments are best encouraged with Paxum hence its low cost of $100 while using Wire transfer required so much deposit at the tune of $500 to get started on the network.
We offer support to the established trackers and also help to optimize your campaigns using the readily available macros.
Publishers and advertisers are free to reach out to the account manager while in distress at any time hence the support team is open 24/7.
There is no doubt that TwinRed is a top-ranked adult ad network that drives so much traffic with a good volume adult affiliate.
Being part of us today avail your opportunity to grab our extra 50% add-on in addition to your deposit.
Haven was established barely a year ago by the Digital Minds Group with a sole aim to satisfy the increasing rate of publishers and advertisers and also to supply greater expertise for customers.
Bidvance is one of the native ads whose everyday impressions in over 50-nations worldwide runs in billion.
Its focus is on optimization where it can help to standardize and fascinate advert that can increase your conversions and advert efficiency.
Let us explore Bidvance?
The sole purpose of its existence is to optimize the quality of traffic across the GEOs. To achieve this, registration is fast and open creating room for people with the ability to enter the platform easily.
You are entitled to get 10% further on the worth of your first deposit from (50$ to 1000$).
Bidvance has a synch tool that can further create a successful campaign in verticals that hitherto were hard to break through.
Betting and gambling affiliates are really enjoying these hottest offers which yield a high rate of conversion.
Other targeting options to look into are:
- Device Type
- Connection Type
- Webview Traffic
- Day Parting
- Frequency Cap
Most high tech tool we use is exclusive and exceptional that can’t be found on most of the platforms. Take advantage of such and have a testimony to give.
Remember, our publishers form part of live sports websites just as in gambling. Therefore, check them out on the following verticals:
- Gambling & Casino
Check it out for a try.
Native advertising has been proven over and over in several scenarios to be an effective way of getting quality leads across all industries, great conversion results, and helping countless customers boost sales. It’s also known to have high click-through rates and a less intrusive ad format which is loved by publishers.
It won’t hurt you to try these Native ads to compare them with other forms of advertising. I believe you will surely be surprised by the results.
We turn to you to share your native advertising experience with the community in the comment section below.