Updated 24/04/2025
As we approach 2026, banner advertising campaigns are on the rise and have not shown any sign of stopping soon.
The fact remains that, banner advertising still remains the most popular form of display advertising online.
It is worth giving up everything to learn the best practices and strategies that lead to effective banner advertising.
As a digital marketer to understand that essential banner campaigns could greatly enhance brand visibility, increased brand sales, increase brand revenue, and have possible ROI on PPC campaigns.
The good news is that effective banner campaigns are easy to lunch on most advertising platforms. The bad news is not everyone can launch an effective banner ad campaign.
However, you don’t need to panic cause there is a way out of every situation. In this post, you are going to be exposed to some great banner advertising tips to enhance your skills in banner advertising.
First, let’s look at some banner ads examples to get a clear idea of what they look like.
Some Great Banner Ads Examples
There are several examples of banner ads all over the internet. These banner ads are designed specifically to capture the attention of the audience in order to push them to engage with those ads.
Here we display the most popular banner ads examples and how they are displayed on webpages both on desktop and mobile devices.
Banner Design
Designing the right banner takes a considerable amount of expertise and time. First, you need to understand your banner represents your brand. They must appear appealing and attractive to attract your audience
Using colors that represent your business also matters as it tells your audience where those ads are coming from. This boosts your brand reputation and enhances the Click-through rate (CTRs).
The text you use on your banners should be taken into account. Why? Too much text on your banners will not send the right message. Ad websites for banner advertising are highly against this practice.
It will be wiser to use readable and clear text on your banners.
Add Call to action buttons on your banners to tell or direct your audience on what to do next after seeing your banner. This will help improve your engagement rate and click-through rate (CTR).
Banner Ads Sizes
There are many banner ad sizes to be used for banner ad campaigns. However, all the banner sizes have an impact on banner campaign results. This simply means some perform better than others and you should take it seriously.
The difference in banner ad size performance has to do with where those banners are placed on a webpage. Some banners are known to perform better on mobile devices while some perform better on desktops.
In general, here are some banner sizes that perform the best and you should consider using them for your next banner campaigns.
Top-performing banner sizes
Ads websites For Banner Advertising
Now that you have a clear knowledge of banner advertising, the next question is, which ads websites or ad networks you can advertise use to advertise your banners?
The answer is pretty simple. There are a lot of banner ad networks that you can use to launch your banner ads campaigns. Here in this post, we are going to recommend the two most effective banner ad networks.
AdsTargets Banner advertising
AdsTargets is one of the best advertising technology used by so many advertisers across many countries.
What makes our ad network unique is that you can create your banner ads easily, and lunch your campaign and our system will do the optimization for your ads to reach only the right people.
We have zero tolerance for fraud which means we make sure you get the value you deserve.
We ensure our advertisers are 100% satisfied with the quality of traffic they received while advertising with us.
The minimum payment to start ad campaigns is as low as $20 and payment gateways are Paypal and debit cards.
Google ads (Google Adwords)
Google is the most popular and largest advertising platform online. It’s no news Google controls over 75% of the ad market.
It is also one of the most effective banner advertising platforms to launch your banner ad campaign. The issue with Google is that the system is very complicated for beginners.
This means you will need to take some time to learn how to use it before you will expect good results with your ad campaigns.
The Network has various targeting options that ensure you are targeting the right people. Some of those targeting options are keywords, industry, demographics, devices, placements etc.
Here is a great Google advertising tutorial to help optimize your Google ad campaign.
What You Need to Know for Better Reach and Results
Banner advertising, often dismissed as old-school in the age of influencer marketing and video ads, is far from obsolete. In fact, when executed with strategy and insight, it becomes a powerful performance driver in digital campaigns—generating clicks, conversions, and brand awareness.
So, what do you really need to know about banner ads to make them work for you?
#1. Understand the Basics – Format Matters
Banner ads come in various formats—leaderboards (728×90), medium rectangles (300×250), and skyscrapers (160×600) are some of the most common. Choosing the right size matters depending on your layout and the platform where the ad will be served.
Tip: A publisher running a lifestyle blog saw a 27% increase in ad revenue after switching from standard banner ads to responsive banner units provided by Google AdSense that automatically adjusted based on user screen size.
#2. Placement is Power
Just like real estate, ad placement determines visibility. Ads placed “above the fold” (what visitors see without scrolling) typically get higher impressions and better engagement.
Example: A news website tested two placements for their banner ads—one at the very top and another mid-article. The top-of-page placement delivered a 35% higher click-through rate (CTR), while the mid-content banner performed better for viewability rate, with readers staying longer on that section.
#3. Design for Attention and Action
A cluttered, outdated banner will get ignored. Design with purpose: use bold headlines, clear CTAs, and engaging visuals. Keep copy short and punchy—think “Try It Free” instead of “Sign Up for a 14-Day Trial.”
Tip: Tools like Canva and Adobe Spark offer pre-built ad templates optimized for high engagement. Also, include brand colors and logos to improve recall.
#4. Optimize for Mobile – Always
More than half of banner ad views come from mobile devices. If your banners aren’t mobile-friendly, you’re losing out on valuable impressions.
Example: An e-commerce brand using mobile-optimized banners saw a 42% boost in conversions during a holiday campaign just by using adaptive ads that loaded faster on 4G networks.
#5. Test, Measure, and Repeat
Don’t rely on assumptions. A/B testing helps you identify which banners perform best. Test different headlines, CTA buttons, colors, and even imagery. Platforms like Google Ad Manager or AdSense offer built-in analytics that track performance in real time.
Case insight: A tech blog ran three versions of a banner promoting their newsletter. The version with a red CTA button had 2x the click-through rate compared to the blue one. Simple changes = significant gains.
The digital landscape is noisy, but well-crafted banner ads can cut through the clutter. They still have a place in any robust ad strategy—especially when they’re targeted smartly, visually compelling, and data-informed.
So whether you’re a blogger trying to monetize your site or a small business running a display ad campaign, keep this in mind: with the right mix of design, placement, and strategy, banner advertising can deliver better reach and lasting results.
Conclusions
This post is meant to boost your knowledge and skills about banner advertising to enable you to excel in your subsequent display advertising campaign.
Banner advertising has the potential to take your business to the next level just like many big businesses you know today all use banner ads to get to where they are today.
The amount and quality of traffic from your campaign could easily turn your start-up into a multinational company but it all depends on how well you are able to create and manage your campaigns.
If you have been running banner ad campaigns, please share your experience with the community in the comment section.
If you are just about to start your campaign, please also let us know your biggest challenge with banner ads.
