What Does Online Advertising Do

What does Online Advertising do
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For a business to survive and stay in line in today’s market, it must compete fiercely with other businesses in its niche.

Every business must heavily promote its products to keep its market position or be knocked off the track by a stronger brand.

Cast your mind back to when you last searched for a product on Google. You probably found many suiting options in seconds and chose your solution within minutes.

This is a result of thoughtful competitive online marketing.

Online advertising is highly effective when it’s conducted correctly.

You can expand your business’s reach on every type of platform and increase the likelihood of your content or product being seen when you leverage online advertising.

What’s impressive about this platform is you can promote your business even without paying for traffic.

In this guide, I will uncover the many benefits your brand stand to enjoy when you leverage online advertising for business.

What is Online Advertising?

Online advertising is a marketing strategy that requires the use of the Internet as a platform to obtain website traffic and target and deliver marketing content to the right customers.

Online advertising is geared toward defining markets through unique and beneficial applications.

What does Online Advertising do?

#1. Brand Awareness

Brand awareness refers to the familiarity of consumers with a specific product. A brand awareness campaign seeks to familiarize consumers with a new product and differentiate it from the competition. Online advertising has become an important new marketing tool for creating brand awareness.

Effectively targeted ad campaigns can create brand influencers and reach complementary target audiences.

Key to online advertising is SEO, which is necessary for the success of your website.  Brands need SEO first, as it is the most workable and cost-effective way to both understand and reach buyers in key moments that matter.

Brand awareness represents how familiar your target market is with your brand and how well they recognize it in a pool of other competitive products.

Brands with high brand awareness are generally referred to as ‘trending` or simply ‘popular.’

Establishing brand awareness is beneficial when marketing and promoting your brand and products, especially in the early stages of your business journey.

What does online advertising do.

#2. Online advertising is Cost-effective with a Huge ROI

Many advertising initiatives can be completed in-house and at little to zero cost. For example, engaging social media content and YouTube video series can be smoothly created by and with your team and right in your workplace at very little cost.

There is one caveat, though: You must create with calculated intent. It’s important that your content agrees with your business’s overall marketing strategy and reflects a consistent brand identity.

The key to cultivating and nurturing customer trust and loyalty lies in creating content that answers their top questions while addressing their needs and pain points.

Fortunately, online advertising agencies can arm you and your staff with the guidance and tools you need to succeed at the highest level of your marketing campaigns.

#3. Precise Audience Targeting

Online advertising can also assist marketers in identifying and attracting the most interested prospects. Tools such as online display advertisements, video advertisements, and social media advertisements can make it easier to reach your target market.

This may help you generate additional leads and boost the profitability of your ad campaigns.

Online advertising allows marketers to show their ads to the people who are likely to be interested in their products while filtering out people who aren’t. And you can track if those people clicked your ads

#4. Measure your success

With online, if someone clicked your ad, you will know. If they clicked your ad and then did something valuable to your business like downloaded your app, purchased your product, or phoned in an order — you can track that, too.

By seeing which ads get clicks and which don’t get, you will also quickly see where to invest in your campaign dollars and where to discontinue sinking money. That, in turn, can boost the return on your investment (ROI).

You can get other beneficial data, including how much it costs you, on average, for advertising that leads to your customers’ online purchases.

And you can also leverage analytical tools to learn about your customer’s shopping habits (how long, for instance, they tend to research your product before purchase).

#5. Manage your campaigns

Using online advertising tools like Google Ads, marketers can easily manage and monitor accounts.

If you manage multiple Google Ads accounts, a My Client Center (MCC) manager account is an efficient tool that could save you time.

It allows you to easily view and manage all your Google Ads accounts from a single location.

Also, you can manage your Google Ads account offline with Google Ads Editor, a free, downloadable desktop application that enables you to quickly and smoothly make changes to your account.

With Google Ads Editor, you can download your account details, edit your campaigns offline, and then upload the changes to Google Ads.

You can leverage Google Ads Editor to manage, edit, and view several accounts simultaneously, copy or move items between ad groups and campaigns, and undo and redo several changes while editing ad campaigns.

What does Online advertising do?
Image credit: Pixabay

#6.  Better Customer Contact

Another key advantage of online advertising is better customer contact. The Internet allows brands the ability to provide clear communication with customers.

They can also use capture pages to collect the names, email addresses, and phone numbers of customers.

Capture pages are often the first pages consumers see when clicking on a link from an online ad. The brand running the ad then invites people to sign up and read more about their products.

Businesses can continue communication via emails by sending out periodic messages. Emails can also be automated with special software or through Internet product vendors.

This type of communication would be a lot more expensive than traditional advertising methods.

#7. It’s flexible

With online advertising, you have control and flexibility over how much you spend your advertising dollars, and when and where your ad appears.

And if your strategy changes, you can immediately and easily increase or decrease your ad spending, tweak when and where your ads appear, and react to new opportunities and trends.

A LinkedIn company profile can be easily changed to show new business products as the result of company expansion, or a business may leverage A/B testing to determine the e-mail subject line that resonates most perfectly with customers and inspires them to open and read an e-mail.

Similarly, a Facebook ad can be tailored to fit a specific local audience of a pre-decided age range and who have a common interest, as opposed to the traditional spray-and-pray approach of conventional advertising.

In addition, there are multiple electronic tools available to measure the success of a targeted marketing campaign.


Online advertising has become more and more popular nowadays among businesses globally. After discovering the wide range of benefits of online ads in promoting products online, it has soon become the leading platform for marketing all over the world.

Unlike mass marketing, which successfully piques the interest of the local audience by means of radio spots, television, and print media; online advertising allows businesses to nurture a more personal relationship with their consumers globally.

With online ads, businesses can deliver content to their customers via personalized and cost-effective communication.

With all the benefits that online ads can offer your business, developing a professional online advertising campaign can attract more customers to your product or brand to grow your business even more.

Terhemba Ucha

Terhemba Ucha

Terhemba has over 11 years of digital marketing and specifically focuses on paid advertising on social media and search engines. He loves tech and kin in learning and sharing his knowledge with others. He consults on digital marketing and growth hacking.

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