The development of a mobile app is both costly and time-consuming. Furthermore, there are billions of them. If you really want to stand out, you must concentrate on creating great mobile app promotional strategies.
Mobile Apps Promotion is key to getting your ROI and increasing your profit margins.
Getting into the app industry, in reality, necessitates a thorough grasp of consumer behavior as well as substantial planning.
In the app market, there are over 2.56 million apps. The threshold for sticking out is really high, that’s why mobile app designers and marketers must have a solid mobile app marketing plan.
It only takes a little momentum for your app to get attention and for more users to discover and use it. So, how can you distinguish your software in a crowded market?
In this article, we will give you six tips to help you promote your mobile apps and increase your profit by several folds.
Table of Contents
6 Tips for Mobile Apps Promotion
Here are six tips to help you promote your mobile apps.
- Make it easier to share
- Know your audience
- Have a blog and a landing page
- Step up your influencer game
- Measure user behavior
- Ask for feedback
Read on to learn more.
#1. Make it easier to share
One of the most potent marketing strategies in your arsenal is social selling.
Over 2.4 billion brand-related discussions take place in the United States every single day. People routinely discuss the items and services they value, as well as the organizations that provide them.
These statistics highlight the importance of incorporating referral programs within the mobile app development phase. Encourage your users to share the app with their friends, family, coworkers, and other contacts.
This feature should be natively included in your app when it comes to tech. Link it with tools that enable you to share the app via text messages and social sites such as WhatsApp, Gchat, Facebook Messenger, and others.
#2. Know your audience
You can’t endorse your goods if you don’t know who your clients are and what really like. The same can be said for mobile app marketing methods.
How are you going to accomplish this?
Rather than attempting to reach everyone, concentrate on your specific demographic.
Define your ideal group of clients’ demographics, age range, passions, and lifestyles. These specifics can help you decide which marketing plan to employ for mobile app promotion.
You can also ask for personal data and see what your audience is actually looking for.
However, collecting personal data is not so simple. Osanos article on personal data will guide you on how to collect information as per the new GDPR guidelines. Remaining compliant with GDPR is important lest you land in legal trouble.
Consider what your competitors are doing to gain more customers at the same time. They are most likely directed at the same audience. As a result, you can gain a decent idea of how to attract users even before you start promoting your application. Examine their approach and strive to improve it.
#3. Have a blog and a landing page
A landing page is an important mobile marketing approach that allows users to discover more about your application on mobile sites and desktops.
This is a low-cost strategy for attracting new customers that uses SEO (Search Engine Optimization). When creating your app’s landing page, it’s critical to provide a visual representation of what visitors may receive if they install it.
Your landing page should feature links to your software in the Google Play Store And Apple Store, as well as a clear call to action.
Other requirements, such as gameplay videos for mobile games, will be determined by your app vertical. However, posting user evaluations and including pictures of your app’s customer experience is crucial.
You should also keep your website or blog fully updated. This is just another approach to using SEO to find new people and engage with your target demographic.
Your blog should be carefully shared over your social networks, with analytics used to determine the type of posts that is most advantageous to your entire plan.
#4. Step up your influencer game
You should also keep your website’s blog up to date. Another approach to using SEO to find new consumers and reach your target demographic is through social media.
Your blog should be shared intelligently across your social media channels, with analytics used to determine the type of content that is most useful to your entire plan.
You can pitch your products using this pitch deck template collection. These templates will help you confidently present your mobile apps to influencers and users and help them easily understand what’s in for them.
Authenticity is vital to 90 percent of buyers when deciding whether or not to promote a brand. The use of celebrities to reach new people and promote your business is known as influencer marketing. This app marketing method has taken the industry by storm in the past few years.
#5. Measure user behavior
You should take care of this right away. Integrate with typical analytics software development kits (SDKs) like Google Analytics and AppsFlyer, as well as our Mixpanel partners. To understand how your app works, you must have an analytics platform in place.
Analytics enables you to tailor the user’s experience and service. You may observe how people engage with your application and respond to their behaviors, such as screen retention and engagement with a specific feature.
Recognize your consumers’ sentiments and make them feel important. This is also important for retaining clients.
#6. Ask for feedback
People are more inclined to pitch to you or submit feedback if they know there is a simple and convenient review option available and where to locate it.
As an app developer, you would like to know what’s going on, thus you should include a feedback option in the application.
Before soliciting constructive comments, ask users if they enjoy the app. Give them two options in the form of a Yes/No response.
If they enjoy it, direct them to the App Store’s review section for iOS users or the Google Play Store for Android app downloads.
This allows users to exchange favorable feedback with new consumers, resulting in additional downloads.
If they indicate they don’t like it, show them a simple and broad feedback form in the application that allows us to send data to the chosen back-end for internal processing – and explain how you intend to use the feedback received, i.e. to enhance the app.
That’s a wrap for this article. Hopefully, the aforementioned tips will help you create an impressive promotional strategy for your mobile applications.
Remember, there are more than 2.56 million mobile apps in the market, and standing out is not so easy. What helped your mobile app reach your target audience. Let us know via the comments.