In today’s world, we are highly dependent on mobile apps to procure products and services. There is not much we do these days regarding marketing that we don’t involve our mobile phones.
Do you want to place an order for food? Order it from the food ordering app right there on your mobile device. Do you want to renew your TV subscription? Pay through your mobile app.
Do you want to book a ride? Choose from the numerous cab service apps. There isn’t anything that can’t be accomplished through mobile apps at the moment.
Do you wish to get a loan? Download a loan mobile app and you are good to go.
Mobile apps are not only limited to lifestyle services but also extend to medical services and even educational services.
The average American checks their phone 96 times a day, or once every ten to 12 minutes, and spends an average of about 3 hours on their phones daily.
Mobile internet use makes up 71% of all time spent online.
62% of all mobile internet users have used their phones to make a purchase.
In essence, we are saying the number of people that use their mobile phones for looking up information surpassed desktop searches years ago.
People now have access to just about anything they can think of from getting directions to the nearest supermarket, finding a pizza place to deliver to their doorsteps, or ordering a car to pick them up right from their handheld device.
From the foregoing, I expect that it is established already that Mobile marketing has become one of the most crucial parts of our day-to-day lives as everyone is utilizing the smartphone all day.
So, in a straight sense
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What is Mobile Marketing?
Mobile marketing is the new guy on the block in the world of marketing and it is one of the most important digital marketing strategies that allow your brand to connect with smartphone users via different communication platforms such as social media apps, SMS, online games, websites, and emails, etc. to market your products and services.
These are some of the revolutionary strategies in the marketing world and therefore introduce easier and better ways of communicating directly with customers and advertising products.
Your mobile marketing might include several marketing options such as mobile apps, responsive design, and more.
Benefits of Mobile Marketing to Businesses
Research in 2022 says there are more than 6.6 billion mobile users worldwide. Try imagining life without smartphones and social media today. How dark would the world be, very, very dark.
It is important to connect with your potential customers in better ways and understand the fact that mobile marketing is a boon for B2B and bB2C brands in the fast-paced digital world.
So, let us understand how mobile marketing helps businesses across the globe in 2022-
#1. Boost your Website Rankings
You already know that over 40% of transactions happen on mobile, right? If you want mobile users to engage with your website and become loyal and returning customers, you must invest in mobile marketing
Mobile marketing helps businesses improve their website rankings by implementing the best SEO practices that generate organic traffic and quality leads.
Mobile marketing isn’t just the future; it has revolutionized business and is a must for both online business and brick-and-mortar business owners.
This is because 70% of mobile searches trigger an action within an hour, so every marketer needs this powerful tool to rake in massive traffic to improve their website ranking.
#2. Accessible and Immediate
According to Datareportal, people spend about 4 hours and 10 minutes daily using mobile devices.
That’s a lot, right?
They are accessing their favorite social media apps, checking their email, playing games, and browsing the internet.
Not to mention too that they hardly go anywhere without their phones in hand.
So if you want to stay relevant and on track, you need to meet consumers where they are– on their phones.
Accessibility plays a notable role in the success of mobile marketing, as it allows you to reach your prospective customers anywhere and anytime.
Plus, mobile marketing is the fastest means to communicate with customers and get your message out immediately.
What’s also worthy of note is that, as of August 2022, 62% of web traffic came from mobile phones, not desktops. And we can expect that the number will keep on rising as the clock ticks.
The challenge with desktops is that the user won’t receive your message after hours of sending a message out.
People don’t sit at their desks all day, they are mobile and the best way to reach them is through their mobile devices. So if you want to reach your customers and prospects instantly, mobile marketing is far superior.
#3. Better Brand reach
According to Statista, the current number of mobile phone users in the world today is 6.648 billion, meaning 83.32% of the world’s population owns a mobile phone.
Moreover, the number of people who own a mobile phone and use it to access the internet keeps growing around the clock. So, what does that tell us?
If you are not taking advantage of mobile marketing, you are missing out big time since there is no better way to meet your customers than where they are and spend time the most.
No matter what kind of business you run, there are many benefits when you leverage mobile marketing.
It opens the door for new customers to come in while successfully keeping a tab on returning customers.
#4. Mobile Marketing Allows You to Reach Global Audience and Also Segment.
In 2022, billions of people all around the world own a mobile device. So if your goal is to reach a global audience, mobile marketing is the path to follow.
Not only can you reach them all, but you can choose precisely who you want to reach. I am sure you have some demographic preferences for your audience, whether it’s age, location, or gender.
Moreover, ad platforms are getting smarter by the day. Some other popular targeting features include interests, past purchase behavior, hobbies, retargeting, etc.
If you don’t know your target market, you can start broad until you figure it out. Once you determine it, focus on that audience. However, never stop testing and improving your mobile marketing campaigns.
#5. Cost-Effective Marketing Strategy
Mobile marketing strategy is extraordinarily helpful for brands with reasonable marketing methods like text messaging and websites instead of expensive traditional methods that involve huge financing and risk. With mobile marketing things are now easier and offer you more promising results.
#6. Multiple Marketing Channels are Available
There are many different strategies and channels you can utilize to reach consumers in your mobile marketing journey.
The most apparent one is mobile websites. As I mentioned before, the majority of website traffic comes from mobile.
It is a quick way to check out any site on the go and discover a new brand. The number of purchases made on mobile devices has also been growing drastically around the clock. That’s why having a mobile-friendly website is crucial for your marketing.
According to App Annie, 92% of mobile time is spent on some app. This is another vast marketing opportunity for marketers.
One option is to show ads within mobile apps. However, you can also create your app. It can make shopping more convenient, engage customers, and improve brand awareness.
SMS marketing is a widely used form of mobile marketing to date.
75% of people are at home receiving text messages after opting in. Text messages have a higher response rate than Facebook or email, and 90% of them are read within a few minutes.
That alone is enough to make you consider creating an SMS strategy for your business.
QR codes are quite popular also when it comes to mobile marketing.
Here, users can scan QR codes that take them to a specific web page with more information.
In-App Mobile Marketing
Ads that show up within mobile apps and games are also a very effective way of mobile marketing and can be used to reach a large number of users. So that’s another opportunity to reach huge audiences in your marketing journey.
People normally take notice of an email when they receive it on their mobile phones. Therefore mobile email marketing is a great way to promote your business, as you can receive an immediate response from your prospective customers.
The emails are delivered to many users in just a click while being tailored and personalized for every user. The rate of delivery is very high.
Mobile Social Media Marketing
Social media platforms play a crucial role in today’s day and age. Chatting, tweeting, commenting, and reacting to others’ comments have become routine exercises.
Taking advantage of this, many businesses promote their products and services using social media as a channel mostly done using mobile devices.
Push notification marketing is an advertising strategy where marketers inform their audience about services and products through browser notifications on an array of devices including mobile phones.
Location-based marketing (LMS) is a direct marketing strategy that utilizes a mobile device’s location to alert the device’s owner about an offering from a nearby business.
Typically, location-based alerts are delivered to mobile phones through SMS text messages.
Proximity marketing is a form of location-based marketing. This lets you use Bluetooth to figure out where prospective customers are, and target them with relevant promotions.
A good example of this is beacon marketing, which depends on physical Bluetooth-enabled devices in or near stores.
These send short-range signals to mobile devices, which people see when they are near your store location. This is another proven means to drive foot traffic.
Toyota used proximity marketing to attract customers likely to buy at local car dealerships.
Mobile Marketing Tips That Drive Leads and Sales
#1. Create mobile-friendly content
Write content around what mobile users need while on the go. If you have been using your PC for writing online, you might think all of your tabs, pages, and links are relevant. In this mobile age, they are not. Sorry to tell you the truth.
You have to keep in mind while creating this content that most mobile devices display content on small screens.
And, mobile users don’t care about your” About page”. What they care about is what brought them in, in the first place. Writing good headlines is one way to deliver to this category of users.
#2. Make your site mobile friendly
According to a report from Hitwise, about 60 percent of all online Searches are now carried out on a mobile device, with some sectors (Beverage and food) reaching 72 percent.
The report by Hitwise analyzed hundreds of millions of online search queries across multiple devices, including 3.5 million tablets and smartphones, between April 10 and May 7, 2016, and included searches across all search engines – and you had better believe the figures have only gone up since then
That is why the first thing you should consider before you begin a mobile marketing campaign is to make your site mobile-friendly.
You need to ensure that menus and content display well for users and you can’t do that unless you have a mobile-friendly site.
#3. Take your brand to mobile users
Brands cannot ignore mobile and neither can bloggers, software developers and entrepreneurs, mention them.
One sure way to get your brand out there and put them before the eyeballs of your target market is with mobile ads, which you can run through social media and other platforms.
#4. Get local with Google My Business
Mobile users often look for local information (businesses around them). If you want to deliver, you need to get your business on the local map.
Google makes this simple with Google My Business Listing, which also makes it easy for both mobile and desktop users to discover you.
#5. Make your site easy to navigate through
Navigation is one of six user interface fixes that can improve conversion rates. footer bar, menu, and other items have to be navigable. It has to be responsive, so it can display content flawlessly, no matter what mobile device people are using to access your site.
Mobile Marketing Tools for Success
The mobile marketing tips above will get you started with targeting mobile device users. Now, we will tell you about the mobile marketing tools you will need to use these tips effectively.
The mobile marketing tools you will need include GroundTruth Ads Manager, geofencing advertising, weather targeting, audience targeting, and brand insights.
Let’s take a broader look at them one after the other
#1. GroundTruth Ads Manager
GroundTruth Ads Manager is a single platform that enables you to reach up to 120 million monthly visitors with mobile marketing.
The technology is third-party verified and enables you to target prospective customers based on the places they visit and the stores they purchase from.
Customization options include direction, distance, and click-to-call and you can use GroundTruth’s cost–per-visit model to make sure you only pay when someone visits your store. GroundTruth Ads Manager makes it easy to track performance with in-depth location analytics.
#2. Geofencing Advertising
Geofencing advertising is another vital form of mobile advertising which creates a virtual boundary around a store location. For instance, you can utilize this tool to identify a building or shopping area.
GroundTruth utilizes its proprietary Blueprints technology to make sure that your geofence is precise and accurate.
Once you create your geofence, you can show mobile ads to users who fall within the area and who meet your criteria.
This approach combines GPS with audience insights to help you enhance the efficacy of your mobile ad promotions. This is an accurate and highly scalable form of mobile marketing.
#3. The weather influences consumer behavior
Sometimes people may decide to stay in or go out, and at other times it impacts what they buy. Either way, you can use weather targeting to make your mobile marketing even more successful.
GroundTruth’s network of weather sensors is highly precise and accurate, allowing you to target mobile marketing according to expected weather conditions.
You can serve ads depending on the UV index ( a UV Index is a tool you can use to protect yourself from UV radiation), wind, temperature, and weather alerts.
You can combine weather targeting with other forms of location data to ensure your ads are even more relevant and actionable.
#4. Audience Targeting
Ever wondered how to leverage offline behavior to improve foot traffic? You can do this with an audience-targeting tool. This mobile marketing tool allows you to reach customers based on factors like:
#2. Online and offline comportment
#3. Current and Past behavior
The result is that you can reach customers with mobile marketing at the time when they are most likely to buy.
For example, if a customer has visited your brick-and-mortar store, you can send them an offer based on their behavior in-store when they last visited. Or you can send a message to someone who is out and about based on how they interacted with your website during their last visit.
And you can merge audience targeting with location marketing and geo-fencing to make your mobile marketing even more targeted and successful for your prospective customers.
#5. Brand Insights
One of the best ways to improve foot traffic to your store is to understand what’s happening with your visitors.
GroundTruth’s brand insights tool provides location analytics and other insights including market share, brand affinity, foot traffic, and more.
This can help you hone in on the right mobile marketing campaigns to attract your perfect customers.
In a fast-paced digital world, we are now aware that mobile marketing strategy is constantly fruiting in various industries like entertainment, healthcare, fashion, education industry, tourism, etc.
Now, business owners are continually adopting new ways to reach out to prospective and existing customers to make purchase decisions.
This strategy has remarkably enabled high conversions, ROI, brand visibility, and popularity over the internet.
So, If you are a small startup or big brand intending to build a flourishing business presence online, it is super important to be resilient and adapt to the emerging trends that will help you stay ahead of the curve.
And one of the most powerful emerging trends lies in mobile marketing, up your game, grow your wings with mobile marketing and fly high to success.