For me advertising your business is as important as setting up your business, I mean what is the point of starting a business without getting it in front of those who need to see it?
For successful advertisers who want to continue staying on the ball, promoting your business in this highly competitive online marketing space is as crucial as a breath of air and they aren’t joking about it.
So, if you are looking to join the league of successful business owners, then you need to jump out of the box and come up with creative business advertising ideas that give your business the whole nine yards to succeed.
Advertising your business using the right ideas can blow both your budget and your mind. You have probably been looking to find exciting business advertising ideas that can get your business in front of prospects.
In this article, we would walk you through great business advertising ideas that would smoothen the path for your business to coast.
Top Business Advertising Ideas
Social Media Advertising Ideas
The first business advertising idea I will recommend is that you should do a lot of online marketing. With more consumers researching and shopping for their products online, it has become crucial for businesses to recognize the importance of online marketing and take their businesses there.
Leverage social media advertising to draw out the juices in marketing. As a marketer, I understand the importance of incorporating social media into your promotional mix.
74% of global advertisers continue to invest in social media marketing. So if you haven’t considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising.
Below is a brief explanation of how to leverage social media to meet business goals.
Keep social tabs on competitors
No matter what business you are in or the size of it, chances are there are competitors. In truth, competition is essential in the business world. It keeps business owners on their toes and causes them to constantly dig for profitable innovative ideas to stay ahead of their competition.
If you are in the world of business and marketing, you should know who your company’s competitors are. Even more importantly, you should be consistently informed on what your competitors are doing.
Facebook business pages allow you to follow other accounts via the pages to watch feature. Follow your competitors and see what they post, and which of their posts get the most shares and likes. See what works and follow their lead.
Pin your images
Don’t underestimate the power of this image-sharing site, Pinterest. Post your strongest visual assets on it and link them to your web pages for some serious
Pinterest is a great platform for retail brands due to its ability to drive traffic. It has recently suppressed Bing, Stumbleupon, Twitter, and Google for generating referral traffic.
It’s purely down to the fact that all images link back to the source. So for example, Topshop can re-advertise her whole collection in a different space to a captive audience based on the interests of users they have selected, in this case, fashion.
This simultaneously drives traffic, engages your customers, promotes content, increases brand exposure, converts visitors, provides visual appeal, and humanizes your brand.
Show a New Side of Your Business
Leverage social media to show an unpolished side of your business like publishing behind-the-scenes content.
Behind-the-scenes content humanizes your business to your customers and prospects, as you are showing them the life cycle behind the product that your business sells, they can connect better with the brand.
It showcases your brand’s unique personality and gives users an idea of who the employees are that create the products they love, this sparks a lot of interest
Customers enjoy this type of unpolished content, especially the TikTok audience. The platform is primarily used by Generation Z, who cares more about authenticity in ads than the traditional sales-to-drive leads model.
If your business typically creates sales-driven formal content, utilizing TikTok can help you diversify your content type while showing a new and creative side of your business to attract a new user base.
A small fashion brand, Vintage Stock Reserve capitalizes on TikTok’s interest in behind-the-scenes content and often posts videos showing the process of how they make their clothing. A lot of times they take requests, and post videos of the process of designing custom clothing items.
You can even display photos of your customers using your products. Or think about sharing unique and interesting use cases of your products.
Get creative by displaying your products in exciting ways to draw prospects into your sales funnel. Remember the idea is to be transparent and unpolished.
Nurture Leads
Nurturing leads involves intentionally engaging your target audience by offering relevant information, encouraging and supporting them in any way they need, and maintaining a sense of delight through the entire stage of the buyer’s journey.
Hold their hands through the funnel, and walk them through all the twists and turns in the funnel, this makes them at home with your brand.
For example, you can create informational content like short social media posts for top-of-the-funnel prospects in the awareness stage and bottom-of-the-funnel content for prospects in the purchasing stage like Instagram videos of product demos.
Influencer Marketing
71% of advertisers say that the quality of customers and traffic generated from influencer marketing works better than other ad formats.
With influence marketing, every dollar spent on influencers has a massive return on investment (ROI) of $5.78.
Influencer marketing is one of the best ways to rapidly build your brand online and raise awareness among your audience.
According to Forbes, influencer marketing is growing faster than online advertising, with emphasis placed on leveraging industry leaders’ followers to promote growth in your business.
The beauty about influencer marketing is that the audience is already there waiting influencer marketing should be an active tool, your most used tool, I mean in your social media advertising to boost brand awareness, get your content in front of new eyeballs, and generate new leads for your sales funnel.
Always Request reviews and Feedback From Customers
Encourage your customers to send reviews on your product that they have used. When potential customers come across such feedback, they are gingered to try your product so they can enjoy similar benefits.
Reviews make customers less apprehensive to reach you for the services. Plus, These reviews would also let you know where you need to improve and this helps your business in the long run.
Leverage Instagram Stories
The Stories feature allows users to post videos, photos, or even text that appear for 24 hours after posting. Instagram Stories are considered interesting and fun by users.
You can make them as creative, colorful, and interactive as possible. It provides your followers good reasons to engage with you and continue to come back for more.
You can leverage Stories to create massive brand awareness, engagement, & conversions. Most businesses today utilize Instagram Stories to promote their business and build their audience.
Promote Content Using Platforms
Where did you discover the last piece of content that you read? Was it packaged in an e-book, a video, a blog post, or a newsletter?
Or did it just pop up while you were browsing through the net? However, you might have discovered it, says that it is a profitable business advertising idea to not put all your eggs in a basket.
If your business is stationed on only your only one medium, you may be missing out on profitable promotional opportunities that can come from social media sites.
The value of using diverse channels for marketing purposes is clear. Sharing your content on multiple channels helps you increase your brand awareness because it has the chance to be seen by new eyeballs on each channel you shared on. Plus, it makes it easier for others to find and help you share.
Make Content super sharable
It took social media a little more than a decade to ingrain itself as one of the most effective tools in attracting audiences, bringing website traffic, and making your brand`s voice heard.
Nowadays, it is of great importance that your content is not only read but also shared through and on social media platforms by your visitors to an even wider audience.
By incorporating social media sharing buttons into your site’s content, you make sharing content with your visitors’ simple thus reaching a wider audience, the more, the merrier. Right?
Make a Free Advertising Video
Did you know that 64% of users purchase after watching branded videos on social media platforms?
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is an effective way to reach people with an engaging and relevant message. And with Biteable, you don’t need a large budget to get started.
Content advertising Ideas
The present and future of marketing are all about content and because there is only so much time in a day and you want to be sure you are spending your content efforts wisely.
Regardless of your business type and size, you are going to need content advertising ideas to spread the word. Try out some of these:
Write for your audience
One of the most popular plain language myths is that you have to oversimplify your content so that everyone can read it. That’s not true.
The first rule of plain language is to write for your audience. Use the language your audience understands and feels comfortable with. Take your audience’s current level of knowledge into account.
Do not take the belittling road to write for an 8th-grade class if your audience is composed of Ph.D. holders, small business owners, working parents, or immigrants. Write for 8th graders only if your audience is, in fact, an 8th-grade class.
Know the specialities and interests of your average reader, and write to that person. Do not write to the lawyers, experts, or your management, unless they are your target audience.
Leverage Visual Elements to Your Content Pieces
Visuals control how well your audience will remember you later when they need your product. Allowing visual elements to play a vital role in your content marketing strategy boosts your content’s performance.
People get bored with text faster than you would prefer they do. To keep the audience reading, it is important to have images breaking up your text paragraphs.
Collect Interesting Statistics on a Subject Matter
Using statistics in your content is a powerful way to arrest attention while adding a quantifiable and persuasive aspect to your message. It provides the ground on which you can prove a statement, or support an idea.
The key to using statistics is being able to extract meaning and patterns from data in a way that your audience can understand.
Use Webinars
More content marketers are now more than ever turning to hybrid options and creating webinars to educate, inform and claim their position as thought leaders in their various marketplace.
With the world becoming more digitized by the day, the future of any growing and existing business is highly dependent upon a strong online platform.
Webinars are a foolproof way of growing a business into a successful business while simultaneously limiting expenditure and conserving loads of time. Hosting webinars helps businesses to show their expertise in certain fields and nurture leads.
Leverage Google-Related Search
As well as arming you with keyword phrases to inject into your articles, related searches also give you a massive insight into who your customers are and what their intent is.
Google works to ensure you understand the intent behind a user’s search as much as it wants you to be a keyword wizard if it’s to rank your site. If you understand this hack, you can create relevant content that Google will have no problem ranking you well. Why? Because you have shown that you understand your customers.
Checking out the Google-related searches for a keyword query is a great tool for generating content ideas. Just Google a term and see what related searches turn up. You may be amazed at the result.
Leverage Seasonal Marketing
Most business owners are influenced by seasonality to some degree, whether you are a retailer who witnesses an increase in business before the holidays or the owner of a beachside bed and breakfast who witnesses a spike in bookings during the summer months.
There are chances your business is going to see a back-and-forth flow based on the time of year.
While most business owners hate to see a backflow, if you plan accordingly you can leverage the fluctuations in your business all to your advantage.
Conclusion
The market today is controlled by those who come to it with great business advertising ideas, so if you crave the best place in your niche, you need to be armed with these ideas put together in this article
With the great business advertising ideas, we have walked you through, there is no doubt that now you are ready to start driving valuable results to your business and gaining the full advantages of effective marketing.
You can bet that your competitors are armed with this weapon and not having it on you is akin to showing up to a gunfight with a knife.
