When it comes to online advertising and specifically display advertising, there are standard banner ad sizes you should consider using for your ad campaign.
This is simply because size matters a lot when it comes to banner ads. Some banners tend to perform better generally because of various reasons.
These banner sizes are more preferable by publishers as well as advertisers as they tend to benefit more from them based on the click-through rate (CTR%) and a high number of impressions.
Banners are mostly used for display advertising on blogs, websites, emails, forums, and YouTube. The main goal is to create brand awareness as it gives the advertiser the opportunity to reach a large audience at a cheaper rate.
Display ads are also used for remarketing campaigns as they prove to be very effective and increase conversion rates. This is the reason we get questions like,
“What is a standard banner ad?”
Let’s look at the most used banner ads
Standard banner ads sizes
Here are some of the most commonly used banner sizes on most advertising platforms and Google Ads (AdWords).
- Square – 250 x 250
- Small Square – 200 x 200
- Banner – 468 x 60
- Leaderboard – 728 x 90
- Inline Rectangle – 300 x 250
- Large Rectangle – 336 x 280
- Skyscraper – 120 x 600
- Wide Skyscraper – 160 x 600
- Half-Page Ad – 300 x 600
- Large Leaderboard – 970 x 90
Among the above-listed banner ad sizes, there are banner ad sizes that are known to perform better than the rest of the banners.
Top Performing Banner Ads Sizes
- 300×250 – Medium rectangle
- 336×280 – Large rectangle
- 728×90 – Leaderboard
- 300×600 – Half page or large skyscraper
- 320×50 – Mobile leaderboard
Credit “BannerSnack“
Commonly use banner sizes for display ads
Google ads have made it easy for beginners to have an understanding of some of the most used Google ads banner ads for display advertising. Here are some of the commonly used banner dimensions.
Responsive display ads
Responsive ads are very popular among display ads these days. These are ads that automatically adjust their banner ads sizes to fit the device and appearance of the user’s screen, usually the default ad for Google display networks.
It’s easy to create responsive ads and frankly, they are highly recommended. You will have to upload different ad assets, including headlines, logos, images, and descriptions. It’s possible to upload multiple assets of any specific type into a single creative.
Google Ads will always optimize your ads across all the display networks to deliver a high-performance ad experience based on impressions and click-through rates (CTR%).
Medium rectangle (300×250)
This is one of the most popular and well-performed display banner ad sizes online. Because of its compact size, it can be placed within the text page and at the right side widget.
These places help get the medium rectangle (300×250) a lot of attention by visitors on the publisher’s blogs or website while also making it one of the most preferred ad sizes by both advertisers and publishers.
Large rectangle (336×280)
This is similar to the above medium rectangle and very popular banner ad size among advertisers and publishers as well. The fact is, this banner is not as popular as the first 300×250 size but has a significant impact on display ad campaigns.
It performs best when embedded within the text content on news websites or blogs. The impact is even more when embedded in the middle and a bit lower in terms of the number of impressions and clicks when placed at the button of the content.
Leaderboard (728×90)
Leaderboard 728×90 is simply the most popular banner ad which is mostly displayed at the top of webpages to maximize ad inventory both for advertisers and publishers.
It’s known to drive massive impressions and has one of the highest click-through rates (CTR%) compared to the rest of the banner ad sizes.
These banner ads sizes are also great for text ads as it maximizes ad inventory and makes more money for publishers while placing it in the middle of text content and forums.
This “300×600 banner ad” is one banner size that gets your ad a lot of attention when the right imaging is used. This is because it takes a good amount of space on a webpage.
It’s also known for drawing visitors’ attention to your brand especially when it’s used for remarketing to get the attention of people that already visited your website during your initial search ads campaign.
It performs best when placed or embedded in the right-hand widget of the webpage. Hence, it’s a good bargain for advertisers and publishers for clicks and impressions.
Here is one of the best performing mobile ad formats according to Google ads and advertising experts. This banner ad is designed to capture the attention of mobile users and is known to do that very well.
If your goal is to target your audience on mobile devices, this is one of the best banner ad sizes to use for maximum impressions and clicks to increase conversions.
Tips for banner designs
#1. Use of banners: Make sure you consider using at least three different banners at the same time when running a campaign.
#2. Banner design: Keep things simple and clean. Do not overuse colours and text on your banners
#3. Call to Action (CTAs): Always use a call to action button on your banners to motivate your target audience to click on your ads and CTAs are known to have click-through rates.
#4. Use Logo: Don’t forget to use your logo on your banners to increase brand awareness. It helps your brand get more visibility and popularity.
Recommended Banner Ads Networks
We have discussed banner advertising networks in other posts and here we are focusing only on two banner ad networks which are Google Ads and AdsTargets.
AdsTargets Banner ad network
At AdsTargets, we run pretty much all the above banner ad sizes and more to suit your advertising needs and it’s pretty easy to set up your campaign and target your audience.
We are probably one of the most flexible and cheapest banner ad networks for brands to run their campaigns as we strive to deliver quality traffic with high conversion rates compared to most of our competitors.
Advertisers can start campaigns with just an initial deposit of $35 to $45 and start setting up banner ads, Pop Up Ads, and Direct ads all based on PPC and CPM pricing models across all devices.
Click here to start Banner ad campaigns with us
Google Display Networks
Google is undoubtedly the largest display advertising network. Google display ads involve YouTube, over 2 million ad publishers globally, and other partner networks.
This makes Google a leading giant in the industry with a lot of possibilities to reach your audience. However, you have to be very competitive as you will be competing with many others for the same target audience.
Conclusion
At some point, using standard banner ad sizes will form part of your online advertising, and understanding which of the banner ad formats to use is crucial to the success of your PPC and CPM campaigns.
The banner sizes discussed here matter a lot. These banners have proven over and over again across the globe to be very effective display campaign tools, especially when used for remarketing campaigns.
We encourage you to test these banners to see which ones perform the best for your various campaigns.
We also ask you to share your experience using these banners in your campaigns so others can learn from your experience.
