In recent years, There has been a variety of new types of advertising such as Pop-Up Ads, Pop-Under, Push notifications and so many at types used by many advertisers across the web to drive traffic to their businesses.
Some argue these new types of ads are relatively effective while some marketers a still sceptical about trying it. The fact remains that these ad types are here to stay and here is all you need to know about Pop Up Advertising.
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So what is Pop-Up Ads
A Pop-up ad is a type of advertising focused on increasing web traffic. Pop-up ads are very well known by web users as people have come in contact with them in one way or the other, it is an excellent form of advertising ad it has several services and products available for display.
How an audience interacts with Pop-Ups
It is natural for the audience to dislike ads, this is because ads have the tendency to reduce user experience, however, when pop-up ads are utilised appropriately, they have the capacity to create an effective result.
Some benefits of pop-up ad engagements include.
- Pop-up ads usually have higher audience engagement than other kinds of ads, often at 2% higher engagement.
- Pop-up ads can help to increase the number of subscriptions on a publisher’s platform.
- Copyblogger discovered that the use of pop-up ads boosts email list opt-ins.
Regardless of audience attitude and reactions to ads, they tend to have a high engagement with pop-ups, thus, pop-up ads are an effective strategy for publishers seeking to increase audience engagement.
Tips to Create Effective Pop-ups
Some tips for creating an excellent pop-up campaign include.
#1. Avoid occupying an entire page with pop-up ads – firstly, failure to adhere to this tip will probably make a penalty for the publisher from Google, next, this will drastically reduce the experience of the audience and you will probably not get expected engagement from them.
Therefore, publishers must use pop-up ads that do not occupy the entire screen of their platform.
#2. Do not use pop-ups when the page just loads – publishers are expected to wait a while and not pop ads up when the webpage just loads, it is advised to wait some time before engaging a web user with a pop-up ad.
Some publishers adopt the strategy of displaying a pop-up ad only when the user reaches the end of the webpage, this is an excellent strategy as it does not disrupt the user’s engagement.
#3. Use Popup Ads on Landing Page and Do not Hide Your Content – it is advised that publishers do no display their ads the instant users come across their websites, as this only serves as a hindrance preventing the user from obtaining relevant information from your website, and it doesn’t increase conversions cos most users will naturally leave when this happens.
#4. Customize Popup Ads & Make Them Visible – Dedicate great attention to the customizing options, remember to reflect what your brand looks like and its functionality with your pop-up ads. Adopt a strong call to action to display your message properly.
Publishers should always think about the quality, and uniqueness of the designs, and ensure that the dimensions of your pop-ups are suitable for all forms of devices utilized by the audience, this will create a positive response when they engage with your website.
Advantages of pop-up ads
Even with the negativity surrounding pop-ups, they still remain effective and it all depends on how it’s done. Here are some of the advantages of using Pop-ups.
Amplified Visibility – This method of advertising is highly visible, it is usually programmed to occupy a part of the screen or displayed in the centre of the webpage thereby catching users’ attention, who must glance at them while working. Pop-up ads are freestanding ads and they can be ignored by the user.
Instant Customer Feedback – This method of advertising can also be an excellent tool for publishers to obtain feedback from audience members, it could be set up to display “frequently asked questions” that the audience can see and make inquiries about products or services that publishers are trying to advertise, it can also be used to introduce users to other services and products publishers are trying t promote.
Pop-up ads aid publishers in gauging how their audience feels about displayed inventory or publishers’ brands in general.
Traffic Conversion – Members of your audience may seek your products for different reasons, it is necessary for publishers to identify those reasons and pitch ads based on those reasons for an effective result.
Pop-up ads can aid with this by offering relevant information to the right users, in the right place (publisher’s website) at the right time.
The conversion rate of a publisher is expected to increase if the publisher utilizes pop-up ads to suit the relevant reasons of their audience, compelling them to take action.
Versatility – pop up ads can accommodate a variety of ads, they can perform various functions such ad, preventing the audience from leaving the webpage until they click on the ad.
Creating a new tab or window when they are clicked or closed, making sure the publisher’s message is viewed by the audience, can accommodate videos of games to entertain the audience, and finally, when properly packaged, pop-up ads can create an image for the audience about what a brand is all about.
Why Use Pop-Up ads
Pop-up advertising can alert your audience on relevant information or exciting offers, obtain info for your mailing list or direct members of your audience to your social media channels. When used properly, they have good potential to convert excellently.
About an average of 69% audience abandon their cart, this means over two-thirds of potential customers are attracted to your products but don’t end up making purchases. Pop-up ads could convince your audience to seal the deal.
Data found that 55% of the audience does not spend more than 15 seconds on the publisher’s browser window, therefore publishers have limited time to make an impact, and pop-ups are just the right method of delivery.
Pop-up ads are an efficient method for publishers to pass along relevant information to their audience and an effective method to receive due feedback from the same audience.
Adopting pop-up ads can drastically increase a publisher’s profit margin and conversion rates, this method of advertising is highly advised because it engages the audience and compels them to make a purchase, but it does not reduce the experience of the audience.