Users don’t want to be disturbed by intrusive advertising with no brand interaction. A majority of consumers prefer getting to know a company via articles rather than ads.
The users prefer to read about a product or service through a story incorporated into the content naturally
Native advertising matches the design, layout, style, and language of the platform it features. Many websites have figured out a way to blend advert messages within the content, context, and flow of the user experience.
With native marketing, businesses and brands can present their branded content in a very subtle yet convincing manner providing valuable and purposeful information to their audience and prospects convincing them that they value their consumers and their needs and would build on a relationship with trust and loyalty and not monetary reasons.
When used effectively, native advertising can help drive conversions and improve brand reach considerably. Here are the best native advertising examples that we’ve seen.
What is Native Advertising?
It is an advert format that replicates the environment and language of the host website. They are called native because they blend in and cannot be openly distinguished as sponsored ads.
The purpose of a native ad is the promotion of a product, service, or brand. For it to successfully achieve that, it must predominantly mimic the qualities of the host platform, thereby earning the right for the promotional mention.
19 Best Native Advertising Examples That We’ve Seen.
#1. Pepsi and TikTok Trends
TikTok is the fastest-growing social platform globally; it covers 155 countries, with an average of one in three people using this app every day.
It’s also home to many different niche communities, ranging from music, dance, beauty, sport, fitness, fashion, art, food, and comedy. The list is non-exhaustive. These niches present their content in short videos.
There are many brands advertising on TikTok, Pepsi has joined these brands are using TikTok to reach a young audience and build brand awareness.
Pepsi is now advertising on TikTok because the audience is engaged and the ads are more interactive. I think Pepsi is doing a great job with TikTok advertising and sales.
Their videos are creative and engaging, and they’ve been able to capture lots of attention with their content. Plus, their product seems to be a good fit for the platform, which is helping them to achieve success.
With the trend of short video and live streaming, TikTok’s traffic is unstoppable. With TikTok, you are primed and ripe for opportunity in this landscape.
#2. All Because of You by Tee Fletcher and Oreo TV Spot
The advertisement puts a coronavirus twist on the events, showing a young boy and his grandfather sharing cookies over a virtual chat.
The two laugh together as the grandpa shows the best way to duck the snacks. It just shows how there’s plenty for the older generations to teach the youngsters these days.
It’s all accompanied by a song that has an almost timeless quality to it. Regardless of age, you can always snap your fingers with “All Because of You” by Tee Fletcher.
The promotion of the song in the advert has resurrected it in the minds of those who knew it before and then the new generation.
#3. Domino and Snapchat
The popular pizza brand Domino’s used Snapchat ads to launch their “New Bigger Better” pizzas campaign in Europe. By using Snap Ads, Commercials and Filters, they reached more than 800k unique Norwegian Snapchatters around their restaurants.
The campaign is created to be amusing for the audience and showcase different situations where the pizza is too big to carry.
Snapchat advertising is a powerful tool within your social media mix, reminding marketers that there are many strategic ways to meet campaign objectives and business goals.
Snap ads can help introduce your brand to an untapped market and the Domino`s ads success above is a unique example.
#4. American Eagle Outfitters and Spotify
Spotify has the most youthful user base of any other music streaming service, with 50% of users under the age of 34
72% of Spotify listeners are millennials, which is the perfect spot for American Eagle Outfitters.
To prove their commitment to being razor sharp on millennials, they even have a live real-time stream ‘Hear what Millennials are listening to.
It looks like American Eagle is good for more than just comfy jeans and sweaters. The company decided to leverage the millennials platform, at the moment it has over 80 unique playlists to its name, with something for every month and big events like holidays and back-to-school season.
5. Sex Education and Netflix
Netflix takes the humor route to promote sex education. Sex Education is a web series by Netflix where teenagers can be seen exploring and struggling with their sexualities.
This British series centers on Otis, a 16-year-old boy whose mother is a sex therapist. With the help of a friend, he begins to offer his own, secret therapy sessions to students throughout his school who are struggling with love and relationships.
It is interesting how the media giant has optimized and publicized the series so well.
#6. Duracell (Extra Time) and MediaCom
In the quest to launch their new Optimum battery in Italy and shout out about its dual benefits of extra life and extra power Duracell approached MediaCom for an advert deal.
MediaCom went into work immediately, creating a virtual broadcast sponsorship of UEFA Euro 2020, linking the message of Duracell to key moments in football when endurance and power are so critical to success.
#7. LiveMore with Vodafone SuperNet 4G and Vodafone
With the #LiveMore campaign, Vodafone brings back familiar faces of the friendly & young-at-heart couple, Asha and Bala.
The campaign shows the warm elderly couple inaugurating a new restaurant, Asha’s Kitchen, and captures the ease with which they use mobile technology and data to fulfill their dreams.
It talks about the possibilities that Vodafone SuperNet 4G offers to customers. It is a great example of successful native advertising.
#8. Velaska and Taboola
Velaska is an Italian fashion with a focus on Hand-Crafted Men’s and women’s Footwear. The company needed to up its game for its Brand awareness creation and Taboola was its obvious choice as Advertising Network Partner.
Velaska first executed a Homepage that told an alluring story about their Product for a First-time Customer.
Leaving the remaining part of the campaign for Taboola who then created sponsored Content and directed the Advertisement Viewers to the Homepage of its Website.
This Taboola Ads Example had straightaway witnessed a 25% growth in generated Leads.
#9. Nike
Nike is another brand that’s reaping massively on TikTok. Their videos are always high quality, and they’ve been able to create some great content that’s resonated with users.
I think Nike is a great example of a brand that’s mastered the art of native advertising and is using Tik Tok as the platform to make sales.
#10. Vodafone Turkey’s Campaign
Vodafone, a pioneer in Telecommunication Offerings partnered with Taboola to create Strategic creative and implement a Device-based Bidding Strategy.
A Device-based Bidding Strategy differentiates Mobile and Desktop Users. Based on the Device that is being used, it decides the best location to plant Advertisements about telecommunication offerings.
Taboola provided Vodafone with the ability to take a look at each of the Publisher’s Performances based on Platforms, Geographies, and other Divisions. This allowed Vodafone to create Strategic Text Creatives and eventually decrease their Cost Per Sale by 42 percent.
#11. Stranger Things & Spotify
Spotify in partnership with Netflix has launched a native advertising campaign with Stranger Things which premiered recently.
The advert gathered a lot of attention as it blends music from a listener’s selection with a handful of “Stranger Things” classics from the newest season.
“Stranger Things” demonstrated its ability to influence the Spotify charts and now companies are doubling down on consumer interest in the popular series to drive engagement.
#12. All Ears on You
The campaign illustrated how listeners are entranced within audio “bubbles”. Spotify is promoting the benefits of its super-engaged audience to potential advertisers in its first global B2B campaign, with creative that pictures users of the platform encased in their beautiful bubbles of audio.
The campaign, “All Ears on You,” depicts people going about their day in a busy city full of distractions (phones, traffic, etc.) Alongside them, Spotify users are immersed in their little worlds as they listen to their audio of choice.
A woman engrossed in her music dances across a pedestrian crossing and then floated past the windows of a busy office; a man stuck in traffic turns on a podcast and can zone out; another woman chills out to a meditation track in her pod.
This advert aims to reinforce to advertisers that Spotify delivers a fully immersed audience, with higher engagement than other media platforms.
#13. Allbirds and The New York Times
A new campaign that highlights Allbirds’ shoes are made from sustainably sourced materials is promoted on the platform’s regular newsfeed with a sponsored tag.
When users clicked on the article, they are taken to a unique page on The New York Times platform with beautiful graphics and supporting sound effects.
The article is about how valuable birds are to our environment and the ways climate change is putting them at risk.
Allbirds as a company has a major focus on sustainability, and, has “birds” in its name. The content`s beautiful animated graphics and soundtrack of bird sounds create an awesome experience for viewers and this goes to promote the company that sponsored the advert and even the one that advertised the brand.
#14. Eni Energy and CNN
This native advert from CNN about Eni(The Green River Project GRP) shows how a brilliantly simple idea can help people lift themselves and future generations from poverty to prosperity.
And depicts how a country facing an exploding population and an economy reliant on gas and oil could feed its people and thrive.
The advert tells a story of a remarkable story unfolding in southern Nigeria. The Niger Delta is known not just for its vast oil and gas reserves, but also for its criminal gangs and kidnappings
And yet in this insecure, sometimes hostile territory, lives are being transformed. A project pioneered more than thirty years ago, is taking subsistence farmers and helping them to make a good living from their crops.
Giving them enough money to educate their children, buy their homes, expand their farms and employ workers from their communities.
CNN tells in detail about the activities of Eni through The Green River Project advert.
#15. KPMG and Forbes
Forbes’ BrandVoice is a platform for native advertising and sponsored content.
KPMG has leveraged this great platform to take its native content on Forbes to the next level, with a campaign called “The Great Rewrite.”
The Great Rewrite centers on various industries and how they are being “rewritten” in a post-innovation age. The campaign look and feel are grand and ultra-modern, yet easy to navigate.
This native advertisement connects KPMG with the future of innovation, while continually adding new “chapters” about various sectors. Each chapter is packed with content, including videos, featured articles, and content recommendations.
This is a great native advertising example, just like its title, which is rewriting the rules of native in an ongoing, ever-growing, content-rich user experience.
#16 Pukka and Amazon
Pukka herbs create delicious organic herbal teas that help you on your journey to a healthier and happier life.
In a quest to create more awareness, the brand decided to engage the services of Amazon, an advertising outlet that understands how to persuade customers to spend more by creating native content that blends smoothly with its website`s culture and outlook.
This ad mixes in well with the rest of the page while not hiding that it is sponsored content.
#17. The San Diego Zoo and Tik tok
The San Diego Zoo struck viral gold when they first joined TikTok because of their cute subjects_their very own zoo animals.
The zoo uses trendy TikTok audio along with their zoo animals to create some of the most shared videos from the app.
Thinking outside of the box doesn’t necessarily mean you need a big budget. Sometimes your best content is right in front of you!
#18. Wendy’s
Wendy’s is no stranger when it comes to making a splash in the social world. They are known for their stand-out performance on social media platforms like Twitter and TikTok is no different.
Wendy’s was one of the first big brands to post on the app over a year ago and has since driven competitors to join the app.
At face value, their TikTok videos might seem incoherent, but it’s far from that—in fact, it’s strategic. Scrolling through you’ll see anything from a styrofoam head to reposted fan content, catering all to their meme culture audience.
The randomness and the unscripted formats their adverts adopt on Tik Tok drive their loyal followers to stick around and keep Wendy’s “on brand”.
#19. KFC and Tik Tok
KFC is another brand that’s been doing a great job with TikTok. They’ve released some hilarious videos that have been a big hit with users, and their product seems to be a good fit for the platform. I think KFC is a great example of a brand that knows how to utilize TikTok to its fullest potential.
So if you’re looking for some inspiration on how to create awesome TikTok ads and sales pitches, be sure to check out the channel of KFC. They’re doing a great job and definitely worth watching.
Conclusion
Native advertising is essential in a paid ad. It’s designed to match the look, feel, and function of the media format in which they appear. It exposes the reader to advertising content without sticking out like pop-ups that make the interface darker.
Native ads are brand exposure cloaked in editorial content, so they don’t tire out the audience. Native advertising engages the audience as long as the content is relevant and interesting. Putting out chances of the audience experiencing ad fatigue.
These days, many native ads that we see online are truly spectacular. Some are eye-catching, others are original, and yet others offer inspiration for new ways to promote compelling content and capture mindshare.
The 19 examples give a taste of how native advertising is constantly advancing, pushing the boundaries of content and design to create new, unexpected online brand experiences.
