With podcasts steadily becoming a staple in our everyday lives hundreds of new podcasts covering a range of subject matter now exist with a projection that it will continue growing for the foreseeable future.
Podcasting advertising agencies are increasingly leveraging this trend to match podcast content with the right audience.
Imagine that podcasters put in so much work at creating a listen-worthy podcast. And then no one’s there to listen to the outcome of their efforts.
So advertising agencies step in as the middleman to match advertisers with independent podcasters to create a hassle-free experience.
They manage the partnership between podcasters and advertisers to ensure smooth delivery of service for both parties.
Podcast advertising agencies help to drive the right business advert to your podcast by searching for businesses that resonate with your shows and intend to run an advert.
They serve as intermediaries between you and the business, ensuring that you fulfil your end of the bargain by advertising the business and getting paid.
Now you understand fully why the podcast has become the darling in the competitive world of advertising.
What is a podcast advertising agency?
A podcast advertising agency is more of a matchmaker that bonds advertisers with the podcasts that best align with their brands.
They identify shows with audiences that match the advertiser’s target market, plan advertising campaigns and report on the success of those campaigns.
The top 15 podcast advertising agencies are
#1. Earwolf
Earwolf is the biggest name in comedy podcasts. Cozy home to favorite shows like Scott Aukerman’s Comedy Bang Bang, Conan O’Brien Needs A Friend, Getting Curious with Jonathan Van Ness, Casey Wilson, and Danielle Schneider’s Bitch Sesh, and many others.
Earwolf started as a tight-knit group of like-minded comedians, back in 2010, and has worked hard to stay true to their roots.
Earwolf now serves more than 20 million monthly downloads. The agency has attracted the attention of top performers like Lisa Kudrow, Daniel Radcliffe, LeVar Burton, and Will Ferrell, U2 and REM have made guest appearances on its podcasts.
#2. Midroll Media
With over 2,803 followers, Midroll Media is a leading podcast advertising agency representing over 300 of the world’s largest podcasts.
Now a part of SXM Media, Midroll Media, helps you connect with your audience in meaningful ways across satellite radio, streaming audio, and podcasting.
You might want to start and start with the big wheels. Midroll is the sure podcast marketing company to roll with.
So when you join forces with Midroll, you might be able to get a name like Conan O’Brien or Heather McDonald to endorse your brand for all of their listeners to hear.
Going with this unmatched and unrivaled podcasting advertising agency may not be a sad choice.
#3. ADOPTER Media
ADOPTER Media is a through and through podcast advertising agency that helps build and manage successful relationships between sponsors and podcasters.
It is a full-service podcast marketing agency, and one of the most experienced in this relatively young industry that is born out of the increasing need for education and expertise in the emerging industry.
Key strengths of ADOPTER Media include building brand awareness across relevant distribution channels, expanding online media presence, Podcast advertising, storytelling, and developing merchandising and promotional opportunities.
The agency has secured major podcast advertising sales and sponsorships from dozens of companies including but not limited to LaCroix, DeBeers, LinkedIn Learning, KIND Snacks, Fender, Moen, Netgear, Fossil, Bissell, McAfee, and B&H.
#4. Fame
FAME is a Jaipur-based Podcast Advertising Agency that has worked with different clients. The agency works along with brands to bring enormous growth.
It prides itself as an ad agency with the right touch that spices the customer’s business. The company has experts that are ready to help your podcast not only launch your show but also make you famous.
Good to hear, right?
Fame is the leading integrated B2B podcasting advertising agency. It is globally distributed around the world and helps podcasters grow.
The podcast marketing agency has helped different shows advertise their podcasts like Master of Community by David Spinks, The Support Automation Show, CFO Weekly by Personiv, etc. So, suppose you have a B2B business and want to generate more leads whilst building authority in a specific niche.
#5. Beacon Digitals
Drawing on decades of collective experience working with top global brands across a variety of industries, we deliver measurable results through integrated digital campaigns; website design and development; multimedia content production, marketing automation, CRM optimizations, and creative branding.
Beacon Digital promotes podcasts for B2B companies looking to leverage audio storytelling in their advertising journey. And they are well known for their exceptional customer service.
It is for this reason that they have been given numerous awards over the years, including being named one of Inc’s 500 fastest-growing companies in America.
#6. Pacific Content
Pacific podcast content marketing helps clients amplify their voice and deeply connect with audiences through original branded audio.
Pacific Content has on its payroll teams of experts in podcast production, strategy, marketing, distribution, and sound design. They specialize in working with brands, like Dell Technologies, Charles Schwab, Rocket Mortgage, Red Hat, Adobe, and Ford, to create and market compelling audio stories.
The podcast advertising agency has over the years secured clients from some of the biggest brands, media networks, agencies, and publishers in the world; small and medium-sized businesses; and industry leaders looking to amplify their voice. They develop impactful audio strategies for brands.
Their work has reached millions of people, won numerous awards, and consistently appears at the top of the Apple Podcast charts.
#7. NoGood
A team of resourceful growth experts unlocking rapid growth for some of the world’s most iconic brands. That is what NoGood podcast advertising does for its client.
NoGood works with Fortune 500 and corporate brands to build strong partnerships and podcast ads that are exceeding expectations and setting the new standard in growth and performance marketing.
The agency has a vast network and understands how to execute strong campaigns that will help brands reach their ideal audiences. Their execution and strategy are focused on bringing the best ROI for companies.
#8. Lower Street
As Podcasters, you put in so much effort to come out with quality output but to get the reward for such efforts you need it to reach your target audience and there is where Lower Street comes in with consistent, systemized promotion.
Lower Street is a popular choice among podcasting professionals. It boasts expertise in private podcasting, podcast advertising, editing service, etc.
The company also offers audio production services for companies looking to create their podcasts.
#9. The Podcast Consultant
The Podcast Consultant is a podcast advertising agency that offers podcast promotion services to podcasters that don’t have the time or expertise to grow it.
They provide professional advertising services for podcasts of all sizes. They also offer website design and hosting for your podcasts and social media advertising campaigns to help advertise your podcasts.
So all that podcasters need to do now is speak into the mic and the podcast consultant will spread the word.
#10. Dante32
Dante32 is a podcast advertising agency based in Chicago, Illinois, with defined specialties in podcast, storytelling, audio advertising, content marketing, content strategy, podcasting, and audio.
So you are welcome to use Dante32, a full-service advertising hub. Agency focuses on audio-first content marketing solutions, working with businesses to build credibility and trust with their customers, communicate with their employees, and educate their customers.
No list of best podcast ad agencies would be complete without a mention of Dante32.
#11. AudioBoom
AudioBoom is an on-demand audio and podcasting distribution platform that offers business-to-business services to the radio, media, and podcast industries
Audioboom is a leading global podcast publisher.
We connect podcasters and advertisers with engaged and passionate audiences.
As creators, you make incredible content, and leave the rest to audio boom.
As advertisers, with audio boom, you can reach engaged audiences and build your brand with podcasting’s most creative talent as this podcast advertising agency offers options to help you deliver your campaign goals.
Get to know your audience with audio boom advert leading insights and make money through the advertising platform.
#12. Repurpose House
Finding the time or talent to create and post repurposed assets is tough, but imagine if you had high-quality, repurposed assets delivered daily & posted to your social platforms for you.
That is what Repurpose House does. They take all of that content and add the social media bells and whistles. Trim video and audio, create text motion videos of blog highlights, add headlines, and captions, and size them for all platforms.
This tactic can generate more leads and sales in less time on your social media platforms.
So you see, Repurpose House multiplies the results of your efforts spent on creating content.
At Repurpose House podcasters are paired with dedicated Content Hackers, Content Curators & Social Schedulers to provide & post custom-designed & captioned video and audiograms, image quotes, and thumbnails formatted for social feeds, stories, and Youtube.
#13. Single Grain
Single Grain is an award-winning podcast advertising agency that has been dedicated to driving persistent growth for remarkable companies like Amazon, Uber, and Salesforce since 2009.
To get huge brand exposure in front of an engaged audience, take advantage of this podcast marketing agency.
They have defined specialities in Paid Media, SEO, podcast advertisement, Content Marketing, CRO, and Web3 Services, such as Crypto Marketing and NFT Promotional Services.
As a top digital advertising agency, Single Grain prides itself on staying on the cutting edge of advertising technology and algorithms because that keeps them one step ahead of the competition.
As a testament to its advertising expertise, Single Grain has a Digital advertising blog with over 350,000 visitors monthly.
#14. Pivot Six
Pivot Six is a podcast advertising agency based in Vancouver, British Columbia with defined specialities in digital Marketing Strategy, Content Strategy and creation, Social Media and Visual Marketing, Copywriting and Blogging, Email Marketing, Podcast Marketing Services, Influencer Outreach, Public Relations, Partnerships, and Ambassador Programs, Branding, Photography, Website Design, Graphic Design, SEO, Social Media Advertising, Training, Blockchain, Consumer Products, and Technology
Pivot Six client base consists of companies and organizations in the technology, consumer product, and wellness, industries.
The agency has a collective of experienced and like-minded marketing, creative, and business strategists.
#15. Veritone One
There are over 750,000 podcasts, in 155 countries and more than 100 languages. With Veritone One proprietary podcast performance data and aiWARE-enabled actionable intelligence, Veritone One has the knowledge, experience, technology, and leverage to help brands navigate this bustling landscape.
This podcast ad agency keeps a reserve of media experts who help clients in choosing the best channels for their message and planning the perfect media buy.
It means putting together a creative strategy that allows clients to acquire customers at scale and beat their competition, all while building their brand.
Veritone One has the knowledge, experience, technology, and leverage to help you not only navigate the podcast advertising landscape but do so with confidence and impactful results
Conclusion
The podcasting world has skyrocketed in recent years, thanks to how convenient it is for listeners to tune in on the go.
Anyone who wants to grow their authority with their target customers should consider podcasting.
Podcasts have evolved into a premiere top-of-funnel marketing platform. A high-quality original podcast is a powerful, intimate, and personal way for your desired audience to connect and engage with your brand.
With 1.7 million active podcasts and 48 million individual episodes, dozens of platforms, and even more buying services, podcasters need to work with podcast advertising to get access to meet a new set of connections and the right market for their podcasts.
Whether you already have a podcast or are about to launch one, why not make life easier by outsourcing all your audio production needs to a podcast advertising agency?
Even the most brilliant content in the world is useless if no one hears it.
