According to Trustpilot, 89% of consumers worldwide make the effort to read through online ratings and make numerous visits to review sites before buying products. After all, who is in a better position to give feedback on the product than those who have actually used it?
It is a Powerful Way to drag more customers into the purchasing net. Monday.com adopted the ad type which is also known as testimonial advertising. It starts off strong with the most crucial stat sales.
However, it dives into more stats right away, demonstrating several benefits the moment the prospect begins reading to pull them in.
monday.com does plenty of other great things throughout this case study, too.
For one, it introduces a client to give some background before diving into the challenge that it faced.
As you scroll down, you will see monday.com talking about the real-life benefits that its client experienced when switching to the platform.
This helps the customer imagine how their life will be once they begin using the software.
This explains why even brands seek referrals and even take steps into encouraging their existing customers to make reviews on their businesses in order to improve sales.
According to Nielsen, A person is four times more likely to buy when referred by a friend. Moreover, 92% of people trust referrals from people they know.
This is because most brands sometimes sugarcoat even their failings when they speak for themselves and for this a lot of prospects have learned to not take their words hook, line and sinker.
These reviews, because of their unbiased nature are left as feedback on these sites for visiting users to review and make a purchase decision.
This article will provide a list of 20 examples of testimonial advertising.
#1. Instagram Testimonial Advertising
Producers of Detox cleanser for your feet is an all-natural product based in the USA and used by thousands of world-class athletes, doctors, healthcare Practitioners and spa therapists.
Despite it controlling a fair share of the market, it still relies greatly on customer recommendations like the one captured in a testimonial by a customer who said the soap was helpful and therefore recommended it for everyone.
#2. Video Testimonial Advertising
Over 89% of marketers say video testimonials are the most effective content marketing tactic. Video testimonials are great if you want to showcase the services you provide or highlight specific clients and industries you’ve worked with, this is because aside from that video evidence captures real moments, they also Show specific and tangible results.
By capturing a series of actual reactions from people who have used the Magic Flask in real-time, the brand shared a video showcasing feedback from customers. The real-time element makes the video authentic and believable.
#3. Quote Testimonial Advertising
These short stories are powerful, credible, and highly effective. Particularly when you add the customer’s name, company, and image.
Bazzabo Customer page is one of the best customer testimonial examples to go through. First, the layout is easy to read right from the start. On this page, prospective customers can scroll and scan a number of testimonials from big-name businesses.
This shows that Bazzabo is a trusted product used by successful businesses.
#4. Social Media Testimonial Advertising
Patagonia’s Worn to Wear Stories page highlights customers’ bliss and comfort that comes with using Patagonia gear and includes a snapshot of their lives as well.
This is one of the best examples of customer testimonials from a big brand because it accomplishes a number of unique marketing strategies.
This page not only shows how much customers love Patagonia and shows how well Patagonia gear can hold up to extreme adventures.
So the brand shares testimonials on their social media platforms to show their prospective customers that existing customers love the brand.
#5. Visual Testimonial Advertising
A visual testimonial is where you use an image or screenshot that contains a testimonial. Because customer testimonials come in visual formats, they’re a great way to show how real people are using products in their daily lives, this lends credibility to the product.
Fabletics demonstrates this wonderfully with an Instagram feed of user-generated content (UGC) in their website footer.
The feed shows content from satisfied customers, using their branded hashtag #myfabletics to filter the results.
When potential customers see those examples, they get an idea of how to use the product in real life, giving them a nudge towards making a purchase.
#6. Case Studies Testimonial Advertising
A case study testimonial is a customer telling the world that they enjoyed working with you, the results they experienced were delightful, and they recommend your services to others.
This increases trust and potentially increases the chances of the customer buying from your products or services.
Get your customers to leave honest reviews to be published either on your site or other info pages.
#7. Interviews Testimonial Advertising
Get in touch with your existing customers and ask them relevant questions relating to the use of your product.
These interviews can either be packaged in written or video format for your prospective customers to go through.
Codecademy adopts the interview-based approach to talk about how it inspired people from all backgrounds to start learning to code.
In the interview, it asks questions like, “What inspired you to learn to code?” and “How has coding impacted your life?”
#8. Peer Reviews Advertising
You tend to trust more a testimonial if it is given by somebody with whom you can relate, someone who looks like you, someone who is in your bracket. For instance, if you are trying to sell sneaker shoes to a young audience, don’t use testimonials from old people because your target market won`t connect with the testimonial.
Ahrefs homepage is splattered with these types of testimonials from Leading experts in marketing and SEO recommending it to others in relevant industries.
#9. Influencer Testimonial Advertising
Influencer testimonials are so powerful because they are seen and considered all-knowing by a lot of people, for this reason, their reviews are trusted.
If an influencer rates a brand highly, it tells the fans that the brand is trustworthy. After all, it has been endorsed by an authority in the niche, why shouldn’t it be trustworthy?.
#10. Blog Testimonial Advertising
This format of third-party statements allows the company to tell the customer’s story from their own perspective.
It is written by someone who works for your company or a guest writer or just any random customer writing blog posts or reviews about your products.
#11. LinkedIn Testimonial Advertising
A LinkedIn testimonial is all about showing to others that a person is good at their job. People are reluctant about recruiting someone they don’t know with no proven track record
These testimonials are written by those you have worked with as clients, bosses, or colleagues, to share their opinion of you and your skills.
When the testimonial is well written, it signals to those who visit your profile that they can trust you to execute their projects or handle specific job responsibilities.
A LinkedIn testimonial may read like this example “Susan is an intelligent and deeply creative person. She’s thorough and has a great eye for detail. I worked with Susan on several projects while we were course mates back then in the University and I am always inspired by her critical thinking and tenacity for seeing things through”.
#12. Display Testimonial Advertising
One of our all-time favourite uses of picture testimonials comes from ProActiv. Here, users share before/after photos so future customers can see the success and results that others have had using their skincare.
This form of advertising is also very effective when used by dental product brands as using before and after photos of the patient’s teeth prior to their dental procedure does a lot of convincing.
#13. Vintage Testimonial Advertising
This is an example of testimonial propaganda. Testimonial propaganda uses a famous person to advertise the product, like how Einstein is for mentos. Pepsi is also famous for using different celebrities in their huge ad campaigns
#14. Press Reviews/Testimonials
Since there is much more credibility in the words of other unbiased people than in your own words of self-promotion, when the media vouches for you, that’s the ultimate testimonial you need to drive good sales and conversions in your business.
Press reviews are persuasive because they come from sources that are professionally qualified to speak on the topic.
#15. Landing page Testimonial Advertising
These are written testimonials or short quotes from satisfied customers that are displayed statically on the page.
The best testimonials will resonate with your target audience in a way that drives them to ask for a demo, sign up for your services, or buy your products.
Blue Apron, an at-home meal kit company, leverages the power of testimonials on its pricing page in a unique way.
The testimonials are plain text with no images. However, they still stand out in a powerful way to increase trust and drive clicks.
#16. Long-form Testimonial Advertising
As the saying goes, “the more you tell, the more you sell,” and testimonials are no exception. Long-form sales copy triggers something in our brains that makes us believe that if there’s so much to say about the product or service, there must be a ton of value in it.
AppSumo uses this form of the ad so well to prove that their services work.
#17. Mashup Testimonial Advertising
Try combining multiple variations of testimonials in one audio or video testimonial on your landing page, featuring the voices and faces of your clients and customers as they talk about what they value in your business.
Recently, many people are using this ad format to drive sales because the approach lends credibility to your business and makes visitors want to experience the same value for themselves as voices in the audios and videos.
Brainy Business incorporates this strategy in celebrating The first-anniversary special podcast episode.
#18. Documentary series Testimonial Advertising
They compel prospects to bear witness to how someone else has benefited from using your product/service. The purpose here is to move them to buy.
Bryan Harris of Growth Tools (formerly Videofruit) launched his flagship product, Got 10,000 Subscribers. Unlike most course testimonials, Bryan did something unconventional. He recorded a three-part documentary series featuring his former students from previous programs.
With his camera crew, Bryan visited three of his former students at their homes and went ahead to document their experience in his course. For just that one video, they’ve managed to reach more than 39,000 views, 381 shares, and 200 comments.
#19. Success story Testimonial Advertising
Success Stories are similar to Client Testimonials in that they showcase a client’s high opinion of your company. They identify why the client likes your company, what your company did well, and the specific reasons why the client would recommend you.
Instead of quoting the client saying nice things about your product or service, actually, walk through the success they’ve had with it instead, like Steve Kamb, the owner of Nerd Fitness does on the sales page for his flagship course, Nerd Fitness Academy.
The success story testimonial makes the Nerd Fitness Academy sales page so much stronger.
#20. YouTube Testimonial Advertising
It is a giving that word of mouth is the best form of advertising. Through YouTube take word of mouth to the next where it is not limited to just your friends around alone but now includes influencers you admire and reviewers you like associating their names and faces with a product in videos.
This creates trust, and helps forge a real connection between the viewer, the person in the video, and the company and drives sales in the end.
Gain Flings uses youtube video advertising wherein Craig Robinson dances to his own rendition of the 1983 hit as he pulls his laundry from the wash.
The fresh scent from Gain flings makes him great and in that state of mind, he leaves his home to spread the news of the wonderful smell.
At the Laundromat, Robinson enlightens an older man about the wonders of the laundry detergent and they both begin to sing and dance.
When you combine the influential power of customer testimonials with the convenience and function of social media, email marketing and online advertising generally, you will be on a sure path to attracting and expanding your audience.
Use these examples provided in this guide to find inspiration for telling your customers’ stories. You may have a fantastic copy to convince customers that you can solve their problems, however, consumers don’t trust brands they trust other people.
Therefore, leverage testimonial advertising to drive sales to your brands.