The last thing you want is for a competitor to swoop in, wash away the ground under your feet, and steal potential business because they ranked higher than you on important keywords and keyword phrases in Google.
It won’t be coming to you as news if I repeat here that advertising on Google is one of the finest decisions any marketer can make when they wish to expand their reach, find new customers, and grow their business.
This is because Google is the world’s largest and most widely searched online advertising platform, and by advertising with Google, your business can reach a potential audience of millions.
Do you hold any doubts about what I have said? If Yes, then continue reading as I uncover some of the most amazing and insightful statistics for marketers and brands in 2022.
The first interesting thing you should note is that almost half of all product searches begin on Google.
Just like many other searches, 46% of consumers start with Google when looking for a specific product or service.
That is not all, the second is that four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine, including Amazon (15%), YouTube (9%), and Bing ads (6%).
Are you satisfied or do you wish to be stunned by more amazing statistics about advertising with Google?
If you have not had enough then this article was written with you in mind, read on as I expose all you need to know about advertising with Google.
Table of Contents
How to Advertise on Google in 9 Steps
#1. Log in to Google Ads Manager and Create New Campaign.
#2. Select Your Marketing Goal and Campaign Type.
#3. Create a Campaign Name and Select the Network.
#4. Select Audience Targeting Options.
#5. Set Your Budget and Bidding.
#6. Create Ad Extensions.
#7. Set Up Ad Groups and Keywords.
#8. Write Your Ads. Write effective ads that include your keywords, a call to action, and a link to your website.
#9. Monitor and optimize ads’ performance, and make changes to improve their performance.
How Advertising on Google works
Every second that ticks, there are billions of searches performed on Google, and most of the search results pages include Google ads Paid for by marketers.
Google Ads is an effective way of pulling relevant, qualified traffic to your site exactly when people are searching for the types of products your business offers.
First, marketers create an ad campaign for a specific offer and then tell Google which searches they want their ad to appear for.
They do this by bidding on keywords that are relevant to their ad campaign.
If their ad appears on the search engine results page, they will pay only when a user clicks on that ad.
Your guess is correct, that is where the term pay-per-click advertising comes from.
What are Google Ads?
Google Ads is the name of Google’s pay-per-click platform, which enables businesses to earn visibility across Google’s properties.
The most popular type of Google Ads ad is the search ad, which appears on the search engine results page (SERP) for searches relevant to the marketer`s products but businesses also use Google Ads to run display ads, YouTube ads, shopping ads, and more.
Why you should Advertise with Google?
Google is the best way to introduce your brand to thousands and millions of potential customers within a matter of days.
You can promote your products to people who are likely to be interested in them through online ads.
Google ads offer you the opportunity to advertise your products in an easy way that helps you reach potential customers. Google ads are an important part of digital marketing services.
If you want to grow your business and want quickly get the attention of people online, then there is no better way to start than to leverage google ads.
It’s a classic puzzle for any business owner. If you have got a first-rate website, great products, and a team that’s ready to deliver, all you need is to get more traffic and conversions.
Google ads appear on the top of search engine results and are stamped with an ‘ad’ label.
By running a Google ads campaign you can not only drive more traffic to your website but also improve the chances of the traffic turning into sales conversions.
Benefits of Google Advertising
#1. More Traffic
According to a study, Google processes over 8.5 billion searches per day in 2022. This means there are a lot of people on google every day searching for things they need to buy or the services they want to get.
So, when you advertise with Google, it means that you are putting your product out there for over 8.5 billion audiences to see.
This improves your chances of getting more organic traffic on your site. When you advertise with Google, you get the benefit of getting an audience from other Google platforms like Gmail and Youtube. So, by advertising through Google you will be able to grow your business more rapidly.
#2. More Conversions
Google is where people search for where to go, what to do, and what to buy. Your ad can appear on Google at the very moment a searcher is looking for products or services like yours.
Whether they are on desktop or mobile, a well-timed ad can turn searchers into valuable customers.
People who click on Google Ads are 50% more likely to purchase the product. This is because many marketers use Google ads to bid on keywords with the highest purchase intent.
So, users searching for those keywords are not just researching for evaluation or sports but are ready to buy.
But what about those who are not ready to buy immediately? You can hit them with a remarketing campaign.
This will allow you to target your audience who have previously at some point interacted with your website and try to give them a more persuasive offer.
These remarketing campaigns take the already high conversion rate of Google ads to a new high level. Hence, Google ads will boost your business sales quickly because Google ads help you target an audience that you can convert.
#3. Precise Targeting
Google Display Network targeting option allows you to set where or when your ad is displayed based on features of your ideal audience, such as their personal interests, age, or gender.
This means your ad can show up on sites related to your business, or to users who meet the specific criteria that you have specified.
The only thing better than having access to a large audience is having access to the right audience.
Targeting the right audience is key to broadening your business. Getting the right audience will help you improve conversions.
Google ads offer you the benefit of targeting the right audience. When you use the top-performing keywords in your industry in your ads for your product you will be able to target the right audience for your business.
You can also target your ads based on age, gender, location, and interests, this will allow you to target your ideal audience.
#4. Faster Results
Advertising with Google ads is a faster way to grow your brand. Since it’s not like SEO that grows at the speed and pace of a tortoise, you won’t have to wait to develop content, build links, and promote it as you sluggishly climb up the search results page.
With Google ads, you can bid on your highest converting keywords, spin up a landing page, and get instant traffic.
So, advertising with Google ads offers marketers the fastest route to grow their websites.
How Much Does Google Advertising Cost?
It depends, you are the one in the control room.
You can set a budget that fit the size of your purse, so it costs whatever you want it to cost.
With the new smart-display campaigns you can even pay per conversion
While companies spend an average of $9000 to over $30,000 per month on paid ads, there isn’t a one-size-fits-all answer to the question, “How much does Google Advertising cost?” That’s because Google Ads is a customizable ad platform.
You have extreme control over how much dollars you put into your ads and when to spend it, and you can boost or reduce your ad spend in real-time as you see fit. That’s why the pricing flexibility of Google Ads is one of its biggest benefits.
On average, in 2022, businesses will spend anywhere from $9000 to more than $30,000 per month on Google Ads, which maintains an average cost-per-click of $1 to $2 for the Google Search Network and less than $1 for the Google Display Network (GDN).
Here are a couple of points to properly clear your points of confusion:
There is no connection between the amount of money you spend and your ROI, note that, please.
This is because there are hundreds of factors that could influence whether your ads work, whether you spend $10 or $10 million.
You should spend according to your ROI.
If you are not making good sales to cover your costs, you probably shouldn’t spend any more.
But if every time you spend $1, you get $3 back in sales, probably time to look at optimizing and broadening your campaign.
If you are making $10 for every $1 invested, you should be looking around for more money to pour into the campaign.
But you have to conduct some research to make a good decision.
Advertising with Google might be the best decision you make for your business going forward
This is not a hyperbole.
People use Google to search a whopping 8.5 billion searches a day. Each search offers opportunities for you to get your brand in front of more people.
This means boosting leads, conversions, and sales.
That’s where Google comes in.
Advertising with Google allows you to promote your products and services when users search relevant keywords. When done right, it has the potential to supercharge leads and sales.