Keywords Management: Best Guide To Manage Keywords for PPC and SEO

Keyword Management
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Keywords management is an integral aspect of online marketing and SEO. Having the right keywords means achieving better results with your PPC campaigns. It is not enough to research keywords, though it is important, acting on keywords that are high value is more advantageous. 

However, there are different methods for keywords management for PPC and SEO, and the sole purpose of them all is to organize and make referencing easier. You can sort the keywords based on various factors and metrics to ensure that you get the best out of them. This can be done manually or using keywords management tools.

With this, you will discover that it is easier to identify successful campaigns that yield a full return on investment and those that don’t. Therefore, a good keywords management strategy will help you achieve so much in the same amount of time and as well aid you to have the plan to reuse existing keywords in upcoming campaigns. 

#1. How to organize keyword management for SEO

The organization of keywords is a necessity in dealing with SEO management. However, there are different methods that are used in doing so.

Having a spreadsheet that will help your reference is one thing. This allows you to add additional information like the priority and value of your keyword.

You can also keep your keywords sorted according to their potential value on the internet and how much other companies are bidding on them. This makes you more organized and aware of all the high-value keywords. You can use keyword groups to organize the relevant keywords easily.  

#2. Elements of keyword management 

There are several elements when discussing keyword management. I shall briefly discuss them here:

Keyword discovery: This is where you find keywords that are related to your organization.  In a nutshell, it is simply the practice of looking for the keywords used to find your website. Google Analytics is just the best tool for you to use in finding out the search queries that lead traffic to your website.

For this to be achieved, learn more about the search intent of your audience. This is one sure way to find prospective business opportunities. 

Conduct keyword research and analysis: To identify valuable keywords, you must do thorough keyword research to identify keywords that are the most productive and are more promising. It is as a result of this that you can determine the best keywords. 

Keyword organization and grouping: Priority should also be given to keyword organization. This is done when you are specific about your keywords and group them accordingly in a way to determine the value of each cluster of keywords. 

With this, you can be able to identify how many keywords you can use in order to drive your campaigns and, more importantly, to ease the reference. 

Take action: Yeah, it becomes necessary when the elements of keywords management mentioned above are fulfilled. This action is basically taken when you have prepared content based on the most promising keyword groupings or updated your keyword list to reflect the observations that you have made.

Keywords management guide for PPC and SEO

#3. Why you need a keywords management solution

To achieve effective keyword management, there is every need to have a keyword management solution that is data-driven for search engine marketing. By extension, be ready to apply the right approach to keyword grouping and organization, discovery, analysis, and action. 

With this combination, expect higher productivity with relevance in the search engines, and this can also help save both time and money for you.

Keywords management benefits for SEO

  • It encourages and displays more relevant content.
  • It brings about higher natural rankings in the SERPs.
  • This calls for more qualified web traffic 

Keywords management benefits for PPC

  • It results in better targeting since there are more search-specific ads and more relevant landing pages.
  • With this approach, you can experience a higher click-through rate (CTR), with a better  Quality Score, while recording a lower bid spend but on higher ad placement.
  • The chances of a greater optimized conversion rate are seen.

What keywords should I use for SEO?

As important as the keyword is for SEO, it is more important that you use keywords that can go well with your content because they will rank highly in the area of organic traffic and the words that internet users are likely to use when looking for your website.

How do I optimize PPC keywords?

It is easier to optimize PPC keywords?

This can be done with pay-per-click campaigns centered primarily on specific keywords. However, you need to perform certain tasks in order to optimize them and such tasks include: 

Continuous update of keyword list

The ability of you to update the list of your keywords is tantamount to regularly replacing some that are considered ineffective to drive results.

It is advisable you keep updating your keyword list regularly so that you can have effective keywords to drive traffic. 

Improve website performance 

The loading of your website has a positive impact. This is to say, visitors can only enjoy their stay on your website when it loads quickly, thereby giving them access to your content as fast as possible.

In a nutshell, ensure you maintain the high performance of your website so as to retain your visitors.

The website must be safe and accessible

Every website prioritizes security. When your website is secured and visitors have access to the website as they so wish, it really helps in no small measure.

Accessibility becomes one of the integral parts of the process, and using secure protocols for your website can greatly help. 

Keywords research

Create localized landing pages

The best way to gain ground in this nature of business and even any other business out there is to create a landing page suitable to your target locality.

The people in the location can find your page interesting and this will attract more local leads and provide you with better conversion opportunities.

Used Ad extensions

The use of ad extensions is important, especially when it provides more valuable information for internet visitors. Expect a positive outcome when they click on the available links and this indeed increases the effectiveness of your PPC campaigns. 

Develop a re-marketing strategy

This is one of the sure ways of keeping hold of visitors that come to your website for the second time. Take advantage of their coming and find the best way to retain them for an extended period of time. This can be achieved when you double your marketing efforts for greater conversion.

Apply every tactic available:

This entails using different tactics with audience segments. This is one way they can provide you with better results. No doubt, this is considered one of the best forms of experimentation and it can greatly improve your online ad strategy.

#4. How can you organize primary and secondary keywords?

There is no disputing the fact that both primary and secondary keywords are important for your website.

Primary keywords are those main keywords used for your website or content and they play a greater role in attracting the highest number of visitors. 

On the other hand, secondary keywords are the ones used less but still offer importance for your website. Here, it exclusively attracts unique audiences and adds credibility to your content. 

In short, they are the keywords with less interest attached to them and, as such, people are less likely to use keywords but still rank you better. It is advisable you use keyword tools to know which one is the best keyword opportunity for your niche.


Keywords management as an integral aspect of online marketing and SEO is indeed important for both PPC campaigns and SEO for your website.

With the knowledge shared in this article, be sure to make your advertising campaigns attractive and get more organic traffic after optimizing your SEO strategy.

Simon Orshi

Simon Orshi

Simon is a creative copywriter focused mainly on digital marketing and related topics. He loves sharing his expertise with our audience to help improve their blogging and traffic growth skills. He also loves reading, football and blogging.

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