It is pretty common among advertisers to have a low advertising click through rate (CTR%) while running ads. The average click-through rate for Google ads is about 1.91% CTR and search ads are surprisingly 0.31% CTR on display advertising for Google Ads.
Let me a apologies before stating this…
The issue most of the times depend on the way you create your ad copies. The platforms you advertise on whether Google Ads, AdsTargets or Facebook Ads are not to be blamed for your low Click through rate.
There are very important things you have to take into perspective before running your ad campaigns in order to get high click-through rates.
The benefits are enormous for your overall ad results and most importantly your advertising ROI.
Given the importance of CTR in this post, I will layout the most important tips that will help you increase your CTR while running your ad campaigns.
But first, let’s look at what is advertising Click through rate.
What is advertising click through rate (CTR)
Click-through rate (CTR) is an important online advertising indicator which shows the percentage of people that click on your ads. This indicator is used by ad networks to determine how valuable your ads are to the viewers.
It shows if your ads are attractive and if those ads are attracting visitors to your website. Also, it helps boost other metrics such as advertising cost and (CPC and CPM).
In this post, you will learn all you need to boost your CTR while advertising on Adstargets, Google ads and Facebook.
#1. Understand who your Target Audience
Knowing who your target audience is will improve the outcome of your advertising by over 200%. Understanding your target audience is the first and the most important thing you have to do by all means.
There are several tools you can use for your audience research such as Facebook audience insight tool. This tool as you can in the image below gives you all the information you need to know about your audience before you start the ad campaign.
It pretty much helps you understand your audience locations, demographics, industries, educational status, gender, devices they are using, their online activity and pages they like among so many other attributes.
So first, do everything possible to understand your target audience.
#2. Get to know your target options
In each of the advertising platforms, there are several targeting options you can use to precisely target your audience. In most cases, advertisers fail to use these targeting options as supported.
The issue is that some marketers do not understand these big and complicated advertising platforms or fail to do detailed research to actually understand how to navigate their way around these ad networks.
Since nothing good comes easy, Please take some times always and go through whichever platform you want to run your ad campaigns.
Some of the targeting options you can find in both Google and Facebook are demographics, gender, industry, keywords, interests, topics, placements, devices and so on…
#3. Know your customer needs or wants
It is very important to understand your customers needs or wants. This is the only way you will be able to attract them to your services or products.
Think of what they are searching for based on search queries (keywords). industry, location, demographics and so on… A typical example of this will be putting your self in their place.
If you are your potential customers, what type of product or services you will be looking for, what price will you like to pay for your the same offers. You are offering them. When would you want to get your deliveries?.
Answering those questions strategically will give you a lot of information about your customer’s needs or wants and enable you to target them in a more effective way with offers they won’t turn down.
#4. Test your ads
Once you are able to identify your who your audience is and know what they want or searching for and the approximate price tag, you can now move to test your ads.
This way you will be able to know what works best for your ad campaigns. You will be able to understand which demographics work best for you, you will be able to also understand the location, what price works best, what keywords and in general which ad copies convert the most.
During the process of testing your ads, you will be able to gather some data which will help ad networks determine your target audience.
Since your audience data is crucial for your campaign, you will definitely need to get some reasonable data and upload it to your advertising platform for more effective targeting.
Watch the video for more insight
#5. Optimise your Ads periodically
Once you have tested and understood what works best for you, you are now ready to launch and run your advertising campaigns using the same ad sets and setting your advertising budgets.
The process doesn’t end when your advertising campaigns are up and running. In fact, you have more to do when you have finally launched your ad campaign.
And if you don’t understand what ad optimisation is here is it,
Ad optimisation is simply the process of adjusting your ad campaigns by what works well and removing what doesn’t work. You will have to periodically check your ad copies and apply the suggested changes from your advertising platforms.
As you optimise your ads, overtime your figures will dramatically change for good. Your CTRs will improve, your CPM (Cost per mille) and CPC (cost per click) will significantly drop.
In the end, you will have a very high ROI on your advertising campaigns and the trend. Optimising your ad campaign should be a scheduled and continuous task in order to get great results.
Since advertising Click through rate (CTR) is an important metric used by advertising networks to determine how important is your ad, and how much it will be shown at your specified ad budget. It is essential your ads are appealing to your potential customers to increase your CPM rates.