Google AdSense Account Best practices

Google AdSense Account Best practices

Adsense is by far the most popular ad network for publishers around the globe. The reasons are pretty simple and straight forward. Google Adsense is the highest paying ad network, most loved by major publishers for its quality and reputation.

Also, there is a lot of money to be made with AdSense. Some publishers make as much as a million-dollar per month while many individual publishers make hundreds of thousands every month.

It has become apparent to many ad publishers that having and maintaining your Adsense account is crucial for your residual income. You must equally understand that Adsense has a strict policy and quality guidelines which most publishers find it difficult to maintain.

Sometimes it can be something as little as installing a plugin or linking to a potentially harmful site or even publishing content that you don’t own without given credit to the rightful owner that could get you in trouble and get your Google Adsense account banned.

In this post, I decided to walk you through some of the Google AdSense account best practices that could increase your earnings and keep you out of trouble with AdSense.

So let’s start with what is AdSense.

What is Google Adsense?

Except you are a newbie in digital marketing or blogging. Adsense is one of the most popular names when it comes to serving ads.

AdSense is a Google-owned ad network for publishers which allow them to serve ads on their websites or blogs to earn money. The platform serves ads such as banner display ads, text ads, video and image, interstitials or interactive media advertisements that are targeted to the site content and audience. These advertisements are sorted, administered, and maintained by Google.

How AdSense works

AdSense is one of the smartest tools created by Google and it works by matching paid ads to the publisher’s website based on their content and audience.

How AdSense works

Publishers first of all have to create advertising space on their websites, register by creating an account with Adsense. Ads will be filtered and displayed on publishers websites based on the highest bidder and then publishers will be paid based on their traffic, viewability and clicks they deliver.

AdSense work as an automated system working behind doors to display the most suitable and the highest paid ads on your available space through a realtime auction and bidding.

At the same time, the system also bills all advertisers which their ads are showing on your website to collect all the payment and credit your account.

Google AdSense Account Creation

It is easy to create your Adsense account and start monetising your traffic to earn money. The process takes just a few steps and minutes as shown in the diagram below. To create your AdSense account, start here

How to create AdSense account

What next??

SO after completing your Adsense registration, you will notice some of the options in your newly created account will be grey. This means you still have some tasks to complete before your account will be fully activated. Learn more how to activate your AdSense account here

Preventing Adsense Account Ban

Now that you have successfully created and activated your AdSense account. The least you could do is to violet AdSense policies.

Here are things you need to understand to avoid your account been banned.

Prevent invalid clicks

One of the worst things you could is to ask your friends or family members to click on your Ads in order to earn you more money. In some cases, new publishers engage in shady deals or join some ad clicking groups in order to get more clicks and views.

This behaviour is highly discouraged and can lead to your account been disabled. Adsense team will surely detect this and quickly disable your account.

To prevent this from happening, DO NOT ask anyone to click on your ads including your self and your visitors. For more info about this. read the Adsense program policy

Prevent using your code on unsupported language blogs

If your blog or website is not in English language and certainly not among the Adsense support languages you will need to understand it will be a violation of the program policy.

If you try to configure your blog into a multilingual blog and use AdSense code on it. It will still be considered a violation of the program policies.

To avoid been banned, please do not paste your code on a non-supported language blogs or website.

Altering the Adsense code

One of the worst things you can do is to alter the AdSense code in ways they don’t recommend. Even if you are a programmer, you should not be tempted to modify the code against Adsense recommended modifications guidelines.

In recent AdSense Ad unit updates. They have done a great job by adding some of the features that made some people modify the code to suit their desired ad view. Modification such as displaying ads with images and videos are now included.

Also, one responsive ad unit could do the trick by displaying all your desired ad sizes, colours, images, videos ads and interstitials. Therefore, you do not need to alter the code which will even lead you to more trouble with AdSense.

Avoid Copyright content violation

AdSense is highly against copyright violations. This means, do not host copyright products on your website or blog as this could instantly get your Google AdSense account banned.

Some of these content includes movies and movie streaming, music, live shows, documents and so on… It will be in your best interest to avoid hosting such content anytime on your blog or website in order to avoid AdSense ban.

Including Ads in your emails

This sounds funny but actually, people do this in other to increase their ad views and clicks. They tend to blend the ads in their newsletter emails encouraging people to click on those Ads.

This is also a NO and unacceptable practice by the AdSense program. It is a form of malpractice that will also lead to your account been banned. DONT DO IT.

Wrong advertising labels

Some publishers think is a smart way to use a call to action labels such as “Click here to learn more”, “Click here to get a free gift”, “Click to see hot babe” “Click to meet single ladies” etc.

It is a wrong practice and NOT acceptable by the AdSense program. If you use pop-up scripts to display AdSense in pop-ups and readers have to click on it before being allowed to read the content? This is also a violation and not an acceptable practice.

Linking to illegal and copyright content

Another thing that will get you banned very quickly is to link your blog or website pages to sites that distribute illegal and copyright content. Google AdSense has zero-tolerance when it comes to illegal behaviour online.

As stated before, this will show that you recommend such behaviour or you partner with such sites which is a big NO for AdSense programme. Below are some of those categories of websites considered to host illegal and copyright content.

  1. Porn and adult content sites
  2. Violent content
  3. Racial content (Content that contains racist and hates speech)
  4. Hacking/Cracking
  5. Gambling/Casino
  6. Pages selling Drugs, Alcohol (Beer or hard alcohol)
  7. Websites that sales Weapons and ammunition
  8. Distribution of course work. Eg: Student Essays

Please NOT to ever link your content to the above-listed sites in order to avoid been banned.

Avoid buying traffic

Google AdSense does not want you to buy traffic for the purpose of increasing viewability and clicks. This practice is considered a violation.

However, you are allowed to promote your content on social media platforms such as Facebook and other quality traffic platforms are considered NOT a violation even to the extent of boosting your blog posts. Read more for understanding the landing page experience.


There is so much money to be made with Google AdSense account no doubt. The issue is, how to maintain your account for a long time without regularly getting into trouble which will lead to getting your account banned.

In recent years, Google AdSense has evolved so much with a lot of improvements making it easy for publishers to display ads and make money. At the same time, these updates also come with strict regulations which need to be avoided at all cost as we indicated above.

If you have ever had any issues with your AdSense account, please share with us in the comment section so we can update this post and help others avoid the same problems.

Google Adsense Ad Units updates- What Publishers need to know

Google Adsense Ad Units updates- What Publishers need to know

Google Adsense has finally announced some of the changes most publishers saw since April of 2019 in their Ad units. In an email sent recently, They officially confirm the Google AdSense ad units updates.

The reason for the recent updates to Adsense ad units is to provide publishers with a more flexible, up-to-date service and a more secure platform.

Aside from that, they encourage publishers to always investigate the changes that may be implemented in their monetisation of the advertising products.

So what are the updates in Google Adsense Ad units and what publishers need to know about these updates?

There are several changes made in their Ad sizes, Ad Types, Text Ad styles, if no ads available, experiments, Synchronous code and Custom channels.

Let’s look at these changes and what publishers need to know.

Adsense Ad sizes updates

Google Adsense has made it easier for publishers to create and easily manage their ad sizes across all devices without further customization. This means all ad sizes are now responsive by default.

Google Adsense Ad Units updates all ad sizes are responsive by default

It is now possible for your ads to automatically adjust to fit different screen sizes both on desktop and mobile devices.

Usually, publishers had to create different ad units such as responsive ads, mobile ads, desktop and placements.

It was just stressful creating and managing all these ad units. Now with the new updates, publishers don’t have to worry about all the hassle of creating and managing different ad sizes for increased flexibility and performance.

What publishers need to know

Even with these changes, publishers still have the options to create and manage different ad sizes if they want to.

Display and Text Ad styles merged.

Google Adsense has now merged ‘Text ads only’ and ‘Display ads only’ to look more attractive as only display ads. Even though this is not a new ad type of Ad, it’s certainly new here for Adsense.

Display and Text Ad styles merged

It’s all about giving rich-media look to Google Ads just like other ad networks have been using Rich-media ad format to increase CTR.

Publishers who are still willing to display the ‘Text ads only’ or ‘Display ads only’ format can go for native in-feed units and choose manual style option to continue to create those separate ad units.

Google Adsense ad units updates

Ad units in your Adsense account have been renamed to “Display Ads” which will be updated to serve all Ad types.

What publishers need to know

Since Google AdSense now join many other ad networks that are already offering these types of ad format, there will be a bit of competition for publishers ad inventory ad these ads have rich-media look.

If no ads available is gone

In the past, Adsence publishers were given the option to show blank coloured block if there were no ads to show. That option is now removed.

Now Google Adsense defaults it to collapsing the ad space or showing a blank space. In case you have your current setting is a colour or another URL, it will be updated in the near future.

The reason for this change is to increase the quality and safety of their Ad Network while reducing the number of malicious ads into Adsense, Google has removed the “If no ads available” option.

What publishers need to know

Publishers will now use those blank ad spaces as part of their websites or blog designs which will preserve the original look of your webpages. It will also give publishers the opportunity to improve their fill rates.

Experiment Ad unit is also removed

As a result of the above changes, the Ad unit experiment option has also been removed. Publishers need to know that if you have ad unit experiments going on, they won’t continue.

Experiments Ad unit

However, publishers that had their data and experiments previously will still remain in place but won’t be able to run new experiments.

What publishers need to know

Publishers will now find it difficult to run tests on various ad units to determine best performing ad units in order to make choices.

Note, experiment by changing the ad serving settings or the ad category and ‘Ad balance’ to determine the right balance between ads and revenue are still available for publishers.

Synchronous code is also removed

Usually, this feature was not used by the majority of publishers as it was labelled “Not recommended” by google ad sense. Is as good as removing a redundant feature.

Synchronous code

Synchronous code is not recommended because it increases the page load time which slows down the load speed of webpages.

Now that it’s removed, publishers won’t have the option to create synchronous code but still have an option to create them manually generate synchronous ad code for your ad units.

What publishers need to know

For the majority of publishers, this should not border them as it won’t have any major impact on their ad publishing and revenue.

Custom channels feature is also disabled

According to Adsense, “Advertisers no longer buy placement targeted ads, so custom channels are only used for reporting now.” Publishers will still be able to create and view their “custom channels” reports.

Google states that “In the future, you’ll need to add the custom channel ID to your ad unit code to track the performance of ad units in this way”.

Alternatively, publishers will be able to see the performance of their ad units by running the “Ad units” report and using the filters to limit the data to those ad units.

What publishers need to know

The lesson here is to understand that, the reporting system has changed for publishers. In order the get the report and the data they need, publishers will need to customize the report by using ad units or Ad ID to track their performance.


These changes in google Adsense have a lot of positive impacts on publishers with little to zero negative impacts. Mostly, they are designed to provide a more flexible and secured publishing experience to publishers

Making all Ads responsive will definitely increase publishers performance while merging display and text ads units will make ads more attractive all for the benefits of publishers.

Features such as experiment now gone, publishers will no longer be able to track their performance in the traditional way. This should not be a problem as there are other options such as customizing those ads using Ad units and Ad ID to track their performance.

Overall, Google Adsense Ad Units updates are for good and for the benefit of publishers.

Finally, let us know your experience with since these changes have been implemented.