Why Brands Should Prioritize Facebook Reels Right Away

Facebook Reels
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I know you have already heard that Facebook Reels have gone global. Now let’s see what that means for you and your business.

Reels are Facebook’s fastest-growing content format. No doubt it is helping to attract and keep users on the platform for an average of 29 minutes daily.

And with 1 billion monthly active social media users globally, a lot of content is consumed daily on Reels.

Studies reveal that users spend half their time on Facebook and Instagram watching videos. This prompted Meta to expand the famous Reels feature from Instagram to Facebook as well.

One thing I  know for sure is that any social media channel rewards early adopters. So, if your brand starts using Facebook Reels now, then your content will get shared and highlighted more than it will if you start using them later after more brands have joined the trend.

In this blog article, I  will cover what Facebook Reels are and how you can use them to grow your brand. This is all you need to know to get started with Facebook Reels.

What are Facebook Reels?

Facebook Reels are a new and great way to create short, entertaining videos, get discovered by new customers, and be part of cultural moments on Facebook.

Effects and music can be added to your reel or use your original audio, helping you to bring your ideas to life and share them with your ideal audience.

Reels you create will display in places such as your Facebook Feed, your Reels profile, or the Reels section on Facebook.

Why should brands use Facebook Reels?

With Facebook Reels, brands can reach new prospects, stand out from competitors, and also earn from sharing Reel videos.

#1. Grow your followers and friends

Facebook Reels allow brands to widen their target audience and Facebook community via accessible short-form videos.

With the help of SEO descriptions, hashtags, and user tags, new friends and followers can quickly discover Reels on Facebook just by scrolling down the News Feed. Reels are a quick and powerful way to reach a higher engagement rate and increase followers.

#2. Earn more money

With the Reels Play program, eligible brands can earn money from Reels shared on Facebook and Instagram. Facebook Reel brands that receive 1000 views over 30 days can earn a bonus if they are in the invite-only program.

#3. Get Noticed in the News Feed

Whether you want to share a new recipe, business hack, funny skit, or promo video, Facebook Reels can help you catch the eye and stand out from your competitors.

Oftentimes, viewers don’t have time to watch a full-length Facebook video, making Reels the perfect solution to set you apart from other brands.

You can share a 30-second video to interest your prospects to learn or watch more on your Facebook page or direct them to your content on other channels like YouTube.

4. Repurpose existing video content

Don’t have time to make new video content? Remodel older videos from other platforms like Instagram Reels, Facebook Stories, and TikTok to sustain views in a different format from Facebook Reels.

Some viewers might not know about your other social media channels, so sharing the same content can save time, and widen your audience.

Ensure to batch create Reels to save time, and then share them on Facebook, Instagram, and TikTok.

Facebook Reels
Image credit: Pixabay

#5. Improve Discoverability

The majority of the users on Facebook are between the ages of 25 to 34, and 70% of the users use the app daily.

While it’s essential to know the statistics, it’s vital to know your users to ensure the content speaks to them.

With Facebook Reels being rolled out to a global stage, you can start to reach users who will never be able to find you.

That doesn’t mean you can’t connect with them and convert them into brand followers. After all, who knows, they may become your loyal customer one day and in the meantime, they can boost your popularity and brand awareness.

How to Create Facebook Reels For Brands

How to create a Facebook reel for a new Pages experience, profile, or profile with professional mode:

#1. Open Facebook and ensure that you are using the latest version of the app.

#2. Tap Create from the Reels section on Feed, or hit the camera icon in the top-right corner when viewing a reel.

#3. Add video to your reel:

#1. Click the Record button to add a new video.

#2. click the photo icon in the bottom-left corner to add video clips to your reel.

#4. Add audio, effects, text, captions, or a timer to your reel by tapping the icons on the right side of your screen. Tap Next when you have finished.

#5. Write a description for your reel.

#6. Select an audience for your reel.

Note: Reels are public by default and reels from brands or creator pages can only post publicly.

#7. Tap Share reel to publish your reel for consumption.

Classic Page Facebook reel creation

How to create a Facebook reel for a classic Page:

#1. Open Facebook and ensure that you are using the latest version of the app.

#2. Maneuver to your classic Page. If you need assistance to find it, type the name of your classic Page in the search bar.

#3. Once you are on your classic Page, navigate to the lower section, under Create a post, and choose Reel.

#4. After choosing Reel, add a video to your reel:

#1. Hit the Record button to add a new video.

#2. Hit the photo icon in the bottom-left corner to include video clips in your reel.

#5. Write a clear description for your reel.

#6. Select an audience for your reel.

Note: reels are set to Public by default except for minors.

#7. Tap Share reel to publish your reel for consumption.

Where Can Reels Be Found On Facebook?

Currently, Facebook Reels are available only on mobile apps on iOS and Android devices.

#1: The easiest way to find Facebook Reels is at the top of your News Feed in the Reels tab beside the Story tab.

Once you tap on any one of the Reels shown, you will be directed to the Reels Feed, where you can swipe up to see other Reels.

#2: Some users don’t see the Facebook Reels tab at the top of their newsfeed yet. Don’t worry; you can still watch Reels by clicking on the menu button (hamburger icon) at the top right corner of your screen and then tapping on Reels under All shortcuts.

Once again, after tapping on any Reel, you are directed to a feed of different Reels, where you can swipe up to reveal other Reels.

#3. Another way to view Facebook Reels is by scrolling down your Facebook newsfeed, and you will find a section that reads ‘Reels and short videos.’ Under this section, you will find Reels that Facebook has suggested and you may like from users you do not follow already.

Tips to Help Your Brand Stand Out On Facebook Reels

#1. Make your Reels engaging and relatable: Think of something users can relate to, and add your take. Stay tuned to the latest trends, songs, and challenges, and recreate these concepts with your own personal touch.

#2. Engage your target audiences: Whether it’s fixing cars, cooking or singing, or dancing, create Reels that show off the skills that make you outstanding.

Experiment with various types of content, like tutorials or comedy, and see what resonates most with your followers.

You will want to keep your followers engaged, and ensure that your content is also entertaining. Bring your Reels to life with cool effects, text, and music.

3. Tell a story: Be sure you are telling a story from beginning to end. Try adding a surprise or twist to keep the viewer charmed.

Tell a story
Image credit: Pixabay

 Create a script/draft for your Reel before you record. Document what each clip should look like and what the music will be for that moment.

#4. Inspire others: Encourage others to join the fun by creating their Reel with a simple challenge, a cultural moment, or a relatable daily motion of life.


In keeping up with the current trend of short-form video consumption, Facebook has stepped into the arena trendy and ready. With its unique editing features, including remixes, a green screen option, and access to the Facebook music library, Facebook Reels are all set to provide brands with an exciting form of short videos.

With the chance to share Reels between co-platforms, there is so much room for creativity in creating short video content for both Facebook and Instagram users.

Terhemba Ucha

Terhemba Ucha

Terhemba has over 11 years of digital marketing and specifically focuses on paid advertising on social media and search engines. He loves tech and kin in learning and sharing his knowledge with others. He consults on digital marketing and growth hacking.

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