It is the dream of every online business to grow from a small business to a bigger business. However, most often these dreams are dashed. However, in this blog post, that is about to change. We show you ways to promote your business online.
One of the reasons for the failure of businesses is the lack of promotion. The knowledge to promote their businesses and the required tools to promote their online businesses.
When we talk about ways to promote your business online, we mean both paid and free ways of promoting your business online.
Digital marketers have several options when it comes to promoting online businesses. In this blog post, we are going to discuss the most effective ways you can promote your businesses both for free and paid methods of promoting your business online.
Let’s start with some of the most used methods to promote your business online from zero to hero.
Inbound Marketing
Generally, this is a way of attracting customers through valuable content and experiences to solve some of the problems your customers or potential customers already have for the sole purpose of attracting them.
Since Inbound marketing is a general way of attracting and delivering opportunities to your customers, it has a positive impact on your customers as well as your business.
It also includes various channels and a wide variety of content to attract prospective customers and keep loyal customers.
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As the name implies, all the processes involve attracting and keeping your customers together by supporting them and helping them with all they need after they become your customers.
The strategy keeps sales, marketing, and services all typically focused on helping your current customers and potential customers to solve their problems in the best possible ways.
The entire purpose of inbound marketing is to attract customers to visit your page through valuable content. Once they eventually visit your website, your sales team should engage them through emails, and chats to make sure they convert.
As digital marketing + technology evolved, inbound marketing presents a more human and supportive way of doing online business.
It is simply a better way to promote your business online through your goods and services, a better way to market, a better way to sell, and a better way to support your current and potential customers.
All these puts together make your business gain more trust and grow better online.
Now let’s talk about how you can attract potential customers
Attracting tools
As you run your business online, you would probably prefer only people who are genuinely interested in your business to visit your website. The way to get this happen is by creating relevant content through blogging and vlogging.
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Create quality blog posts and videos and share them on all the social media and video platforms out there so people could see and engage with these content.
Make sure your content is always accompanied by great images that are attractive enough.
Understanding by delivering this content at the right time also will help increase your reach, therefore, plan your timetable very well considering when your prospects are spending most of their time on all the media outlets.
The benefits of creating content such as blogs and videos to market your products and services as well as solve problems of your prospects, you also get organic rankings which bring a lot of quality traffic to your business.
Over time, attracting quality prospects does a lot of good for your business over time.
Engagement tools
There are several tools you can use to engage your customers once they visit your business website. These tools are mainly emails, chat apps, forms, live chats, messaging bots, lead flows etc.
Here you need to use smart content and deliver a great user experience to engage your prospects. Using emails throughout the entire buyer journey and workflow.
You can create brand loyalty by targeting specific prospects with various social media content or ads. You may decide to invest some money in online advertising using Facebook ads, Google ads, or AdsTargets ad network to grow your traffic.
Delight tools to promote business online
Here is where you use email marketing tools and conversation to deliver the right content and deliver at the right time.
Using email tools to automate emails to your prospects when they make a move to purchase when they finally purchase or convert.
The relationship with your prospects does not just stop after they purchase. You look for a way to keep them engaged and send them emails about your discounted products or services.
You create a relationship with your buyers and make sure you make them your loyal customers to purchase them again and again and also recommend your products and services to others.
You will need to create memorable, interesting and entertaining content so your prospects can revisit and share your content with friends and family.
Blogging as a business promotion tool
I mentioned blogging a bit but will explain it in detail here.
Blogging is one of the most effective and profitable ways of promoting your business. Blogging is also part of inbound marketing which has a very serious impact on your business over a long period of time.
Since it involves creating written content, it also gives you an opportunity to solve your prospects’ problems by creating content that serves as a solution to their problems.
Through those solutions, you will end up getting a lot of organic traffic. Though it takes time sometimes for you to gain search rankings, if, you start getting traffic, you will see a great change in your business growth.
As a business, you can create blog content relevant to your business niche, you will need to research and write blog posts that solve problems within your chosen niche market, and trust me you will have a lot of organic traffic through that.
To know some of the hot topics to write about, you can always use tools like “Google Trends”, Google search console, and “Google Keyword planner” to choose the right keywords and choose the right topics to blog about.
Video marketing as a way to promote your business online
Nowadays, video marketing has become one of the most important ways of promoting online businesses. Most businesses engage in video marketing to tell their brand stories, and promote their products and services to a larger audience.
This is because video marketing has the potential to capture the attention of your prospects and convince them to become loyal customers.
As a business, you may choose to make videos about your products and services, and share those videos on all the social media platforms, your blog, and other content marketing channels you may come across where your audience may be spending more of their time.
Video marketing is a great way to tell your brand story to attract a wider audience. Use channels like YouTube, Facebook, LinkedIn, Twitter, Blogger.spot, Tumblr and Reddit to promote your video content to reach the right people.
Social Media
Online marketing and online business promotion will not be complete without social media marketing these days.
Social media has become a very important part of digital marketing these days and can not be ignored or left out of the discussion.
The fact is, millions of people spend countless hours on social media day in, and day out which presents a great opportunity for you to grow your business.
As a business, you need to create all business profiles on all relevant and most popular social media platforms such as Facebook, Instagram, LinkedIn, Twitter etc. All these platforms can be used to promote your business online.
When creating those profiles, you have to make sure the name and information on those profiles match and have your logo as a profile picture so people can easily recognize your business.
Create and schedule content for all the social media platforms so you will be consistent in delivering quality content on all your social media platforms.
Be sure to know the dimensions of all the social media platforms so you will create appealing and attractive content that will be remembered and shared across all the networks.
If your social marketing strategy is done well, you will be sure to increase your online visibility, and market share all helping you grow your business online faster and better.
Conclusions
These days you do not need to have a massive advertising budget to promote your business online.
As a starter, you will need to start with the free tools that are available before the money starts coming in.
Your marketing strategy needs a concrete plan which involves creating and distributing quality content in the right places and at the right time to all your prospects.
Let us know your experience in promoting your business online. What is your strategy, and plan… how do you execute that? What are the results?
Share with us in the comment section.
