YouTube channel is to our generation what television channel was to our fathers` generation. It gives advertisers affordable alternatives as compared to television ads.
For decades, Television used to be the most effective form of media advertising and all brands were queuing behind each other to get an ad slot on the traditional advertising channel
Then entered YouTube advertising which overthrew Television taking its crown and throne in the advertising world and now sitting as the king of visual advertising.
In the last decade, YouTube has continued to prove itself worthy to be regarded as the social media advertising and search engine giant attracting to itself many advertisers.
In addition to YouTube’s enormous reach and viewership, YouTube advertising is also a lot more accessible than regular Television ads.
When you are low on fuel, you pull into a fuelling station and refill. When advertisers are low on engagement, sales, and conversion, they pull up YouTube to boost all of those.
In this course, you will walk through the many YouTube ad examples that will leave you inspired and ready to join the crusade.
Best YouTube Ad Examples
#1. Nolan cheddar
When you think of Nolan cheddar`s ads, one word that quickly comes to mind is inspiration.
If you have seen the Nolan cheddar`s cheese YouTube ad, you will agree that the ad is beautifully crafted and conveys the message to an engaged audience.
It is innovative, and humorous, and keeps the audience engaged till the end. It makes my personal favorite and I can watch it on repeat.
The takeaway from this YouTube ad example is that you should occasionally sprinkle humor in your ads. While humor is not always the best strategy, when it is, it creates marketing campaigns that stick to the receiver`s memory.
What makes you recall most of the past ads you have seen is because such ads struck the laughter emotional cords making you laugh. They are the ones that you can repeat words in it verbatim and they keep popping up in social conversation.
Laughter is food for the soul, especially these days when we are enveloped by endless streams of hard news.
Advertising that creates a lighter and more amusing atmosphere through its message can be a remarkable way to connect with consumers while adding color to their day.
#2. Skullcandy
Meet the king of the creative industry, Skullcandy. For me, the brains behind the brand`s ads remain one of the best that I know, they take the creative job of their content on YouTube very seriously.
If you are hearing of them for the first time, then let me tell you about them. They are a brand that makes headsets for music.
This ad targets the zoomers so well with high-energy and appealing visual content, but I’m sure there are some older folks that like listening to good music as well and they queue behind this brand`s headphone and speaker products.
They have been in business since 2003, and have continued to maintain their place in the hot competitive spot while keeping a strong brand voice that other brands emulate or envy.
When you look over their YouTube page, you will notice that more than just trying to sell their products, they have created a kind of concept, they call Mood Boost.
So not only do they want you to listen to good music, but they also want you to have a mood boost. That is not the last interesting thing about them, the order in which the playlists are organized makes Skullcandy’s page very attractive and user-friendly too.
As a headphone and earbud company, the link between their products and their YouTube content is clear. The Skullcandy ad is another great YouTube ads examples you should draw inspiration from.
#3. J.R.Heller Real Estate
Do you want to boost your conversions for your real estate offer, by leveraging YouTube Ads? Then you got to read on.
If you are trying to sell some kind of real estate offers using YouTube Ads to bring new leads into your sales funnel, congratulations, you are already ahead of the curve as I bring to you one of the greatest YouTube ads examples to draw inspiration from and get you on the track of creating yours.
The J.R.Heller real estate ad catches viewers’ attention immediately for no other reason than the “news channel” subject and the bold claims it makes.
At its center, the ad is a simple slideshow with a news channel overspread, but it stops people from scrolling further because they are used to being attentive to breaking news and headlines.
#4. Boffo Real Estate
Selling a property on your own can be an overwhelming task and to avoid going through that difficult road, Boffo Real Estate leveraged YouTube ads to make it sales road smooth and easy.
In this YouTube ad example, Boffo Real Estate added a twist to regular “Just Sold” ads by opening the ad with an attention-grabbing opening line which compels prospects to take notice and forces them to read the remaining ad.
So when you need to create hooks that stop your prospects from scrolling, then this here should serve as one of the YouTube ad examples should draw inspiration from.
#5. Travelers Insurance
No matter how short the list, it cannot be complete if an insurance company is not list listed among the top companies that leverage YouTube for advertising.
Insurance companies are the notorious road for commercials. But how else do you market a product that’s only needed in the event of a disaster?
Travelers Insurance took a high-profile road in this particular YouTube ad. It told the story of a businessman handing over his legacy, the family business, to his daughter. And they are able to do that because they had insurance to rebuild the store following a disaster.
Using the concept of legacy is not something we get to see much with ads coming from insurance companies. For that reason, it is heartwarming without scaremongering and that’s why it worked so well.
This is another great YouTube ad example that should inspire your next especially if you belong in the insurance industry.
#6. Sun Bum
Sun Bum is a premium brand of sun care products particularly formulated for those of us who live and love in the sun.
The sunscreen, lip balm, and hair care company Sun Bum is another great example of how companies are leveraging YouTube to create engaging content to build and increase their fan base.
As a strategy, the brand posts multiple videos a week, covering a variety of topics from office culture spotlights to fabric dyeing training.
This brand has a lot of strategies in its kitty. The second strategy Sun Bum takes to their YouTube channel is their Sonny’s Porch series, offering traveling musicians a respite from the tour.
The Sun Bum YouTube ad example here holds a lot of strategies and should be an inspiration for your next YouTube ad campaign.
#7. Kaylin Real Estate
This Kaylin’s YouTube ad example starts with a question that prospects will answer in the affirmative, so they get curious about the ad. Once the ad opens properly, the viewers are hit by a captivating story that discusses their internal conversations and concerns. This spurs them on to take action and move further down the sales funnel.
In this YouTube ad example, Kaylin addresses the pain points of a couple with kids, so prospects with similar concerns will resonate with this ad and reach out to the brand for assistance.
The takeaway from this YouTube ad example is that as a brand, always try to find out why your existing customers are always returning to you, and understand exactly how you have been addressing their pain points.
Once you have these insights in place, build on them. Craft a story around it, introducing your customer, their pain points, and how you helped them solve their challenge
Then, once this is in place, craft a story that starts with introducing your clients, their problems, and how you helped solve them.
#8. Karen Hall
Karen’s YouTube ad here has taken an innovative path to tell its brand`s story in a straightforward, short, and humorous manner.
This strategy helps her create a strong and lasting impression in the minds of her prospects which earns her more followers and increases the awareness level of her brand.
Customers want to do business with brands that they have a relationship with.
So use this Karen Hall YouTube ad example in your next ad campaign to create short, humorous, and straightforward content for your customers and prospects.
#9. Bluehost
If the objective is to generate massive traffic for your product displaying them in video format is better than scripting and telling.
Bluehost is one brand that understands this as a ground rule. To tell about the many features her brand has, Bluehost in a 55-second visual content reeled out all the brand`s top features without boring the audience with long tales.
This approach serves the ad to its audience as a mini product demo, displaying how easy it is to use using an imaginary website concept. Here are some of the reasons the ad worked
#1. At the end of the clip, the audience had a clear understanding of the basic feature and also how the products work.
#2. The media content in the video is rich and colorful which helped to keep viewers engaged to the end.
#3. The last inspiration from this YouTube ad example is that when the goal is to craft colorful and rich media content, the best to go is the YouTube platform.
This makes the list of one of the finest YouTube ad examples to draw inspiration from in your own online advertising campaign. If your ad campaign is lagging, the best option is to give it a full dosage of video walkthrough.
#10. McDonald’s
Top companies like McDonald`s are raking in millions of impressions for fast food placed on YouTube channels and targeted at kids.
In one of the YouTube ads example that the brand did, children are seen playing with McDonald’s toys, such ads are going to be seen and viewed by millions of prospects, which may increase drastically increase the return on investment (ROI) for the brand.
McDonald`s like other Food and beverage companies have decided to pluck the low-hanging fruit by leveraging the YouTube darling platform for the younger users.
In a recent study video content is one source of information that zoomers cannot live without.
Today, these companies spend $1.8 billion yearly on advertising campaigns targeted at children, research shows that these companies have dramatically increased. Join the trend already.
Conclusion
The fact that YouTube makes it easy to track the success of your ads while remaining in an affordable advertising spot makes it a no-brainer to invest in.
With strong possibilities to get your ads in front of the millions of users who visit YouTube every month, this platform isn’t one you should take for granted.
In this course, we have reeled out some of the best YouTube ad examples from various companies to help you learn strategies and best practices for targeting your audience.
Walking through the article, you must have realized what makes a good ad stand out. A Good video ad should educate you about the message conveyed through visuals.
This is because video has become such a natural part of the web browsing experience that advertisers can use it to quickly engage with their target audience as they readily engage with video content as if they waited for it all their lives.
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