Rank tracking tools are basically the bread and butter of every SEO pro (and as someone who also knows their way around a loaf of bread, I can tell you that’s 100% accurate). These handy tools let us see exactly how well our websites and content are performing with specific search terms. Without this kind of detailed insight into who’s visiting and how they’re finding us, we’d be flying blind—unable to pinpoint what’s working and what’s falling short.
I have tested a ton of SEO rank tracking tools throughout my career, and for this article, I dove into a whole new batch. While it wasn’t as satisfying as getting the perfect dough hydration (trust me, that’s a thing), it was definitely worth it. What I’ve come up with here are the top tools for tracking search engine rankings—tools that’ll help you stay on top of your SEO game and get the results you want. Here’s what I found.
What is Rank Tracker?
A rank tracker is basically your go-to tool for keeping tabs on how well your website or individual pages are doing in search engine results for specific keywords. In short, it tells you where you stand on the search engine results page (SERP) for the keywords you’re targeting. Most SEO rank tracking tools come with a solid set of features like query search data, competitor analysis, SERP monitoring, keyword performance tracking, and detailed reporting. These features help you figure out what’s working and where you might need to make improvements.
Now, while rank trackers share some functionality with other SEO tools, they have their own sweet spot. They’re not quite the same as keyword research tools, which mainly focus on how often certain search queries are being searched, no matter who’s ranking for them. Rank trackers, on the other hand, dive deeper into how your website is performing for those search terms specifically. It’s like the difference between knowing what’s popular and knowing how well you’re competing for those popular terms.
You’ll also find that many all-in-one SEO tools—those fancy ones that promise to do everything—have rank tracking features built in. But here’s the thing: they might not be as specialized. While they might give you keyword data, they also include things like social media insights, content publishing tools, and on-page SEO suggestions. These tools for tracking search engine rankings are great, but if you’re laser-focused on keeping track of where you stand with specific keywords, dedicated rank trackers are your best bet.
In a nutshell, rank trackers are tools that give you detailed insights into your search engine rankings, helping you stay on top of how your website is performing and what you need to do next to climb the rankings. So, if you’re serious about SEO, these are essential tools for tracking search engine rankings and keeping your strategy on track.
What Are The Top Tools For Tracking Search Engine Rankings?
#1. SEMRUSH POSITION TRACKING TOOL: Best for Tracking Keyword Rankings and SERP Features
When it comes to tracking where your website lands in search engine results for specific keywords, Semrush’s Position Tracking tool is one of the top tools for tracking search engine rankings you can get your hands on. Whether you’re trying to keep tabs on your Google, Bing, or even Baidu rankings, this tool’s got you covered. It goes a step further by letting you compare how your site stacks up against competitors, all while tracking rankings across different devices and locations. This way, you get the full picture of how your website is performing in various markets.
Here’s a breakdown of what makes Semrush Position Tracking such a solid choice:
#1. Rankings Summary
Once you dive into the “Overview” tab, you’re immediately hit with a bird’s-eye view of how your domain is performing. It gives you a summary of key metrics like your visibility score, estimated traffic, and the average position of your tracked keywords. One of the standout features here is the Visibility Trend chart, which helps you track your site’s visibility in Google’s top 100 results for your keywords. This is awesome because it lets you pinpoint areas where your competitors might be beating you at your own game.
#2. Competitors Discovery
In the “Competitors Discovery” tab, Semrush gives you a look at the other players in your space who are targeting the same keywords. This is a goldmine if you’re new to the game and need to get the lay of the land. It shows you who your competition is, and how they stack up against you. The Competition Map is the star here—a visual layout that shows the competitive landscape. Each competitor is represented as a circle, and when you hover over it, you can see key metrics like the number of keywords they rank for and their average position. Super helpful for identifying threats and opportunities.
#3. Cannibalization Data
No one wants multiple pages on their site competing for the same keyword, right? Well, that’s exactly what Semrush’s Cannibalization tab helps you spot. You get an overall Cannibalization Health score, which tells you if your pages are stepping on each other’s toes. If your score’s 100%, you’re good to go, but if not, you can easily filter through keywords to identify where the competition within your own site is happening.
#4. Tracking Tags
If you’re tracking a whole bunch of keywords, keeping them organized is key. Semrush makes it easy with Tracking Tags, allowing you to group your keywords based on categories like blog topics or product types. The Tags report shows you how these groups are performing, with metrics like share of voice, visibility percentage, estimated traffic, and average position. It’s like putting your keywords into neat little boxes for easy access.
#5. Page-Specific Data
The Pages report shows you the landing pages on your site that are ranking for your tracked keywords. It gives you a clear picture of which pages are bringing in the most traffic, showing off metrics like search volume, average position, and estimated traffic for each keyword. This page-level data is incredibly valuable when you want to know which content is truly pulling its weight.
Pros and Cons
#1. Pros:
Easy to set up—just enter your domain name and target keywords to track your rankings over time.
Part of the Semrush suite of SEO tools, so you get access to a whole bunch of additional features like keyword research, site audits, and backlink analysis. It’s like the Swiss Army knife of SEO.
Cons:
Focuses on Google, Bing, and Baidu rankings only. So if you’re looking to track rankings on other search engines, you might need a backup tool.
Pricing:
Pro: $139.95/month (500 keywords, 5 projects)
Guru: $249.95/month (1,500 keywords, 15 projects)
Business: $499.95/month (5,000 keywords, 40 projects)
Enterprise-level plans with custom pricing are also available.
All plans come with a 14-day free trial, so you can test the waters and track up to 10 keywords for free.
If you’re looking for tools for tracking search engine rankings that not only track your keyword positions but also give you a deep dive into your competitors and how you can fine-tune your strategy, Semrush is a solid pick. It’s perfect for tracking keyword rankings across multiple search engines and gaining insights into how you compare to others in your niche. Plus, with its suite of additional SEO features, it’s a tool that can help you stay ahead of the game.
#2. ADVANCED WEB RANKING: BEST FOR ADVANCED KEYWORD TRACKING
If you’re looking for a tool for tracking search engine rankings that offers more depth and precision, Advanced Web Ranking (AWR) is the tool you want in your SEO toolkit.
This tool is perfect for those who need granular data and want to track keyword rankings not just on Google, but across multiple platforms like YouTube, Amazon, and even Bing. Unlike other simpler trackers, AWR takes it up a notch by offering deeper insights into keyword rankings, specific locations, and even device-based performance.
If you’re just getting started or have basic needs, something like Mangools SERPWatcher might be a better fit. But if you’re all about those detailed insights and advanced features, AWR is where you’ll want to be.
Let’s dive into the features that make Advanced Web Ranking a powerhouse for SEO pros:
#1. Forecasting
One of AWR’s standout features is Forecasting. This tool lets you project the potential impact of improving your keyword rankings. It helps you estimate things like organic traffic, conversions, and revenue—basically, you can see what’s on the horizon if you manage to reach your target positions in search.
The best part? The data is split into two categories: aggregated forecast data (which gives you a broad view of performance) and forecast data per keyword (which gets into the nitty-gritty of individual terms). The aggregated forecast gives you high-level metrics like projected traffic, total search volume, and potential revenue, making it perfect for tracking big-picture SEO goals.
Meanwhile, the keyword-level forecast gives you detailed insights into individual keywords—showing you which terms have the most potential, so you can double down on the keywords that will move the needle the most.
#2. Customizable Reports
Another awesome feature is Customizable Reports. With AWR, you’re not stuck with generic reports. You can tweak everything to your needs—from changing the data source to mixing in your Google Analytics, Google Search Console, and ranking data. This means you can pull in exactly the data you want and present it in a way that works best for you and your clients.
#3. Scheduling and Automation
If you’re managing multiple clients or have a busy schedule, the scheduling and automation feature will save you a ton of time. You can set up automatic reports to be emailed to clients, keeping them in the loop without you having to manually send them updates. It’s one of those features that’ll make you wonder how you ever managed without it.
#4. Data Export
AWR doesn’t just give you insights—it also helps you export that data to fit into your existing workflow. Whether you need to send it to a reporting platform or feed it into a custom dashboard, AWR makes it easy. You can use their developer API to send ranking data directly into your business intelligence tools, set up automated exports via FTP, or even integrate with Looker Studio (formerly Google Data Studio) to build custom dashboards that pull in data from Google Analytics, Google Ads, and more.
These flexible export options make it easy to integrate AWR’s ranking data into the tools and systems you’re already using, streamlining your workflow.
Pros and Cons
#1. Pros:
Advanced forecasting tools that let you predict how improving rankings will impact your traffic and revenue.
Super customizable reporting options, letting you pull in data from multiple sources.
Integrates easily with Google Analytics and Google Search Console via Looker Studio.
#2. Cons:
There’s a bit of a learning curve, especially if you’re not familiar with more advanced SEO tools.
Pricing
AWR’s pricing is based on how many keywords you need to track, so it can scale with your needs. Here’s a breakdown of the options:
Pro: $99/month – Tracks up to 7,000 keywords, includes market share data and keyword intent analysis.
Agency: $199/month – Tracks up to 14,500 keywords, includes one-hour update frequency and local search volumes.
Enterprise: $499/month – Tracks up to 35,500 keywords, includes data migration support and FTP exports.
Custom: $700/month (price varies) – Tracks up to 50,000 keywords, custom billing and enterprise scaling options.
Plus, there’s a 30-day free trial available, so you can test it out before committing.
If you’re serious about SEO and need one of the most advanced tools for tracking search engine rankings, Advanced Web Ranking should be on your radar. It’s packed with powerful features like forecasting, customizable reports, and flexible data exports, making it ideal for those who want to dive deep into their SEO performance. While it might take a bit to learn, once you get the hang of it, you’ll have a robust tool that can take your keyword tracking and overall SEO strategy to the next level.
#3. SEOMONITOR: BEST FOR TRACKING RANKINGS OVER TIME AND FORECASTING FUTURE PERFORMANCE
If you’re all about tracking search engine rankings over time and want a tool that can predict future SEO performance, SEOmonitor is definitely worth checking out. This platform is packed with features that help you monitor keyword rankings, track SERP features, and get actionable insights into your SEO efforts. It’s especially great for seeing how your rankings evolve and understanding where you might have competing pages or gaps in your content strategy.
Let’s break down the key features that make SEOmonitor one of the best tools for tracking search engine rankings:
#1. SEO Forecasts
One of the standout features of SEOmonitor is its forecasting tool. It gives you a solid idea of what kind of results you can expect from your SEO efforts. You can set realistic goals based on the data it provides, like potential organic traffic and conversions you might get if you keep improving your rankings.
What makes this feature even better is the keyword-level forecasts. SEOmonitor breaks it down to individual keywords, showing how search volume, organic click share, and related queries could impact your overall traffic potential. So, instead of guessing, you can make smarter decisions about where to focus your efforts.
#2. SERP Feature Tracking
Tracking SERP features is another major plus. SEOmonitor keeps tabs on SERP features across both desktop and mobile devices, helping you understand how different features (like People Also Ask boxes, featured snippets, etc.) are affecting your click-through rates. Each feature has a different impact on how users interact with search results, so this insight is super valuable.
The platform also gives you a detailed view of what’s showing up in each feature. For example, it tells you which sites are listed in a featured snippet or how many People Also Ask questions are visible. Knowing this helps you optimize your content to better target these features and boost your rankings.
#3. Daily Alerting System
SEOmonitor’s Signals system is like having a personal SEO assistant on the lookout 24/7. Instead of waiting for weekly or monthly reports, you get daily alerts that flag important changes or events, such as sudden rank shifts, outranking a competitor, or even changes in trends based on Google updates. It helps you stay on top of things without feeling overwhelmed by too much data.
The Signals alerts are short and to the point, giving you everything you need to know about how your rankings are changing—whether you’re winning or losing in the SERPs. This feature is a real time-saver when you need to act fast.
#4. Page Issues Detection
SEOmonitor also helps you spot page-level issues that could hurt your rankings, which is super handy when you’re working on optimizing your site. It looks at important Google ranking factors and gives you suggestions on how to fix any issues that could be costing you traffic.
It focuses on four main areas:
#1. Missing landing pages: Keywords that don’t have a relevant page targeting them.
#2. Desired page not ranking: Keywords where your target page isn’t showing up in the search results.
#3. Cannibalization: Identifying if multiple pages on your site are competing for the same keyword (which can confuse Google).
#4. Device differences: Spotting instances where your rankings differ drastically between desktop and mobile devices.
Pros and Cons
#1. Pros:
Forecasts potential ranking changes based on current trends and historical data, giving you a clearer view of what’s ahead.
The Signals system is a huge help, making it easy to stay on top of daily changes without sifting through endless data.
The SERP feature tracking helps you keep an eye on all the different elements on the search results page, so you can optimize your strategy accordingly.
#2. Cons:
The platform can feel a little overwhelming at first, especially for beginners, because of its rich feature set and complex interface.
Pricing
SEOmonitor has a flexible pricing structure that scales depending on your needs. For tracking 1,000 keywords, here’s how it breaks down:
Unlimited SEO Campaigns: $108/month
1,000 Keywords Tracked Daily: $43/month
One Website Connection with Google Search Console (GSC) and Google Analytics (GA): $11/month
The total cost for tracking 1,000 keywords and connecting to GSC and GA would be around $162 per month. Not too bad for the level of insight and forecasting power you get!
When it comes to tools for tracking search engine rankings, SEOmonitor is a solid choice if you want to track rankings over time and forecast future performance. The forecasting tools, SERP feature tracking, and daily alerting system are especially valuable for SEO experts who want to stay on top of their rankings and make data-driven decisions. Plus, the page issues detection ensures you can fix problems before they hurt your traffic. It’s a bit more complex, but if you’re serious about SEO, the learning curve is worth it for the powerful insights you’ll gain.
#4. MANGOOLS SERPWATCHER: BEST FOR AN AT-A-GLANCE VIEW OF YOUR OVERALL RANKING PERFORMANCE
If you’re looking for an easy-to-use tool to track your search engine rankings without getting lost in a sea of complicated features, Mangools SERPWatcher is a solid choice. This tool is perfect for beginners and anyone who wants to keep things simple but still get the essential data to understand how their SEO efforts are paying off.
Mangools SERPWatcher combines data from multiple sources to give you a bird’s-eye view of your ranking performance on Google. It’s affordable, user-friendly, and packs just the right mix of basic and advanced features to suit a variety of SEO needs. Let’s dive into the key features that make this tool stand out.
#1. Performance Index (PI)
One of the coolest features of SERPWatcher is the Performance Index (PI). Think of it like your SEO health score. It takes all your ranking data and distills it down into a single number. This makes it super easy to gauge how well you’re doing without sifting through tons of data.
The PI factors in two key things:
Current ranking position for each of your tracked keywords.
Search volume for those keywords.
So, keywords that rank higher and have more search volume will have a bigger impact on your PI. This means you’ll quickly see which keywords are driving the most value for your business. It’s a great way to focus your efforts on the right areas and get a quick snapshot of your overall SEO performance.
#2. Custom Rank Alerts
Don’t you hate missing important changes in your rankings? Mangools SERPWatcher has you covered with custom rank alerts. You can set up notifications for any ranking shifts that matter to you. This way, you’ll be the first to know when a keyword drops out of the top 10 or when one of your priority keywords jumps up in the rankings.
These daily updates help you stay on top of your game. For example, if a keyword you’re tracking suddenly jumps to page 1, you can capitalize on it right away. Conversely, if you notice a drop, you can act fast and try to fix the issue before it impacts your traffic.
#3. Local Ranking Data
For businesses targeting specific geographic areas, SERPWatcher has some serious local tracking power. You can track rankings for any location, from cities down to specific neighborhoods. It offers over 50,000 locations to choose from, including states, counties, cities, and even DMA (Designated Market Area) regions.
If you’re working on local SEO, this feature is huge. It also tracks Google’s Map Pack (the local pack that shows up at the top of search results), which is super important for local businesses. Since this pack often appears above regular organic results, getting into it can drive a ton of local traffic to your website.
#4. Featured Snippet Data
Featured snippets are a big deal. They’re the boxed answers that appear at the top of the SERPs and can help you jump ahead of your competitors. Mangools SERPWatcher helps you identify featured snippet opportunities by tracking which keywords you’re ranking for that already have a featured snippet.
It alerts you when you claim a snippet for a keyword and also when you lose it. This way, you can tweak your content and optimize it to snag that spot if you’re close. For example, if you rank on the first page for a keyword like “how to organize your closet” but a competitor owns the featured snippet, you can update your content to offer a clearer, more concise answer and claim that coveted snippet for yourself.
By sorting your keywords and focusing on the ones that already have a featured snippet, you’ll spot low-hanging fruit. A few small adjustments could be all you need to push past the competition and grab that top spot.
Pros and Cons
#1. Pros:
Super easy to use: Even if you’re a beginner in SEO, the interface is straightforward and simple to navigate.
Custom alerts: You’ll always stay on top of important ranking changes with daily alerts.
Local rank tracking: Perfect if your business serves a specific geographic area.
Featured snippet tracking: Helps you target those highly coveted spots and boost your visibility.
#2. Cons:
No forecasting features: Unlike some other tools for tracking search engine rankings, Mangools SERPWatcher doesn’t offer forecasting to predict future ranking trends.
Pricing
Mangools SERPWatcher offers three pricing plans, and each one gives you access to a whole suite of SEO tools:
Basic: $29.90/month. Tracks up to 200 keywords and offers basic rank tracking, competitor analysis, and mobile/desktop tracking.
Premium: $44.90/month. Tracks up to 700 keywords with additional features like SERP history and white-label reports.
Agency: $89.90/month. Tracks up to 700 keywords and includes priority support and team management tools.
If you want access to the full Mangools SEO suite, this is an affordable option that gives you a lot of value for the price.
When it comes to tools for tracking search engine rankings, Mangools SERPWatcher is a solid pick if you’re looking for an easy-to-use, affordable solution. It’s packed with great features, like the Performance Index, custom rank alerts, and local rank tracking, which make it an excellent choice for businesses of all sizes.
While it doesn’t offer forecasting features, it’s still one of the most user-friendly tools out there, and it gives you the insights you need to keep improving your rankings over time. Plus, it’s a perfect fit for anyone just getting started with SEO who doesn’t want to be overwhelmed by complicated data.
#5. AHREFS RANK TRACKER: BEST FOR VISUALIZING SEO PROGRESS WITH INTERACTIVE GRAPHS
If you’re looking for tools for tracking search engine rankings that give you clear, actionable insights with some slick visuals, Ahrefs Rank Tracker has got your back. This tool is part of Ahrefs’ powerful SEO suite, offering a deep dive into how your website is performing across both desktop and mobile searches in over 190 countries. Whether you’re tracking specific keywords, competitor performance, or finding new keyword opportunities, Ahrefs has you covered.
Let’s break down the standout features of this bad boy:
#1. SERP Features Tracking
Ahrefs Rank Tracker isn’t just about tracking your rankings—it goes deeper, offering comprehensive tracking of 15 different SERP features. This includes things like local packs, image packs, featured snippets, and even video previews. By keeping an eye on these, you’ll quickly see how well you’re capturing these coveted features and spot opportunities to grab more of them.
For instance, if you notice that your competitors are killing it in video results, but you’re not ranking for any, that’s a red flag to start investing in video content. These SERP features can drive tons of extra traffic to your site, so knowing where you stand with them is a game-changer.
#2. Interactive Graphs
One of the coolest things about Ahrefs Rank Tracker is the interactive graphs. Gone are the days of getting lost in endless rows of numbers and stats. These graphs make it super easy to visualize your SEO progress and spot trends. Whether you’re tracking progress for clients, stakeholders, or just yourself, these visual tools help communicate wins clearly and quickly.
#3. Ahrefs shows you five key metrics:
Share of voice: How much of the search traffic you’re capturing for a keyword.
Average position: Your average ranking position for the tracked keywords.
Traffic: How much traffic you’re estimated to get from those keywords.
SERP features: Which SERP features (like featured snippets) you’re claiming.
Positions: Your keyword rankings over time.
These metrics help you see how you’re doing at a glance, and the interactive graphs make it all easy to digest.
#4. Competitors Overview
The competitors overview feature is a real winner. It lets you zoom out and see how your site is performing compared to your competitors. You might find that a competitor is slowly but steadily gaining ground or that they’re dominating certain SERP features that you’re not even targeting. This gives you the chance to double down on areas where you’re falling behind or to tweak your strategy for better results.
The overview report focuses on three key areas:
Positions: See how your keyword rankings compare to competitors.
Traffic: The traffic comparison chart shows who’s capturing the most search traffic from your tracked keywords.
SERP Features: Tracks how many SERP features each competitor has earned, giving you insights into what they’re doing right and what you might want to focus on.
#5. Keyword Filters and Tags
Managing a ton of keywords can be a nightmare. That’s why Ahrefs offers keyword filters and tags to help you stay organized. Whether you’re running an e-commerce site and want to track specific product categories, or you’re a blogger looking at different topics, tags help you sort and track your keywords however it makes sense for you. You can quickly see which product lines or blog categories are dominating the search results—and where you need to step up your game.
Pros and Cons
#1. Pros:
Tracks across multiple search engines and locations: Whether it’s Google, Bing, or any other engine, you can track rankings in multiple locations, even down to specific countries.
Integrates seamlessly with other Ahrefs tools: Since it’s part of the Ahrefs suite, you can easily tie in your keyword tracking with backlink analysis and keyword research. This makes it one of the most comprehensive tools for tracking search engine rankings.
Visuals: The interactive graphs are a major win for anyone who loves a good chart to illustrate SEO progress.
#2. Cons:
Separate add-on for daily updates: The tool’s default setting is weekly updates. If you want daily updates on your rankings, you’ll need to purchase a separate add-on.
On the pricey side: While it offers a ton of value, the pricing can be steep, especially if you’re just starting out or don’t need all the bells and whistles.
Pricing
Ahrefs offers five pricing plans, so whether you’re a small business or a large enterprise, you can find a plan that fits your needs:
Starter: $29/month (limited access to certain tools)
Lite: $129/month for 750 tracked keywords
Standard: $249/month for 2,000 tracked keywords
Advanced: $449/month for 5,000 tracked keywords
Enterprise: $14,990/year for 10,000 tracked keywords
They also offer a limited free trial, so you can give it a test run before committing to a plan.
When it comes to tools for tracking search engine rankings, Ahrefs Rank Tracker is definitely a standout. It gives you a comprehensive, easy-to-understand overview of your SEO progress with features like SERP feature tracking, interactive graphs, and competitor insights.
If you’re serious about improving your search rankings and staying ahead of the competition, this tool is worth checking out. Just be ready to invest a little more if you want daily updates or access to all of Ahrefs’ other powerful features. But if you’re looking for an all-in-one, visual, and data-rich way to track your SEO, Ahrefs delivers.
#6. BONUS TOOL: SEMRUSH MAP RANK TRACKER
Best for Tracking Your Local Business’s Rankings on Google Maps
If you’re running a local business and want to nail your Google Maps rankings, then Semrush Map Rank Tracker is one of the best tools for tracking search engine rankings specifically designed for local SEO. It’s perfect for businesses that need to monitor their visibility on Google Maps based on specific keywords and locations.
Here’s how it works: you define a grid around your target area—whether that’s your whole city, neighborhood, or even specific streets—and the tool will give you a real-time snapshot of your average ranking in each part of your chosen area.
Let’s dive into the key features that make this tool stand out:
#1. Grid-Based Heatmap Report
One of the coolest things about the Semrush Map Rank Tracker is the Grid-Based Heatmap Report. This feature gives you a visual map of your Google Maps rankings in your selected area, and it uses color coding to show how you’re ranking in different parts of the map. Think of it like a Google Maps ranking heatmap, where red areas are your weak spots and green means you’re dominating.
Why does this matter? Because local rankings are often different depending on the searcher’s location, even within the same city. So, you might be ranking well in one part of town, but not so hot in another. The heatmap makes it crystal clear where you’re doing great and where you need to step up your game.
#2. Competitor Tracking
The Map Rank Tracker isn’t just about tracking your business—it’s also about keeping tabs on your competition. After all, your competitors are often your next-door neighbors, fighting for the same customers in the same geographic areas.
With Semrush’s competitor tracking, you can see how your rivals are doing on Google Maps in the same areas you’re targeting. When you set up a campaign for your business, Semrush automatically suggests competitors you should track. This gives you a side-by-side comparison of rankings for up to 100 keywords. By knowing where your competitors are outranking you, you can figure out where to focus your efforts next. It’s like having a cheat sheet for local SEO.
#3. Customizable Tracking
Everyone’s business needs different levels of tracking. Some businesses, like those in stable industries, may only need weekly updates. Others, especially those in fast-growing or competitive markets, might need to track rankings daily.
Semrush gives you full control over your tracking schedule. You can set the frequency to weekly, monthly, or even choose the manual option for total flexibility. This ensures you get the right data at the right time without feeling overwhelmed.
#4. Multiple Keyword Tracking
Another perk of Semrush Map Rank Tracker is that you can track up to 100 keywords that are relevant to your business. You can either manually enter your own custom keywords or use Semrush’s AI-powered keyword suggestions to find terms you might have missed.
Once you’ve set up your keywords, it’s super easy to toggle between them and see how your rankings change across different areas. Whether you’re tracking a set of keywords for your entire city or specific neighborhoods, this tool makes it effortless to see where you’re excelling and where you need to improve.
Pros and Cons
#1. Pros:
Local SEO-focused: Tailored specifically for local businesses, making it the go-to tool if you’re focusing on rankings in a specific geographic area.
Simultaneous location tracking: Ideal for businesses with multiple branches or those targeting a wider geographic area.
Easy competitor tracking: Keeps you updated on how your local competitors are performing on Google Maps, giving you actionable insights.
Customizable tracking frequency: You can adjust the tracking schedule to fit your needs—whether that’s weekly, monthly, or manual tracking.
#2. Cons:
Google-only rankings: This tool is designed specifically for Google rankings, so if you want to track performance on other platforms, you’ll need a different tool.
Limited to local: It’s amazing for local SEO, but not ideal for broader, global keyword tracking.
Pricing
Semrush offers a few pricing options, so you can choose the plan that fits your needs:
Free Plan: You can run one campaign and get 50 credits to track some basic data—perfect if you just want to dip your toes in.
Map Rank Tracker Basic: $30/month. Comes with one campaign and 4,000 credits, allowing you to track more data and get more insights.
When it comes to tools for tracking search engine rankings, Semrush Map Rank Tracker is a must-have if you’re focused on local SEO. It’s got all the right features to give you a deep dive into how your business is performing on Google Maps, and it lets you track your competitors, adjust your tracking frequency, and even monitor multiple keywords across different locations.
Whether you’re a small business with one location or a growing company with several branches, this tool has everything you need to stay ahead of the game in local search.
Conclusion
Tracking your website’s performance and local rankings is a critical part of any successful SEO strategy, especially if you’re targeting specific geographic areas. Tools for tracking search engine rankings, like Ahrefs Rank Tracker and Semrush Map Rank Tracker, provide you with the insights and data you need to stay ahead of the competition, monitor your progress, and make informed decisions.
Whether you’re looking for interactive graphs to visualize your overall SEO performance or a heatmap to fine-tune your local search visibility, these tools offer tailored features that help you track, measure, and improve your rankings with ease. By leveraging these powerful tools, you’ll be able to identify opportunities, adjust your strategy, and continue to grow your online presence in your target areas.
Remember, success in SEO doesn’t happen overnight, but with the right tools and consistent effort, you’ll be well on your way to dominating the search results and reaching more potential customers in your local market. So, why wait? Start tracking your rankings today and take your SEO game to the next level.
