TikTok Affiliate Marketing: Boost Earnings With TikTok

TikTok Affiliate Marketing
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79 % of users agree that TikTok content is a platform that features more unique and authentic content.

People believe the content they find and create on TikTok is unique compared to other platforms they interact with.

For this, the younger generations, at least, TikTok influencers make excellent affiliate marketers because the message is almost always taken hook line, and sinker because the audience already believes in the authenticity of the platform.

Like many other social media platforms currently, TikTok is a video-driven social media platform, you know that already but I am driving somewhere.

The difference is, there is no alternative form of content such as text-based content or static images.

Users watch, upload, edit and share short videos and connect with similar-minded individuals around the world.

So in our guide to TikTok affiliate marketing, we will look at how you can earn some additional dollars on the fastest-growing social platform for Generation Z and Millennials.

What is Affiliate Marketing?

What is Affiliate marketing?
Image credit: Pixabay

Affiliate marketing involves promoting and selling another brand’s products for a commission. It allows the affiliate to earn money online from selling online without going through the complexities of creating a product or setting up a full-scale retail store.

Instead, product creators or manufacturers (who have ready-to-go products) start an affiliate program, where online marketers encourage their online readers, viewers, or followers to buy the products.

What is TikTok Affiliate Marketing, and How Does it Work?

TikTok affiliate marketing, as with any other kind of affiliate marketing involves uploading videos to the TikTok platform but with the end goal of monetizing your audience through affiliate links in your videos or on an external social platform or blog.

This sounds quite similar to all affiliate programs on any other social platform, right? However, what makes TikTok affiliate marketing unique is that it’s so new on the block.

Twitter has been on the block for 14 years, while Facebook has been in the game for a massive 17 years and counting. Snapchat has taken its seat on the block over 10 years ago.

To the younger generations, that means just one thing – they are boomer platforms.

Basically, any social media platform that is used by parents or older uncles will be stayed away from with reckless abandon by Gen Z.

That is why for the younger generation, TikTok is the go-to platform every other day.

How can I use affiliate links on TikTok?

#1. Promote URLs or coupon codes in your videos

#2. Connect to a URL from your profile

#3. Include an affiliate URL in your content description

#4. Reroute traffic to another social profile

So how can you make these options work for you?

#1. Promoting coupon codes

It is not new knowledge to advertisers that placing the right (relevant) product before the right audience can translate to a fantastic return on investment (ROI).

So, they are generally very happy to offer TikTok affiliate marketers discounts or coupon codes.

Making use of this coupon code could be as easy as briefly mentioning it in your content. Some people like to take things further by providing you with a dedicated referral URL for their affiliate program

#2. Link to an External URL

TikTok is a bit inconsistent about its stance on whether or not users can add links to their videos, but thankfully, there are numerous ways to get around this.

You can upgrade to a business account so that you can link directly to your website or blog from your TikTok profile.

Alternatively, if you need to drive traffic to various affiliate offer links or URLs you can use a bridging page like LinkTree.

This alternative also doesn’t demand you to upgrade to a business account.

#3. Include a URL to your description

This method is probably the clumsiest mobile advertising method out there because it depends on your followers copying your affiliate URL and pasting it into their browser.

Still, a lot of big influencers on TikTok place affiliates offer links in their content descriptions.

#4. Link to other social platforms

This is one of the easiest things to do in the world on TikTok marketing. Linking to your other social media platforms is an alternative when you customize your profile and it takes less than a minute to complete.

At this point in this worthwhile, if your next question is how you can become an affiliate on TikTok, then continue reading.

How Do You Become an Affiliate On TikTok?

Now that you know some of how you can use marketing on TikTok to rake in extra income, let’s take a look at some of the steps you should take to put these methods into practice and start smiling your way into the bank hall.

The exact process is going to vary for every affiliate, however, the monetization process of your TikTok traffic demands you to take a few additional steps than you would for conventional affiliate campaigns.

#1. Grow Your Audience

You need to begin by implementing a plan to boost your follower base consistently.

Social media platforms are governed by algorithms, and posting frequently is one of the variables that TikTok looks at when determining how many users see your content.

For the most part, the more relevant posts you make, the more followers you are going to gain.

You will also need to interact with content that is relevant to your industry. While TikTok does not allow you to share text posts or images directly (you can share images and text content from other platforms using the Green Screen filter, but you will still have to make a TikTok video to do so), you can engage with content and leave comments on videos that are relevant to the industry you are working with.

Interacting with relevant content is an excellent way to improve the reach of the content that you post, which enables you to reach a broader potential target audience.

#2. Choose an Affiliate Program

Once you have boosted your following to a reasonable size, pat yourself n the back because you are almost ready to begin tracking down the right offer for you.

Start by choosing a niche that you are passionate about, whether it’s makeup, fashion, food,  sporting accessories, or spiritual content.

It’s very obvious to viewers when you don’t care about the niche you have chosen, so you must pick one that you are passionate about.

Furthermore, when you are choosing your offer, you will have the alternative of working directly with an advertiser or joining a network.

The key difference here is that a network will provide you with access to several different offers from different advertisers, which offers you a little more flexibility and control in a pretty much easier way.

#3. Use Lead Magnets to Capture Contact Information

Remember, TikTok won’t let you place affiliate links on your TikTok videos or your content, so you are going to have to capture contact information through a form on the landing page, which will help you generate leads.

Depending on the offer type, leads are nurtured until they complete the full circle required to become conversions, or sent to advertisers for certification.

If you want to collect information from as many users as possible, you will need to develop quality and relevant content, offer instant gratification and test out several different variables.

These things will make users more involved and interested in completing your forms.

How Do I Get Commissions on TikTok?

After you have successfully included your TikTok account as a Traffic Source to your Commission Factory account, you are now able to start promoting through your TikTok profile.

To earn commissions on sales, your audience will need to click through one of your Commission Factory Affiliate tracking links to make a purchase.


TikTok is one of the best and most effective platforms for affiliate marketers. Tiktok is just  Wow.

For the amazing traffic, TikTok gets per day, affiliate marketers leverage this massive traffic and convert it into extra dollars daily.

There is so much organic traffic that this video-based platform gives out to advertisers almost on a platter

Through this guide TikTok affiliate marketing, I have walked you through what affiliate marketing is, how to use affiliate links, how to become an affiliate and earn a commission, and a lot more.

Terhemba Ucha

Terhemba Ucha

Terhemba has over 11 years of digital marketing and specifically focuses on paid advertising on social media and search engines. He loves tech and kin in learning and sharing his knowledge with others. He consults on digital marketing and growth hacking.

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