The online space is a competitive ground filled with millions of marketers who run your kind of business and target the same audience as yours.
Is that the kind of environment you hope to make sales in with crude and outdated marketing ideas? Hell no! Your brand voice would get lost in the thick of the competitive loud voices coming from those who have entered the market ready to evolve with it.
So we are sharing innovative marketing ideas, each with examples to inspire and encourage you to take advantage of this information superiority over your competitors to conduct marketing promotions that shoot your business for the moon while you wait for massive returns.
Here are innovative marketing ideas to help you stand out from the crowd and turn your campaigns into a money-making machine.
Innovative Marketing Ideas
#1. Give Customers a Reason to Come Back
We must be maintaining a relationship with existing customers it’s probably more important than attracting new ones as it’s more cost-effective.
Although getting return customers isn’t rocket science, there is certainly more to it than hanging a tag on the door that says, “Please Come Again!”.
It goes without saying, repeat customers are the bloodline of any business, and with the aid of social media and their words, they have the power to become an ambassador for your business.
#2. Tell Stories
It’s been referred to as the most valuable marketing skill of the decade. An evidence-based way to enthral audiences and get them to do what you want.
But when you mention storytelling to some business owners or marketing managers, you will often get a blank look in return. Maybe even a frown.
Instead of just writing plain product descriptions, craft stunning stories that help your customers better imagine owning your product.
Storytelling is one of the most engaging marketing strategy. You don’t need much to tell stories; you have already got the expensive equipment in your brain. That’s the story generator. Then a blog, a video camera, or even crayons are all you need to tell your stories and arrest your customers.
#3. Make it Easy for your customers to find you online
You have invested so much time and financial commitment into building your brand online, so it makes a lot of sense to make it as easy as possible for people to know where you are online and how to connect with you there.
After all, if you make it difficult to find your website in the first place, how do you expect to make sales?
Work with an SEO consultant to make ensure the copy on the page is optimized for every product, in addition to the Meta tags that give search engines the information they need to correctly index your product pages.
#4. Optimize Your Site for Mobile Search
Optimized content flows easily between desktop and mobile devices to offer the user an outstanding surfing experience. Give the experience to them.
Your customers are far more likely to surf your site on their tablets or smartphone on the go, so your eCommerce site needs to be easy to read and interact with on any device.
Mobile devices have small screens and since users are often on-the-go, they might be on a train or bus shuttling, in a coffee shop, or in a store. Optimized content understands the mobile user.
It easily modifies to fit on smaller screens. Optimization modifies the font so it is large enough to read on small screens. Only videos that are compatible with mobile devices should appear on mobile sites.
Email messages should load quickly and not have too many images which makes it difficult for the user to scan the message.
#5. Offer Customer Support
You may have an impressive product, but if your customer service is unhelpful, unreliable, or just plain difficult to get in touch with, folks will hear about it, and you will lose customers over it.
That’s one big reason why investing in customer service is necessary for long-term business success.
But what does it mean to provide impressive customer service, and how can you ensure that every customer has a remarkable experience with your company when they reach out for help?
We have identified various ways to put your customer service at the top of the game in your industry.
#6. Create content that is relevant but not self-promotional
As a business owner, you are certainly aware of the value and importance of engaging with your audience if you want to become and remain relevant in today’s competitive online marketing space.
To build a formidable community of followers and a loyal customer base, you need to find the best way of using your content and social media to bring value to your target audience rather than simply promoting your services and products.
Nothing damages consumer trust in branded content as badly as self-promotion, with even a hint of a sales pitch in an otherwise objective piece of content automatically diminishing the content’s credibility by 29%.
If you want to engage with your target audience in a more positive light, keep in mind that valuable engagement is, above all, about quality and about using valuable content that helps solves your consumers’ problems.
#7. Syndicate content on multiple global networks of retailers
You probably heard the saying “It takes a village to raise a child.” That is right, as right as you could also say it takes a tribe to grow a brand. This is where a retail syndication approach can be a game-changer for your online store.
Retail syndication is a way for you to build rapport and display user-generated content— reviews, questions, testimonials, and comments on multiple networks of retail websites and social media platforms.
Bazaarvoice, for instance, enjoys a network of over 1,750 global retailers that receive 20x more traffic than other networks.
#8. Showcase your products through videos
For your marketing to reach its true potential, it is essential to deliver your content to the right audience in the most compelling way.
Using video content for business marketing is becoming more common as more marketers continue to buy into the profitable marketing hack.
There are good reasons for this. One is that consumers rank video as their favorite type of content to engage with.
Videos naturally attract consumers on multiple screens of all sizes and keep them engaged with your content longer, which boosts your brand’s SEO ranking. And so you know, the demand for video content is increasing, too.
90% of customers say video helps them make buying decisions, and 64% believe that seeing a video makes them more likely to make purchases. (Forbes)
#9. Leverage user-generated content (UGC)
Whether through micro-influencers, celebrity endorsers, or customer advocates, user-generated content (UGC) is the bread and wine of marketing on social media.
And it should not be a surprise. User-generated content is an effective form of engagement because it’s a two-way street—brands get connected with fans organically showing off their product and those fans in return get noticed, featured, and even potentially grow their following.
Plus, UGCs are important for new brands to use for social proof to boost confidence among online shoppers. This is especially true, seeing as how one of the biggest factors for consumers to trust a brand is if or not the organization has positive customer reviews.
#10. Try an up-and-coming platform
Suppose you already have an existing strategy in place for a few popular social platforms. In that case, it might be time to consider testing the waters on new platforms to find new audiences that haven’t been saturated by your competitors yet.
TikTok, for instance, blew up overnight, and early adopters were handsomely rewarded with instant exposure to millions of new users across the globe.
#11. Turn your Instagram account into a storefront
Using social media to direct traffic to your eCommerce store is a solid idea, however, why not take things a step further by turning your Instagram account into a storefront to attract visual attention to your business?
You can do this by creating shoppable images for your products and posting them to your feed. Hire a professional photographer if possible to take high-quality photos of your collections that go beyond the simple product shot to tell your brand story.
Your store will outshine your competitors and the ROI will smile because of the innovative marketing ideas invested.
#12. Partner With the Relevant Businesses
Business partners are usually compared to a solid flourishing marriage. There are various reasons behind this comparison.
Especially in this period, in which doing business is competitive and complicated, you may think to work with business partners who can help to split the job, suggest ideas, and have additional skills to suggest to you.
Smart partnerships are always important when it comes to developing successful online stores. Build relationships with key and relevant influencers and bloggers who can be invaluable brand ambassadors for your store.
Start by reaching out to recognized reviewers who will lend a voice to the quality of your product, and develop rapport with brands who may allow you to post guest blogs.
#13. Get Pricing Right for your products
Pricing your products is one of the cornerstone decisions you will make as a business owner. It influences almost every aspect of your business.
It has a great impact on your customers. After everything you have done to get potential customers to purchase a product, the last thing you want to do is lose them because a competitor has a bit lower price.
Perform meticulous research on pricing, and always offer a bonus coupon or future promotion chance to assure them to keep typing in that credit card number.
And last but not least, don’t shy from consulting with an expert.
This is because price sensitivity is one of the key factors in a business`s pricing choices. Customers are well informed about their purchases now, and they are sensitive to price because they want the maximum benefits for their money and time.
That’s why it’s all too easy to get stuck on your pricing strategy when you are launching a new business or product; however, it’s important not to let the decision prevent you from launching.
The best pricing data entrepreneurs can get is from launching and testing with actual customers but you still need to start somewhere, with a price that works.
Innovative marketing impacts businesses in multiple ways. Businesses that take an innovative approach can entertain and grab people’s attention and such campaigns can also have a significant influence on a business’s bottom line.
With so much content out there, companies need to find ways to stand out from the crowd. As an advertiser, you have a task to cut through a saturated marketing environment to make sure that your brand can be seen and heard.
This is where innovative marketing comes to pitch you above your competitors. It can be beneficial to a business because it allows your brand to find more creative means of communicating with your target audience.
For innovative marketing to work, you have to engage your audience with relevant and memorable content.
Putting out content for the sake of putting it out will not work when there are so many other businesses out there that are competing for the same attention.
You have to think outside the box about what you can do differently and why it is relevant. You should not forget there is a person on the other end, they need to be informed about the impact your brand will have on them.
Sometimes businesses forget to focus on the benefits instead they pay more attention to features and end up sounding too salesy and consumers are not comfortable with such positioning in marketing.
Innovative marketing can help you showcase these features in a way that is interesting and will put you at the forefront of prospects’ minds.
We live in a digital age where there are so many content options to pick from and consumers` attention can easily wander off, you have to captivate your target market.