eCommerce marketing is a pretty complicated thing, especially for beginners. There is so much involved in making sure you are reaching the right audience and also making sure they buy from you.
Another aspect of this is to make sure you keep your converted customers from buying from your e-shop over and over again.
Not all beginners really understand all the strategies needed to make their eCommerce business prosperous.
Knowledge is everything and this is why you should read this article till the end to get the maximum out of it to improve your eCommerce marketing.
So first things first…
What is eCommerce marketing?
Ecommerce marketing is the process of using digital marketing tactics to drive web traffic to your online store in order to convert that traffic to paying customers and keeping them returning to your e-store for more purchases.
These digital marketing strategies involve the use of search engine optimisation practices, social media marketing, email marketing, SMS marketing, branding strategies and promotional tools such as funnels CRM software to keep your customers making purchases over and over.
A holistic eCommerce marketing strategy is made up of marketing tactics both on and off your website.
So let’s look at the top tips to improve your eCommerce marketing strategies.
12 eCommerce marketing strategies
Twelve tips that we recommend you really focus on first if you dial these in to be successful online through the jump right in this…
#1. Use the best shopping cart
Shopping carts that will work with clients all the time that we really loved and so check these out if you’re not already on these are:
These are really good from the perspective of SEO design, paid advertising also known as PPC advertising campaigns and tracking your audience behaviour.
Even on social it has everything you need to scale your business and also has a support team to back you up when you need to help to check out one of those cards you don’t already have two.
#2. Have a good product title
Okay, don’t just call it something that you want to call it. Call it something within the title that people are actually searching online.
You need to do keyword research to figure out what people are searching for products and make that part of your product title, and the same applies to the description of the product.
It must be descriptive enough so when someone visits your product page as you want them to have a professional look, and also if you could make a product video this will be massively valuable.
Invest some time in doing some product videos to explain your products and give more details about the product.
The final tip here, have trust badges on the stage that says things like you have free shipping all that if you have that and also get reviews of your products, show it on your product page, you want to have reviews on your product pages to boost trust.
Studies show if you have reviews on your product pages, your conversion rate significantly increases and sometimes up to 400% just by having product reviews.
#3. Search engine optimization (SEO)
SEO is a bit more technically advanced but very easy to implement on your e-commerce website. It’s making sure you have schema markup on each of your product pages to make sure you appear more in search engines when people search for your products.
So here’s a quick tip, if you just Google search schema markup testing tool it’ll take you to a test if you have it properly set up.
If not, there are several ways you can get this done especially if you are using WordPress, you can use SEO plugins such and Rank Math or Yoast to add schema markups to all your product pages.
Using those plugins will as well help solve the issue of sitemaps, broken pages (links), connect your site to search console and Google analytics etc.
#4. Optimize for Google merchant center product
Optimizing your product feed via Google merchant centre product is hugely important and one of the most important advertising techniques for e-commerce stores. When uploading your products via Google merchant, you need to make sure all the relevant information are added.
Images, descriptions, prices, discounts and other information you believe might attract your potential customers to click more on your ads should be added.
Just other Google advertising products, the merchant is competitive too and you don’t want to be left out when it comes to getting more clicks, conversions and higher profit margins.
For example, companies such as Aliexpress saw a massive increment in their conversions with Google merchant centre.
You can as well run similar ads at AdsTargets using eCommerce ads.
#5. Google Shopping Ads
Google shopping ads are incredibly important to your eCommerce business. Must eCommerce business spend millions on Google shopping ads for a good reason. The most important reason is that it works if done right.
For your products ads to work, you will need to set up eCommerce tracking on your website or specific product pages you want to track.
This tracking code will enhance the performance of your ads by collecting the relevant data you need for optimizing your ads based on your audience behaviour.
Also, with Google shopping ads, you will have access to display your product ads across multiple Google channels such as Google Display, Gmail and YouTube.
One thing you must not forget to do is to create remarketing campaigns to optimize your ad performance.
#6. Retargeting Campaigns
This is more of a follow up to the previous point. running dynamic retargeting campaigns off your initial Google shopping ads helps you retain most of the people that visited your sites after seen your first shopping ads.
For many reasons, over 98% of the people that visited your site don’t convert. However, running retargeting ads is one way to bring them back to your site to get them to convert or complete some of their initial actions during their previous visit to your website.
This is where display ads play a vital role. With retargeting, you would want to run display ads with all possible banner ads you can. With these ads, you can target your audience on all display networks and get them to convert easily.
#7. Using Facebook Ads and Instagram Ads
Facebook ads and Instagrams are powerful when it comes to eCommerce advertising. Also targeting the right people on these two platforms makes a big difference.
When targeting people on these platforms, you should remember to take all the demographics and psychographics into consideration.
That’s what matters, people who are likely looking for your products, people who might need your products and people who have shown interest in similar products and well can afford your products.
One great thing with Facebook and Instagram ads is the targeting capabilities to target your eCommerce ads. You can target people based on their income levels as well. For example, targeting is so intense that you can get right in front of the person that would be perfect for your product that makes over $50,000 a year that have daughters that are in gymnastics.
Targeting this mother see these as they can afford it right there making enough money to afford it in gymnastics it just only makes sense they’re going to like your product.
They will through this process understand your brand and probably become your long-term customer. So make sure you take advantage of Facebook and Instagram as those two channels are big Breadwinner for your company.
#8. Social Media Marketing
You might have heard that Facebook has significantly reduced reach but there are still many social media platforms you can use including Facebook to regularly post content your customers or potential customers might want to see and engage with.
By doing so, you will be able to organically build a following on social media which will have a positive impact on your brand’s organic growth and you need to make sure you have an organic presence on social media what that means is the posting content you’re engaging on social media Day.
Pinterest, LinkedIn, Twitter are all great social media platforms you could explore to benefit your brand grow organically on social media. Other forums such as Reddit, Quora are all great forum you can use to reach more people online and for free.
These are all great ways you can enhance your brand growth organically.
#9. Email Marketing
Email marketing is a very important aspect of digital marketing. It can be even more important when it comes to eCommerce marketing is well used.
You can send your customers emails regularly to inform them of new events (Newsletters), offers and birthday wishes, coupon offers to motivate them to take actions that may lead to sales.
There are several ways to do this but the best is to set up automated email campaigns, This helps ease your workload and send emails when needed.
There is multiple email marketing software to use in this process and you should surely find the one that works best for you. Also, some eCommerce platforms come with CRMs that help automate your email marketing. Make use of them to the best of your ability.
#10 Text (SMS) Marketing
Though this might not be the best solution for everyone and in every region. marketing to your customers through Text messages can be a very effective way of boosting your sales.
This is because text messages are the fastest and the easiest way to get your customers attention to complete an action they initiated on your eCommerce website.
To market to your customers through text message should be done responsibly. This should be done only with their consent and even better reserved for only already converted customers.
With Text messaging, you will be able to remind them to make payment for their cart goods or send them discount offers as well as coupons to motivate them to buy more from your company.
#11. Use a Customer Relation Management (CRM) Tools
Just as the name implies, customer relations management is a tool basically help you manage your customer’s relations with your business.
CRMs are used for various functions such as email marketing, SMS marketing to helping your sales team organise their workflows such as scheduling calls and other tasks tailored to enhance customer satisfaction and increasing sales for the company.
With CRM, you can be able to automate your entire customer management funnel-like when they visit your website and create an account down to the point they make their first purchase.
Remarketing to your customers at any given time and also sending them celebratory emails as well as coupons to encourage their buying behaviour.
CRMs make customer management better and in turn increase sales a lot. Make sure you find the best one that suits you and make use of it to the maximum to favour your e-commerce business.
#12. Create a customer care package
Create a customer care package that you send with all of your product purchases to the customer so don’t just send him a bag with a logo on it.
Send your customers a nice package that has a handwritten note with a coupon in it for a future purchase and maybe a referral card in there they can give to a friend.
This is going to be a nice experience for the customer and it’s really going to give them a good sense of feeling towards your brand and probably get them to come back with you again.
You should take some time to design this to perfection so it can make a positive impact on your customers. Be nice so when you send those products with the care package and the coupon, your customers will feel the need to always shop only from your website becoming loyal customers.
Though we can go on writing about eCommerce marketing tips, here we focused on the ones that matter most to your business and you should always consider implementing them to improve your eCommerce marketing.
The success of your eCommerce greatly depends on how you market your products and treat your customers. Take customer service and customer satisfaction seriously. Be transparent with your billing practices and automate your invoice system so they can see that they have always paid for it.
Mostly, these tips will surely help boost your eCommerce marketing and will surely boost your sales, revenue and profit. Let us know in the comment section which tip we didn’t include here and what you think we should include.