There have never been as many opportunities in the e-commerce industry, nor has there been as much competition and trends in it as we have now. Declining returns on ad spending are pushing brands to look for trends and statistics to help them make decisions.
On that account, this article has handled the task of unravelling Facebook trends and statistics in 2022 that would help companies that are attempting to gain a foothold in the e-commerce market.
Facebook trends are at the center of online shopping, especially where consumers spend most of their time on social media.
Overall, 2022 Facebook trends and statistics are unraveled to make it easier for brands to connect with consumers, for consumers to connect with brands, and for all users to have a more robust and positive experience on the app.
Facebook has a daily user count of 1.93 billion from its 2.8 billion monthly active users. This makes it the most popular social media application in the world.
And that qualifies it as the platform that all marketers must watch.
Top Facebook trends and statistics in 2022
#1. The Metaverse
Statista found that 68% of adults in the U.S were not at all interested in Facebook’s metaverse project in November 2021.
The transition from Facebook to Meta was a name change that applies to the company, not the social network itself.
The metaverse is a virtual universe where people will roam freely as avatars, attending virtual business meetings, shopping in virtual stores, and socializing at virtual get-togethers.
Meta spent $10 billion on the Metaverse in 2021, dragging down profit. Quarterly profits decreased 8 percent, to $10.3 billion, from a year earlier. Shares of Meta’s stock plunged about 22 percent in after-hours trading.
#2. Facebook Reels for iOS and Android are available in more than 150 countries across the globe
The new Facebook video format is the fastest-growing content format by far.
Reels are everywhere, you find them in Stories, on the Watch tab, at the top of the home feed, and suggested throughout the Facebook news feed.
The attention-grabbing clips aren’t just a spectacular way to lose an entire afternoon—they’re a way for creators to make income on the platform.
The video format has introduced better ways to help creators get discovered, connect with their audience and earn money.
And also make it fun and easy for people to find and share relevant and entertaining content while surfing Facebook.
At the moment, Meta pays eligible creators up to $35,000 a month based on the views on their qualifying reels.
These bonuses have helped creators like Jason the Great fund their reels’ creation and better understand what types of content work on Facebook.
#3. Facebook is buckling down on harmful content
Community Standards define what is and isn’t allowed on Facebook platforms
The prevalence of harmful content on Facebook remained relatively consistent, especially during the first three months of this year, the platform’s parent company Meta said, as it published its latest community standards enforcement report.
According to the figures, there is an increase in the amount of spam and violence, and incitement content removed from Facebook.
In Q4 of 2021, the company took action on 4 million pieces of drug content (up from 2.7 million in Q3), 1.5 million pieces of firearm-related content (up from 1.1 million), and 1.2 billion pieces of spam content (up from 777 million).
A 2021 fourth quarter Community Standards Enforcement Report found that the calculations of the metrics were fairly stated, and internal controls are suitably designed and operating effectively.
The company prides itself on being the first to lead the industry in this direction.
#4. Facebook Marketplace is a tool for buying with a local Community
You can list items and find great deals directly on Facebook. You don’t have to download another app or set up a new account. Reach thousands of people in your local community and find unique items for sale.
You can find everything from clothes, TVs, cars, and even real estate. Both people and businesses can list things for sale, whether they’re used items or brand-new products.
To help people make more of these connections today, Facebook introduced Marketplace, a convenient destination to discover, buy and sell items with people in your community.
The marketplace makes it easy to find new things you’ll love, and find a new home for the things you’re ready to part with.
Key Facebook Marketplace Statistics
- Facebook Marketplace reaches 1.1 billion users in 2021.
- 6 faked Facebook Marketplace ads are posted every minute.
- $26 billion in Facebook Marketplace revenue, an increase of 48 percent from last year.
- 14% of people had made a purchase using Marketplace, as opposed to 6% for Craigslist.
- 9% had been approached by a fake profile on Facebook Marketplace.
- 17% of people were scammed on Facebook Marketplace.
- From June to October 2021, Google searches for keywords ‘Facebook Marketplace scams’ climbed by 16%.
- 70 countries use Facebook Marketplace.
- Furniture, Kids’ toys, Vehicles, and Tools are among the most popular items on the Facebook marketplace.
- Facebook Marketplace ads reach 562 million people.
#5. A messenger is a go-to tool for social commerce
The way we shop has changed drastically in the last few years. Smartphone shopping is at a historic high with 41% of consumers saying they shop daily or weekly via mobile or smartphone, compared with just 12% 5 years ago.
Social commerce is also growing with almost half (48%) of US social media users buying something via a social media platform.
As brands and consumers become more familiar with social commerce, over 3 billion people are predicted to use messaging apps in 2022. Consumers are now turning to social media for quick communication.
According to research, consumers say that being able to message a business makes them feel more confident about the brand.
Messenger statistics in 2022
- 20 billion messages are sent between Messenger users monthly. (Social Media Today)
- Messenger allows you to watch virtual concerts. (FB Messenger News)
- According to the Digital 2021 Global Overview Report, Facebook Messenger is the fourth most-used social platform in the world with 1.3 billion users.
- Statista predicts that Facebook Messenger users in the United States will grow to 138.1 million by 2022.
- Messenger is improving emojis on the platform in 2022. Facebook Messenger says that people send more than 2.4 billion messages with emojis using the platform every day. That’s why Messenger is improving its emojis features.
- Messenger competes with Zoom with the launch of Rooms. Messenger’s release of the Rooms feature was done in direct response to the rise of Zoom. Messenger Rooms allows up to 50 users to participate in a group call with no time limit.
#6. Pandemic-boosted Facebook Live
Following the outbreak of the pandemic in 2020, there has continued to be an uptick in the number of people who watch live videos on Facebook as more people socially distanced themselves from friends and family because of the Pandemic.
During the outbreak, the platform’s live videos allowed users to broadcast news, events, and even concerts safely from home. And even with the pandemic a bit around, there seems to be an improvement in the return of in-person events, many folks continue to turn to Facebook for live videos.
#7. Live shopping is on the rise
When many brands had to close stores during the pandemic, marketers growingly exploring other ways to reach customers and drive sales.
Live shopping is Facebook’s answer to consumers who want a more interactive experience and to businesses that want to show off their products in action.
Facebook is the second most popular platform in the world for this type of content, and companies are cashing out in 2022 from the users who like to experience content in real-time.
Live shopping has transformed how we shop, providing businesses and shoppers with a new personal experience that was previously unknown to e-commerce.
#8. More businesses and consumers are using Facebook Shops in 2022
This feature allows small businesses to highlight product catalogs on their Facebook profiles and for followers to purchase in-app.
It also allows brands to easily create ads for their products to attract new customers.
One million users regularly buy from Facebook Shops every month. Brands are seeing huge results, including some seeing 66% higher order values via Shops than from their websites.
#9. Facebook beats out TikTok for short-form videos with 60.8% of user share
It’s easy to think TikTok would be in the top spot for short videos, but YouTube claims that 77.9% of Americans over 16 use the platform to watch short videos. Perhaps surprisingly, Facebook comes in second with 60.8% of the user share.
#10. 50% of consumers want to discover new products through Facebook Stories
People love the Stories format and they make effective ads because of that. 58% of consumers say they’ve visited a brand’s website from a Story ad and 31% have browsed a Facebook Shop.
Through stories, shoppers discover new products, see a series of personal finance tips or enjoy behind-the-scenes peeps of how their favorite snacks are made.
About one in two people surveyed who use stories said that stories have nourished their relationships with brands, and many indicated that stories set them in motion and through the purchase process.
#11. Facebook removed 15.1 million pieces of content with hate speech
The social media giant removed 15.1 million pieces of content Down from 17.4 million in the fourth quarter of 2021 due to copyright, trademark, or counterfeit reports.
That’s a 23.6% increase compared to 2020. Reports of intellectual property violations have steadily risen since 2019, though Facebook continues to develop detection and enforcement tools to keep it at the barest minimum.
#12. Meta announces the AI-driven project in February 2022
The ability to communicate with anyone in any language is a superpower that was dreamt of forever_ BBC reported.
The project was announced as part of an event focusing on the broad range of benefits Meta believes AI can offer the company’s metaverse plans.
With an Al-driven project, the ability to communicate with anyone in any language that’s been dreamed of by everyone forever, and AI is going to deliver that within our lifetimes.
Sweet-sounding, right?
Organic Facebook Trends and statics in 2021
#13. Telecom Brands Are the Fastest to Respond on Facebook
Facebook is often used by companies in these industries as a customer relations platform.
The telecommunications sector stands out for its customer service on social networks, as it has the fastest response time to both comments (2 hours and 40 minutes) and direct messages (14 minutes). It also responded to the highest percentage of user comments (35%).
Service industries like Airlines and Finance also ensure a prompt reaction to pressing issues, issues such as cancelled flights or mobile service problems, the brand comes right behind telecom in response rating.
The study revealed that these companies have much higher social media response rates than electronics, automotive, and alcohol brands.
Facebook is often used by these companies in these industries as a customer relations platform.
Airlines have a 55 percent response rate, and finance companies like large regional banks have a 46 percent response rate, according to SocialBakers.
These stats suggest that service-based industries have put the most effort into customer service on Facebook.
#14. The engagement gap between Facebook and Instagram is expanding
Without a doubt, Facebook retains the most massive audience of all social media platforms worldwide.
In the U.S. alone, more than two-thirds of adults say they use the site.
Facebook also boasts of being the most advanced targeting option for marketers who want to advertise. For marketers, these facts are hard to ignore.
However, the numbers also show Facebook usage among U.S. teens has dropped, with the majority of the younger generation preferring Instagram over spending time on Facebook.
#15. Images excel on Facebook
Research looking at brand profiles found that images accounted for 72.5% of Facebook content. Advertise with confidence when you make use of images in your ads.
In 2022, brands are drawing people to their websites or apps through high-quality and engaging visuals.
Start using images to tell your ad’s story and watch your business race for the skies.
#16. Influencer Activity Stabilizes in 2022
With the unbeaten rise of influencer marketing, brands realized that it is one of the most effective ways to garner prospective buyers.
However, influencers’ activities dropped sharply at the beginning of the pandemic but have since recovered.
According to Amplify, started ticking up in the second half of 2021.
#17. Higher CPCs and Stable CTRs
What is a good CTR for Facebook ads in 2022?
Based on the results of a study, a good CTR for Facebook ads is between 2-5%. The surveyed 30+ marketers to share their average CTRs for their Facebook ads, and more than half reported average CTRs within that range.
Compared to the beginning of the pandemic, the cost of advertising has increased. Globally, the cost per click increased by 85.1% annually in the second quarter of 2021.
Fortunately, Facebook Ads CTR has remained remarkably stable, which tells us that the ads continue to deliver value to users.
Conclusion
To achieve better results with Facebook Ads, it is necessary to focus on designing ads and content that resonates with your target audience and responds to their needs.
To achieve this with Facebook Ads, it is necessary to focus on Facebook trends and statistics as understanding these help to drive your brand’s online presence and guides you on how your business can benefit from marketing.
72% of companies use social media data (trends and statistics) to inform business promotion decisions.
According to 72% of executives surveyed, social media trends and statistics are already the top data source used to inform business decisions, even more so than market research.
Facebook trends and statistics are a primary source of business intelligence.
These statistics provide actionable insights concerning your social media strategy.
