If you want your business to spread across the borders of your country, you need to find a whole new strategy for reaching your new target audiences.
The new target audience you’re trying to reach may be completely different from your original one. Thus, you need all the help you can get to make sure your message reaches them the right way.
This is where a language app can step in and help you reach and engage your target audience. Using the right language app for marketing localization is the ultimate way to make this work. Below, we’ll explain how you can use a language app to engage a target audience. Let’s break it down.
Marketing Localization: Definition and Importance
To understand how a language app can help you reach your different target audiences, you first need to understand what marketing localization is and why it’s so important.
Marketing localization is the process of translating, changing, and adapting all the content and brand visuals to make the brand message suitable for a specific local context.
To put it simply, here are a couple of examples of what brands are doing as a part of their marketing localization:
- rewriting website content
- changing images on social media or website
- changing the titles and ad text
- translating all written content
Marketing localization is important for a business entering a new market because it creates new content prepared specifically for this new group of people. Without it, marketers would be left with plain translation and that just wouldn’t do the trick.
Why?
Because people across your target audiences differ in culture, habits, perception of different ideas, and more.
Language App for Increased Engagement
It’s clear that marketing localization includes a lot of translating and text adaptation. If you’re able to do all of this by yourself, we congratulate you. Still, what are the chances that you’re fluent in several different languages and know how to translate? You could always hire a translation agency online. But language apps can do a tremendous amount of work for you.
Below, we’ll show you the most important reasons for using a language app as an audience engagement tool.
- Offering Multilingual Content
The first and most important use of language apps in marketing localization is offering content in multiple languages.
Creating one content base in English and hoping all your target audiences speak this language isn’t the best marketing strategy. A 2020 survey by Statista revealed that 65% of people want to shop in their native language, even if the content is poor quality. This means you need to translate your original content to truly engage people.
A language app can help you:
- learn the basics of a language and master it over time
- translate your content quickly
- choose the best vocabulary for new titles
- perform online research in different languages
Improving your language skills or using various tools that a language app has to offer will help you engage your audience in their native language.
- Create an Ad in Multiple Languages
Another thing you can do with the help of a language app is to create an ad in multiple languages. The Meta Ads Manager allows you to create a single ad campaign for their technologies, including Facebook, Instagram, Messenger, WhatsApp, and more.
The process is simple:
- you start by creating an ad like you always do
- you choose the option to Add languages
- you enter a new text, caption, title, and even images for each new language
With the help of a language app, you can translate text and use this brilliant option for social media advertising. Sometimes, the platform will offer automated translation for your original ad. If you want and know how you can change and improve this translation.
If you need help with your original copy, google ‘’write my paper for money’’. This will help you find professional writing services. Their writers can help write, edit, and proofread your marketing content.
- Adapt Idioms and Set Phrases
A great thing about a language app is that it teaches you to speak like a native. It helps you lose the habit of translating word for word and thinking in your native language first. Instead, you learn how to think like a native in this new language and speak more naturally.
This is key for marketing localization since your copy needs to be spot on.
One of the major problems is translating idioms and set language phrases that often need to make more sense when translated directly. Imagine literally translating “raining cats and dogs” into any given language. The phrase has no meaning in any language other than English. But all languages have a counterpart phrase you should use.
This will make your translation and ad or email adaptation much more successful. Little things such as this will make a world of difference to the target reader and make your content natural and convincing.
Final Thoughts
There are so many ways in which a high-quality language app can help you reach and engage your target audience. Translation, idioms adaptation, multilanguage ads, and overall better communication will make a huge difference for the people in the new markets.
Hopefully, we’ve helped you understand how beneficial a language app can be for marketing strategy and customer engagement. Start using it in your brand messaging today!
