
There is one channel that often doesn’t appear, but which for many years now has been omnipresent in the lives of all of us and
Monetising content online is the goal of many publishers and one of the main income streams for publishers is monetizing traffic by displaying native and
Understanding keys advertising metrics enhance your ad campaigns performance and ensure your ads bring in high ROI. One of the key metrics is the return
Online business or e-business refers generically to all activities of economic interest that may take place through the Internet and other telematic networks. Setting up
In the world of performance marketing, there are different ways to buy media (CPC and CPM, CPA, CPL, etc.) and it is essential to have
What is actually Lead generation Ads Facebook: we hear this marketing term more and more, but what does it represent? The term lead indicates a
Brand Marketing is a marketing technique used by companies to create the desired image of a product or company in the consumer’s mind. Branding is
There is always a bit of scepticism when you mention LinkedIn Ads on the sidelines of a project. “LinkedIn Advertising is expensive.” It can be:
Content sponsorships began in the late 1970s and quickly became an increasingly used communication tool in planning external relations. Sponsorships, therefore, constitute a way to